Google Ads
aAAaqwq/AGI-Super-Team
Query, audit, and optimize Google Ads campaigns. An agent skill from aAAaqwq/AGI-Super-Team.
Manages Google Ads accounts with Python scripts for the Google Ads API, backed by an intent-first B2B strategy knowledge base.
Install Google Ads Management
$ npx skills add ivangfalco/ads-skills --skill google-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ivangfalco/ads-skills google-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ivangfalco/ads-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/google-ads .claude/skills/google-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "google-ads" agent skill from https://github.com/ivangfalco/ads-skills/tree/main/.claude/skills/google-ads into .claude/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ivangfalco/ads-skills/tree/main/.claude/skills/google-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ivangfalco/ads-skills --skill google-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ivangfalco/ads-skills google-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ivangfalco/ads-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills/google-ads .agents/skills/google-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "google-ads" agent skill from https://github.com/ivangfalco/ads-skills/tree/main/.claude/skills/google-ads into .agents/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ivangfalco/ads-skills --skill google-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ivangfalco/ads-skills google-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ivangfalco/ads-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills/google-ads .cursor/skills/google-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "google-ads" agent skill from https://github.com/ivangfalco/ads-skills/tree/main/.claude/skills/google-ads into .cursor/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ivangfalco/ads-skills.git --path .claude/skills/google-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ivangfalco/ads-skills --skill google-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ivangfalco/ads-skills google-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ivangfalco/ads-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills/google-ads .gemini/skills/google-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "google-ads" agent skill from https://github.com/ivangfalco/ads-skills/tree/main/.claude/skills/google-ads into .gemini/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ivangfalco/ads-skills google-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ivangfalco/ads-skills --skill google-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ivangfalco/ads-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills/google-ads .github/skills/google-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "google-ads" agent skill from https://github.com/ivangfalco/ads-skills/tree/main/.claude/skills/google-ads into .github/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ivangfalco/ads-skills --skill google-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ivangfalco/ads-skills google-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ivangfalco/ads-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills/google-ads .opencode/skills/google-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "google-ads" agent skill from https://github.com/ivangfalco/ads-skills/tree/main/.claude/skills/google-ads into .opencode/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
google-ads- GitHub stars
- 279
- Token cost
- ~2.1k tokens
- SKILL.md length
- 879 words
- Files
- 26 (incl. scripts)
- Skills in repo
- 4
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Manages Google Ads accounts with Python scripts for the Google Ads API, backed by an intent-first B2B strategy knowledge base.
- Works in 2 steps: Knowledge Base - Strategic frameworks… → API Scripts - Programmatic Google Ads…
- Auditing a Google Ads account's performance over the last 30 days
- SKILL.md covers Methodology, Core Philosophy, Architecture and API Scripts - What You Can Do, plus 5 more sections
- Runs Python scripts from its folder; calls python
What it does
This skill pairs a Google Ads strategy library with Python scripts that talk to the Google Ads API. The knowledge-base folder holds notes on account structure, bidding, keyword and match types, search terms and negatives, responsive search ads and landing pages, Performance Max for B2B, and benchmarks. The method is intent-first: start with high-intent keywords, prove the unit economics, then widen out to lower-intent and awareness traffic.
The scripts folder covers both reading and writing: an account overview with period comparison, campaign and keyword performance, listings of campaigns and ads, a search terms audit, and creating or updating campaigns, ad groups, responsive search ads and keywords, including negatives. Several of these change a live account through the API. Credentials live in scripts/.env, and api-reference.md explains the setup.
When your agent uses it
- Auditing a Google Ads account's performance over the last 30 days
- Reviewing search terms to find wasted spend and negative keywords
- Creating a search campaign, ad group and responsive search ad from the command line
- Planning keyword structure and bidding for a B2B demand generation account
Example prompts
- “Give me a snapshot of my Google Ads account for the last 30 days compared with the previous period.”
- “Pull the search terms report for terms with no conversions and at least 3 clicks, then propose negatives.”
- “Create a branded search campaign with a daily budget of 50 and one high-intent ad group.”
Requirements
- Python to run the scripts in scripts/
- Google Ads API credentials configured in scripts/.env
Workflow steps
2 steps, taken from the first numbered list in SKILL.md.
- Knowledge Base - Strategic frameworks and campaign planning (knowledge-base/)
- API Scripts - Programmatic Google Ads management (scripts/)
What it can do on your machine
Read from SKILL.md and the folder at commit 558c4db. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 8 files in scripts/ (Python, from the files we listed), which the agent can run.
Shell commands in SKILL.md call:
python
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Google Ads Management loads about 2.1k tokens when it runs. Until then it costs about 112 tokens; SKILL.md has 879 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NoteMentions a .env fileSKILL.md:33
es:** Credentials configured in `scripts/.env`. See `api-reference.md` for setup.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 879 words (~2,138 tokens).
“Orchestrator for all Google Ads tasks. Combines strategic knowledge with programmatic API access for full campaign management.”
- name
- google-ads
Files
SKILL.md and 25 other files (scripts) in .claude/skills/google-ads of ivangfalco/ads-skills.
- SKILL.md
- api-reference.md
- knowledge-base/account-structure.md
- knowledge-base/benchmarks-and-measurement.md
- knowledge-base/bidding-strategy.md
- knowledge-base/cheatsheet-overview.md
- knowledge-base/intent-first-strategy.md
- knowledge-base/keyword-and-match-types.md
- knowledge-base/performance-max-b2b.md
- knowledge-base/rsa-and-landing-pages.md
- knowledge-base/search-terms-and-negatives.md
- scripts/README.md
- scripts/account_overview.py
- scripts/add_keywords.py
- scripts/client.py
- scripts/config.py
- scripts/create_ad.py
- scripts/create_ad_group.py
- scripts/create_campaign.py
- … and 7 more
Open the folder on GitHubat commit 558c4db
Compare with similar skills
Google Ads Management next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Google Ads Management this skillivangfalco/ads-skills | 279 | — | ~2.1k | Automated safety check: Notes | Custom licence | |
| Google AdsaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Meridian Budget Optimizationgoogle/meridian | 1.6k | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| Campaign Analyticsalirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Google Ads AuditAgriciDaniel/claude-ads | 9.8k | — | ~799 | Automated safety check: Pass | MIT |
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Google Ads Audit
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Audits a Google Ads account across measurement, search terms, structure, creative, bidding, budgets and policy, and keeps every change as a draft.
Sync Client Libs
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Related
Works with
Categories
Questions about Google Ads Management
What does Google Ads Management do?
Manages Google Ads accounts with Python scripts for the Google Ads API, backed by an intent-first B2B strategy knowledge base. This skill pairs a Google Ads strategy library with Python scripts that talk to the Google Ads API. The knowledge-base folder holds notes on account structure, bidding, keyword and match types, search terms and negatives, responsive search ads and landing pages, Performance Max for B2B, and benchmarks.
When should I use Google Ads Management?
Google Ads Management fits situations like: auditing a Google Ads account's performance over the last 30 days; reviewing search terms to find wasted spend and negative keywords; creating a search campaign, ad group and responsive search ad from the command line; planning keyword structure and bidding for a B2B demand generation account.
How do I install Google Ads Management in Claude Code?
Run `npx skills add ivangfalco/ads-skills --skill google-ads -a claude-code`. Or copy the skill folder (.claude/skills/google-ads in ivangfalco/ads-skills) into .claude/skills/google-ads in your project. Claude Code loads it when a task matches its description.
How do I install Google Ads Management in Codex?
Run `npx skills add ivangfalco/ads-skills --skill google-ads -a codex`. Or copy the skill folder (.claude/skills/google-ads in ivangfalco/ads-skills) into .agents/skills/google-ads in your project. Codex loads it when a task matches its description.
Can I use Google Ads Management in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ivangfalco/ads-skills --skill google-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads, .gemini/skills/google-ads, .github/skills/google-ads and .opencode/skills/google-ads in your project.
What does Google Ads Management need to run?
Going by SKILL.md and its folder, Google Ads Management needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python to run the scripts in scripts/; Google Ads API credentials configured in scripts/.env.
Does Google Ads Management access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Google Ads Management safe to install?
Our automated static check of SKILL.md found notes only (mentions a .env file), nothing it rates as a warning. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Google Ads Management use?
Google Ads Management has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Google Ads Management use?
About 2.1k tokens (SKILL.md is roughly 8.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Google Ads Management?
Skills that share tags, products or a category with Google Ads Management: Google Ads (aAAaqwq/AGI-Super-Team, 105 stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Meridian Budget Optimization (google/meridian, 1.6k stars) and Campaign Analytics (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Google Ads Management?
ivangfalco (a GitHub user) maintains it in ivangfalco/ads-skills, which has 279 GitHub stars. The repository holds 4 skills in this directory. The repository was last updated on July 15, 2026.
Source: ivangfalco/ads-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.