Tracking Schema
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants schema preparation, event design, selector validation, schema review, or event-spec generation.
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
Install Gtm Tracking Plan
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-tracking-plan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/gtm-tracking-plan .claude/skills/gtm-tracking-plan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-tracking-plan" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-tracking-plan into .claude/skills/gtm-tracking-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-tracking-plan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-tracking-planType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-tracking-plan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/gtm-tracking-plan .agents/skills/gtm-tracking-plan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-tracking-plan" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-tracking-plan into .agents/skills/gtm-tracking-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-tracking-plan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-tracking-plan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/gtm-tracking-plan .cursor/skills/gtm-tracking-plan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-tracking-plan" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-tracking-plan into .cursor/skills/gtm-tracking-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-tracking-plan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/gtm-tracking-plan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-tracking-plan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/gtm-tracking-plan .gemini/skills/gtm-tracking-plan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-tracking-plan" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-tracking-plan into .gemini/skills/gtm-tracking-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-tracking-plan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills gtm-tracking-planInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/gtm-tracking-plan .github/skills/gtm-tracking-plan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-tracking-plan" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-tracking-plan into .github/skills/gtm-tracking-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-tracking-plan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-tracking-plan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/gtm-tracking-plan .opencode/skills/gtm-tracking-plan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-tracking-plan" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-tracking-plan into .opencode/skills/gtm-tracking-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-tracking-plan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
gtm-tracking-plan- GitHub stars
- 104
- Token cost
- ~1.4k tokens
- SKILL.md length
- 630 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
- Works in 7 steps: Establish the events to implement → Variables → Triggers → …
- Tasks that involve Go-to-market strategy
- SKILL.md covers Usage, Steps and Critical rules
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Gtm Tracking Plan is an agent skill from cognyai/claude-code-marketing-skills. Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy and Product analytics. It works with Google Analytics. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Tasks that involve Go-to-market strategy
- Tasks that involve Product analytics
Example prompts
- “/gtm-tracking-plan”
Requirements
- Pre-approved tools (allowed-tools): WebFetch, WebSearch, Bash, Read, Write
Workflow steps
7 steps, taken from the step headings in SKILL.md.
- Establish the events to implement
- Variables
- Triggers
- Tags
- dataLayer snippets
- Implementation order & QA
- Output
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
WebFetchWebSearchBashReadWrite
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are html).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Gtm Tracking Plan loads about 1.4k tokens when it runs. Until then it costs about 38 tokens; SKILL.md has 630 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: WebFetch, WebSearch, Bash, Read, Write
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 630 words (~1,356 tokens).
“Give it a site URL and get back a complete Google Tag Manager build spec — every tag, trigger, and variable to create, plus the exact dataLayer.push() snippets a developer drops into the site. It's the implementation half of a…”
- name
- gtm-tracking-plan
- allowed-tools
- WebFetch, WebSearch, Bash, Read, Write
- version
- 1.0.0
- author
- Cogny AI
- user-invocable
- true
- argument-hint
- <site url>
Files
Just SKILL.md in skills/gtm-tracking-plan of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Gtm Tracking Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Tracking Plan this skillcognyai/claude-code-marketing-skills | 104 | — | ~1.4k | Automated safety check: Notes | None | |
| Tracking Schemajtrackingai/analytics-tracking-automation | 142 | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| Analytics Trackingborghei/Claude-Skills | 891 | — | ~5.7k | Automated safety check: Pass | MIT | |
| Analytics Tracking Automationjtrackingai/analytics-tracking-automation | 142 | — | ~2.8k | Automated safety check: Pass | Apache-2.0 | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Tracking Discoverjtrackingai/analytics-tracking-automation | 142 | — | ~614 | Automated safety check: Pass | Apache-2.0 |
Similar skills
Analytics Tracking
borghei/Claude-Skills
End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy.
Analytics Tracking Automation
jtrackingai/analytics-tracking-automation
A skill your agent uses when you need GA4 + GTM tracking delivery from site discovery through publish, or when the right phase entry point is still unclear.
Analytics
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
Tracking Discover
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants crawl coverage, platform detection, dataLayer discovery, or a fresh artifact directory before grouping and schema work.
Tracking Live Gtm
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants to inspect the real live GTM runtime before schema generation or compare multiple live GTM containers.
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Related
Works with
Categories
Questions about Gtm Tracking Plan
What does Gtm Tracking Plan do?
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event. Gtm Tracking Plan is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Gtm Tracking Plan?
Gtm Tracking Plan fits situations like: tasks that involve Go-to-market strategy; tasks that involve Product analytics.
How do I install Gtm Tracking Plan in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a claude-code`. Or copy the skill folder (skills/gtm-tracking-plan in cognyai/claude-code-marketing-skills) into .claude/skills/gtm-tracking-plan in your project. Claude Code loads it when a task matches its description.
How do I install Gtm Tracking Plan in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a codex`. Or copy the skill folder (skills/gtm-tracking-plan in cognyai/claude-code-marketing-skills) into .agents/skills/gtm-tracking-plan in your project. Codex loads it when a task matches its description.
Can I use Gtm Tracking Plan in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-tracking-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-tracking-plan, .gemini/skills/gtm-tracking-plan, .github/skills/gtm-tracking-plan and .opencode/skills/gtm-tracking-plan in your project.
What does Gtm Tracking Plan need to run?
SKILL.md names no scripts, command-line tools or credentials: Gtm Tracking Plan is instructions for the agent only. Its frontmatter pre-approves these tools: WebFetch, WebSearch, Bash, Read, Write.
Does Gtm Tracking Plan access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Gtm Tracking Plan safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Gtm Tracking Plan use?
No licence was found for Gtm Tracking Plan or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Gtm Tracking Plan use?
About 1.4k tokens (SKILL.md is roughly 5.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Gtm Tracking Plan?
Skills that share tags, products or a category with Gtm Tracking Plan: Tracking Schema (jtrackingai/analytics-tracking-automation, 142 stars), Analytics Tracking (borghei/Claude-Skills, 891 stars), Analytics Tracking Automation (jtrackingai/analytics-tracking-automation, 142 stars) and Analytics (Nexus-JPF/note-companion, 870 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Gtm Tracking Plan?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.