Tracking Schema
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants schema preparation, event design, selector validation, schema review, or event-spec generation.
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Install Gtm Setup
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-setup --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/gtm-setup .claude/skills/gtm-setup && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-setup" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-setup into .claude/skills/gtm-setup/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-setup", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-setupType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-setup --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/gtm-setup .agents/skills/gtm-setup && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-setup" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-setup into .agents/skills/gtm-setup/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-setup", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-setup --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/gtm-setup .cursor/skills/gtm-setup && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-setup" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-setup into .cursor/skills/gtm-setup/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-setup", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/gtm-setup--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-setup --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/gtm-setup .gemini/skills/gtm-setup && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-setup" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-setup into .gemini/skills/gtm-setup/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-setup", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills gtm-setupInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/gtm-setup .github/skills/gtm-setup && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-setup" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-setup into .github/skills/gtm-setup/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-setup", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-setup --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/gtm-setup .opencode/skills/gtm-setup && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-setup" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-setup into .opencode/skills/gtm-setup/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-setup", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
gtm-setup- GitHub stars
- 104
- Token cost
- ~4.8k tokens
- SKILL.md length
- 1,310 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
- Works in 9 steps: Race Conditions → Incorrect Trigger Firing → Missing ecommerce Null Reset → …
- GA4 tag configuration
- SKILL.md covers Usage, Instructions, dataLayer Fundamentals and Common dataLayer Events, plus 1 more section
- Reaches youtube.com
What it does
Gtm Setup is an agent skill from cognyai/claude-code-marketing-skills. GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Its SKILL.md is about 4.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy and Product analytics. It works with Google Analytics. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- GA4 tag configuration
- Tasks that involve Go-to-market strategy
- Tasks that involve Product analytics
Example prompts
- “/gtm-setup”
Requirements
- Pre-approved tools (allowed-tools): WebFetch, WebSearch, Bash, Read, Write, mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_trigger, mcp__cogny__google_tag_manager__tool_get_variable, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__google_tag_manager__tool_search_tags
Workflow steps
9 steps, taken from the step headings in SKILL.md.
- Race Conditions
- Incorrect Trigger Firing
- Missing ecommerce Null Reset
- Duplicate Tags
- Custom HTML Breaking Pages
- Data Layer Variable Returns Undefined
- SPA Page Views Not Tracked
- Cross-Domain Tracking Issues
- Preview Traffic Inflating Analytics
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
WebFetchWebSearchBashReadWritemcp__cogny__google_tag_manager__tool_list_accountsmcp__cogny__google_tag_manager__tool_list_containersmcp__cogny__google_tag_manager__tool_list_tagsmcp__cogny__google_tag_manager__tool_list_triggersmcp__cogny__google_tag_manager__tool_list_variables
…and 5 more on the same allowed-tools line.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are javascript and html).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
youtube.com
Also links to:
developers.google.comcogny.comtagmanager.google.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Gtm Setup loads about 4.8k tokens when it runs. Until then it costs about 39 tokens; SKILL.md has 1,310 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: WebFetch, WebSearch, Bash, Read, Write, mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cog
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 1,310 words (~4,846 tokens).
“Complete reference guide to Google Tag Manager event tracking, including dataLayer fundamentals, trigger and variable types, GA4 tag configuration, debug mode, and implementation best practices.”
- name
- gtm-setup
- allowed-tools
- WebFetch, WebSearch, Bash, Read, Write, mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_trigger, mcp__cogny__google_tag_manager__tool_get_variable, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__google_tag_manager__tool_search_tags
- version
- 1.0.0
- author
- Cogny AI
- user-invocable
- true
- argument-hint
- <topic or question>
Files
Just SKILL.md in skills/gtm-setup of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Gtm Setup next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Setup this skillcognyai/claude-code-marketing-skills | 104 | — | ~4.8k | Automated safety check: Notes | None | |
| Tracking Schemajtrackingai/analytics-tracking-automation | 142 | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| Analytics Trackingborghei/Claude-Skills | 886 | — | ~5.7k | Automated safety check: Pass | MIT | |
| Analytics Tracking Automationjtrackingai/analytics-tracking-automation | 142 | — | ~2.8k | Automated safety check: Pass | Apache-2.0 | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Tracking Discoverjtrackingai/analytics-tracking-automation | 142 | — | ~614 | Automated safety check: Pass | Apache-2.0 |
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Analytics Tracking Automation
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A skill your agent uses when you need GA4 + GTM tracking delivery from site discovery through publish, or when the right phase entry point is still unclear.
Analytics
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Tracking Discover
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A skill your agent uses when the user wants crawl coverage, platform detection, dataLayer discovery, or a fresh artifact directory before grouping and schema work.
Tracking Live Gtm
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A skill your agent uses when the user wants to inspect the real live GTM runtime before schema generation or compare multiple live GTM containers.
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Related
Works with
Categories
Questions about Gtm Setup
What does Gtm Setup do?
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices. Gtm Setup is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Gtm Setup?
Gtm Setup fits situations like: GA4 tag configuration; tasks that involve Go-to-market strategy; tasks that involve Product analytics.
How do I install Gtm Setup in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a claude-code`. Or copy the skill folder (skills/gtm-setup in cognyai/claude-code-marketing-skills) into .claude/skills/gtm-setup in your project. Claude Code loads it when a task matches its description.
How do I install Gtm Setup in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a codex`. Or copy the skill folder (skills/gtm-setup in cognyai/claude-code-marketing-skills) into .agents/skills/gtm-setup in your project. Codex loads it when a task matches its description.
Can I use Gtm Setup in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-setup -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-setup, .gemini/skills/gtm-setup, .github/skills/gtm-setup and .opencode/skills/gtm-setup in your project.
What does Gtm Setup need to run?
SKILL.md names no scripts, command-line tools or credentials: Gtm Setup is instructions for the agent only. Its frontmatter pre-approves these tools: WebFetch, WebSearch, Bash, Read, Write, mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_trigger, mcp__cogny__google_tag_manager__tool_get_variable, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__google_tag_manager__tool_search_tags.
Does Gtm Setup access the network?
SKILL.md names 4 domains. In commands or code: youtube.com; the agent is likely to contact it when it follows the instructions. As links in the text: developers.google.com, cogny.com and tagmanager.google.com. This is read from the text; nothing was executed.
Is Gtm Setup safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Gtm Setup use?
No licence was found for Gtm Setup or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Gtm Setup use?
About 4.8k tokens (SKILL.md is roughly 19k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Gtm Setup?
Skills that share tags, products or a category with Gtm Setup: Tracking Schema (jtrackingai/analytics-tracking-automation, 142 stars), Analytics Tracking (borghei/Claude-Skills, 886 stars), Analytics Tracking Automation (jtrackingai/analytics-tracking-automation, 142 stars) and Analytics (Nexus-JPF/note-companion, 870 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Gtm Setup?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.