Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Research competitor positioning, ads, pricing, and market gaps
Install Competitor Analysis
$ npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills competitor-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-analysis .claude/skills/competitor-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysis into .claude/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills competitor-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-analysis .agents/skills/competitor-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysis into .agents/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills competitor-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-analysis .cursor/skills/competitor-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysis into .cursor/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/competitor-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills competitor-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-analysis .gemini/skills/competitor-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysis into .gemini/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills competitor-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-analysis .github/skills/competitor-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysis into .github/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills competitor-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-analysis .opencode/skills/competitor-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysis into .opencode/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-analysis- GitHub stars
- 104
- Token cost
- ~625 tokens
- SKILL.md length
- 184 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Research competitor positioning, ads, pricing, and market gaps
- Works in 5 steps: Identify the competitive set → Analyze each competitor's positioning → Analyze their search presence → …
- Tasks that involve Competitor analysis
- SKILL.md covers Usage and Steps
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Analysis is an agent skill from cognyai/claude-code-marketing-skills. Research competitor positioning, ads, pricing, and market gaps
Its SKILL.md is about 630 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Competitor analysis and Positioning and messaging. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Tasks that involve Competitor analysis
- Tasks that involve Positioning and messaging
Example prompts
- “/competitor-analysis”
Requirements
- Pre-approved tools (allowed-tools): WebFetch, WebSearch, Bash, Read, Write
Workflow steps
5 steps, taken from the step headings in SKILL.md.
- Identify the competitive set
- Analyze each competitor's positioning
- Analyze their search presence
- Identify market gaps
- Report
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
WebFetchWebSearchBashReadWrite
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Analysis loads about 625 tokens when it runs. Until then it costs about 21 tokens; SKILL.md has 184 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: WebFetch, WebSearch, Bash, Read, Write
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 184 words (~625 tokens).
“Research a competitor or market to understand positioning, pricing, strengths, and gaps.”
- name
- competitor-analysis
- allowed-tools
- WebFetch, WebSearch, Bash, Read, Write
- version
- 1.0.0
- author
- Cogny AI
- user-invocable
- true
- argument-hint
- <company or URL>
Files
Just SKILL.md in skills/competitor-analysis of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Competitor Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Analysis this skillcognyai/claude-code-marketing-skills | 104 | — | ~625 | Automated safety check: Notes | None | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Competitor Teardownirinabuht12-oss/marketing-skills | 3.9k | — | ~1.6k | Automated safety check: Pass | None | |
| Competitive Analysisw95/awesome-claude-corporate-skills | 237 | 1 repos | ~4k | Automated safety check: Pass | MIT | |
| Competitor Researcherhanzili/hanzi-browse | 177 | — | ~4.7k | Automated safety check: Pass | Custom licence | |
| Competitive Cartographercuriositech/some_claude_skills | 243 | 1 repos | ~1.3k | Automated safety check: Pass | MIT |
Similar skills
Competitor Teardown
irinabuht12-oss/marketing-skills
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.
Competitive Analysis
w95/awesome-claude-corporate-skills
Framework for competitive landscape analysis across any industry.
Competitor Researcher
hanzili/hanzi-browse
Research SaaS and AI-tool competitors in a real browser. An agent skill from hanzili/hanzi-browse.
Competitive Cartographer
curiositech/some_claude_skills
Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations.
Yao Positioning Skill
yaojingang/yao-open-skills
Generate evidence-aware positioning reports for personal IPs, courses, products, services, brands, or companies by combining positioning theory, course-marketing analysis, user intent, competitor…
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Categories
Questions about Competitor Analysis
What does Competitor Analysis do?
Research competitor positioning, ads, pricing, and market gaps. Competitor Analysis is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Competitor Analysis?
Competitor Analysis fits situations like: tasks that involve Competitor analysis; tasks that involve Positioning and messaging.
How do I install Competitor Analysis in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a claude-code`. Or copy the skill folder (skills/competitor-analysis in cognyai/claude-code-marketing-skills) into .claude/skills/competitor-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Analysis in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a codex`. Or copy the skill folder (skills/competitor-analysis in cognyai/claude-code-marketing-skills) into .agents/skills/competitor-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitor Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-analysis, .gemini/skills/competitor-analysis, .github/skills/competitor-analysis and .opencode/skills/competitor-analysis in your project.
What does Competitor Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Analysis is instructions for the agent only. Its frontmatter pre-approves these tools: WebFetch, WebSearch, Bash, Read, Write.
Does Competitor Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Analysis safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Competitor Analysis use?
No licence was found for Competitor Analysis or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Competitor Analysis use?
About 625 tokens (SKILL.md is roughly 2.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Analysis?
Skills that share tags, products or a category with Competitor Analysis: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Competitor Teardown (irinabuht12-oss/marketing-skills, 3.9k stars), Competitive Analysis (w95/awesome-claude-corporate-skills, 237 stars) and Competitor Researcher (hanzili/hanzi-browse, 177 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Analysis?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.