Competitor Alternatives
freekmurze/dotfiles
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.
Install Competitor Teardown
$ npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install irinabuht12-oss/marketing-skills competitor-teardown --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-teardown .claude/skills/competitor-teardown && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-teardown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/competitor-teardown into .claude/skills/competitor-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-teardown", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/competitor-teardownType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install irinabuht12-oss/marketing-skills competitor-teardown --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-teardown .agents/skills/competitor-teardown && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-teardown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/competitor-teardown into .agents/skills/competitor-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-teardown", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install irinabuht12-oss/marketing-skills competitor-teardown --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-teardown .cursor/skills/competitor-teardown && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-teardown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/competitor-teardown into .cursor/skills/competitor-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-teardown", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/irinabuht12-oss/marketing-skills.git --path skills/competitor-teardown--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install irinabuht12-oss/marketing-skills competitor-teardown --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-teardown .gemini/skills/competitor-teardown && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-teardown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/competitor-teardown into .gemini/skills/competitor-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-teardown", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install irinabuht12-oss/marketing-skills competitor-teardownInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-teardown .github/skills/competitor-teardown && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-teardown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/competitor-teardown into .github/skills/competitor-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-teardown", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install irinabuht12-oss/marketing-skills competitor-teardown --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-teardown .opencode/skills/competitor-teardown && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-teardown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/competitor-teardown into .opencode/skills/competitor-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-teardown", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-teardown- GitHub stars
- 4.1k
- Token cost
- ~1.6k tokens
- SKILL.md length
- 382 words
- Files
- 1
- Skills in repo
- 48
- Repo updated
- First seen
- Licence
- None found
At a glance
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.
- Works in 6 steps: Capture the page - URL for fetch or… → Extract value proposition - Problem,… → Map messaging hierarchy - Headline →… → …
- Pasting a competitor URL
- SKILL.md covers Process, Value Proposition Analysis…, Messaging Hierarchy Evaluation and 100-Point Scoring Rubric, plus 5 more sections
- Calls claude; reaches connector.get-ryze.ai
What it does
Competitor Teardown is an agent skill from irinabuht12-oss/marketing-skills. Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Competitor analysis, Positioning and messaging and Landing pages. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….
When your agent uses it
- Pasting a competitor URL
- Uploading competitor screenshots
- Requesting positioning analysis
- Needing to understand competitive messaging and differentiation strategies
Example prompts
- “/competitor-teardown”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Capture the page - URL for fetch or screenshot upload
- Extract value proposition - Problem, ICP, transformation, unique mechanism
- Map messaging hierarchy - Headline → Subheadline → Body → CTA flow
- Score systematically - 100-point rubric
- Identify strengths and weaknesses - Actionable competitive intelligence
- Generate strategic recommendations - How to differentiate
What it can do on your machine
Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
claude
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
connector.get-ryze.ai
Also links to:
get-ryze.ai
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Teardown loads about 1.6k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 382 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 382 words (~1,583 tokens).
“Analyze competitor landing pages for positioning, messaging, and conversion strategy insights.”
- name
- competitor-teardown
- metadata
- platform: Google and Meta
Files
Just SKILL.md in skills/competitor-teardown of irinabuht12-oss/marketing-skills.
Open the folder on GitHubat commit 1bb135e
Compare with similar skills
Competitor Teardown next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Teardown this skillirinabuht12-oss/marketing-skills | 4.1k | — | ~1.6k | Automated safety check: Pass | None | |
| Competitor Alternativesfreekmurze/dotfiles | 1k | 24 repos | ~2k | Automated safety check: Pass | None | |
| Competitor Researcherhanzili/hanzi-browse | 177 | — | ~4.7k | Automated safety check: Pass | Custom licence | |
| Competitive Teardownalirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Marketing Strategy Pmmdavila7/claude-code-templates | 33k | 2 repos | ~9.6k | Automated safety check: Pass | MIT | |
| Marketing Strategy Pmmalirezarezvani/claude-skills | 28k | 1 repos | ~3.1k | Automated safety check: Pass | MIT |
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Marketing Strategy Pmm
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Product marketing, positioning, GTM strategy, and competitive intelligence.
Marketing Strategy Pmm
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Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
Competitor Alternatives
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Related
Categories
Questions about Competitor Teardown
What does Competitor Teardown do?
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Competitor Teardown is an agent skill from irinabuht12-oss/marketing-skills. Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.
When should I use Competitor Teardown?
Competitor Teardown fits situations like: pasting a competitor URL; uploading competitor screenshots; requesting positioning analysis; needing to understand competitive messaging and differentiation strategies.
How do I install Competitor Teardown in Claude Code?
Run `npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a claude-code`. Or copy the skill folder (skills/competitor-teardown in irinabuht12-oss/marketing-skills) into .claude/skills/competitor-teardown in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Teardown in Codex?
Run `npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a codex`. Or copy the skill folder (skills/competitor-teardown in irinabuht12-oss/marketing-skills) into .agents/skills/competitor-teardown in your project. Codex loads it when a task matches its description.
Can I use Competitor Teardown in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill competitor-teardown -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-teardown, .gemini/skills/competitor-teardown, .github/skills/competitor-teardown and .opencode/skills/competitor-teardown in your project.
What does Competitor Teardown need to run?
Going by SKILL.md and its folder, Competitor Teardown needs the command-line tools its instructions call (claude).
Does Competitor Teardown access the network?
SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.
Is Competitor Teardown safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Teardown use?
No licence was found for Competitor Teardown or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Competitor Teardown use?
About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Teardown?
Skills that share tags, products or a category with Competitor Teardown: Competitor Alternatives (freekmurze/dotfiles, 1k stars), Competitor Researcher (hanzili/hanzi-browse, 177 stars), Competitive Teardown (alirezarezvani/claude-skills, 28k stars) and Marketing Strategy Pmm (davila7/claude-code-templates, 33k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Teardown?
irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 4,053 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.
Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.