Agent skill

Brand Designer

by magnus919 in magnus919/hermes-profiles

Create comprehensive brand identity documentation for any brand.

MITAuto-check passedMedia & Creative

Install Brand Designer

skills CLI
$ npx skills add magnus919/hermes-profiles --skill brand-designer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install magnus919/hermes-profiles brand-designer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/magnus919/hermes-profiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-designer .claude/skills/brand-designer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-designer
GitHub stars
289
Token cost
~2.3k tokens
SKILL.md length
735 words
Files
17 (incl. scripts, references)
Skills in repo
31
Repo updated
First seen
Licence
MIT

At a glance

Create comprehensive brand identity documentation for any brand.

  • Works in 5 steps: Choose artifact type → Fill templates → Validate → …
  • You need to capture a brands identity in structured
  • SKILL.md covers Quick Start, When to Use This Skill, Workflow and Scripts Reference, plus 4 more sections
  • Runs Shell scripts from its folder

What it does

Brand Designer is an agent skill from magnus919/hermes-profiles. Create comprehensive brand identity documentation for any brand. Guides you through documenting strategy, visual identity (logo, color, typography, imagery), voice and tone, application guidelines, governance, and asset inventory. Produces markdown specs, compiled brand books, and brand-compliant images via reference-image-aware generation. Use when you need to capture a brand's identity in structured, durable form — for vault storage, agency handoff, or press kit distribution.

Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 19 other files, including scripts and reference files (for example `references/artifact-hierarchy.md`, `references/brand-card-formats.md` and `references/canonical-components.md`). Compatibility notes: CLI requires Python 3.8+; generate script requires an image generation backend. All templates are plain markdown. Works with any agent supporting Agent Skills.

It sits in Media & Creative, covering Brand strategy and identity, Logo and visual identity and Brand voice and tone. The repository describes itself as: Curated Hermes Agent profiles for specialist swarms — opinionated, Hermes-optimized, artifact-pyramid native. The licence is MIT.

When your agent uses it

  • You need to capture a brands identity in structured
  • Durable form — for vault storage
  • Press kit distribution

Example prompts

  • “/brand-designer”

Requirements

  • Python 3
  • A Bash shell
  • Compatibility (from SKILL.md): CLI requires Python 3.8+; generate script requires an image generation backend. All templates are plain markdown. Works with any agent supporting Agent Skills.

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Choose artifact type
  2. Fill templates
  3. Validate
  4. Compile
  5. Generate images (optional)

What it can do on your machine

Read from SKILL.md and the folder at commit 867a555. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 3 files in scripts/ (Shell), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    CLI requires Python 3.8+; generate script requires an image generation backend. All templates are plain markdown. Works with any agent supporting Agent Skills.

    From compatibility in the SKILL.md frontmatter.

Context cost

Brand Designer loads about 2.3k tokens when it runs, and up to ~15k if it reads all its reference files. Until then it costs about 124 tokens; SKILL.md has 735 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~124
When it runs · the whole SKILL.md, loaded when a task matches
~2.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~15k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from magnus919/hermes-profiles at commit 867a555, republished under its MIT licence (© magnus919). 735 words, ~2,321 tokens.

Download SKILL.mdSave it as .claude/skills/brand-designer/SKILL.md (or your agent's skills folder). This skill also uses 16 other files; get the full folder from GitHub.
name
brand-designer
description
Create comprehensive brand identity documentation for any brand. Guides you through documenting strategy, visual identity (logo, color, typography, imagery), voice and tone, application guidelines, governance, and asset inventory. Produces markdown specs, compiled brand books, and brand-compliant images via reference-image-aware generation. Use when you need to capture a brand's identity in structured, durable form — for vault storage, agency handoff, or press kit distribution.
compatibility
CLI requires Python 3.8+; generate script requires an image generation backend. All templates are plain markdown. Works with any agent supporting Agent Skills.
license
MIT
metadata.source
https://github.com/agentskills/agent-skills
metadata.spec-version
1.0
metadata.category
creative

Brand Designer

A systematic toolkit for documenting brand identity. Elicits brand information through structured templates, validates completeness, compiles into reference documents, and generates brand-compliant images.

Quick Start

bash
# 1. Scaffold a new brand
brand-book init ./my-brand --name "Acme Corp"

# 2. Fill in the templates (7 markdown files)
#    Start with strategy.md → visual-id.md → voice.md

# 3. Validate your work
brand-book validate ./my-brand/strategy.md --strict

# 4. Compile output
brand-book compile ./my-brand --artifact brand-card    # One-page summary
brand-book compile ./my-brand --artifact full           # Full brand book

# 5. Generate brand image (optional)
generate brand-card --brand-dir ./my-brand --layout landscape

When to Use This Skill

TriggerArtifactAudience
"I need a brand card for press/stakeholders"Brand card (image + one-pager)Executives, press, partners
"I need to document my brand strategy"Strategy memoLeadership, marketing
"I need visual identity documentation"Visual identity specDesigners, developers
"I need brand voice guidelines"Voice & messaging specWriters, content team
"I need a full brand book for agency handoff"Compiled brand bookAgencies, partners
"I need to inventory all my brand assets"Asset inventoryEveryone

Workflow

1. Choose artifact type

The decision tree in references/canonical-components.md maps brand maturity to artifact scope:

  • Startup (<10 people) → Brand card + Strategy memo (condensed)
  • Growing (10-50) → Full visual identity + voice specs
  • Scaling (50-200) → All specs + governance framework
  • Enterprise (200+) → Full system + asset inventory + compiled brand book
2. Fill templates

7 templates live in templates/. Start with strategy (it informs everything else), then visual-id, voice, and the rest:

TemplateWhat It CapturesDepends On
strategy.mdPositioning, personality, mission, audience—
visual-id.mdLogo system, color palette, typography, iconography, imageryStrategy
voice.mdVoice attributes, tone matrix, vocabulary, copy examplesStrategy
application.mdDigital, print, social, co-branding rulesVisual identity
governance.mdVersioning, review cadence, exceptions—
asset-inventory.mdStructured file indexAll others
brand-card.mdCondensed visual summary (sources from others)Strategy, visual-id, voice

Filling technique: Replace {{placeholders}} in each template with your brand's information. Required fields are marked in frontmatter. Optional fields can be removed.

3. Validate
bash
brand-book validate ./my-brand/visual-id.md              # Basic checks
brand-book validate ./my-brand/brand-card.md --strict     # Cross-reference checks
brand-book validate ./my-brand/*.md                       # Batch check all

Validation catches:

  • Missing required fields
  • Incomplete color values (missing RGB, CMYK, or Pantone)
  • Cross-reference breaks (brand-card sourcing from nonexistent specs)
4. Compile
bash
brand-book compile ./my-brand --artifact brand-card                        # One-pager
brand-book compile ./my-brand --artifact full                              # Full book
brand-book compile ./my-brand --artifact full --format html --output book.html  # HTML

The --artifact selector maps to individual templates or the compiled whole. See references/artifact-hierarchy.md for the complete taxonomy.

5. Generate images (optional)
bash
generate brand-card --brand-dir ./my-brand --layout landscape    # Press kit card
generate mockup --brand-dir ./my-brand --type social             # Social media mockup
generate swatch --brand-dir ./my-brand                           # Color palette card
generate moodboard --brand-dir ./my-brand --theme "innovation"  # Mood board
generate logo-bg primary --brand-dir ./my-brand --background dark  # Logo on dark

The generate script is prompt-engineering-first: it reads your brand data and constructs optimized prompts for image generation backends. For best results with accurate logo rendering, provide reference images alongside the prompt.

Scripts Reference

scripts/brand-book

The main CLI. Subcommands:

CommandAction
init <dir> [--name]Scaffold brand directory with 7 templates
compile <dir> [--artifact] [--format] [--output]Assemble brand artifact
validate <file...> [--strict] [--json]Check frontmatter completeness
preview <file> [--json]Terminal preview of a brand component

All subcommands support --json for machine output and --dry-run for preview.

scripts/generate

Image prompt construction for brand-compliant generation. Subcommands:

CommandAction
`brand-card [--layout portraitlandscape]`
`mockup --type stationerysocial
swatchPalette visualization prompt
moodboard [--theme]Mood board prompt
logo-bg <variant> [--background]Logo presentation prompt
Show full SKILL.md (315 more words)Show less

Reference Files

FileWhat It Contains
references/canonical-components.mdDefinitive component hierarchy + maturity decision tree
references/artifact-hierarchy.mdEvery artifact: who consumes it, format, depth, relationships
references/gold-standard-analysis.mdStructural analysis of Cash App, IBM, Netflix, Bang & Olufsen, Klarna
references/brand-card-formats.mdFormat comparison: PDF vs online vs CLI vs Figma vs image
references/template-schemas.mdComplete YAML frontmatter schemas for all 7 templates
references/image-generation.mdBrand-compliant image prompt patterns and reference-image usage

Artifact Tiers Summary

Tier 0: Brand Card          → image + one-pager        → stakeholders, press
Tier 1: Strategy Memo       → narrative document       → leadership, marketing
Tier 2: Visual Identity     → structured spec          → designers, developers
Tier 3: Voice & Messaging   → guidelines with examples → writers, content
Tier 4: Application         → channel-by-channel rules → producers, agencies
Tier 5: Governance          → framework document       → brand owners, legal
Tier 6: Asset Inventory     → indexed table            → everyone
       └── Compiled Brand Book (Tiers 0-6 combined)    → agencies, partners

Gotchas

Templates are elicitation tools, not final designs

The templates produce markdown documentation, not designed PDFs. The content is structured and correct; visual polish is a post-processing step. If you need a beautifully designed PDF, export the markdown and lay it out in InDesign/Figma.

Color accuracy in generated images

Generated images will approximate brand colors, not match them precisely. The generate swatch command provides hex values in the prompt, but image models interpret color imprecisely. For Pantone-accurate color reference, use the documented values in the spec, not generated images.

Reference-image-aware generation is setup-dependent

The generate script constructs prompts regardless of backend. To use reference images (logos, existing materials) for better results, you need a generation setup that supports image inputs — e.g., ComfyUI, local Stable Diffusion with img2img, or an API that accepts image references. The prompts work without this; they just improve with it.

Brand card sources from other templates

The brand-card template uses source: frontmatter links to strategy, visual-id, and voice templates. This means: compile may show placeholder text if those source templates aren't filled yet. Fill strategy + visual-id before expecting a complete brand card.

The skill produces documents, not art

The image generation capability exists, but the primary output is structured documentation — markdown that can live in a vault, be versioned in git, and be compiled into various formats. The images are the garnish, not the meal.

See Also

  • nous-branding — Reference-image generation for Nous Research brand
  • cli-builder — Patterns used by the brand-book CLI
  • references/image-generation.md — Detailed prompt craft guide

© magnus919, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 16 other files (scripts, references) in skills/brand-designer of magnus919/hermes-profiles.

  • SKILL.md
  • references/artifact-hierarchy.md
  • references/brand-card-formats.md
  • references/canonical-components.md
  • references/gold-standard-analysis.md
  • references/image-generation.md
  • references/template-schemas.md
  • scripts/brand-book
  • scripts/brand-book_test.sh
  • scripts/generate
  • templates/application.md
  • templates/asset-inventory.md
  • templates/brand-card.md
  • templates/governance.md
  • templates/strategy.md
  • templates/visual-id.md
  • templates/voice.md

Open the folder on GitHubat commit 867a555

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders. This page covers the copy in magnus919/hermes-profiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Brand Designer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Designer compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Designer this skillmagnus919/hermes-profiles289—~2.3kAutomated safety check: PassMIT
Brand Dnathatrebeccarae/claude-marketing161—~1.8kAutomated safety check: PassMIT
Brand Guidelinesalirezarezvani/claude-skills28k1 repos~1.3kAutomated safety check: PassMIT
Brand Guidelinesnexu-io/open-design100k—~346Automated safety check: PassApache-2.0
Anthropic Brand Stylinganthropics/skills180k30 repos~559Automated safety check: PassApache-2.0
Brand Guidelinescomposio-community/awesome-codex-skills17k—~617Automated safety check: PassApache-2.0

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Questions about Brand Designer

What does Brand Designer do?

Create comprehensive brand identity documentation for any brand. Brand Designer is an agent skill from magnus919/hermes-profiles. Create comprehensive brand identity documentation for any brand.

When should I use Brand Designer?

Brand Designer fits situations like: you need to capture a brands identity in structured; durable form — for vault storage; press kit distribution.

How do I install Brand Designer in Claude Code?

Run `npx skills add magnus919/hermes-profiles --skill brand-designer -a claude-code`. Or copy the skill folder (skills/brand-designer in magnus919/hermes-profiles) into .claude/skills/brand-designer in your project. Claude Code loads it when a task matches its description.

How do I install Brand Designer in Codex?

Run `npx skills add magnus919/hermes-profiles --skill brand-designer -a codex`. Or copy the skill folder (skills/brand-designer in magnus919/hermes-profiles) into .agents/skills/brand-designer in your project. Codex loads it when a task matches its description.

Can I use Brand Designer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add magnus919/hermes-profiles --skill brand-designer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-designer, .gemini/skills/brand-designer, .github/skills/brand-designer and .opencode/skills/brand-designer in your project.

What does Brand Designer need to run?

Going by SKILL.md and its folder, Brand Designer needs a shell for the scripts in its folder. Our summary lists: Python 3; A Bash shell. Compatibility (from SKILL.md): CLI requires Python 3.8+; generate script requires an image generation backend. All templates are plain markdown. Works with any agent supporting Agent Skills..

Does Brand Designer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Designer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Brand Designer use?

Brand Designer is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Designer use?

About 2.3k tokens (SKILL.md is roughly 9.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 13k tokens, read only when the agent opens those files.

What are the alternatives to Brand Designer?

Skills that share tags, products or a category with Brand Designer: Brand Dna (thatrebeccarae/claude-marketing, 161 stars), Brand Guidelines (alirezarezvani/claude-skills, 28k stars), Brand Guidelines (nexu-io/open-design, 100k stars) and Anthropic Brand Styling (anthropics/skills, 180k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Designer?

magnus919 (a GitHub user) maintains it in magnus919/hermes-profiles, which has 289 GitHub stars. The repository holds 31 skills in this directory. The repository was last updated on June 27, 2026.

Source: magnus919/hermes-profiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.