New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Account Based Marketing

by cbrock84 in cbrock84/headcount

Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group…

MITAuto-check passed

Install Account Based Marketing

skills CLI
$ npx skills add cbrock84/headcount --skill account-based-marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount account-based-marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/demand-generation/skills/account-based-marketing .claude/skills/account-based-marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
account-based-marketing
GitHub stars
2k
Token cost
~1.2k tokens
SKILL.md length
697 words
Files
2 (incl. references)
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group…

  • SKILL.md covers Qualify the model before…, Build the list from fit and…, Map the buying group, not the… and Tier the effort, because…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Account Based Marketing is an agent skill from cbrock84/headcount. Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group inside each, tiering effort against account value, coordinating so the account experiences one campaign rather than several, and measuring account progression instead of leads. Use this to decide whether to run an account-based program, build one, or work out why an existing one produces activity and no pipeline.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

Example prompts

  • “Use the account-based-marketing skill to concentrate marketing and sales effort on a named set of accounts rather than on volume — qualifying…”
  • “/account-based-marketing”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Account Based Marketing loads about 1.2k tokens when it runs, and up to ~1.5k if it reads all its reference files. Until then it costs about 133 tokens; SKILL.md has 697 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~133
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 697 words, ~1,228 tokens.

Download SKILL.mdSave it as .claude/skills/account-based-marketing/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
account-based-marketing
description
Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group inside each, tiering effort against account value, coordinating so the account experiences one campaign rather than several, and measuring account progression instead of leads. Use this to decide whether to run an account-based program, build one, or work out why an existing one produces activity and no pipeline.

Account-based marketing

Account-based marketing inverts the usual model: instead of generating leads and finding out which accounts they came from, you choose the accounts and work them. It is a good fit for a narrow set of businesses and an expensive mistake for the rest.

Qualify the model before adopting it

It works when deal sizes are large enough to justify per-account effort, the addressable market is small enough to enumerate, buying groups have several people, and sales cycles are long enough for sustained effort to compound.

It does not work when the deal size cannot carry the cost, when the market is too large to name, or when marketing and sales will not actually coordinate. That last one is the usual failure: the tooling gets bought, the account list gets built, and the program becomes a more expensive way to run the same campaigns.

Run the arithmetic first. Total program cost divided by the number of accounts, against expected deal value and a realistic win rate, tells you the tier structure you can afford — or that you cannot afford this at all.

Build the list from fit and evidence, then hold it still

Start from the accounts that already look like your best customers — not by revenue but by why they bought and whether they stayed. Add observable signals: hiring, technology in use, funding, regulatory pressure, a change in leadership.

Then commit. A list that churns quarterly cannot compound, and compounding is the only reason this model beats broad demand generation. Agree the list with sales and get their explicit acceptance, because a list sales does not believe in is a list sales will not work.

Map the buying group, not the contact

Purchases at this size are made by several people with different concerns: the person with the problem, the person with the budget, the person who will operate it, and whoever can veto on security, legal or procurement grounds.

Reaching one champion and mistaking that for account coverage is the most common structural error. Track how many roles you have reached within each account, and treat single-threading as a status that needs fixing rather than a warning to note.

Tier the effort, because one-to-one does not scale

  • One-to-one for a small number of the highest-value accounts: genuinely bespoke research and content, executive engagement.
  • One-to-few for clusters that share an industry or a problem: shared narrative, light customization per account.
  • One-to-many for the rest of the named list: programmatic personalization at segment level.

Being honest about which tier an account is in prevents the common outcome where everything is nominally one-to-one and nothing is actually customized.

Show full SKILL.md (259 more words)Show less

Coordinate, or the account experiences three campaigns

The account should see one coherent effort. That requires marketing and sales working the same plan, with agreed timing, agreed messaging, and an agreed sequence of who reaches out when.

Set up a shared cadence between the two teams for the tiered accounts and hold it. Without that meeting the program degrades into marketing sending things and sales prospecting separately, which is the status quo with extra software.

Measure account progression, not lead volume

Lead counts are the wrong instrument. What matters is how accounts move: coverage of the buying group, engagement across it rather than by one person, movement into and through pipeline, and eventually win rate and deal size against non-target accounts.

Expect the timeline to be long. Judging an account-based program on a quarter is judging it before any of its mechanism has had time to work, and canceling it there is the most common way the investment is wasted entirely.

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Never

  • Adopt the model without checking whether the deal size carries the per-account cost.
  • Run a target list sales has not explicitly accepted.
  • Treat one engaged champion as account coverage.
  • Judge the program on lead volume, or on a single quarter.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/demand-generation/skills/account-based-marketing of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Account Based Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Account Based Marketing compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Account Based Marketing this skillcbrock84/headcount2k—~1.2kAutomated safety check: PassMIT
Expense Accountingsickn33/agentic-awesome-skills47k1 repos~6.5kAutomated safety check: PassMIT
Purchase Accountingsickn33/agentic-awesome-skills47k1 repos~5.1kAutomated safety check: PassMIT
Odoo Accounting Setupsickn33/agentic-awesome-skills47k2 repos~1kAutomated safety check: PassMIT
Accounting Software Selectionsickn33/agentic-awesome-skills47k1 repos~7.4kAutomated safety check: PassMIT
Sales Accountingsickn33/agentic-awesome-skills47k1 repos~6.4kAutomated safety check: PassMIT

Similar skills

  • Expense Accounting

    sickn33/agentic-awesome-skills

    Expense accounting register: expense number and date, payee with PAN and VAT, bill reference, document type, amount with VAT, ledger account, approver and status.

    47k GitHub starsUsed in 1 repo~6.5k tokens
    Business, Finance & HRAuto-check passed

  • Purchase Accounting

    sickn33/agentic-awesome-skills

    Purchase register: supplier, invoice, gross amount, VAT and TDS, net payable, ledger account and payment balance.

    47k GitHub starsUsed in 1 repo~5.1k tokens
    Business, Finance & HRAuto-check passed

  • Odoo Accounting Setup

    sickn33/agentic-awesome-skills

    Expert guide for configuring Odoo Accounting: chart of accounts, journals, fiscal positions, taxes, payment terms, and bank reconciliation.

    47k GitHub starsUsed in 2 repos~1k tokens
    Business, Finance & HRAuto-check passed

  • Accounting Software Selection

    sickn33/agentic-awesome-skills

    Scores shortlisted accounting packages against 57 evidence-backed fields, emitted as CSV, SQL, JSON Schema or Notion on request.

    47k GitHub starsUsed in 1 repo~7.4k tokens
    Business, Finance & HRAuto-check passed

  • Sales Accounting

    sickn33/agentic-awesome-skills

    Sales register: customer, invoice, gross amount, discount, VAT and TDS, net receivable, credit terms and balance.

    47k GitHub starsUsed in 1 repo~6.4k tokens
    Business, Finance & HRAuto-check passed

  • Payment Accounting

    sickn33/agentic-awesome-skills

    Payment voucher register: payment number and date, paid to and purpose, mode, gross amount, TDS rate and deducted, net paid, invoice allocation, ledger and reconciliation status.

    47k GitHub starsUsed in 1 repo~5.5k tokens
    Business, Finance & HRAuto-check passed

More from cbrock84/headcount

All 178 skills in this repo

  • Agent Hierarchy

    cbrock84/headcount

    Designs orchestrator-and-subagent hierarchies for a repository — splitting agents by exclusive write surface, pairing every producer with an independent auditor, and enforcing the split with a…

    2k GitHub stars~1.2k tokensUpdated 23 days ago
    Auto-check passed

  • Access And Identity

    cbrock84/headcount

    Designs and audits who can reach what — authentication, authorization models, privileged access, service credentials, and joiner-mover-leaver process.

    2k GitHub stars~1.1k tokensUpdated 23 days ago
    Auto-check passed

  • Activation

    cbrock84/headcount

    Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account.

    2k GitHub stars~865 tokensUpdated 23 days ago
    Auto-check passed

  • AI ML Governance

    cbrock84/headcount

    Governs models and AI systems in production — intended use, evaluation, monitoring, human oversight, documentation, and the decision to deploy or retire.

    2k GitHub stars~1k tokensUpdated 23 days ago
    Auto-check passed

  • AI Research Analyst

    cbrock84/headcount

    Produces executive-level research — market sizing, competitor mapping, trend analysis, and strategic intelligence — grounded in cited sources with the confidence in each claim made explicit.

    2k GitHub stars~916 tokensUpdated 23 days ago
    Auto-check passed

  • AI Search Optimization

    cbrock84/headcount

    Optimizes for AI assistants and AI-generated answers — being retrievable, being cited, and being represented accurately when a model answers on your behalf.

    2k GitHub stars~829 tokensUpdated 23 days ago
    Auto-check passed

Questions about Account Based Marketing

What does Account Based Marketing do?

Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group…. Account Based Marketing is an agent skill from cbrock84/headcount. Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group inside each, tiering effort against account value, coordinating so the account experiences one campaign rather than several, and measuring account progression instead of leads.

How do I install Account Based Marketing in Claude Code?

Run `npx skills add cbrock84/headcount --skill account-based-marketing -a claude-code`. Or copy the skill folder (plugins/demand-generation/skills/account-based-marketing in cbrock84/headcount) into .claude/skills/account-based-marketing in your project. Claude Code loads it when a task matches its description.

How do I install Account Based Marketing in Codex?

Run `npx skills add cbrock84/headcount --skill account-based-marketing -a codex`. Or copy the skill folder (plugins/demand-generation/skills/account-based-marketing in cbrock84/headcount) into .agents/skills/account-based-marketing in your project. Codex loads it when a task matches its description.

Can I use Account Based Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill account-based-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/account-based-marketing, .gemini/skills/account-based-marketing, .github/skills/account-based-marketing and .opencode/skills/account-based-marketing in your project.

What does Account Based Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Account Based Marketing is instructions for the agent only.

Does Account Based Marketing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Account Based Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Account Based Marketing use?

Account Based Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Account Based Marketing use?

About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 266 tokens, read only when the agent opens those files.

What are the alternatives to Account Based Marketing?

Skills that share tags, products or a category with Account Based Marketing: Expense Accounting (sickn33/agentic-awesome-skills, 47k stars), Purchase Accounting (sickn33/agentic-awesome-skills, 47k stars), Odoo Accounting Setup (sickn33/agentic-awesome-skills, 47k stars) and Accounting Software Selection (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Account Based Marketing?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.