Brand Dna
thatrebeccarae/claude-marketing
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json.
Applies Anthropic's brand colors and fonts to artifacts such as PowerPoint slides, using fixed hex values for text and accents, Poppins headings and Lora body text.
Install Anthropic Brand Styling
$ npx skills add anthropics/skills --skill brand-guidelines -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install anthropics/skills brand-guidelines --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/anthropics/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-guidelines .claude/skills/brand-guidelines && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-guidelines" agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines into .claude/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/anthropics/skills/tree/main/skills/brand-guidelinesType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add anthropics/skills --skill brand-guidelines -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install anthropics/skills brand-guidelines --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/anthropics/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-guidelines .agents/skills/brand-guidelines && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines into .agents/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add anthropics/skills --skill brand-guidelines -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install anthropics/skills brand-guidelines --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/anthropics/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-guidelines .cursor/skills/brand-guidelines && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-guidelines" agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines into .cursor/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/anthropics/skills.git --path skills/brand-guidelines--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add anthropics/skills --skill brand-guidelines -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install anthropics/skills brand-guidelines --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/anthropics/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-guidelines .gemini/skills/brand-guidelines && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines into .gemini/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install anthropics/skills brand-guidelinesInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add anthropics/skills --skill brand-guidelines -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/anthropics/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-guidelines .github/skills/brand-guidelines && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines into .github/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add anthropics/skills --skill brand-guidelines -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install anthropics/skills brand-guidelines --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/anthropics/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-guidelines .opencode/skills/brand-guidelines && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines into .opencode/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-guidelines- GitHub stars
- 180k
- Used in
- 30 other repos
- Token cost
- ~559 tokens
- SKILL.md length
- 237 words
- Files
- 2
- Skills in repo
- 16
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
Applies Anthropic's brand colors and fonts to artifacts such as PowerPoint slides, using fixed hex values for text and accents, Poppins headings and Lora body text.
- Making slides or documents that should carry Anthropic's look
- SKILL.md covers Overview, Brand Guidelines, Features and Technical Details
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Restyling an existing artifact with the brand palette and fonts
What it does
The skill holds Anthropic's visual identity as reference data. The main colors are dark #141413, light #faf9f5, mid gray #b0aea5 and light gray #e8e6dc, with orange #d97757, blue #6a9bcc and green #788c5d as accents. Headings use Poppins with an Arial fallback, and body text uses Lora with a Georgia fallback.
When it is applied, headings of 24pt and larger get Poppins, other text gets Lora, text color is chosen to suit the background, and non-text shapes cycle through the three accent colors. Colors are set through python-pptx's RGBColor class. The fonts should be installed for best results, and the fallbacks keep the text readable where they are not.
When your agent uses it
- Making slides or documents that should carry Anthropic's look
- Restyling an existing artifact with the brand palette and fonts
- Looking up which accent color or font the brand uses
Example prompts
- “Restyle this deck with Anthropic's brand colors and fonts.”
- “Which hex colors and fonts does the Anthropic brand use for headings and body text?”
- “Build a one-page summary in Anthropic's look and feel.”
Requirements
- Poppins and Lora fonts installed, with Arial and Georgia as fallbacks
- python-pptx, when styling PowerPoint files
What it can do on your machine
Read from SKILL.md and the folder at commit 683bc88. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Anthropic Brand Styling loads about 559 tokens when it runs. Until then it costs about 63 tokens; SKILL.md has 237 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from anthropics/skills at commit 683bc88, republished under its Apache-2.0 licence (© anthropics). 237 words, ~559 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-guidelines/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- brand-guidelines
- description
- Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
- license
- Complete terms in LICENSE.txt
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
© anthropics, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in skills/brand-guidelines of anthropics/skills.
- SKILL.md
- LICENSE.txt
Open the folder on GitHubat commit 683bc88
Used in at least 30 other repositories
We found 53 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 30 other GitHub owners. This page covers the copy in anthropics/skills, which our catalogue first saw on October 7, 2026.
- JetBrains/skillsbrand-guidelines
- rvdbreemen/OTGW-firmware.github/skills/brand-guidelines
- composio-community/open-claude-cowork.claude/skills/brand-guidelines
- guanyang/open-agent-hubskills/brand-guidelines
- shuyu-labs/WebCodeskills/codex/brand-guidelinesskills/claude/brand-guidelines
- ynulihao/AgentSkillOSdata/skill_seeds/brand-guidelines
- Kocoro-lab/Kocorointernal/skills/bundled/skills/brand-guidelines
- cohen-liel/hivemind.claude/skills/brand-guidelines
- spytensor/openmoziskills/brand-guidelines
- davila7/claude-code-templatescli-tool/components/skills/enterprise-communication/brand-guidelinescli-tool/components/skills/business-marketing/brand-guidelines-anthropic+1 more
- davepoon/buildwithclaudeplugins/all-skills/skills/brand-guidelines
- ComposioHQ/awesome-claude-skillsbrand-guidelines
- JayZeeDesign/awesome-claude-skillsbrand-guidelines
- Prat011/awesome-llm-skillsbrand-guidelines
- Microck/ordinary-claude-skillsskills_all/brand-guidelinesskills_categorized/design/brand-guidelines
- aiskillstore/marketplaceskills/brand-guidelinesskills/7spade/brand-guidelines+8 more
- CommandCodeAI/agent-skillsskills/brand-guidelines
- aAAaqwq/AGI-Super-Teamskills/brand-guidelines
- ZhanlinCui/Agent-Skills-Huntercreative/brand-guidelines
- davekilleen/Dex.agents/skills/anthropic-brand-guidelines.claude/skills/anthropic-brand-guidelines+1 more
- NeverSight/learn-skills.devdata/skills-md/aaaaqwq/agi-super-skills/brand-guidelinesdata/skills-md/aaaaqwq/claude-code-skills/brand-guidelines
- Dokhacgiakhoa/Agent-Skills-4-Vibe-Coding-CLI.agent/skills/brand-guidelines-anthropic.agent/skills/brand-guidelines-community
- ECNU-ICALK/AutoSkillSkillBank/Common/anthropics-skill/brand-guidelinesSkillBank/Common/AwesomeClaudeSkills/brand-guidelines
- agent-skills-hub/agent-skills-hubskills/brand-guidelines-anthropicskills/brand-guidelines-community
- openteams-lab/openteamsassets/skills/brand-guidelines
- lingxling/awesome-skills-cnanthropics-skills/skills/brand-guidelinescomposiohq-awesome-claude-skills/brand-guidelines
- w95/awesome-claude-corporate-skills04-marketing/brand-guidelines
- LeoYeAI/openclaw-master-skillsskills/brand-guidelines
- aifinlab/FinClawskills/brand-guidelines
- infometa/workbuddyskillsskills/brand-guidelines
…and 3 more copies not listed here.
Compare with similar skills
Anthropic Brand Styling next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Anthropic Brand Styling this skillanthropics/skills | 180k | 30 repos | ~559 | Automated safety check: Pass | Apache-2.0 | |
| Brand Dnathatrebeccarae/claude-marketing | 162 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Brand Designermagnus919/hermes-profiles | 282 | — | ~2.3k | Automated safety check: Pass | MIT | |
| OpenClaw Brand Identityopenclaw/clawhub | 9.5k | — | ~447 | Automated safety check: Pass | MIT | |
| Nous Brandingmagnus919/agent-skills | 116 | — | ~4k | Automated safety check: Pass | MIT | |
| Brand Guidelinesnexu-io/open-design | 100k | — | ~346 | Automated safety check: Pass | Apache-2.0 |
Similar skills
Brand Designer
magnus919/hermes-profiles
Create comprehensive brand identity documentation for any brand.
OpenClaw Brand Identity
openclaw/clawhub
Applies the OpenClaw visual identity (coral and sea-glass palette, type stacks, logo rules and voice) to documents, slides, social graphics and launch material.
Nous Branding
magnus919/agent-skills
Generate images and content consistent with the Nous Research brand identity.
Brand Guidelines
nexu-io/open-design
Apply Anthropic's official brand colors and typography to artifacts for consistent visual identity and professional design standards.
Branding
IgorWarzocha/Opencode-Workflows
Apply official brand colors and typography to professional artifacts.
More from anthropics/skills
All 16 skills in this repo- Official
MCP Server Builder
anthropics/skills
Guides the design and implementation of Model Context Protocol servers in TypeScript or Python, from tool naming and error messages to evaluation.
- Official
PDF Processing
anthropics/skills
Handles everyday PDF jobs in Python and on the command line: extract text and tables, merge, split, rotate, watermark, fill forms, encrypt and OCR.
- Official
Web Artifacts Builder
anthropics/skills
Builds multi-component claude.ai HTML artifacts as a small React, TypeScript and Tailwind project, then bundles it into one shareable HTML file.
- Official
Algorithmic Art with p5.js
anthropics/skills
Creates original generative art in two steps: a written algorithmic philosophy, then a p5.js sketch with seeded randomness and an interactive viewer for exploring parameters.
- Official
Canvas Design
anthropics/skills
Creates original posters and static art as PNG or PDF by first writing a short design philosophy, then expressing it visually on a canvas.
- Official
DOCX Creation and Editing
anthropics/skills
Creates, edits and reviews Word documents: new files with docx-js, edits through the underlying XML, plus tracked changes, comments and conversions.
Related
Works with
Categories
Questions about Anthropic Brand Styling
What does Anthropic Brand Styling do?
Applies Anthropic's brand colors and fonts to artifacts such as PowerPoint slides, using fixed hex values for text and accents, Poppins headings and Lora body text. The skill holds Anthropic's visual identity as reference data. The main colors are dark #141413, light #faf9f5, mid gray #b0aea5 and light gray #e8e6dc, with orange #d97757, blue #6a9bcc and green #788c5d as accents.
When should I use Anthropic Brand Styling?
Anthropic Brand Styling fits situations like: making slides or documents that should carry Anthropic's look; restyling an existing artifact with the brand palette and fonts; looking up which accent color or font the brand uses.
How do I install Anthropic Brand Styling in Claude Code?
Run `npx skills add anthropics/skills --skill brand-guidelines -a claude-code`. Or copy the skill folder (skills/brand-guidelines in anthropics/skills) into .claude/skills/brand-guidelines in your project. Claude Code loads it when a task matches its description.
How do I install Anthropic Brand Styling in Codex?
Run `npx skills add anthropics/skills --skill brand-guidelines -a codex`. Or copy the skill folder (skills/brand-guidelines in anthropics/skills) into .agents/skills/brand-guidelines in your project. Codex loads it when a task matches its description.
Can I use Anthropic Brand Styling in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add anthropics/skills --skill brand-guidelines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-guidelines, .gemini/skills/brand-guidelines, .github/skills/brand-guidelines and .opencode/skills/brand-guidelines in your project.
What does Anthropic Brand Styling need to run?
SKILL.md names no scripts, command-line tools or credentials: Anthropic Brand Styling is instructions for the agent only. Our summary lists: Poppins and Lora fonts installed, with Arial and Georgia as fallbacks; python-pptx, when styling PowerPoint files.
Does Anthropic Brand Styling access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Anthropic Brand Styling safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Anthropic Brand Styling use?
Anthropic Brand Styling is published under the Apache-2.0 licence (from the LICENSE file in the skill folder). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Anthropic Brand Styling use?
About 559 tokens (SKILL.md is roughly 2.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Anthropic Brand Styling?
Skills that share tags, products or a category with Anthropic Brand Styling: Brand Dna (thatrebeccarae/claude-marketing, 162 stars), Brand Designer (magnus919/hermes-profiles, 282 stars), OpenClaw Brand Identity (openclaw/clawhub, 9.5k stars) and Nous Branding (magnus919/agent-skills, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Anthropic Brand Styling?
anthropics (a GitHub organization, an official publisher) maintains it in anthropics/skills, which has 180,048 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on October 8, 2026.
Source: anthropics/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.