Cro Optimization
ognjengt/founder-skills
Analyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations.
Audits a homepage or landing page for conversion in quick, standard or deep mode, scoring it by page type and ending with an impact-ranked action plan.
Install Homepage Conversion Audit
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills homepage-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/homepage-audit .claude/skills/homepage-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "homepage-audit" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-audit into .claude/skills/homepage-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "homepage-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills homepage-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/homepage-audit .agents/skills/homepage-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "homepage-audit" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-audit into .agents/skills/homepage-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "homepage-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills homepage-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/homepage-audit .cursor/skills/homepage-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "homepage-audit" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-audit into .cursor/skills/homepage-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "homepage-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git --path homepage-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills homepage-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/homepage-audit .gemini/skills/homepage-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "homepage-audit" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-audit into .gemini/skills/homepage-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "homepage-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills homepage-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/homepage-audit .github/skills/homepage-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "homepage-audit" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-audit into .github/skills/homepage-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "homepage-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills homepage-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/homepage-audit .opencode/skills/homepage-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "homepage-audit" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/homepage-audit into .opencode/skills/homepage-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "homepage-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
homepage-audit- GitHub stars
- 441
- Token cost
- ~1.8k tokens
- SKILL.md length
- 722 words
- Files
- 2
- Skills in repo
- 23
- Repo updated
- First seen
- Licence
- None found
At a glance
Audits a homepage or landing page for conversion in quick, standard or deep mode, scoring it by page type and ending with an impact-ranked action plan.
- Works in 5 steps: Page-Type Classification & Scoring… → Structured Scoring (Complete Before… → Headline Rewrite → …
- Reviewing a homepage or landing page that is not converting
- SKILL.md covers Mode, Context Loading Gates, Phase 1: Page-Type… and Phase 2: Structured Scoring…, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
The agent will not start until it has a live URL, a screenshot of the above-the-fold area, or the pasted headline, subheadline, main call to action and first paragraph. If none is given it asks once, and it also asks what kind of business the page belongs to, who the target customer is and what the main conversion goal is, because guessing the page type distorts the scoring.
Three modes set the depth. Quick runs a short first-impression test and names the few highest-impact fixes, standard goes through the page section by section with a priority list and is the default, and deep adds rewrite recommendations for each section and A/B test hypotheses. After loading the page the agent classifies it as SaaS, service business or e-commerce, since each type weights the headline, social proof and call to action differently, and then produces the scored audit and an action plan with concrete rewrites.
When your agent uses it
- Reviewing a homepage or landing page that is not converting
- Getting a fast gut-check on a page before a launch
- Planning a website refresh with a prioritized list of fixes
- Preparing copy rewrites and A/B test ideas for a conversion project
Example prompts
- “Audit my landing page at https://example.com/pricing and tell me why visitors are not signing up.”
- “Just tell me what is wrong with this homepage screenshot, quick scan only.”
- “Run a deep audit on our agency homepage, including rewrites for the hero and the testimonials.”
Requirements
- A live page URL, a screenshot, or the pasted above-the-fold copy
Workflow steps
5 steps, taken from the step headings in SKILL.md.
- Page-Type Classification & Scoring Weight Assignment
- Structured Scoring (Complete Before Recommendations)
- Headline Rewrite
- Impact × Effort Prioritization
- Self-Critique Pass (REQUIRED)
What it can do on your machine
Read from SKILL.md and the folder at commit f36b34f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Homepage Conversion Audit loads about 1.8k tokens when it runs. Until then it costs about 71 tokens; SKILL.md has 722 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 722 words (~1,844 tokens).
“You are a conversion expert. Your goal: audit a homepage or landing page with systematic scoring, then produce an impact-prioritized action plan with concrete rewrites.”
- name
- homepage-audit
Files
SKILL.md and 1 other file in homepage-audit of BrianRWagner/ai-marketing-claude-code-skills.
- SKILL.md
- SKILL-OC.md
Open the folder on GitHubat commit f36b34f
Compare with similar skills
Homepage Conversion Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Homepage Conversion Audit this skillBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.8k | Automated safety check: Pass | None | |
| Cro Optimizationognjengt/founder-skills | 447 | — | ~2.4k | Automated safety check: Pass | MIT | |
| CroNexus-JPF/note-companion | 870 | 5 repos | ~1.5k | Automated safety check: Pass | MIT | |
| Crosickn33/agentic-awesome-skills | 47k | 1 repos | ~1.6k | Automated safety check: Pass | MIT | |
| Landing Page Copyrampstackco/claude-skills | 945 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Trust Signalsthedaviddias/Front-End-Checklist | 74k | — | ~619 | Automated safety check: Pass | MIT |
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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Cro
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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Landing Page Copy
rampstackco/claude-skills
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs.
Trust Signals
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A skill your agent uses when applies especially to e-commerce checkouts, contact/lead forms, pricing pages, and YMYL (Your Money or Your Life) content.
Page Cro
OpenClaudia/openclaudia-skills
Audit and optimize landing pages for conversion rate. An agent skill from OpenClaudia/openclaudia-skills.
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Related
Categories
Questions about Homepage Conversion Audit
What does Homepage Conversion Audit do?
Audits a homepage or landing page for conversion in quick, standard or deep mode, scoring it by page type and ending with an impact-ranked action plan. The agent will not start until it has a live URL, a screenshot of the above-the-fold area, or the pasted headline, subheadline, main call to action and first paragraph. If none is given it asks once, and it also asks what kind of business the page belongs to, who the target customer is and what the main conversion goal is, because guessing the page type distorts the scoring.
When should I use Homepage Conversion Audit?
Homepage Conversion Audit fits situations like: reviewing a homepage or landing page that is not converting; getting a fast gut-check on a page before a launch; planning a website refresh with a prioritized list of fixes; preparing copy rewrites and A/B test ideas for a conversion project.
How do I install Homepage Conversion Audit in Claude Code?
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a claude-code`. Or copy the skill folder (homepage-audit in BrianRWagner/ai-marketing-claude-code-skills) into .claude/skills/homepage-audit in your project. Claude Code loads it when a task matches its description.
How do I install Homepage Conversion Audit in Codex?
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a codex`. Or copy the skill folder (homepage-audit in BrianRWagner/ai-marketing-claude-code-skills) into .agents/skills/homepage-audit in your project. Codex loads it when a task matches its description.
Can I use Homepage Conversion Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/homepage-audit, .gemini/skills/homepage-audit, .github/skills/homepage-audit and .opencode/skills/homepage-audit in your project.
What does Homepage Conversion Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Homepage Conversion Audit is instructions for the agent only. Our summary lists: A live page URL, a screenshot, or the pasted above-the-fold copy.
Does Homepage Conversion Audit access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Homepage Conversion Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Homepage Conversion Audit use?
No licence was found for Homepage Conversion Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Homepage Conversion Audit use?
About 1.8k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Homepage Conversion Audit?
Skills that share tags, products or a category with Homepage Conversion Audit: Cro Optimization (ognjengt/founder-skills, 447 stars), Cro (Nexus-JPF/note-companion, 870 stars), Cro (sickn33/agentic-awesome-skills, 47k stars) and Landing Page Copy (rampstackco/claude-skills, 945 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Homepage Conversion Audit?
BrianRWagner (a GitHub user) maintains it in BrianRWagner/ai-marketing-claude-code-skills, which has 441 GitHub stars. The repository holds 23 skills in this directory. The repository was last updated on March 19, 2026.
Source: BrianRWagner/ai-marketing-claude-code-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.