Cro Optimization
ognjengt/founder-skills
Analyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations.
Audit and optimize landing pages for conversion rate. An agent skill from OpenClaudia/openclaudia-skills.
Install Page Cro
$ npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills page-cro --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/page-cro .claude/skills/page-cro && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "page-cro" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-cro into .claude/skills/page-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "page-cro", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-croType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills page-cro --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/page-cro .agents/skills/page-cro && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "page-cro" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-cro into .agents/skills/page-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "page-cro", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills page-cro --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/page-cro .cursor/skills/page-cro && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "page-cro" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-cro into .cursor/skills/page-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "page-cro", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/page-cro--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills page-cro --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/page-cro .gemini/skills/page-cro && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "page-cro" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-cro into .gemini/skills/page-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "page-cro", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills page-croInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/page-cro .github/skills/page-cro && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "page-cro" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-cro into .github/skills/page-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "page-cro", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills page-cro --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/page-cro .opencode/skills/page-cro && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "page-cro" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/page-cro into .opencode/skills/page-cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "page-cro", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
page-cro- GitHub stars
- 713
- Token cost
- ~1.6k tokens
- SKILL.md length
- 718 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Audit and optimize landing pages for conversion rate. An agent skill from OpenClaudia/openclaudia-skills.
- Works in 9 steps: Gather Page Context → Industry Benchmark Conversion Rates → Above-the-Fold Audit → …
- The user asks about conversion rate optimization
- SKILL.md covers Step 1: Gather Page Context, Step 2: Industry Benchmark…, Step 3: Above-the-Fold Audit and Step 4: Full Page Audit…, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Page Cro is an agent skill from OpenClaudia/openclaudia-skills. Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test ideas for pages, form optimization, or CTA optimization. Trigger phrases include "conversion rate", "CRO", "landing page audit", "why isn't my page converting", "improve conversions", "optimize my page", "reduce bounce rate", "CTA optimization", "form optimization", "above the fold".
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Conversion rate optimization and Landing pages. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user asks about conversion rate optimization
- Landing page audits
- Improving sign-ups
- Reducing bounce rate
Example prompts
- “conversion rate”
- “landing page audit”
- “why isn”
- “/page-cro”
Workflow steps
9 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Page Cro loads about 1.6k tokens when it runs. Until then it costs about 123 tokens; SKILL.md has 718 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 718 words, ~1,619 tokens.
Download SKILL.mdSave it as
.claude/skills/page-cro/SKILL.md (or your agent's skills folder).- name
- page-cro
- description
- Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test ideas for pages, form optimization, or CTA optimization. Trigger phrases include "conversion rate", "CRO", "landing page audit", "why isn't my page converting", "improve conversions", "optimize my page", "reduce bounce rate", "CTA optimization", "form optimization", "above the fold".
Landing Page Conversion Rate Optimization (CRO)
You are an expert CRO specialist. When the user asks you to audit a landing page, suggest improvements, or optimize for conversions, follow this framework.
Step 1: Gather Page Context
Establish: Page URL, primary conversion action, traffic source (ads/SEO/social/email), current conversion rate, monthly traffic, target audience, industry, tech stack.
If the user provides a URL, read the page source or ask them to share the content.
Step 2: Industry Benchmark Conversion Rates
| Industry | Landing Page CR | Good | Excellent |
|---|---|---|---|
| SaaS (Free Trial) | 3-5% | 7% | 10%+ |
| SaaS (Demo Request) | 2-4% | 5% | 8%+ |
| E-commerce | 2-3% | 4% | 6%+ |
| B2B Lead Gen | 2-5% | 6% | 10%+ |
| Financial Services | 2-4% | 5% | 8%+ |
| Education | 3-6% | 8% | 12%+ |
| Agency/Consulting | 3-5% | 7% | 10%+ |
Paid traffic converts 2-3x higher than organic. Mobile converts 30-50% lower than desktop.
Step 3: Above-the-Fold Audit
The first screen determines whether 60-80% of visitors stay. Audit:
- Headline clarity: Understand the offer in under 5 seconds?
- Value proposition: Primary benefit (not feature) immediately clear?
- Relevance match: Headline matches the ad/link that brought them here?
- Visual hierarchy: Headline is the most prominent text?
- Primary CTA visible: Main action button visible without scrolling?
- CTA contrast: Button stands out from background?
- CTA copy: Describes the outcome (not "Submit")?
- No competing CTAs: Only one primary action above the fold?
Headline Formulas That Convert
- "[Achieve desired outcome] without [common pain point]"
- "[Exact number] [audience] use [product] to [outcome]"
- "What if you could [desired outcome] in [timeframe]?"
- "Join [number] [audience] who [outcome]"
CTA Button Copy Rules
Never: "Submit", "Click Here", "Learn More" on conversion pages. Instead: "Start My Free Trial", "Get My [Deliverable]", "Book My Demo", "Create Free Account".
Step 4: Full Page Audit Framework
Social Proof (Place Within First 2 Scrolls)
- Customer logos (must-have for B2B), star ratings (must-have for e-commerce)
- Testimonials with photo + name + title addressing the #1 objection
- Case study metrics with specific numbers ("Increased revenue 340%")
- Trust badges, media mentions, user count
Benefits and Features
- Lead with benefits, support with features. Use the "So what?" test.
- 3-5 benefit blocks maximum. Icons for scannability.
How It Works
- 3-step process maximum. Number each step. End with the conversion action.
Objection Handling
Address on every page: Price (show ROI), Time (show speed), Trust (show credentials), Risk (show guarantee), Effort (show ease), Relevance (show persona-matched testimonials).
FAQ Section
5-8 questions from sales calls/support tickets. Expandable accordions. Lead with the #1 objection.
Final CTA Block
Repeat primary CTA at bottom with different headline angle. Include micro-commitment option for hesitant visitors.
Show full SKILL.md (302 more words)Show less
Step 5: Form Optimization
| Fields | Impact on CR |
|---|---|
| 1 field (email only) | Baseline (highest) |
| 2-3 fields | -10 to -20% |
| 4-5 fields | -25 to -40% |
| 6+ fields | -40 to -80% |
Rules: Single-column layout. Labels above fields (not placeholder text). Inline validation. Pre-fill when possible. Replace dropdowns with buttons for <5 options. Remove CAPTCHA (use honeypot). Full-width submit button with outcome-focused copy.
Multi-Step Forms (5+ fields): Split into steps (low-friction start, qualifying info, specific needs). Show progress bar. Typical improvement: +20-40%.
Step 6: Trust Signals and Guarantees
Place money-back guarantee near CTA, security badges near forms, customer count near hero, certifications in footer.
Guarantee formula: "[Type]: [Timeframe] [Promise]. [Supporting detail]. [What happens if not satisfied]."
Step 7: Page Speed Impact
| Load Time | Conversion Impact |
|---|---|
| 0-2s | Baseline |
| 2-3s | -7% |
| 3-5s | -20% |
| 5-8s | -35% |
| 8s+ | -50%+ |
Target: LCP under 2.5s, CLS under 0.1. Optimize images (WebP, lazy loading). Mobile-responsive with 48x48px tap targets. No intrusive interstitials.
Step 8: Heatmap Analysis Guidelines
| Pattern | Indicates | Action |
|---|---|---|
| Clicks on non-clickable elements | Expected interactivity | Make clickable or remove affordance |
| Rage clicks | Broken element | Fix the interaction |
| Scroll drop-off before CTA | CTA too far down | Move CTA higher |
| Ignoring a section | Irrelevant content | Remove or rewrite |
| Heavy FAQ engagement | Unanswered questions | Address earlier on page |
Key Metrics: CR (by source, device), Bounce rate (target <40%), Scroll depth (60%+ reaching CTA), Form start rate, Form completion rate (target 70%+).
Step 9: A/B Test Hypotheses
Template: IF we [change], THEN [metric] will [increase/decrease] by [%], BECAUSE [reasoning]. PRIORITY: [High/Med/Low].
Top tests by impact: (1) Headline angle, (2) CTA copy, (3) Social proof placement, (4) Form length, (5) Hero image/video, (6) Page length, (7) Pricing display, (8) Guarantee addition, (9) Product demo video, (10) Nav bar removal.
Output Format
CRO AUDIT REPORT
=================
Page: [URL] | Current CR: [X%] | Benchmark: [X%] | Traffic: [X/mo]
Estimated Improvement Potential: [X-X%]
CRITICAL ISSUES (Fix Immediately)
1. [Issue] -> [Fix] -> [Expected impact]
HIGH-IMPACT OPPORTUNITIES
1. [Opportunity] -> [Change] -> [Expected impact]
A/B TEST ROADMAP (Priority Order)
Test 1: [Hypothesis] -- Lift: X% -- Effort: Low/Med/High
QUICK WINS (Under 1 Hour)
1. [Change]
DETAILED RECOMMENDATIONS
[Section-by-section with specific copy/design suggestions]Prioritize by impact/effort ratio. Lead with quick wins. Provide specific copy rewrites, not just general advice.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/page-cro of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Page Cro next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Page Cro this skillOpenClaudia/openclaudia-skills | 713 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Cro Optimizationognjengt/founder-skills | 447 | — | ~2.4k | Automated safety check: Pass | MIT | |
| CroNexus-JPF/note-companion | 870 | 5 repos | ~1.5k | Automated safety check: Pass | MIT | |
| Crosickn33/agentic-awesome-skills | 47k | 1 repos | ~1.6k | Automated safety check: Pass | MIT | |
| Landing Page Copyrampstackco/claude-skills | 945 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Cro Methodologywondelai/skills | 2.4k | — | ~4.3k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Page Cro
What does Page Cro do?
Audit and optimize landing pages for conversion rate. An agent skill from OpenClaudia/openclaudia-skills. Page Cro is an agent skill from OpenClaudia/openclaudia-skills. Audit and optimize landing pages for conversion rate.
When should I use Page Cro?
Page Cro fits situations like: the user asks about conversion rate optimization; landing page audits; improving sign-ups; reducing bounce rate.
How do I install Page Cro in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a claude-code`. Or copy the skill folder (skills/page-cro in OpenClaudia/openclaudia-skills) into .claude/skills/page-cro in your project. Claude Code loads it when a task matches its description.
How do I install Page Cro in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a codex`. Or copy the skill folder (skills/page-cro in OpenClaudia/openclaudia-skills) into .agents/skills/page-cro in your project. Codex loads it when a task matches its description.
Can I use Page Cro in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill page-cro -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/page-cro, .gemini/skills/page-cro, .github/skills/page-cro and .opencode/skills/page-cro in your project.
What does Page Cro need to run?
SKILL.md names no scripts, command-line tools or credentials: Page Cro is instructions for the agent only.
Does Page Cro access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Page Cro safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Page Cro use?
Page Cro is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Page Cro use?
About 1.6k tokens (SKILL.md is roughly 6.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Page Cro?
Skills that share tags, products or a category with Page Cro: Cro Optimization (ognjengt/founder-skills, 447 stars), Cro (Nexus-JPF/note-companion, 870 stars), Cro (sickn33/agentic-awesome-skills, 47k stars) and Landing Page Copy (rampstackco/claude-skills, 945 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Page Cro?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.