Conversion Rate Optimization
manojbajaj95/claude-gtm-plugin
Conversion rate optimization for marketing pages and lead-capture forms.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Install Cro
$ npx skills add sickn33/agentic-awesome-skills --skill cro -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install sickn33/agentic-awesome-skills cro --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/cro .claude/skills/cro && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "cro" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/cro into .claude/skills/cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/croType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add sickn33/agentic-awesome-skills --skill cro -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install sickn33/agentic-awesome-skills cro --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/cro .agents/skills/cro && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "cro" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/cro into .agents/skills/cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sickn33/agentic-awesome-skills --skill cro -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install sickn33/agentic-awesome-skills cro --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/cro .cursor/skills/cro && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "cro" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/cro into .cursor/skills/cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/sickn33/agentic-awesome-skills.git --path skills/cro--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add sickn33/agentic-awesome-skills --skill cro -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install sickn33/agentic-awesome-skills cro --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/cro .gemini/skills/cro && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "cro" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/cro into .gemini/skills/cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install sickn33/agentic-awesome-skills croInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add sickn33/agentic-awesome-skills --skill cro -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/cro .github/skills/cro && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "cro" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/cro into .github/skills/cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sickn33/agentic-awesome-skills --skill cro -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install sickn33/agentic-awesome-skills cro --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/cro .opencode/skills/cro && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "cro" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/cro into .opencode/skills/cro/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
cro- GitHub stars
- 47k
- Used in
- 1 other repo
- Token cost
- ~1.6k tokens
- SKILL.md length
- 800 words
- Files
- 4 (incl. references)
- Skills in repo
- 1,354
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
- Works in 7 steps: Value Proposition Clarity (Highest Impact) → Headline Effectiveness → CTA Placement, Copy, and Hierarchy → …
- Wants to optimize
- SKILL.md covers When to Use, Initial Assessment, CRO Analysis Framework and Output Format, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Cro is an agent skill from sickn33/agentic-awesome-skills. When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `evals/evals.json`, `references/experiments.md` and `references/form.md`).
It sits in Marketing & SEO, covering Landing pages, Conversion rate optimization and Lead generation. The repository describes itself as: AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 2,400+ agentic skills. Includes… The licence is MIT.
When your agent uses it
- Wants to optimize
- Increase conversions on any marketing page
- Form — including homepage
- Lead capture forms
Example prompts
- “/cro”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit ec02547. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Cro loads about 1.6k tokens when it runs, and up to ~6.2k if it reads all its reference files. Until then it costs about 51 tokens; SKILL.md has 800 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from sickn33/agentic-awesome-skills at commit ec02547, republished under its MIT licence (© sickn33). 800 words, ~1,649 tokens.
Download SKILL.mdSave it as
.claude/skills/cro/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- cro
- description
- When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
- risk
- safe
- source
- https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro
- source_repo
- coreyhaines31/marketingskills
- source_type
- community
- date_added
- 2026-07-01
- license
- MIT
- license_source
- https://github.com/coreyhaines31/marketingskills/blob/main/LICENSE
Conversion Rate Optimization (CRO)
When to Use
Use this skill when you need when the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't...
You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, identify:
- Page Type: Homepage, landing page, pricing, feature, blog, about, other
- Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download, contact sales
- Traffic Context: Where are visitors coming from? (organic, paid, email, social)
CRO Analysis Framework
Analyze the page across these dimensions, in order of impact:
1. Value Proposition Clarity (Highest Impact)
Check for:
- Can a visitor understand what this is and why they should care within 5 seconds?
- Is the primary benefit clear, specific, and differentiated?
- Is it written in the customer's language (not company jargon)?
Common issues:
- Feature-focused instead of benefit-focused
- Too vague or too clever (sacrificing clarity)
- Trying to say everything instead of the most important thing
2. Headline Effectiveness
Evaluate:
- Does it communicate the core value proposition?
- Is it specific enough to be meaningful?
- Does it match the traffic source's messaging?
Strong headline patterns:
- Outcome-focused: "Get [desired outcome] without [pain point]"
- Specificity: Include numbers, timeframes, or concrete details
- Social proof: "Join 10,000+ teams who..."
3. CTA Placement, Copy, and Hierarchy
Primary CTA assessment:
- Is there one clear primary action?
- Is it visible without scrolling?
- Does the button copy communicate value, not just action?
- Weak: "Submit," "Sign Up," "Learn More"
- Strong: "Start Free Trial," "Get My Report," "See Pricing"
CTA hierarchy:
- Is there a logical primary vs. secondary CTA structure?
- Are CTAs repeated at key decision points?
4. Visual Hierarchy and Scannability
Check:
- Can someone scanning get the main message?
- Are the most important elements visually prominent?
- Is there enough white space?
- Do images support or distract from the message?
5. Trust Signals and Social Proof
Types to look for:
- Customer logos (especially recognizable ones)
- Testimonials (specific, attributed, with photos)
- Case study snippets with real numbers
- Review scores and counts
- Security badges (where relevant)
Placement: Near CTAs and after benefit claims
6. Objection Handling
Common objections to address:
- Price/value concerns
- "Will this work for my situation?"
- Implementation difficulty
- "What if it doesn't work?"
Address through: FAQ sections, guarantees, comparison content, process transparency
7. Friction Points
Look for:
- Too many form fields
- Unclear next steps
- Confusing navigation
- Required information that shouldn't be required
- Mobile experience issues
- Long load times
Show full SKILL.md (322 more words)Show less
Output Format
Structure your recommendations as:
Quick Wins (Implement Now)
Easy changes with likely immediate impact.
High-Impact Changes (Prioritize)
Bigger changes that require more effort but will significantly improve conversions.
Test Ideas
Hypotheses worth A/B testing rather than assuming.
Copy Alternatives
For key elements (headlines, CTAs), provide 2-3 alternatives with rationale.
Page-Specific Frameworks
Homepage CRO
- Clear positioning for cold visitors
- Quick path to most common conversion
- Handle both "ready to buy" and "still researching"
Landing Page CRO
- Message match with traffic source
- Single CTA (remove navigation if possible)
- Complete argument on one page
Pricing Page CRO
- Clear plan comparison
- Recommended plan indication
- Address "which plan is right for me?" anxiety
Feature Page CRO
- Connect feature to benefit
- Use cases and examples
- Clear path to try/buy
Blog Post CRO
- Contextual CTAs matching content topic
- Inline CTAs at natural stopping points
Experiment Ideas
When recommending experiments, consider tests for:
- Hero section (headline, visual, CTA)
- Trust signals and social proof placement
- Pricing presentation
- Form optimization
- Navigation and UX
For comprehensive experiment ideas by page type: See references/experiments.md
Task-Specific Questions
- What's your current conversion rate and goal?
- Where is traffic coming from?
- What does your signup/purchase flow look like after this page?
- Do you have user research, heatmaps, or session recordings?
- What have you already tried?
Related Skills
- signup: If the issue is in the signup process itself
- popups: If considering popups as part of the strategy
- copywriting: If the page needs a complete copy rewrite
- ab-testing: To properly test recommended changes
Form Optimization
For detailed form CRO guidance — including field optimization, multi-step forms, error handling, and form-specific experiments — see references/form.md.
Limitations
- Use this skill only when the task clearly matches its upstream source and local project context.
- Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes.
- Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions.
© sickn33, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/cro of sickn33/agentic-awesome-skills.
- SKILL.md
- evals/evals.json
- references/experiments.md
- references/form.md
Open the folder on GitHubat commit ec02547
Used in 1 other repository
We found 5 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in sickn33/agentic-awesome-skills, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Cro next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Cro this skillsickn33/agentic-awesome-skills | 47k | 1 repos | ~1.6k | Automated safety check: Pass | MIT | |
| Conversion Rate Optimizationmanojbajaj95/claude-gtm-plugin | 105 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Cro Optimizationognjengt/founder-skills | 427 | — | ~2.4k | Automated safety check: Pass | MIT | |
| CroNexus-JPF/note-companion | 870 | 5 repos | ~1.5k | Automated safety check: Pass | MIT | |
| Afa Convertafadtc/afa-dtc-skills | 168 | — | ~1.8k | Automated safety check: Pass | Custom licence | |
| Landing CraftEliasOulkadi/shokunin | 114 | — | ~4.5k | Automated safety check: Pass | MIT |
Similar skills
Cro Optimization
ognjengt/founder-skills
Analyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations.
Cro
Nexus-JPF/note-companion
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Afa Convert
afadtc/afa-dtc-skills
DTC 全链路转化率优化引擎——转化漏斗分析、结账流程优化、弃单挽回、落地页优化、A/B测试、信任元素。Use when user mentions: 转化率, conversion rate, CRO, 加购率, add to cart, 结账, checkout, 弃单, abandoned cart, 落地页, landing page, A/B测试, 信任度, trust, 购买流程…
Landing Craft
EliasOulkadi/shokunin
Build conversion-optimized landing pages with CRO frameworks (Conversion Research, LIFT Model), scroll effects, A/B testing, personalization, form optimization, and Core Web Vitals (INP, LCP, CLS).
Sxo
nowork-studio/notfair-plugin
Search Experience Optimization (SXO), the bridge between SEO and UX/CRO.
More from sickn33/agentic-awesome-skills
All 1,354 skills in this repoLiuguang Banlan UI
sickn33/agentic-awesome-skills
Implements an interface in one of two named color modes, iridescent white or colorful black, from a parameterized starter that reports measured color intensity.
User Thoughts Memory
sickn33/agentic-awesome-skills
Saves a user's project decisions, rules and preferences into a project-local mdbase so later sessions and other agents can recover the intent.
Using LWC Memory and Graphs
sickn33/agentic-awesome-skills
Keeps project decisions, research and verified results available across coding-agent sessions through LWC memory, a document Wiki graph and a CodeGraph code index.
Find Complementary Founders
sickn33/agentic-awesome-skills
Guides an agent through assessing its own owner for cofounder fit, publishing an approved profile, and ranking complementary profiles other agents published for their owners.
Cline Pilot
sickn33/agentic-awesome-skills
Acts as a proxy for the Cline CLI, dispatching coding tasks one at a time, monitoring runs by hard evidence, relaying decisions to you and learning per-project preferences.
Content Creator
sickn33/agentic-awesome-skills
Drafts and reviews audience-specific content from supplied brand examples, with local scripts for brand voice and SEO diagnostics, channel templates and a content calendar.
Related
Categories
Questions about Cro
What does Cro do?
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Cro is an agent skill from sickn33/agentic-awesome-skills. When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
When should I use Cro?
Cro fits situations like: wants to optimize; increase conversions on any marketing page; form — including homepage; lead capture forms.
How do I install Cro in Claude Code?
Run `npx skills add sickn33/agentic-awesome-skills --skill cro -a claude-code`. Or copy the skill folder (skills/cro in sickn33/agentic-awesome-skills) into .claude/skills/cro in your project. Claude Code loads it when a task matches its description.
How do I install Cro in Codex?
Run `npx skills add sickn33/agentic-awesome-skills --skill cro -a codex`. Or copy the skill folder (skills/cro in sickn33/agentic-awesome-skills) into .agents/skills/cro in your project. Codex loads it when a task matches its description.
Can I use Cro in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sickn33/agentic-awesome-skills --skill cro -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cro, .gemini/skills/cro, .github/skills/cro and .opencode/skills/cro in your project.
What does Cro need to run?
SKILL.md names no scripts, command-line tools or credentials: Cro is instructions for the agent only.
Does Cro access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Cro safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Cro use?
Cro is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Cro use?
About 1.6k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.5k tokens, read only when the agent opens those files.
What are the alternatives to Cro?
Skills that share tags, products or a category with Cro: Conversion Rate Optimization (manojbajaj95/claude-gtm-plugin, 105 stars), Cro Optimization (ognjengt/founder-skills, 427 stars), Cro (Nexus-JPF/note-companion, 870 stars) and Afa Convert (afadtc/afa-dtc-skills, 168 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Cro?
sickn33 (a GitHub user) maintains it in sickn33/agentic-awesome-skills, which has 47,343 GitHub stars. The repository holds 1,354 skills in this directory. The repository was last updated on October 7, 2026.
Source: sickn33/agentic-awesome-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.