Public Relations
coreyhaines31/marketingskills
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an…
Install Press And PR
$ npx skills add appeeky/aso-skills --skill press-and-pr -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills press-and-pr --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/press-and-pr .claude/skills/press-and-pr && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "press-and-pr" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/press-and-pr into .claude/skills/press-and-pr/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-and-pr", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/press-and-prType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill press-and-pr -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills press-and-pr --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/press-and-pr .agents/skills/press-and-pr && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "press-and-pr" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/press-and-pr into .agents/skills/press-and-pr/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-and-pr", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill press-and-pr -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills press-and-pr --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/press-and-pr .cursor/skills/press-and-pr && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "press-and-pr" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/press-and-pr into .cursor/skills/press-and-pr/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-and-pr", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/press-and-pr--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill press-and-pr -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills press-and-pr --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/press-and-pr .gemini/skills/press-and-pr && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "press-and-pr" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/press-and-pr into .gemini/skills/press-and-pr/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-and-pr", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills press-and-prInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill press-and-pr -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/press-and-pr .github/skills/press-and-pr && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "press-and-pr" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/press-and-pr into .github/skills/press-and-pr/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-and-pr", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill press-and-pr -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills press-and-pr --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/press-and-pr .opencode/skills/press-and-pr && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "press-and-pr" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/press-and-pr into .opencode/skills/press-and-pr/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-and-pr", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
press-and-pr- GitHub stars
- 2.2k
- Token cost
- ~1.8k tokens
- SKILL.md length
- 568 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an…
- Works in 4 steps: Search the target publication for recent… → Note the byline — pitch that specific… → Check their Twitter/X bio for DM… → …
- Wants to get press coverage
- SKILL.md covers Why Press Still Matters, Target Media Tiers, What Makes a Story and Press Kit, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Press And PR is an agent skill from appeeky/aso-skills. When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see…
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Product launch strategy, Copywriting and App store release. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
When your agent uses it
- Wants to get press coverage
- Editorial features for their app — including writing press releases
- Pitching journalists
- Getting on best apps lists
Example prompts
- “best apps”
- “media coverage”
- “TechCrunch”
- “/press-and-pr”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Search the target publication for recent app reviews in your category
- Note the byline — pitch that specific writer
- Check their Twitter/X bio for DM preference
- Use tools like Hunter.io for email guessing (format: first@publication.com)
What it can do on your machine
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Press And PR loads about 1.8k tokens when it runs. Until then it costs about 135 tokens; SKILL.md has 568 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 568 words, ~1,775 tokens.
Download SKILL.mdSave it as
.claude/skills/press-and-pr/SKILL.md (or your agent's skills folder).- name
- press-and-pr
- description
- When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
- metadata.version
- 1.0.0
Press & PR for Apps
You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility.
Why Press Still Matters
- Web referral in App Store Connect directly tracks installs from press links
- Backlinks from high-authority sites (TechCrunch, The Verge) improve web presence
- Social proof — "As seen on…" on your product page improves conversion
- Apple editorial — press coverage increases editorial featuring consideration
- Organic amplification — articles get shared, creating discovery beyond the original publication
Target Media Tiers
Tier 1 — High impact, harder to get
| Publication | Focus | Notes |
|---|---|---|
| TechCrunch | Consumer tech, startups | Exclusives preferred |
| The Verge | Consumer tech | Curated; quality bar is high |
| Wired | Tech culture | Long-form, unique angle needed |
| Fast Company | Innovation, productivity | Strong business angle |
| 9to5Mac | iOS/macOS apps | App-specific, accessible |
| MacStories | iOS apps | Very accessible for indie devs |
Tier 2 — Accessible, meaningful reach
| Type | Examples |
|---|---|
| App review blogs | AppAdvice, TouchArcade (games), AppShopper |
| Niche newsletters | App-specific verticals (health, productivity, finance newsletters) |
| YouTube channels | AppFind, MKBHD (for significant apps), niche channels |
| Podcasts | App podcast appearances, niche shows |
Tier 3 — Start here
| Type | Examples |
|---|---|
| r/iphone, r/androidapps, r/productivity (category-specific) | |
| Product Hunt | Launch day visibility |
| Hacker News | Show HN post for technical/productivity apps |
| Indie hackers | For indie developer community coverage |
What Makes a Story
Press doesn't cover apps — they cover stories. Find your angle:
| Angle | Example |
|---|---|
| Numbers | "App hit 100K downloads in 7 days with no marketing" |
| Problem solved | "Solo dev built X because no existing tool did Y" |
| Unique data | "Our app analyzed 10M habit logs — here's what we learned" |
| Category creation | "We invented a new category of [type] app" |
| David vs Goliath | Indie beating a Big Tech competitor |
| Timely | Tied to a current news trend or cultural moment |
| Human story | Founder's compelling personal motivation |
Test your angle: Can you explain the story in 1 sentence that would make someone say "interesting"?
Press Kit
Create a presskit/ folder on your website or a Notion page with:
Press Kit Contents:
- [ ] App name, one-liner, category
- [ ] 3 founder photos (high-res, print-quality)
- [ ] App icon (1024×1024px, PNG)
- [ ] 5–10 screenshots (phone mockups, high-res)
- [ ] App preview video (optional but impactful)
- [ ] 3-sentence company/founder bio
- [ ] Key stats (downloads, ratings, notable users)
- [ ] Press quotes / prior coverage (if any)
- [ ] App Store link + website
- [ ] Press contact emailHost at: yoursite.com/press or a publicly shared Notion/Google Drive link.
Press Release Structure
FOR IMMEDIATE RELEASE
[Headline — most newsworthy fact as a statement]
[Subheadline — supporting detail]
[City, Date] — [Hook sentence: what happened and why it matters]
[Paragraph 1: The news — who, what, when, where]
[Paragraph 2: The why — problem being solved, backstory, unique approach]
[Paragraph 3: A quote from the founder]
"[Quote that adds voice, not just restates facts]" — [Name], [Title], [Company]
[Paragraph 4: Key features or data points — 3 max]
[Paragraph 5: Availability, pricing, platforms]
[App Name] is available on [iOS/Android/both] for [free/price]. Download at [App Store link].
###
About [Company]:
[2–3 sentences]
Media Contact:
[Name] | [email] | [phone optional]Pitching Journalists
Show full SKILL.md (234 more words)Show less
The Cold Pitch Email
Subject: [App Name] — [your angle in 8 words]
e.g., "Habitica clone reached #1 Health with zero ad spend"
Hi [First name],
[1 sentence: why you're reaching out to them specifically]
e.g., "I read your piece on [recent article] — [App Name] is related."
[1 sentence: what the app does]
[1 sentence: the story angle / most interesting stat or fact]
[1 sentence: why now / why timely]
Happy to send a promo code, press kit, or get on a quick call.
[Your name]
[App Store link]
[Press kit link]Rules:
- Max 5 sentences in the pitch
- Personalize the first line for each journalist — no mass blast
- Don't attach files — link to your press kit
- Send Tuesday–Thursday, 8–10am recipient's timezone
- Follow up once after 5 business days — then move on
Finding the Right Journalists
- Search the target publication for recent app reviews in your category
- Note the byline — pitch that specific writer
- Check their Twitter/X bio for DM preference
- Use tools like Hunter.io for email guessing (format: first@publication.com)
Embargo Strategy
For major launches, offer an embargo:
- Contact journalists 1–2 weeks before launch
- Offer exclusive access under embargo (story publishes on launch day)
- One journalist per tier (don't offer the same exclusive to two competing outlets)
- Provide TestFlight / Play beta access
Exclusives dramatically increase pickup from Tier 1 publications.
Product Hunt Launch
| Step | When | Action |
|---|---|---|
| Create coming soon | 2 weeks before | Enable "coming soon" to collect followers |
| Find a hunter | 1 week before | Ask an influential PH user to "hunt" you |
| Prepare assets | 3 days before | Gallery, tagline, description, first comment |
| Launch day | Tuesday–Thursday | Ship at 12:01am PST; all-day community engagement |
| Follow-up post | Launch + 1 week | Share results as a Show HN or maker story |
Output Format
PR Plan
Story angle: [one sentence]
Media targets:
Tier 1: [publication + journalist name]
Tier 2: [2–3 blogs/newsletters]
Tier 3: Product Hunt, Reddit r/[category], HN
Timeline:
T-14: Press kit ready, press release drafted
T-10: Embargo pitches sent to Tier 1
T-7: Follow-ups + Tier 2 pitches
T-0: Launch + Product Hunt + Tier 3 posts
T+3: Thank reporters who covered, share articles
Press kit: [link]
Press contact: [email]Related Skills
app-launch— Full launch strategy (PR is one channel within it)app-store-featured— Press coverage supports Apple editorial considerationua-campaign— Complement PR with paid UA on launch week
© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/press-and-pr of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Compare with similar skills
Press And PR next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Press And PR this skillappeeky/aso-skills | 2.2k | — | ~1.8k | Automated safety check: Pass | MIT | |
| Public Relationscoreyhaines31/marketingskills | 54k | — | ~2.4k | Automated safety check: Pass | MIT | |
| Find PR Agencyjeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~3.7k | Automated safety check: Notes | MIT | |
| Public RelationsCesarjoquin/Marketing-Skills | 202 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Press Media Relationsaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.1k | Automated safety check: Pass | Apache-2.0 | |
| Launch ItAIDevGTM/gtm-cofounder | 310 | — | ~1.4k | Automated safety check: Pass | MIT |
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Categories
Questions about Press And PR
What does Press And PR do?
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an…. Press And PR is an agent skill from appeeky/aso-skills. When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit.
When should I use Press And PR?
Press And PR fits situations like: wants to get press coverage; editorial features for their app — including writing press releases; pitching journalists; getting on best apps lists.
How do I install Press And PR in Claude Code?
Run `npx skills add appeeky/aso-skills --skill press-and-pr -a claude-code`. Or copy the skill folder (skills/press-and-pr in appeeky/aso-skills) into .claude/skills/press-and-pr in your project. Claude Code loads it when a task matches its description.
How do I install Press And PR in Codex?
Run `npx skills add appeeky/aso-skills --skill press-and-pr -a codex`. Or copy the skill folder (skills/press-and-pr in appeeky/aso-skills) into .agents/skills/press-and-pr in your project. Codex loads it when a task matches its description.
Can I use Press And PR in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill press-and-pr -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/press-and-pr, .gemini/skills/press-and-pr, .github/skills/press-and-pr and .opencode/skills/press-and-pr in your project.
What does Press And PR need to run?
SKILL.md names no scripts, command-line tools or credentials: Press And PR is instructions for the agent only.
Does Press And PR access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Press And PR safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Press And PR use?
Press And PR is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Press And PR use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Press And PR?
Skills that share tags, products or a category with Press And PR: Public Relations (coreyhaines31/marketingskills, 54k stars), Find PR Agency (jeremylongshore/tons-of-skills-marketplace, 2.8k stars), Public Relations (Cesarjoquin/Marketing-Skills, 202 stars) and Press Media Relations (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Press And PR?
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,163 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.