Email Write
AgriciDaniel/claude-email
Compose high-converting emails using proven copy frameworks (PAS, AIDA, BAB, FAB, 4Ps).
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
Install Public Relations
$ npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Cesarjoquin/Marketing-Skills public-relations --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/public-relations .claude/skills/public-relations && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "public-relations" agent skill from https://github.com/Cesarjoquin/Marketing-Skills/tree/main/skills/public-relations into .claude/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Cesarjoquin/Marketing-Skills/tree/main/skills/public-relationsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Cesarjoquin/Marketing-Skills public-relations --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/public-relations .agents/skills/public-relations && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "public-relations" agent skill from https://github.com/Cesarjoquin/Marketing-Skills/tree/main/skills/public-relations into .agents/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Cesarjoquin/Marketing-Skills public-relations --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/public-relations .cursor/skills/public-relations && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "public-relations" agent skill from https://github.com/Cesarjoquin/Marketing-Skills/tree/main/skills/public-relations into .cursor/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Cesarjoquin/Marketing-Skills.git --path skills/public-relations--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Cesarjoquin/Marketing-Skills public-relations --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/public-relations .gemini/skills/public-relations && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/Cesarjoquin/Marketing-Skills/tree/main/skills/public-relations into .gemini/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Cesarjoquin/Marketing-Skills public-relationsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/public-relations .github/skills/public-relations && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/Cesarjoquin/Marketing-Skills/tree/main/skills/public-relations into .github/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Cesarjoquin/Marketing-Skills public-relations --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Cesarjoquin/Marketing-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/public-relations .opencode/skills/public-relations && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/Cesarjoquin/Marketing-Skills/tree/main/skills/public-relations into .opencode/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
public-relations- GitHub stars
- 199
- Token cost
- ~1.8k tokens
- SKILL.md length
- 818 words
- Files
- 5 (incl. references)
- Skills in repo
- 12
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
- Wants help with public relations
- SKILL.md covers Before Starting, Core Philosophy, The PR Mix and Owned: Press Page + Media Kit, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Journalist outreach
What it does
Public Relations is an agent skill from Cesarjoquin/Marketing-Skills. When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,'…
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/journalist-pitching.md`, `references/media-outlets.md` and `references/newsjacking.md`).
It sits in Writing & Content, covering Cold outreach, Product launch strategy and Copywriting. The repository describes itself as: AI agent Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, ai agent, and growth engineering, ai agent. The licence is MIT.
When your agent uses it
- Wants help with public relations
- Journalist outreach
- Media strategy (not pull requests)
- The user mentions PR
Example prompts
- “public relations,”
- “press,”
- “press release,”
- “/public-relations”
What it can do on your machine
Read from SKILL.md and the folder at commit 23b887f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Public Relations loads about 1.8k tokens when it runs, and up to ~11k if it reads all its reference files. Until then it costs about 229 tokens; SKILL.md has 818 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Cesarjoquin/Marketing-Skills at commit 23b887f, republished under its MIT licence (© Cesarjoquin). 818 words, ~1,759 tokens.
Download SKILL.mdSave it as
.claude/skills/public-relations/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- public-relations
- description
- When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
- metadata.version
- 1.0.0
Public Relations & Earned Media
You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Core Philosophy
PR is not a substitute for distribution. It's a multiplier for it.
- Earned media doesn't drive direct conversions. A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations.
- Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you.
- The story is not your product. The story is the trend, the data, the conflict, or the human. Your product is the evidence.
- Speed beats polish on reactive PR. A B+ pitch in the first hour of a story beats an A+ pitch on day three.
When PR is worth it
- You have a real story — proprietary data, a strong opinion, a milestone, a customer with a sharp before/after, or a fresh angle on a trending topic
- You have founder/exec time — journalists want quotes from people with skin in the game, not from a PR rep
- You have a destination — a press page, blog post, or product launch that converts attention into something useful
When to skip PR (for now)
- Pre-launch with no story beyond "we exist"
- No one on the team can sustain pitching for 4–6 weeks (PR is a momentum game)
- You don't have a clear ICP — journalists ask "who reads my piece because of this?" and if you can't answer, neither can they
The PR Mix
Four modes. Most teams over-index on one. Run at least three.
| Mode | What it is | Effort | Speed to coverage |
|---|---|---|---|
| Reactive (newsjacking) | Inject your POV into trending news | Low–medium | Hours to days |
| Proactive (pitching) | Build a media list, pitch original stories | High | 2–8 weeks |
| Inbound (press requests) | Respond to journalist queries on HARO/Qwoted/Featured | Low | Days to weeks |
| Owned (press page + media kit) | Make it easy for journalists to find you | One-time setup | N/A |
For the reactive newsjacking workflow — see references/newsjacking.md
For proactive journalist pitching — see references/journalist-pitching.md
For inbound press-request platforms (HARO, Qwoted, etc.) — see references/press-platforms.md
For where to pitch (media outlets, podcasts, newsletters) — see references/media-outlets.md. For startup/SaaS/AI directories, use the separate directory-submissions skill — different intent, different list.
Owned: Press Page + Media Kit
Set this up once. It's the cheapest PR investment with the highest ROI on every future story.
Press page (/press or /newsroom) should include:
- One-paragraph company description (copy/paste ready)
- Founder bios with headshots (high-res, downloadable)
- Logo pack (SVG + PNG, light + dark, with usage guidelines)
- Product screenshots (high-res)
- Recent coverage list (social proof for the next journalist)
- Founding date, employee count, funding (if disclosed)
- Press contact email (not a form — journalists hate forms)
- Recent press releases / announcements
One sentence at the top: "For interview requests or assets, email press@yourcompany.com — we respond within 24 hours."
Then actually respond within 24 hours.
Show full SKILL.md (287 more words)Show less
Quick Reference: Pitch Quality Bar
Before sending any pitch, the answer to all of these should be yes:
- Does this journalist cover this beat? (Check their last 5 articles.)
- Is there a clear news hook — something that just happened or is about to?
- Could this journalist write a complete story from this email alone? (Data, quotes, customer name, contact.)
- Is the subject line specific enough to predict the article's headline?
- Is the pitch under 150 words?
- Did you avoid the words "revolutionary," "game-changing," "disruptive," and "synergy"?
- Is the ask clear? (Interview? Embargo? Exclusive? Quote?)
If any answer is no, don't send.
Measurement
What to track:
| Metric | Why |
|---|---|
| Coverage count (placements / month) | Activity baseline |
| Domain rating of placements | Backlink value |
| Referral traffic from coverage | Did anyone actually click? |
| Brand search lift | Did people search you after reading? |
| AI citation rate (ChatGPT, Perplexity quote your brand?) | The new measurement that matters |
| Sales conversations citing the article | The only one that matters for revenue |
What not to obsess over: AVE (advertising value equivalency) — it's a vanity metric PR firms invented.
Common Workflows
"Help me newsjack [trending story]"
Go to newsjacking.md, run the scoring rubric, draft 2–3 angles, pick the best, draft the pitch.
"Find journalists who cover [beat]"
Go to journalist-pitching.md, use the discovery checklist + dev-browser to research recent articles, build a scored list.
"What's worth pitching this week?"
Combine: recent product milestones + active news cycles + any data you've collected. Score each potential story by the quality bar above.
"Respond to this HARO query"
Go to press-platforms.md, use the response template, keep it under 200 words.
"Build my press page"
Use the checklist above. Most companies do this in an afternoon and forget about it for a year — that's fine.
© Cesarjoquin, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (references) in skills/public-relations of Cesarjoquin/Marketing-Skills.
- SKILL.md
- references/journalist-pitching.md
- references/media-outlets.md
- references/newsjacking.md
- references/press-platforms.md
Open the folder on GitHubat commit 23b887f
Compare with similar skills
Public Relations next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Public Relations this skillCesarjoquin/Marketing-Skills | 199 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Email WriteAgriciDaniel/claude-email | 128 | — | ~2.8k | Automated safety check: Pass | MIT | |
| Campaign Copywritinggrowthenginenowoslawski/coldoutboundskills | 740 | — | ~7.5k | Automated safety check: Pass | MIT | |
| Copywriting Follow UpOthmane-Khadri/YALC-the-GTM-operating-system | 317 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Press And PRappeeky/aso-skills | 2.1k | — | ~1.8k | Automated safety check: Pass | MIT | |
| Press Media Relationsaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.1k | Automated safety check: Pass | Apache-2.0 |
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Related
Questions about Public Relations
What does Public Relations do?
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Public Relations is an agent skill from Cesarjoquin/Marketing-Skills. When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
When should I use Public Relations?
Public Relations fits situations like: wants help with public relations; journalist outreach; media strategy (not pull requests); the user mentions PR.
How do I install Public Relations in Claude Code?
Run `npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a claude-code`. Or copy the skill folder (skills/public-relations in Cesarjoquin/Marketing-Skills) into .claude/skills/public-relations in your project. Claude Code loads it when a task matches its description.
How do I install Public Relations in Codex?
Run `npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a codex`. Or copy the skill folder (skills/public-relations in Cesarjoquin/Marketing-Skills) into .agents/skills/public-relations in your project. Codex loads it when a task matches its description.
Can I use Public Relations in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Cesarjoquin/Marketing-Skills --skill public-relations -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/public-relations, .gemini/skills/public-relations, .github/skills/public-relations and .opencode/skills/public-relations in your project.
What does Public Relations need to run?
SKILL.md names no scripts, command-line tools or credentials: Public Relations is instructions for the agent only.
Does Public Relations access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Public Relations safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Public Relations use?
Public Relations is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Public Relations use?
About 1.8k tokens (SKILL.md is roughly 7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 8.9k tokens, read only when the agent opens those files.
What are the alternatives to Public Relations?
Skills that share tags, products or a category with Public Relations: Email Write (AgriciDaniel/claude-email, 128 stars), Campaign Copywriting (growthenginenowoslawski/coldoutboundskills, 740 stars), Copywriting Follow Up (Othmane-Khadri/YALC-the-GTM-operating-system, 317 stars) and Press And PR (appeeky/aso-skills, 2.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Public Relations?
Cesarjoquin (a GitHub user) maintains it in Cesarjoquin/Marketing-Skills, which has 199 GitHub stars. The repository holds 12 skills in this directory. The repository was last updated on September 14, 2026.
Source: Cesarjoquin/Marketing-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.