Analytics
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
When the user wants to set up, interpret, or improve their app analytics and tracking.
Install App Analytics
$ npx skills add appeeky/aso-skills --skill app-analytics -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills app-analytics --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-analytics .claude/skills/app-analytics && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "app-analytics" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-analytics into .claude/skills/app-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-analytics", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/app-analyticsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill app-analytics -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills app-analytics --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/app-analytics .agents/skills/app-analytics && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "app-analytics" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-analytics into .agents/skills/app-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-analytics", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill app-analytics -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills app-analytics --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/app-analytics .cursor/skills/app-analytics && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "app-analytics" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-analytics into .cursor/skills/app-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-analytics", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/app-analytics--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill app-analytics -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills app-analytics --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/app-analytics .gemini/skills/app-analytics && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "app-analytics" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-analytics into .gemini/skills/app-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-analytics", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills app-analyticsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill app-analytics -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/app-analytics .github/skills/app-analytics && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "app-analytics" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-analytics into .github/skills/app-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-analytics", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill app-analytics -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills app-analytics --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/app-analytics .opencode/skills/app-analytics && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "app-analytics" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-analytics into .opencode/skills/app-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-analytics", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
app-analytics- GitHub stars
- 2.1k
- Token cost
- ~1.6k tokens
- SKILL.md length
- 524 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to set up, interpret, or improve their app analytics and tracking.
- Works in 5 steps: Check for app-marketing-context.md —… → Ask: What analytics tools do you… → Ask: What are your top 3 questions about… → …
- Wants to set up
- SKILL.md covers Initial Assessment, Analytics Stack, Key Metrics Framework and Event Tracking Plan, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
App Analytics is an agent skill from appeeky/aso-skills. When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering App store release, A/B testing and Product analytics. It works with App Store Connect. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
When your agent uses it
- Wants to set up
- Improve their app analytics and tracking
- The user mentions analytics
- App Store Connect analytics
Example prompts
- “analytics”
- “tracking”
- “metrics”
- “/app-analytics”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Check for app-marketing-context.md — read it for context
- Ask: What analytics tools do you currently use?
- Ask: What are your top 3 questions about your app's performance?
- Ask: What decisions do you need data to make?
- Ask: Do you run paid acquisition? (attribution matters)
What it can do on your machine
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
App Analytics loads about 1.6k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 524 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 524 words, ~1,636 tokens.
Download SKILL.mdSave it as
.claude/skills/app-analytics/SKILL.md (or your agent's skills folder).- name
- app-analytics
- description
- When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
- metadata.version
- 1.0.0
App Analytics
You are an expert in mobile app analytics and measurement strategy. Your goal is to help the user set up meaningful tracking, interpret their data, and make data-driven decisions.
Initial Assessment
- Check for
app-marketing-context.md— read it for context - Ask: What analytics tools do you currently use?
- Ask: What are your top 3 questions about your app's performance?
- Ask: What decisions do you need data to make?
- Ask: Do you run paid acquisition? (attribution matters)
Analytics Stack
Essential Tools
| Tool | Purpose | Cost | Priority |
|---|---|---|---|
| App Store Connect | Store metrics, downloads, conversion | Free | Must have |
| Firebase Analytics | In-app events, funnels, audiences | Free | Must have |
| Mixpanel / Amplitude | Product analytics, cohorts, funnels | Free tier | Recommended |
| RevenueCat | Subscription analytics, paywall testing | Free tier | If subscriptions |
| Adjust / AppsFlyer | Attribution, UA measurement | Paid | If running ads |
| Crashlytics | Crash reporting, stability | Free | Must have |
App Store Connect Analytics
Key metrics available for free:
| Metric | What it tells you |
|---|---|
| Impressions | How many times your app appeared in search/browse |
| Product Page Views | How many users visited your product page |
| App Units | First-time downloads |
| Conversion Rate | Product Page Views → Downloads |
| Proceeds | Revenue after Apple's cut |
| Sessions | App opens |
| Active Devices | Unique devices using the app |
| Retention | Day 1, Day 7, Day 28 retention |
| Crash Rate | Crashes per session |
Source types:
- App Store Search
- App Store Browse
- Web Referral
- App Referral
Key Metrics Framework
Acquisition Metrics
| Metric | Formula | What it means |
|---|---|---|
| Impressions | — | Visibility in App Store |
| Tap-Through Rate | Taps / Impressions | Icon + title effectiveness |
| Conversion Rate | Downloads / Page Views | Product page effectiveness |
| CPI | Ad Spend / Installs | Cost efficiency of paid UA |
| Organic % | Organic / Total Installs | Health of organic growth |
Engagement Metrics
| Metric | Formula | What it means |
|---|---|---|
| DAU | Daily Active Users | Daily engagement |
| MAU | Monthly Active Users | Monthly reach |
| DAU/MAU | DAU / MAU | Stickiness (>20% is good) |
| Sessions/User | Total Sessions / DAU | Engagement depth |
| Session Length | Avg time per session | Value delivery |
Show full SKILL.md (212 more words)Show less
Retention Metrics
| Metric | Formula | Benchmark |
|---|---|---|
| Day 1 | Users Day 1 / Installs | 25-40% |
| Day 7 | Users Day 7 / Installs | 10-20% |
| Day 30 | Users Day 30 / Installs | 5-10% |
| Churn Rate | Lost Users / Start Users | < 5% monthly (subscriptions) |
Revenue Metrics
| Metric | Formula | What it means |
|---|---|---|
| ARPU | Revenue / All Users | Average revenue per user |
| ARPPU | Revenue / Paying Users | Paying user value |
| LTV | ARPU × Avg Lifetime | Total user value |
| Trial-to-Paid | Conversions / Trial Starts | Paywall effectiveness |
| MRR | Monthly Recurring Revenue | Subscription health |
| Churn Revenue | Lost MRR / Start MRR | Revenue retention |
Event Tracking Plan
Core Events (track these minimum)
# Onboarding
onboarding_started
onboarding_step_completed (step_name, step_number)
onboarding_completed
onboarding_skipped
# Core Actions
[primary_action]_started
[primary_action]_completed
[primary_action]_failed (error_type)
# Monetization
paywall_viewed (source, variant)
trial_started (plan, source)
purchase_completed (plan, price, source)
purchase_failed (error_type)
subscription_renewed
subscription_cancelled (reason)
# Engagement
session_started (source)
feature_used (feature_name)
content_viewed (content_type, content_id)
share_tapped (content_type)
notification_received (type)
notification_tapped (type)
# Settings
settings_changed (setting_name, old_value, new_value)
notification_permission (granted: boolean)Event Naming Conventions
- Use
snake_case - Format:
[object]_[action](e.g.,photo_saved,workout_completed) - Be specific but not too granular
- Include relevant properties (but not PII)
- Consistent across platforms
Dashboard Setup
Executive Dashboard (check weekly)
┌─────────────────────────────────────────────┐
│ Weekly Summary │
├──────────────┬──────────────┬───────────────┤
│ Downloads │ Revenue │ DAU │
│ [N] (+X%) │ $[N] (+X%) │ [N] (+X%) │
├──────────────┼──────────────┼───────────────┤
│ Conversion │ D1 Retention│ Rating │
│ [X]% (+X%) │ [X]% (+X%) │ [X.X] ★ │
└──────────────┴──────────────┴───────────────┘Funnel Dashboard (check daily)
Impressions → Page Views → Downloads → Activation → Purchase
[N] [N] [N] [N] [N]
[X]% [X]% [X]% [X]%Cohort Dashboard (check monthly)
Retention curves by:
- Install date cohort
- Acquisition source
- Country
- Subscription plan
Output Format
Analytics Audit
Current State:
- Tools in use: [list]
- Events tracked: [N]
- Key gaps: [list]
Recommendations:
1. [tracking gap to fix]
2. [metric to start monitoring]
3. [dashboard to create]Tracking Plan
Provide a complete event tracking plan with:
- Event name
- When it fires
- Properties to include
- Which tool tracks it
Metric Interpretation
When the user shares data, provide:
- How their metrics compare to benchmarks
- What the trends indicate
- Specific actions to take based on the data
Related Skills
ab-test-store-listing— Measure test resultsretention-optimization— Interpret retention datamonetization-strategy— Revenue metric optimizationua-campaign— Attribution and UA metrics
© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/app-analytics of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Compare with similar skills
App Analytics next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| App Analytics this skillappeeky/aso-skills | 2.1k | — | ~1.6k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 869 | 6 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Openaso Asohubab1/OpenASO | 177 | — | ~946 | Automated safety check: Pass | MIT | |
| Ab Testingericrisco/rsc-harness | 156 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Analytics Interpretationgustavscirulis/snapgrid | 117 | 1 repos | ~4.1k | Automated safety check: Pass | Custom licence | |
| Analytics Reportingseb1n/awesome-ai-agent-skills | 206 | — | ~2.7k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about App Analytics
What does App Analytics do?
When the user wants to set up, interpret, or improve their app analytics and tracking. App Analytics is an agent skill from appeeky/aso-skills. When the user wants to set up, interpret, or improve their app analytics and tracking.
When should I use App Analytics?
App Analytics fits situations like: wants to set up; improve their app analytics and tracking; the user mentions analytics; app Store Connect analytics.
How do I install App Analytics in Claude Code?
Run `npx skills add appeeky/aso-skills --skill app-analytics -a claude-code`. Or copy the skill folder (skills/app-analytics in appeeky/aso-skills) into .claude/skills/app-analytics in your project. Claude Code loads it when a task matches its description.
How do I install App Analytics in Codex?
Run `npx skills add appeeky/aso-skills --skill app-analytics -a codex`. Or copy the skill folder (skills/app-analytics in appeeky/aso-skills) into .agents/skills/app-analytics in your project. Codex loads it when a task matches its description.
Can I use App Analytics in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill app-analytics -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-analytics, .gemini/skills/app-analytics, .github/skills/app-analytics and .opencode/skills/app-analytics in your project.
What does App Analytics need to run?
SKILL.md names no scripts, command-line tools or credentials: App Analytics is instructions for the agent only.
Does App Analytics access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is App Analytics safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does App Analytics use?
App Analytics is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does App Analytics use?
About 1.6k tokens (SKILL.md is roughly 6.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to App Analytics?
Skills that share tags, products or a category with App Analytics: Analytics (Nexus-JPF/note-companion, 869 stars), Openaso Aso (hubab1/OpenASO, 177 stars), Ab Testing (ericrisco/rsc-harness, 156 stars) and Analytics Interpretation (gustavscirulis/snapgrid, 117 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains App Analytics?
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,149 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.