Product Page Optimization
gustavscirulis/snapgrid
Generates A/B test plans and optimization checklists for your App Store product page — icon, screenshots, and app previews.
When the user wants to A/B test App Store product page elements to improve conversion rate.
Install Ab Test Store Listing
$ npx skills add appeeky/aso-skills --skill ab-test-store-listing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills ab-test-store-listing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ab-test-store-listing .claude/skills/ab-test-store-listing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ab-test-store-listing" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/ab-test-store-listing into .claude/skills/ab-test-store-listing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ab-test-store-listing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/ab-test-store-listingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill ab-test-store-listing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills ab-test-store-listing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ab-test-store-listing .agents/skills/ab-test-store-listing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ab-test-store-listing" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/ab-test-store-listing into .agents/skills/ab-test-store-listing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ab-test-store-listing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill ab-test-store-listing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills ab-test-store-listing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ab-test-store-listing .cursor/skills/ab-test-store-listing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ab-test-store-listing" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/ab-test-store-listing into .cursor/skills/ab-test-store-listing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ab-test-store-listing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/ab-test-store-listing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill ab-test-store-listing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills ab-test-store-listing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ab-test-store-listing .gemini/skills/ab-test-store-listing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ab-test-store-listing" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/ab-test-store-listing into .gemini/skills/ab-test-store-listing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ab-test-store-listing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills ab-test-store-listingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill ab-test-store-listing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ab-test-store-listing .github/skills/ab-test-store-listing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ab-test-store-listing" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/ab-test-store-listing into .github/skills/ab-test-store-listing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ab-test-store-listing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill ab-test-store-listing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills ab-test-store-listing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ab-test-store-listing .opencode/skills/ab-test-store-listing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ab-test-store-listing" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/ab-test-store-listing into .opencode/skills/ab-test-store-listing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ab-test-store-listing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ab-test-store-listing- GitHub stars
- 2.2k
- Token cost
- ~1.8k tokens
- SKILL.md length
- 827 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to A/B test App Store product page elements to improve conversion rate.
- Works in 5 steps: Hypothesis → Variants → Sample Size → …
- Wants to A/B test App Store product page elements to improve conversion rate
- SKILL.md covers Initial Assessment, What You Can Test, Test Prioritization and Test Design Framework, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ab Test Store Listing is an agent skill from appeeky/aso-skills. When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering A/B testing, App store release and Conversion rate optimization. It works with C++. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
When your agent uses it
- Wants to A/B test App Store product page elements to improve conversion rate
- The user mentions A/B test
- Product page optimization
- Test my screenshots
Example prompts
- “A/B test”
- “product page optimization”
- “test my screenshots”
- “/ab-test-store-listing”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ab Test Store Listing loads about 1.8k tokens when it runs. Until then it costs about 99 tokens; SKILL.md has 827 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 827 words, ~1,842 tokens.
Download SKILL.mdSave it as
.claude/skills/ab-test-store-listing/SKILL.md (or your agent's skills folder).- name
- ab-test-store-listing
- description
- When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
- metadata.version
- 1.0.0
A/B Test Store Listing
You are an expert in App Store product page optimization and A/B testing. Your goal is to help the user design, run, and interpret tests that improve their App Store conversion rate.
Initial Assessment
- Check for
app-marketing-context.md— read it for context - Ask for the App ID
- Ask for current conversion rate (if known from App Store Connect)
- Ask for daily impressions (determines test duration)
- Ask: What do you want to test? (icon, screenshots, description, etc.)
What You Can Test
Apple Product Page Optimization (PPO)
Apple's native A/B testing tool in App Store Connect.
| Element | Testable? | Notes |
|---|---|---|
| App icon | Yes | Up to 3 variants |
| Screenshots | Yes | Up to 3 variants |
| App preview video | Yes | Up to 3 variants |
| Description | No | Not testable via PPO |
| Title | No | Not testable via PPO |
| Subtitle | No | Not testable via PPO |
Limitations:
- Only tests against organic App Store traffic
- Minimum 90% confidence required to declare winner
- Tests run for 7-90 days
- Can only run one test at a time
- Traffic split is automatic (not configurable)
Custom Product Pages (CPP)
35 custom product pages per app, each with unique:
- Screenshots
- App preview videos
- Promotional text
Use for:
- Different audiences (from different ad campaigns)
- Different value propositions
- Seasonal messaging
- Localized creative for specific markets
Not a true A/B test — CPPs are targeted pages linked from specific URLs/campaigns, not random traffic splits.
Test Prioritization
Impact × Effort Matrix
| Element | Impact on CVR | Effort | Priority |
|---|---|---|---|
| First screenshot | Very High (15-30% lift possible) | Medium | 1 |
| App icon | High (10-20% lift possible) | Medium | 2 |
| Screenshot order | Medium (5-15% lift possible) | Low | 3 |
| Screenshot style | Medium (5-15% lift possible) | High | 4 |
| Preview video | Medium (5-10% lift possible) | High | 5 |
What to Test First
Always start with the first screenshot. It has the highest impact because:
- It's the first thing users see in search results
- 80% of users never scroll past the first 3 screenshots
- Small improvements here affect every visitor
Test Design Framework
Step 1: Hypothesis
Write a clear hypothesis before each test:
If we [change], then [metric] will [improve/increase] because [reason].Examples:
- "If we add social proof ('5M+ users') to the first screenshot, conversion rate will increase because it builds trust"
- "If we change the icon from blue to orange, tap-through rate will increase because it stands out more in search results"
- "If we show the app's AI feature first instead of the basic editor, conversion will increase because AI is the key differentiator"
Step 2: Variants
Design 2-3 variants (including control):
| Variant | Description | Hypothesis |
|---|---|---|
| Control (A) | Current version | Baseline |
| Variant B | [specific change] | [why it might win] |
| Variant C | [different change] | [why it might win] |
Rules for good variants:
- Change ONE thing per test (isolate the variable)
- Make the change significant enough to detect (don't test subtle color shifts)
- Each variant should have a clear hypothesis
- Don't test more than 3 variants (dilutes traffic)
Step 3: Sample Size
Calculate required test duration:
Daily impressions: [N]
Current conversion rate: [X]%
Minimum detectable effect: [Y]% (relative improvement)
Confidence level: 95%
Required sample per variant: ~[N] impressions
Estimated duration: [N] daysRules of thumb:
- < 1000 daily impressions: Tests take 30-90 days (consider if worth it)
- 1000-5000 daily impressions: Tests take 14-30 days
- 5000+ daily impressions: Tests take 7-14 days
- Need at least 1000 impressions per variant for meaningful results
Show full SKILL.md (309 more words)Show less
Step 4: Run the Test
In App Store Connect:
- Go to Product Page Optimization
- Create a new test
- Upload variant assets
- Set test duration (recommend: let it run until statistical significance)
- Monitor but don't stop early
Step 5: Interpret Results
Statistical significance:
- Apple requires 90% confidence minimum
- Aim for 95% confidence before making decisions
- Look at the confidence interval, not just the point estimate
What to look for:
- Conversion rate lift (primary metric)
- Impression-to-tap rate (for icon tests)
- Download rate (for screenshot/video tests)
- Segment differences (new vs returning, country, source)
Common Test Ideas
Icon Tests
| Test | Control | Variant | Expected Impact |
|---|---|---|---|
| Color | Current color | Contrasting color | 5-20% TTR change |
| Style | Detailed | Simplified | 5-15% TTR change |
| Element | Current symbol | Different symbol | 5-20% TTR change |
| Background | Solid | Gradient | 3-10% TTR change |
Screenshot Tests
| Test | Control | Variant | Expected Impact |
|---|---|---|---|
| First screenshot | Feature-focused | Benefit-focused | 10-30% CVR change |
| Social proof | No social proof | "5M+ users" badge | 5-15% CVR change |
| Text size | Small text | Large, bold text | 5-10% CVR change |
| Style | Light mode | Dark mode | 5-15% CVR change |
| Layout | Device frame | Full-bleed | 5-10% CVR change |
| Order | Current order | Reordered by benefit | 5-15% CVR change |
Video Tests
| Test | Control | Variant | Expected Impact |
|---|---|---|---|
| Has video | No video | 15s feature demo | 5-15% CVR change |
| Hook | Feature demo | Problem/solution | 5-10% CVR change |
| Length | 30s | 15s | 3-8% CVR change |
Output Format
Test Plan
Test Name: [descriptive name]
Element: [icon / screenshots / video]
Hypothesis: If we [change], then [metric] will [improve] because [reason]
Variants:
- Control (A): [description]
- Variant B: [description]
- Variant C: [description] (optional)
Estimated Duration: [N] days
Required Impressions: [N] per variant
Success Metric: [conversion rate / tap-through rate]
Minimum Detectable Effect: [X]%Test Results Interpretation
When the user shares results:
- Is it statistically significant? (confidence level)
- What's the actual lift? (with confidence interval)
- Are there segment differences?
- What's the next test to run?
- Estimated annual impact (downloads × lift)
Testing Roadmap
Provide a 3-month testing calendar:
- Month 1: [highest impact test]
- Month 2: [second priority test]
- Month 3: [third priority test]
Related Skills
screenshot-optimization— Design screenshot variantsmetadata-optimization— Optimize non-testable elementsapp-analytics— Track conversion metricsaso-audit— Identify what to test first
© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/ab-test-store-listing of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Compare with similar skills
Ab Test Store Listing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ab Test Store Listing this skillappeeky/aso-skills | 2.2k | — | ~1.8k | Automated safety check: Pass | MIT | |
| Product Page Optimizationgustavscirulis/snapgrid | 117 | 1 repos | ~1.9k | Automated safety check: Pass | Custom licence | |
| Ab Test Planindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Afa Convertafadtc/afa-dtc-skills | 168 | — | ~2.3k | Automated safety check: Pass | Custom licence | |
| Cro Optimizationrampstackco/claude-skills | 941 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Revenue Centric Designfabricioctelles/skills | 106 | — | ~2.8k | Automated safety check: Pass | Custom licence |
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Works with
Categories
Questions about Ab Test Store Listing
What does Ab Test Store Listing do?
When the user wants to A/B test App Store product page elements to improve conversion rate. Ab Test Store Listing is an agent skill from appeeky/aso-skills. When the user wants to A/B test App Store product page elements to improve conversion rate.
When should I use Ab Test Store Listing?
Ab Test Store Listing fits situations like: wants to A/B test App Store product page elements to improve conversion rate; the user mentions A/B test; product page optimization; test my screenshots.
How do I install Ab Test Store Listing in Claude Code?
Run `npx skills add appeeky/aso-skills --skill ab-test-store-listing -a claude-code`. Or copy the skill folder (skills/ab-test-store-listing in appeeky/aso-skills) into .claude/skills/ab-test-store-listing in your project. Claude Code loads it when a task matches its description.
How do I install Ab Test Store Listing in Codex?
Run `npx skills add appeeky/aso-skills --skill ab-test-store-listing -a codex`. Or copy the skill folder (skills/ab-test-store-listing in appeeky/aso-skills) into .agents/skills/ab-test-store-listing in your project. Codex loads it when a task matches its description.
Can I use Ab Test Store Listing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill ab-test-store-listing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ab-test-store-listing, .gemini/skills/ab-test-store-listing, .github/skills/ab-test-store-listing and .opencode/skills/ab-test-store-listing in your project.
What does Ab Test Store Listing need to run?
SKILL.md names no scripts, command-line tools or credentials: Ab Test Store Listing is instructions for the agent only.
Does Ab Test Store Listing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ab Test Store Listing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ab Test Store Listing use?
Ab Test Store Listing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ab Test Store Listing use?
About 1.8k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ab Test Store Listing?
Skills that share tags, products or a category with Ab Test Store Listing: Product Page Optimization (gustavscirulis/snapgrid, 117 stars), Ab Test Plan (indranilbanerjee/digital-marketing-pro, 859 stars), Afa Convert (afadtc/afa-dtc-skills, 168 stars) and Cro Optimization (rampstackco/claude-skills, 941 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ab Test Store Listing?
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,159 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.