Agent skill

App Clips

by appeeky in appeeky/aso-skills

When the user wants to implement, optimize, or use App Clips for app discovery and conversion.

MITAuto-check passedMobile

Install App Clips

skills CLI
$ npx skills add appeeky/aso-skills --skill app-clips -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install appeeky/aso-skills app-clips --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-clips .claude/skills/app-clips && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
app-clips
GitHub stars
2.2k
Token cost
~1.4k tokens
SKILL.md length
587 words
Files
1
Skills in repo
39
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to implement, optimize, or use App Clips for app discovery and conversion.

  • Wants to implement
  • SKILL.md covers What App Clips Are, Size Limit, Best Use Cases and App Clip Discovery in the App…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Use App Clips for app discovery and conversion

What it does

App Clips is an agent skill from appeeky/aso-skills. When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Mobile, covering App store release. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.

When your agent uses it

  • Wants to implement
  • Use App Clips for app discovery and conversion
  • The user mentions App Clip
  • No download required

Example prompts

  • “App Clip”
  • “app clip code”
  • “mini app”
  • “/app-clips”

What it can do on your machine

Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are swift).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

App Clips loads about 1.4k tokens when it runs. Until then it costs about 107 tokens; SKILL.md has 587 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~107
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 587 words, ~1,434 tokens.

Download SKILL.mdSave it as .claude/skills/app-clips/SKILL.md (or your agent's skills folder).
name
app-clips
description
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
metadata.version
1.0.0

App Clips

You help plan, implement, and optimize App Clips — lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app.

What App Clips Are

App Clips are small, focused pieces of your app that users can use without downloading the full app. They appear in:

  • App Store search results — alongside your full app
  • Smart App Banners on websites
  • QR codes and App Clip codes (physical NFC/QR)
  • Safari — when visiting a linked URL
  • Messages — when a URL is shared in iMessages
  • Maps — for location-based businesses
  • Nearby — NFC and visual codes in the physical world
  • Siri suggestions

Size Limit

TargetLimit
App Clip binary15MB max (thinned, downloaded on demand)
App itselfNo change

This forces you to ship only the essential experience.

Best Use Cases

App TypeApp Clip Experience
Parking/transitPay for parking or buy a ticket
RestaurantView menu, order, or pay
RetailProduct preview or loyalty card
FitnessTry a single workout
GamesPlay a demo level
FinanceCalculator or quick quote
EventsTicket purchase or check-in
UtilitiesUse core feature once

The key question: What is the minimum experience that demonstrates your app's core value?

App Clip Discovery in the App Store

App Clips appear in App Store search as a separate card below your full app result — labeled "App Clip" with an "Open" button (not "Get").

  • Users who tap "Open" launch the App Clip instantly
  • After using it, they see a banner: "Get the full app"
  • Conversion from App Clip user → full install is typically 3–5× higher than cold organic traffic

ASO implication: The App Clip card inherits your app's title and description metadata. Optimizing your main listing improves App Clip discoverability too.

Technical Requirements

What to include in the App Clip
  • Only the core experience
  • Apple Pay or Sign in with Apple for authentication (no full account creation)
  • No App Clip–only content — everything in the clip should also be in the full app
  • Request only essential permissions (no push notifications in App Clips)
URL scheme

Each App Clip is triggered by a URL:

https://yourdomain.com/clip/[experience]

Configure in App Store Connect → Your App → App Clip Experiences.

Show full SKILL.md (234 more words)Show less
Handoff to Full App

Always include a clear upgrade prompt:

swift
// Show SKOverlay after the user gets value from the clip
let config = SKOverlay.AppClipConfiguration(position: .bottom)
let overlay = SKOverlay(configuration: config)
overlay.present(in: windowScene)

Show the overlay after the user has experienced value — not immediately.

App Clip Experiences

You can configure multiple App Clip experiences (one per URL pattern):

ExperienceURLUse Case
Defaultyourdomain.comGeneral / App Store search
Locationyourdomain.com/location/123Maps, NFC at specific location
Campaignyourdomain.com/promo/summerMarketing campaign
Featureyourdomain.com/feature/xSpecific feature demo

Each experience can have its own:

  • Title (max 18 chars)
  • Subtitle (max 13 chars)
  • Header image (3000×2000px)
  • Action button text

App Clip Card Design

The card is shown before the App Clip launches:

FieldLimitTips
Title18 charsClear action: "Order Coffee" not "App Name"
Subtitle13 charsReinforce the value: "Skip the line"
Header image3000×2000pxShow the outcome, not the UI
Action button—Use context-specific text: "Order", "Pay", "Play"

Measurement

Track in App Store Connect → App Analytics → App Clips:

  • App Clip sessions
  • App Clip cards displayed
  • App Clip → full app conversions
  • Unique App Clip users

App Clip vs Full App Install Trade-offs

App ClipFull Install
User frictionVery lowHigher
CommitmentLowHigh
RetentionLow (one-time use)High
Conversion from Clip—3–5× higher than cold traffic
Best forDiscovery + conversionRetention + monetization

Implementation Checklist

Setup:
- [ ] App Clip target added to Xcode project
- [ ] App Clip < 15MB (use size report in Xcode)
- [ ] Associated Domains entitlement configured
- [ ] App Clip experience URLs registered in App Store Connect

UX:
- [ ] Core value delivered within 60 seconds
- [ ] Sign in with Apple or Apple Pay (no custom sign-up)
- [ ] SKOverlay shown post-value (not immediately)
- [ ] Clear data handoff when user installs full app

App Store Connect:
- [ ] Default App Clip experience configured
- [ ] Header image uploaded (3000×2000px)
- [ ] Title ≤ 18 chars, subtitle ≤ 13 chars
- [ ] Additional experiences for locations/campaigns (if applicable)
  • aso-audit — Clip discoverability depends on main app ASO
  • onboarding-optimization — Apply same "value-first" principles to Clip experience
  • ua-campaign — Drive traffic to App Clip URLs in paid campaigns
  • app-store-featured — App Clips can support featuring eligibility

© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/app-clips of appeeky/aso-skills.

Open the folder on GitHubat commit 3919d7c

Compare with similar skills

App Clips next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

App Clips compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
App Clips this skillappeeky/aso-skills2.2k—~1.4kAutomated safety check: PassMIT
Aso Appstore Screenshotsadamlyttleapps/claude-skill-aso-appstore-screenshots1.8k1 repos~9.6kAutomated safety check: PassMIT
Asc Ppp Pricingrorkai/app-store-connect-cli-skills1.1k4 repos~4.2kAutomated safety check: PassMIT
Maintain Docusaurus Manualmatthiasn/lotti1.2k—~930Automated safety check: PassGPL-3.0
Workbuddy Skin Studiocdredfox/workbuddy-skin-studio196—~1.5kAutomated safety check: PassMIT
App Store AsoTimBroddin/app-store-aso-skill100—~1.5kAutomated safety check: PassMIT

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Categories

Questions about App Clips

What does App Clips do?

When the user wants to implement, optimize, or use App Clips for app discovery and conversion. App Clips is an agent skill from appeeky/aso-skills. When the user wants to implement, optimize, or use App Clips for app discovery and conversion.

When should I use App Clips?

App Clips fits situations like: wants to implement; use App Clips for app discovery and conversion; the user mentions App Clip; no download required.

How do I install App Clips in Claude Code?

Run `npx skills add appeeky/aso-skills --skill app-clips -a claude-code`. Or copy the skill folder (skills/app-clips in appeeky/aso-skills) into .claude/skills/app-clips in your project. Claude Code loads it when a task matches its description.

How do I install App Clips in Codex?

Run `npx skills add appeeky/aso-skills --skill app-clips -a codex`. Or copy the skill folder (skills/app-clips in appeeky/aso-skills) into .agents/skills/app-clips in your project. Codex loads it when a task matches its description.

Can I use App Clips in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill app-clips -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-clips, .gemini/skills/app-clips, .github/skills/app-clips and .opencode/skills/app-clips in your project.

What does App Clips need to run?

SKILL.md names no scripts, command-line tools or credentials: App Clips is instructions for the agent only.

Does App Clips access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is App Clips safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does App Clips use?

App Clips is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does App Clips use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to App Clips?

Skills that share tags, products or a category with App Clips: Aso Appstore Screenshots (adamlyttleapps/claude-skill-aso-appstore-screenshots, 1.8k stars), Asc Ppp Pricing (rorkai/app-store-connect-cli-skills, 1.1k stars), Maintain Docusaurus Manual (matthiasn/lotti, 1.2k stars) and Workbuddy Skin Studio (cdredfox/workbuddy-skin-studio, 196 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains App Clips?

appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,152 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.

Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.