Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
When the user wants to create or update their app marketing context document.
Install App Marketing Context
$ npx skills add appeeky/aso-skills --skill app-marketing-context -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills app-marketing-context --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-marketing-context .claude/skills/app-marketing-context && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "app-marketing-context" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-marketing-context into .claude/skills/app-marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-marketing-context", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/app-marketing-contextType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill app-marketing-context -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills app-marketing-context --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/app-marketing-context .agents/skills/app-marketing-context && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "app-marketing-context" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-marketing-context into .agents/skills/app-marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-marketing-context", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill app-marketing-context -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills app-marketing-context --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/app-marketing-context .cursor/skills/app-marketing-context && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "app-marketing-context" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-marketing-context into .cursor/skills/app-marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-marketing-context", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/app-marketing-context--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill app-marketing-context -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills app-marketing-context --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/app-marketing-context .gemini/skills/app-marketing-context && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "app-marketing-context" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-marketing-context into .gemini/skills/app-marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-marketing-context", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills app-marketing-contextInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill app-marketing-context -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/app-marketing-context .github/skills/app-marketing-context && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "app-marketing-context" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-marketing-context into .github/skills/app-marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-marketing-context", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill app-marketing-context -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills app-marketing-context --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/app-marketing-context .opencode/skills/app-marketing-context && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "app-marketing-context" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-marketing-context into .opencode/skills/app-marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-marketing-context", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
app-marketing-context- GitHub stars
- 2.2k
- Token cost
- ~910 tokens
- SKILL.md length
- 252 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to create or update their app marketing context document.
- Works in 7 steps: App Overview → Value Proposition → Competitive Landscape → …
- Wants to create
- SKILL.md covers Initial Assessment, Context Document Structure, Output and Related Skills
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
App Marketing Context is an agent skill from appeeky/aso-skills. When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
Its SKILL.md is about 910 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering App store release and Positioning and messaging. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
When your agent uses it
- Wants to create
- Update their app marketing context document
- The user mentions app context
- Marketing brief
Example prompts
- “app context”
- “marketing brief”
- “app positioning”
- “/app-marketing-context”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
App Marketing Context loads about 910 tokens when it runs. Until then it costs about 78 tokens; SKILL.md has 252 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 252 words, ~910 tokens.
Download SKILL.mdSave it as
.claude/skills/app-marketing-context/SKILL.md (or your agent's skills folder).- name
- app-marketing-context
- description
- When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
- metadata.version
- 1.0.0
App Marketing Context
You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Initial Assessment
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Context Document Structure
Create app-marketing-context.md with these sections:
1. App Overview
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]2. Value Proposition
Ask the user:
- What problem does your app solve?
- Who is your ideal user? (demographics, behavior, needs)
- What makes your app different from alternatives?
- What is your one-sentence elevator pitch?
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]3. Competitive Landscape
Ask the user:
- Who are your top 3-5 competitors?
- What do they do well?
- Where do they fall short?
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |4. Current ASO State
If the user has an App ID, offer to pull current metadata:
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]5. Goals & KPIs
Ask the user:
- What are your top 3 goals? (downloads, revenue, retention, rankings)
- What metrics do you track?
- What's your timeline?
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]6. Resources & Constraints
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]7. Markets
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]Output
Save the completed document as app-marketing-context.md in the project root.
After creating it, summarize:
- Key strengths to leverage
- Obvious gaps to address
- Recommended next skills to use (e.g.,
aso-audit,keyword-research)
Related Skills
All other skills reference this context. Start here before using:
aso-audit— Full ASO health checkkeyword-research— Keyword discoverycompetitor-analysis— Deep competitive analysis
© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/app-marketing-context of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Compare with similar skills
App Marketing Context next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| App Marketing Context this skillappeeky/aso-skills | 2.2k | — | ~910 | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Competitive Teardownalirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Kmp Starter Create Fresh AppDevAtrii/Kmp-Starter-Template | 167 | — | ~1.4k | Automated safety check: Pass | MIT | |
| App Store Optimizationalirezarezvani/claude-code-skill-factory | 882 | 8 repos | ~4.1k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence |
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Competitive Teardown
alirezarezvani/claude-skills
Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence.
Kmp Starter Create Fresh App
DevAtrii/Kmp-Starter-Template
Research and plan a brand-new app before scaffolding it on the KMP Starter Template.
App Store Optimization
alirezarezvani/claude-code-skill-factory
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
Revenue Centric Design
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
Startup Positioning
ferdinandobons/startup-skill
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.
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Related
Categories
Questions about App Marketing Context
What does App Marketing Context do?
When the user wants to create or update their app marketing context document. App Marketing Context is an agent skill from appeeky/aso-skills. When the user wants to create or update their app marketing context document.
When should I use App Marketing Context?
App Marketing Context fits situations like: wants to create; update their app marketing context document; the user mentions app context; marketing brief.
How do I install App Marketing Context in Claude Code?
Run `npx skills add appeeky/aso-skills --skill app-marketing-context -a claude-code`. Or copy the skill folder (skills/app-marketing-context in appeeky/aso-skills) into .claude/skills/app-marketing-context in your project. Claude Code loads it when a task matches its description.
How do I install App Marketing Context in Codex?
Run `npx skills add appeeky/aso-skills --skill app-marketing-context -a codex`. Or copy the skill folder (skills/app-marketing-context in appeeky/aso-skills) into .agents/skills/app-marketing-context in your project. Codex loads it when a task matches its description.
Can I use App Marketing Context in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill app-marketing-context -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-marketing-context, .gemini/skills/app-marketing-context, .github/skills/app-marketing-context and .opencode/skills/app-marketing-context in your project.
What does App Marketing Context need to run?
SKILL.md names no scripts, command-line tools or credentials: App Marketing Context is instructions for the agent only.
Does App Marketing Context access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is App Marketing Context safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does App Marketing Context use?
App Marketing Context is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does App Marketing Context use?
About 910 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to App Marketing Context?
Skills that share tags, products or a category with App Marketing Context: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Competitive Teardown (alirezarezvani/claude-skills, 28k stars), Kmp Starter Create Fresh App (DevAtrii/Kmp-Starter-Template, 167 stars) and App Store Optimization (alirezarezvani/claude-code-skill-factory, 882 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains App Marketing Context?
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,163 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.