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Agent skill

Launch It

by AIDevGTM in AIDevGTM/gtm-cofounder

Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.

MITAuto-check passedMarketing & SEO

Install Launch It

skills CLI
$ npx skills add AIDevGTM/gtm-cofounder --skill launch-it -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AIDevGTM/gtm-cofounder launch-it --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/10-launch-it .claude/skills/launch-it && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-it
GitHub stars
310
Token cost
~1.4k tokens
SKILL.md length
731 words
Files
1
Skills in repo
19
Repo updated
First seen
Licence
MIT

At a glance

Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.

  • Works in 4 steps: Title: plain, specific, zero hype. "Show… → First comment = the story (post it… → Be present for hours. Answer every… → …
  • The user is sitting on a launch out of fear
  • SKILL.md covers The core idea, Framework: Show HN anatomy…, Framework: Product Hunt… and Reddit / community launches, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch It is an agent skill from AIDevGTM/gtm-cofounder. Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the user is sitting on a launch out of fear, wants to "go viral," or is about to post a press-release-style announcement to a developer community.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Product launch strategy and Copywriting. It works with Reddit. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.

When your agent uses it

  • The user is sitting on a launch out of fear
  • Wants to go viral
  • Is about to post a press-release-style announcement to a developer community

Example prompts

  • “go viral,”
  • “/launch-it”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Title: plain, specific, zero hype. "Show HN: A faster Postgres migration tool for large tables", not "🚀 The future of database migrations…
  2. First comment = the story (post it yourself, immediately)
  3. Be present for hours. Answer every comment, especially the critical ones, technically and without defensiveness. The comment thread is the…
  4. Never astroturf. No vote rings, no sock puppets. Communities detect it and the ban is permanent and public.

What it can do on your machine

Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • github.com
    • linkedin.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch It loads about 1.4k tokens when it runs. Until then it costs about 66 tokens; SKILL.md has 731 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~66
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 731 words, ~1,360 tokens.

Download SKILL.mdSave it as .claude/skills/launch-it/SKILL.md (or your agent's skills folder).
name
launch-it
description
Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the user is sitting on a launch out of fear, wants to "go viral," or is about to post a press-release-style announcement to a developer community.

Launch it

Developer communities reward the honest, technical, slightly humble builder and punish the marketer instantly. A Show HN is not an announcement. It's "I built this thing, here's how it works and what's still rough."

Use this when: you're scared to launch, you're hoping to "go viral," or you're about to drop marketing copy into a room that eats marketing copy for breakfast.

The core idea

The bar is usefulness + honesty, not polish. Developers will test your claims and read your code. Show up as a real engineer sharing real work, be present to answer everything, and never, ever fake it. One genuine launch beats ten hype posts.

Framework: Show HN anatomy (Czakon / Tailscale lessons)

  1. Title: plain, specific, zero hype. "Show HN: A faster Postgres migration tool for large tables", not "🚀 The future of database migrations is HERE."
  2. First comment = the story (post it yourself, immediately):
    • why you built it (the itch, ideally your own),
    • how it works (technical, concrete),
    • what's genuinely hard/limited right now (honesty buys trust),
    • a dead-simple way to try it.
  3. Be present for hours. Answer every comment, especially the critical ones, technically and without defensiveness. The comment thread is the launch.
  4. Never astroturf. No vote rings, no sock puppets. Communities detect it and the ban is permanent and public.

Framework: Product Hunt anatomy (fmerian / Kilo lessons)

  1. Name of the product: simply the name of your product in 40 characters or less.
  2. Tagline: concise and descriptive, in less than 60 characters. The most important part, the first thing people read on the front page. Avoid hyperbolic words and emojis. Keep it simple and relatable.
  3. Description: a short description of what the product does in less than 500 characters.
  4. Launch tags: up to three tags.
  5. Thumbnail: a 240 x 240 pixel thumbnail.
  6. Image gallery: at least 3 images to show your product. No stock images, no marketing fluff. Show the product, i.e. product screenshots. You can add social proof and a call-to-action to inspire action. The first image is used as the social preview when you share the link to your launch page.
  7. First comment: essential to get the discussion started. This comment is posted upon launch. The first 800 characters are displayed. Pro tip: reuse your HN comment.
  8. Be present for the first 4 hours. Upvote and reply to every comment. Don't just thank. Ask questions, inspire action.
  9. Find a hunter: an established Product Hunt user who can boost your reach. If you're in dev tools, Flo Merian (@fmerian) is a great one to ask. PH has dialed down hunter influence over time, so a strong launch and a present founder matter most, but a well-connected hunter still helps.

Framework adapted from Flo Merian's awesome-product-hunt.

Show full SKILL.md (269 more words)Show less

Reddit / community launches

  • Give before you take. Be a real participant for weeks before you post your thing.
  • Read the rules of the specific subreddit; many ban self-promo outright, so find the ones that don't.
  • Frame as "I made this to solve X, feedback welcome," not a pitch.

The coordinated moment (not spam)

A launch is one prepared moment across the channels your ICP actually uses (from first-50-users): HN, your own network, and the relevant communities, all on the same day, each tailored to the room. It is not the same copy blasted five places.

Decision tree: are you ready to launch?

Can a stranger get to first value in < 1 hour from docs alone (the weekend test)?
├─ NO  → don't launch yet. A flood of users who bounce burns the channel and the goodwill.
└─ YES → is your Show HN first-comment written (why/how/limits/try)?
         ├─ NO → write it first; it matters more than the product page.
         └─ YES → launch on a Tue-Thu morning US time, then clear your calendar to reply.

Mistakes that look reasonable

  • Hype title: emojis and superlatives on HN get flagged to death.
  • Absent founder: posting then leaving; the unanswered thread dies.
  • Defensive replies: arguing with critics. Thank them, concede the fair points, note what you'll fix.
  • Astroturfing: instant, permanent reputational damage.
  • Launching too early: before the weekend test passes, a launch amplifies your weakest moment.

Your next 30 minutes

  • Draft your Show HN title, plain, specific, no hype. Say it out loud; if it sounds like an ad, redo it.
  • Write the first comment: why · how · what's hard · how to try. This is the real work.
  • Confirm the weekend test passes (see know-if-its-working). If not, delay.
  • Pick the ONE day, block 4 hours to reply, and line up the 2-3 rooms your ICP is actually in.

Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). A launch you only get one shot at is worth a human sanity-check first. Reach out to me on LinkedIn.

© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/10-launch-it of AIDevGTM/gtm-cofounder.

Open the folder on GitHubat commit 7e89e8a

Compare with similar skills

Launch It next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch It compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch It this skillAIDevGTM/gtm-cofounder310—~1.4kAutomated safety check: PassMIT
Launchmenkesu/awesome-pm-skills434—~4.9kAutomated safety check: PassCustom licence
Marketing Campaignaffaan-m/ECC276k1 repos~1.3kAutomated safety check: PassMIT
Marketing For Foundersnpc-live/clawfirm156—~911Automated safety check: PassNone
Map Your MarketVarnan-Tech/opendirectory674—~4.3kAutomated safety check: PassMIT
Marketing StrategistCoWork-OS/CoWork-OS477—~893Automated safety check: PassMIT

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Works with

Categories

Questions about Launch It

What does Launch It do?

Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Launch It is an agent skill from AIDevGTM/gtm-cofounder. Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.

When should I use Launch It?

Launch It fits situations like: the user is sitting on a launch out of fear; wants to go viral; is about to post a press-release-style announcement to a developer community.

How do I install Launch It in Claude Code?

Run `npx skills add AIDevGTM/gtm-cofounder --skill launch-it -a claude-code`. Or copy the skill folder (skills/10-launch-it in AIDevGTM/gtm-cofounder) into .claude/skills/launch-it in your project. Claude Code loads it when a task matches its description.

How do I install Launch It in Codex?

Run `npx skills add AIDevGTM/gtm-cofounder --skill launch-it -a codex`. Or copy the skill folder (skills/10-launch-it in AIDevGTM/gtm-cofounder) into .agents/skills/launch-it in your project. Codex loads it when a task matches its description.

Can I use Launch It in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill launch-it -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-it, .gemini/skills/launch-it, .github/skills/launch-it and .opencode/skills/launch-it in your project.

What does Launch It need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch It is instructions for the agent only.

Does Launch It access the network?

SKILL.md names 2 domains. As links in the text: github.com and linkedin.com. This is read from the text; nothing was executed.

Is Launch It safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch It use?

Launch It is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Launch It use?

About 1.4k tokens (SKILL.md is roughly 5.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch It?

Skills that share tags, products or a category with Launch It: Launch (menkesu/awesome-pm-skills, 434 stars), Marketing Campaign (affaan-m/ECC, 276k stars), Marketing For Founders (npc-live/clawfirm, 156 stars) and Map Your Market (Varnan-Tech/opendirectory, 674 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch It?

AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.

Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.