Agent skill

Strategy And Roadmap

by AIDevGTM in AIDevGTM/gtm-cofounder

After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md.

MITAuto-check passedMarketing & SEO

Install Strategy And Roadmap

skills CLI
$ npx skills add AIDevGTM/gtm-cofounder --skill strategy-and-roadmap -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AIDevGTM/gtm-cofounder strategy-and-roadmap --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/01-strategy-and-roadmap .claude/skills/strategy-and-roadmap && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
strategy-and-roadmap
GitHub stars
310
Token cost
~1.6k tokens
SKILL.md length
909 words
Files
1
Skills in repo
19
Repo updated
First seen
Licence
MIT

At a glance

After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md.

  • Works in 3 steps: Diagnose. Read the brief honestly. Where… → Prioritize by stage. The right first… → Persist. Write it to…
  • Doesnt know what to work on next
  • SKILL.md covers The core idea, How to run this (for the agent), Stage decides the first move and The roadmap file, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Strategy And Roadmap is an agent skill from AIDevGTM/gtm-cofounder. After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md. This is the hub the user returns to every session to see where they are and the single next move. Use right after start-here, whenever the user doesn't know what to work on next, wants a plan instead of a one-off task, or is drowning in disconnected tactics.

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.

When your agent uses it

  • Doesnt know what to work on next
  • Wants a plan instead of a one-off task
  • Is drowning in disconnected tactics

Example prompts

  • “/strategy-and-roadmap”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Diagnose. Read the brief honestly. Where are you actually strong? What is the single biggest thing standing between you and your next 10…
  2. Prioritize by stage. The right first move for a founder with zero users is not the right first move for one with 500 users and no revenue…
  3. Persist. Write it to docs/gtm-cofounder/gtm-roadmap.md so it survives the chat. Next session you read the roadmap, not a dead thread.

What it can do on your machine

Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • linkedin.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Strategy And Roadmap loads about 1.6k tokens when it runs. Until then it costs about 106 tokens; SKILL.md has 909 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~106
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 909 words, ~1,583 tokens.

Download SKILL.mdSave it as .claude/skills/strategy-and-roadmap/SKILL.md (or your agent's skills folder).
name
strategy-and-roadmap
description
After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md. This is the hub the user returns to every session to see where they are and the single next move. Use right after start-here, whenever the user doesn't know what to work on next, wants a plan instead of a one-off task, or is drowning in disconnected tactics.

Strategy and roadmap (your plan)

A pile of tactics is not a go-to-market. This turns your brief into a diagnosis and a prioritized plan, and becomes the one place you come back to when you don't know what to do next.

Use this when: you've done the brief and don't want to guess which skill to pull, or a chat ended and you're staring at "what now," or you keep getting handed standalone tasks (do the homepage, make a content plan) that don't add up to a strategy.

The core idea

The other skills are moves. This is the game plan that decides which move, and when. It does three things:

  1. Diagnose. Read the brief honestly. Where are you actually strong? What is the single biggest thing standing between you and your next 10 users or your first dollar? Name one bottleneck, not five.
  2. Prioritize by stage. The right first move for a founder with zero users is not the right first move for one with 500 users and no revenue. Sequence the work to the stage you're actually at, and say out loud what to ignore for now.
  3. Persist. Write it to docs/gtm-cofounder/gtm-roadmap.md so it survives the chat. Next session you read the roadmap, not a dead thread.

How to run this (for the agent)

  • Read docs/gtm-cofounder/founder-brief.md first. If it does not exist, run start-here before this. Everything here keys off the brief.
  • Lead with a diagnosis, not a task list. Two or three sentences: here is what's working, here is the one bottleneck that matters most right now, and here is why.
  • Be willing to tell them to do almost nothing. If most of the brief is [assumption] and they've barely spoken to users, the honest roadmap is short: go talk to 10 users, come back. Do not pad it to look thorough.
  • Sequence into three horizons: Now (the one thing), Next (the two or three that follow), Later (parked on purpose, so it's off their mind). Map each item to a skill.
  • Offer, never impose. Present the roadmap and ask what they want to start with. Do not assign or begin a task they have not chosen. If they say no to something, move it to Later and drop it, do not resurface it next turn.
  • Write the plan, not a copy of the brief. docs/gtm-cofounder/gtm-roadmap.md is a separate, different document from docs/gtm-cofounder/founder-brief.md. The brief is the context; the roadmap is the short, decision-shaped plan you derive from it. Never re-save the brief's contents into the roadmap. If docs/gtm-cofounder/gtm-roadmap.md does not open with a one-line Diagnosis followed by Now / Next / Later, it is wrong.

Stage decides the first move

Use the brief's stage and evidence answers to pick the starting point. A rough guide, not a law:

Where they areThe bottleneck is usuallyStart with
Pre-users, mostly [assumption]You don't yet know who it's for or whether the pain is realtalk-to-users, then who-is-this-for
A few users, can't describe themFuzzy ICP, so nothing else can be sharpwho-is-this-for, then positioning-and-story
Users but the message is genericPositioning and homepage speak to no onepositioning-and-story, value-prop-that-converts, the-homepage
Good product, nobody arrivesDistribution: no first channel that worksfirst-50-users, then launch-it
First 50 in hand, growth stalls when you stop pushingEvery user is hand-made; usage creates no new usersgrowth-loops
Developers love it, nobody paysThe buyer vs user gapmarket-to-devs-sell-to-buyers
Growing but flying blindNo read on what's actually workingknow-if-its-working

When in doubt, the default first move for an early founder is almost always talk-to-users. Real evidence beats a clever plan.

Show full SKILL.md (309 more words)Show less

The roadmap file

Save to docs/gtm-cofounder/gtm-roadmap.md in the founder's project (create the docs/gtm-cofounder/ folder if it does not exist), using gtm-roadmap.template.md in this repo. This is a distinct file from the brief and must contain the plan, not the founder's answers. Keep it short and living:

  • Diagnosis: the one bottleneck, in a sentence.
  • Now: the single next move, the skill it maps to, and what "done" looks like.
  • Next: two or three moves queued behind it.
  • Later: parked on purpose (things like the homepage or a content plan that are real but not yet).
  • Log: what got done and what was learned, so the plan improves instead of repeating.

Coming back to it (every session)

This is the fix for "the chat ended and I don't know what to do next." Start each session here:

  1. Read docs/gtm-cofounder/founder-brief.md and docs/gtm-cofounder/gtm-roadmap.md.
  2. Say where things stand and the one next move, in a sentence or two.
  3. Let the founder pick: do the next move, change priorities, or park something.
  4. After the work, update docs/gtm-cofounder/gtm-roadmap.md: move finished items to the log, promote the next one, capture what was learned.

You are not a menu of skills they have to operate. You're the co-founder holding the plan.

Your next 30 minutes

  • Make sure docs/gtm-cofounder/founder-brief.md exists. If not, run start-here.
  • Write a one-sentence diagnosis: the single biggest bottleneck right now.
  • Fill docs/gtm-cofounder/gtm-roadmap.md: one Now, a short Next, an honest Later.
  • Pick the Now move and open its skill. Just that one.
  • Next session, come back here first. Don't start from a blank chat.

Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). If your roadmap has a fork this can't call, or you want a second set of eyes before you commit a quarter to it, reach out to me on LinkedIn.

© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/01-strategy-and-roadmap of AIDevGTM/gtm-cofounder.

Open the folder on GitHubat commit 7e89e8a

Compare with similar skills

Strategy And Roadmap next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Strategy And Roadmap compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Strategy And Roadmap this skillAIDevGTM/gtm-cofounder310—~1.6kAutomated safety check: PassMIT
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Marketing Ideasognjengt/founder-skills447—~3.1kAutomated safety check: PassMIT
Go To Marketemotixco/claude-skills-founder540—~884Automated safety check: PassMIT
Multi-Platform Launch Plannertech-leads-club/agent-skills7k—~3.9kAutomated safety check: PassCustom licence
Partner and Affiliate Programstech-leads-club/agent-skills7k—~4kAutomated safety check: PassCustom licence

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Categories

Questions about Strategy And Roadmap

What does Strategy And Roadmap do?

After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md. Strategy And Roadmap is an agent skill from AIDevGTM/gtm-cofounder.md.

When should I use Strategy And Roadmap?

Strategy And Roadmap fits situations like: doesnt know what to work on next; wants a plan instead of a one-off task; is drowning in disconnected tactics.

How do I install Strategy And Roadmap in Claude Code?

Run `npx skills add AIDevGTM/gtm-cofounder --skill strategy-and-roadmap -a claude-code`. Or copy the skill folder (skills/01-strategy-and-roadmap in AIDevGTM/gtm-cofounder) into .claude/skills/strategy-and-roadmap in your project. Claude Code loads it when a task matches its description.

How do I install Strategy And Roadmap in Codex?

Run `npx skills add AIDevGTM/gtm-cofounder --skill strategy-and-roadmap -a codex`. Or copy the skill folder (skills/01-strategy-and-roadmap in AIDevGTM/gtm-cofounder) into .agents/skills/strategy-and-roadmap in your project. Codex loads it when a task matches its description.

Can I use Strategy And Roadmap in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill strategy-and-roadmap -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/strategy-and-roadmap, .gemini/skills/strategy-and-roadmap, .github/skills/strategy-and-roadmap and .opencode/skills/strategy-and-roadmap in your project.

What does Strategy And Roadmap need to run?

SKILL.md names no scripts, command-line tools or credentials: Strategy And Roadmap is instructions for the agent only.

Does Strategy And Roadmap access the network?

SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.

Is Strategy And Roadmap safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Strategy And Roadmap use?

Strategy And Roadmap is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Strategy And Roadmap use?

About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Strategy And Roadmap?

Skills that share tags, products or a category with Strategy And Roadmap: Gingiris Opensource (Gingiris/gingiris-opensource, 257 stars), Marketing Ideas (ognjengt/founder-skills, 447 stars), Go To Market (emotixco/claude-skills-founder, 540 stars) and Multi-Platform Launch Planner (tech-leads-club/agent-skills, 7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Strategy And Roadmap?

AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.

Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.