Gingiris B2b Growth
Gingiris-1031/Competitor-analysis-tool
🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF.
Turn developer love into revenue by enabling champions and choosing a GTM model.
Install Market To Devs Sell To Buyers
$ npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-to-devs-sell-to-buyers --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/11-market-to-devs-sell-to-buyers .claude/skills/market-to-devs-sell-to-buyers && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "market-to-devs-sell-to-buyers" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/11-market-to-devs-sell-to-buyers into .claude/skills/market-to-devs-sell-to-buyers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-to-devs-sell-to-buyers", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/11-market-to-devs-sell-to-buyersType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-to-devs-sell-to-buyers --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/11-market-to-devs-sell-to-buyers .agents/skills/market-to-devs-sell-to-buyers && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "market-to-devs-sell-to-buyers" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/11-market-to-devs-sell-to-buyers into .agents/skills/market-to-devs-sell-to-buyers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-to-devs-sell-to-buyers", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-to-devs-sell-to-buyers --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/11-market-to-devs-sell-to-buyers .cursor/skills/market-to-devs-sell-to-buyers && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "market-to-devs-sell-to-buyers" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/11-market-to-devs-sell-to-buyers into .cursor/skills/market-to-devs-sell-to-buyers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-to-devs-sell-to-buyers", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/11-market-to-devs-sell-to-buyers--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-to-devs-sell-to-buyers --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/11-market-to-devs-sell-to-buyers .gemini/skills/market-to-devs-sell-to-buyers && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "market-to-devs-sell-to-buyers" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/11-market-to-devs-sell-to-buyers into .gemini/skills/market-to-devs-sell-to-buyers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-to-devs-sell-to-buyers", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder market-to-devs-sell-to-buyersInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/11-market-to-devs-sell-to-buyers .github/skills/market-to-devs-sell-to-buyers && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "market-to-devs-sell-to-buyers" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/11-market-to-devs-sell-to-buyers into .github/skills/market-to-devs-sell-to-buyers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-to-devs-sell-to-buyers", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-to-devs-sell-to-buyers --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/11-market-to-devs-sell-to-buyers .opencode/skills/market-to-devs-sell-to-buyers && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "market-to-devs-sell-to-buyers" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/11-market-to-devs-sell-to-buyers into .opencode/skills/market-to-devs-sell-to-buyers/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-to-devs-sell-to-buyers", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
market-to-devs-sell-to-buyers- GitHub stars
- 310
- Token cost
- ~1k tokens
- SKILL.md length
- 508 words
- Files
- 1
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- MIT
At a glance
Turn developer love into revenue by enabling champions and choosing a GTM model.
- Developers adopt the free tier but nobody pays
- SKILL.md covers The core idea (Czakon), Framework: GTM models that…, Framework: enable the champion… and Decision tree: when to…, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- The user is cold-selling the VP instead of arming the developer
What it does
Market To Devs Sell To Buyers is an agent skill from AIDevGTM/gtm-cofounder. Turn developer love into revenue by enabling champions and choosing a GTM model. Use when developers adopt the free tier but nobody pays, when the user is cold-selling the VP instead of arming the developer, or when picking between open-source, PLG, inbound, and sales-led.
Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
When your agent uses it
- Developers adopt the free tier but nobody pays
- The user is cold-selling the VP instead of arming the developer
- Picking between open-source
Example prompts
- “/market-to-devs-sell-to-buyers”
What it can do on your machine
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
linkedin.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Market To Devs Sell To Buyers loads about 1k tokens when it runs. Until then it costs about 76 tokens; SKILL.md has 508 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 508 words, ~1,035 tokens.
Download SKILL.mdSave it as
.claude/skills/market-to-devs-sell-to-buyers/SKILL.md (or your agent's skills folder).- name
- market-to-devs-sell-to-buyers
- description
- Turn developer love into revenue by enabling champions and choosing a GTM model. Use when developers adopt the free tier but nobody pays, when the user is cold-selling the VP instead of arming the developer, or when picking between open-source, PLG, inbound, and sales-led.
Market to devs, sell to buyers
The developer who adopts your tool is almost never the person who pays for it. Win the developer's heart; then hand them the ammunition to win the budget conversation for you.
Use this when: you have stars, signups, and a beloved free tier, and a revenue line of zero.
The core idea (Czakon)
Market to developers, sell to decision-makers. Developers evaluate and adopt; buyers (CTO/VP/procurement) approve money. Your growth engine is the developer champion who sells internally, so your job is to make them look smart to their boss.
Framework: GTM models that work (Czakon)
Pick the one that fits your product and ICP; don't run all four half-heartedly.
| Model | Fits when | The motion |
|---|---|---|
| Open source | infra/dev-tool, trust & inspectability matter | OSS core → adoption → paid cloud/enterprise |
| PLG / self-serve | fast time-to-value, dev = buyer for small teams | free tier → usage → expand → sales-assist on big accounts |
| Inbound | you can own the problem's content/SEO | educate on the problem → capture → nurture |
| Sales-led / ABM | high ACV, complex enterprise, few big logos | target named accounts, land via a dev champion |
Most dev tools are PLG + a sales-assist overlay for the accounts worth a human.
Framework: enable the champion (Czakon + Frankl)
Give the developer what they need to sell up:
- The Kairos case for their boss (weeks off a release cycle, risk reduced), see
value-prop-that-converts. - A one-pager / ROI snippet they can paste into an internal thread.
- Security/compliance answers the buyer will ask (SOC 2, data handling), the CTO's real fears.
- Proof: attributed results from peers at comparable companies.
Persona → sale map (Frankl): Alpha Dev finds & advocates → VPE/SRE validate feasibility → Empowered CTO approves budget → procurement handles terms (late, enterprise only). A complex sale needs a "what's in it for me" for each. Nail one persona and you get great meetings and no decisions.
Show full SKILL.md (209 more words)Show less
Decision tree: when to introduce paid
Has the developer hit real, repeated value (Activation)?
├─ NO → too early. Gating now kills adoption. Keep delivering value.
└─ YES → is this a small team (dev controls spend)?
├─ YES → self-serve upgrade in-product; keep it frictionless.
└─ NO → trigger sales-assist: help the champion build the internal case.Close your first $1M yourself. Don't hand off sales before you've done it. Teaching a rep is far harder than teaching a founder who's felt the objections firsthand (Frankl).
Mistakes that look reasonable
- Expecting developers to have budget: the Alpha Dev loves you and cannot pay you.
- Gating value too early: a paywall before the aha moment converts curiosity into a bounce.
- Cold-selling the VP: bypassing the champion; the buyer trusts their engineer, not your email.
- No champion enablement: the developer wants to buy but has nothing to bring to their boss.
- Four GTM models at 10% each: pick one primary motion and commit.
Your next 30 minutes
- Name your model (OSS / PLG / inbound / sales-led) and the one you'll commit to first.
- Identify your happiest free user → that's a champion. Ask what their boss would need to approve budget.
- Build the champion's one-pager: Kairos case + proof + security answers.
- Define the Activation moment that must happen before you ever mention paid.
Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). Choosing a GTM model is a bet you live with for years. If you want to talk it through, reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/11-market-to-devs-sell-to-buyers of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Compare with similar skills
Market To Devs Sell To Buyers next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Market To Devs Sell To Buyers this skillAIDevGTM/gtm-cofounder | 310 | — | ~1k | Automated safety check: Pass | MIT | |
| Gingiris B2b GrowthGingiris-1031/Competitor-analysis-tool | 110 | — | ~1.2k | Automated safety check: Pass | None | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 |
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Founder Led Content
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Related
Categories
Questions about Market To Devs Sell To Buyers
What does Market To Devs Sell To Buyers do?
Turn developer love into revenue by enabling champions and choosing a GTM model. Market To Devs Sell To Buyers is an agent skill from AIDevGTM/gtm-cofounder. Turn developer love into revenue by enabling champions and choosing a GTM model.
When should I use Market To Devs Sell To Buyers?
Market To Devs Sell To Buyers fits situations like: developers adopt the free tier but nobody pays; the user is cold-selling the VP instead of arming the developer; picking between open-source.
How do I install Market To Devs Sell To Buyers in Claude Code?
Run `npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a claude-code`. Or copy the skill folder (skills/11-market-to-devs-sell-to-buyers in AIDevGTM/gtm-cofounder) into .claude/skills/market-to-devs-sell-to-buyers in your project. Claude Code loads it when a task matches its description.
How do I install Market To Devs Sell To Buyers in Codex?
Run `npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a codex`. Or copy the skill folder (skills/11-market-to-devs-sell-to-buyers in AIDevGTM/gtm-cofounder) into .agents/skills/market-to-devs-sell-to-buyers in your project. Codex loads it when a task matches its description.
Can I use Market To Devs Sell To Buyers in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill market-to-devs-sell-to-buyers -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/market-to-devs-sell-to-buyers, .gemini/skills/market-to-devs-sell-to-buyers, .github/skills/market-to-devs-sell-to-buyers and .opencode/skills/market-to-devs-sell-to-buyers in your project.
What does Market To Devs Sell To Buyers need to run?
SKILL.md names no scripts, command-line tools or credentials: Market To Devs Sell To Buyers is instructions for the agent only.
Does Market To Devs Sell To Buyers access the network?
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Is Market To Devs Sell To Buyers safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Market To Devs Sell To Buyers use?
Market To Devs Sell To Buyers is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Market To Devs Sell To Buyers use?
About 1k tokens (SKILL.md is roughly 4.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Market To Devs Sell To Buyers?
Skills that share tags, products or a category with Market To Devs Sell To Buyers: Gingiris B2b Growth (Gingiris-1031/Competitor-analysis-tool, 110 stars), Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars) and Startup Design (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Market To Devs Sell To Buyers?
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.