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Agent skill

Founder Led Content

by AIDevGTM in AIDevGTM/gtm-cofounder

Build authority by teaching the problem space, not announcing features.

MITAuto-check passedMarketing & SEO

Install Founder Led Content

skills CLI
$ npx skills add AIDevGTM/gtm-cofounder --skill founder-led-content -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AIDevGTM/gtm-cofounder founder-led-content --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/14-founder-led-content .claude/skills/founder-led-content && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
founder-led-content
GitHub stars
310
Token cost
~998 tokens
SKILL.md length
496 words
Files
1
Skills in repo
19
Repo updated
First seen
Licence
MIT

At a glance

Build authority by teaching the problem space, not announcing features.

  • The user finds marketing distasteful and does none
  • SKILL.md covers The core idea, Framework: authority…, Framework: content & GitHub as… and Decision tree: what to write…, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Publishes only product updates

What it does

Founder Led Content is an agent skill from AIDevGTM/gtm-cofounder. Build authority by teaching the problem space, not announcing features. Use when the user finds "marketing" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that developers actually respect.

Its SKILL.md is about 1000 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Technical documentation. It works with GitHub. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.

When your agent uses it

  • The user finds marketing distasteful and does none
  • Publishes only product updates
  • Wants a sustainable content and GitHub-README strategy that developers actually respect

Example prompts

  • “marketing”
  • “/founder-led-content”

What it can do on your machine

Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • linkedin.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Founder Led Content loads about 998 tokens when it runs. Until then it costs about 70 tokens; SKILL.md has 496 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~70
When it runs · the whole SKILL.md, loaded when a task matches
~998

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 496 words, ~998 tokens.

Download SKILL.mdSave it as .claude/skills/founder-led-content/SKILL.md (or your agent's skills folder).
name
founder-led-content
description
Build authority by teaching the problem space, not announcing features. Use when the user finds "marketing" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that developers actually respect.

Founder-led content

You don't have to "do marketing." You have to become the person developers trust on the problem. Sell the category, not the product, and let the authority pull people in.

Use this when: content feels slimy so you avoid it, your "blog" is a changelog, or a competitor is quietly becoming the go-to voice while you ship in silence.

The core idea

Developers reward technical depth, honesty, and a real point of view, and punish polished fluff. The move isn't promotion; it's education. Be the trusted expert on the problem, take a stance on where the space is heading, and the product sells itself as the obvious answer.

Before product-market fit, only the founder can do this. It's the #2 hire (DevRel) later, not now.

Framework: authority positioning (Frankl)

  • Own the problem, not just the product page. Talks, posts, teardowns, a distinctive thesis.
  • Sell the category: teach the problem, describe the need for "a tool like this," share results, without proactively pitching (that trips developer defenses).
  • Have an actual point of view on where the industry is going. A trusted expert has opinions; a vendor has features.

The "O'Reilly book" content plan (Frankl): imagine the definitive book on your problem, ~10 chapters, ~10 sections each. That's ~100 genuinely useful pieces mapped out. Publish against the outline consistently. You're writing the book that makes you the authority.

Framework: content & GitHub as distribution (Czakon)

  • Teach the problem space (DigitalOcean model): tutorials and deep dives that are useful even if the reader never buys. Curiosity-feeding > promotional.
  • README = your real landing page for an OSS/dev tool: what it is (one line) → why it exists → quickstart in <5 min → a copy-pasteable example → badges/social proof. A developer decides from the README, not your website.
  • Repo SEO: put the actual search terms in the repo name, description, and topics; developers (and Google) find repos by problem keywords.
  • Authenticity over polish: first-person, real, transparent. A rough honest post beats a glossy empty one.
Show full SKILL.md (169 more words)Show less

Decision tree: what to write next

Do you have a real, contrarian-but-true opinion about your problem space?
├─ YES → write that. POV posts build authority fastest.
└─ NO  → write the tutorial you wish existed when you hit this problem.
         (Useful-to-a-stranger is the bar. If it only helps someone who already bought, rewrite it.)

Mistakes that look reasonable

  • Changelog-as-content: "we shipped X" is not a story or a draw (Frankl: a feature isn't news; a customer win is).
  • "Pleased to announce": nobody cares how you feel about your release.
  • Polish over substance: developers smell marketing and leave.
  • Neglecting the README: a great product with a lazy README converts nobody.
  • Inconsistency: three posts then silence. Cadence you can sustain beats a heroic burst.

Your next 30 minutes

  • Sketch your "O'Reilly book" outline: 10 chapters on your problem. You now have a content roadmap.
  • Write one POV sentence you actually believe about where your space is going.
  • Audit your README against the anatomy above (what · why · <5-min quickstart · example · proof).
  • Put your problem's real keywords into the repo name, description, and topics.

Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). If you want help finding your angle and a cadence you'll actually keep, reach out to me on LinkedIn.

© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/14-founder-led-content of AIDevGTM/gtm-cofounder.

Open the folder on GitHubat commit 7e89e8a

Compare with similar skills

Founder Led Content next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Founder Led Content compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Founder Led Content this skillAIDevGTM/gtm-cofounder310—~998Automated safety check: PassMIT
GitHubkostja94/marketing-skills1k—~4.5kAutomated safety check: PassMIT
GitHub Readmethatrebeccarae/claude-marketing161—~2.9kAutomated safety check: PassMIT
Docs Seekereinverne/dotfiles121—~1.4kAutomated safety check: PassGPL-3.0
Metadata Checkjdevalk/skills105—~1kAutomated safety check: PassMIT
Dx RoasterVarnan-Tech/opendirectory674—~2.5kAutomated safety check: PassMIT

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Works with

Categories

Questions about Founder Led Content

What does Founder Led Content do?

Build authority by teaching the problem space, not announcing features. Founder Led Content is an agent skill from AIDevGTM/gtm-cofounder. Build authority by teaching the problem space, not announcing features.

When should I use Founder Led Content?

Founder Led Content fits situations like: the user finds marketing distasteful and does none; publishes only product updates; wants a sustainable content and GitHub-README strategy that developers actually respect.

How do I install Founder Led Content in Claude Code?

Run `npx skills add AIDevGTM/gtm-cofounder --skill founder-led-content -a claude-code`. Or copy the skill folder (skills/14-founder-led-content in AIDevGTM/gtm-cofounder) into .claude/skills/founder-led-content in your project. Claude Code loads it when a task matches its description.

How do I install Founder Led Content in Codex?

Run `npx skills add AIDevGTM/gtm-cofounder --skill founder-led-content -a codex`. Or copy the skill folder (skills/14-founder-led-content in AIDevGTM/gtm-cofounder) into .agents/skills/founder-led-content in your project. Codex loads it when a task matches its description.

Can I use Founder Led Content in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill founder-led-content -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/founder-led-content, .gemini/skills/founder-led-content, .github/skills/founder-led-content and .opencode/skills/founder-led-content in your project.

What does Founder Led Content need to run?

SKILL.md names no scripts, command-line tools or credentials: Founder Led Content is instructions for the agent only.

Does Founder Led Content access the network?

SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.

Is Founder Led Content safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Founder Led Content use?

Founder Led Content is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Founder Led Content use?

About 998 tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Founder Led Content?

Skills that share tags, products or a category with Founder Led Content: GitHub (kostja94/marketing-skills, 1k stars), GitHub Readme (thatrebeccarae/claude-marketing, 161 stars), Docs Seeker (einverne/dotfiles, 121 stars) and Metadata Check (jdevalk/skills, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Founder Led Content?

AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.

Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.