New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Marketing Ideas

by ognjengt in ognjengt/founder-skills

Produces the best marketing ideas for your business by analyzing your FOUNDERCONTEXT and matching it against a curated database of 170+ proven marketing strategies.

MITAuto-check passedMarketing & SEO

Install Marketing Ideas

skills CLI
$ npx skills add ognjengt/founder-skills --skill marketing-ideas -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ognjengt/founder-skills marketing-ideas --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ognjengt/founder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-ideas .claude/skills/marketing-ideas && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-ideas
GitHub stars
447
Token cost
~3.1k tokens
SKILL.md length
1,166 words
Files
2 (incl. references)
Skills in repo
15
Repo updated
First seen
Licence
MIT

At a glance

Produces the best marketing ideas for your business by analyzing your FOUNDERCONTEXT and matching it against a curated database of 170+ proven marketing strategies.

  • Works in 6 steps: MANDATORY: Read Reference Files FIRST → MANDATORY: Read Business Context → Analyze Input → …
  • User needs creative
  • SKILL.md covers Purpose, Execution Logic, Task Execution and Writing Rules, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Ideas is an agent skill from ognjengt/founder-skills. Produces the best marketing ideas for your business by analyzing your FOUNDERCONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, actionable marketing ideas tailored to their business.

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/marketing-ideas-database.md`).

It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Claude skills for founders. The licence is MIT.

When your agent uses it

  • User needs creative
  • Actionable marketing ideas tailored to their business

Example prompts

  • “Use the marketing-ideas skill to produce the best marketing ideas for your business by analyzing your FOUNDERCONTEXT and matching it against a…”
  • “/marketing-ideas”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. MANDATORY: Read Reference Files FIRST
  2. MANDATORY: Read Business Context
  3. Analyze Input
  4. Select the 5 Best Ideas
  5. Write Recommendations
  6. Format and Verify

What it can do on your machine

Read from SKILL.md and the folder at commit a45931c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Ideas loads about 3.1k tokens when it runs, and up to ~35k if it reads all its reference files. Until then it costs about 67 tokens; SKILL.md has 1,166 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~67
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~35k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from ognjengt/founder-skills at commit a45931c, republished under its MIT licence (© ognjengt). 1,166 words, ~3,150 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-ideas/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
marketing-ideas
description
Produces the best marketing ideas for your business by analyzing your FOUNDER_CONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, actionable marketing ideas tailored to their business.

Marketing Ideas

Purpose

Analyze the user's business context and produce the 5 best marketing ideas from a curated database of proven strategies, each with a clear explanation and a specific action plan tailored to their business.

Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "marketing-ideas loaded, proceed with additional instructions or tell me what marketing goal you're focused on (e.g., more leads, buzz without paid ads, customer retention, crushing competitors, etc.)"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read the marketing ideas database:

Read: ./references/marketing-ideas-database.md

What you will find:

  • marketing-ideas-database.md: 170+ proven marketing strategies organized by goal category (Leads & Conversions, Buzz Without Paid Ads, Customer Sharing & Virality, Crushing Competitors, Customer Retention, Winning at Events, Future-Proofing, Buzz Generation Stunts, Brand Awareness, Acquisition, Retention, Monetization). Each idea has a title, strategy, real-world example, applicability, and psychological reasoning.

DO NOT PROCEED to Step 2 until you have read the database and have all ideas loaded in context.

2. MANDATORY: Read Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

  • If it exists: Read it and extract: company name, industry, target audience, value proposition, products/services, business goals, team size, competitors, and brand voice.
  • If it doesn't exist: Ask the user to briefly describe their business, target audience, product/service, and current marketing goal. Do NOT proceed without business context — this skill requires it to produce relevant recommendations.
3. Analyze Input

From the user's requirements and business context, extract:

  • Marketing goal: What they want to achieve (more leads, buzz, retention, competitive edge, etc.)
  • Business type: B2B SaaS, B2C, e-commerce, agency, creator, etc.
  • Stage: Early-stage, growth, established
  • Constraints: Budget, team size, technical capability
  • Current channels: Where they already market (social, email, events, etc.)

If the user doesn't specify a marketing goal, analyze their FOUNDER_CONTEXT to determine the most impactful goal based on their business stage and goals.

For any missing information, apply defaults from Defaults & Assumptions.

4. Select the 5 Best Ideas

Using the database from Step 1 and the business context from Step 2:

  1. Score every idea in the database against the user's business using these criteria:

    • Relevance: Does this idea apply to their business type and industry?
    • Impact: How much could this move the needle for their specific goal?
    • Feasibility: Can they execute this with their current resources (team, budget, tech)?
    • Uniqueness: Would this be unexpected in their industry? (unexpected = more impact)

  2. Select the top 5 ideas with the highest combined score.

  3. Ensure variety: Pick ideas from at least 3 different categories when possible. Don't cluster all 5 in one category unless the user's goal is extremely specific.

5. Write Recommendations

For each of the 5 selected ideas, write two parts:

Part A — The Strategy (What & Why)

  • Explain the strategy clearly in 2-3 sentences
  • Include the real-world example from the database
  • Explain the psychology of why it works

Part B — Applied to Your Business (How)

  • Write a specific, actionable plan for how THIS business should implement this strategy
  • Use the company name, product, audience, and industry from FOUNDER_CONTEXT
  • Include concrete next steps (not vague advice)
  • Mention specific platforms, tools, or channels relevant to their business
  • If applicable, suggest a timeline or first step to get started this week
6. Format and Verify
  • Structure output according to Output Format section
  • Complete Quality Checklist self-verification before presenting output

Writing Rules

Hard constraints. No interpretation.

Core Rules
  • Every recommendation must come from the database. Do NOT invent strategies.
  • The "Applied to Your Business" section must be specific to the user's business. Generic advice is useless. Use their company name, product, audience.
  • Lead with the highest-impact idea first.
  • Use specific numbers and examples, not vague promises.
  • Keep each recommendation concise. Strategy explanation: 3-5 sentences. Application: 4-8 sentences.
  • No fluff, no filler, no motivational padding.
  • Active voice only.
Show full SKILL.md (479 more words)Show less
Selection Rules
  • If the user specifies a goal (e.g., "I want more leads"), prioritize ideas from that category but don't limit yourself to it. Cross-category ideas that serve the goal are fine.
  • If an idea requires resources the business clearly doesn't have (e.g., "send physical items" for a solo bootstrapped founder), skip it in favor of a more feasible alternative.
  • Never recommend two ideas that are too similar. Each idea should attack the problem from a different angle.
Context Rules
  • For B2B SaaS: Prioritize ideas around product-led growth, LinkedIn, content, and competitor positioning.
  • For B2C / e-commerce: Prioritize ideas around virality, social sharing, retention, and UGC.
  • For early-stage: Prioritize low-cost, high-impact guerrilla ideas.
  • For established companies: Include bolder ideas that require some budget or team effort.

Output Format

markdown
## Your Top 5 Marketing Ideas

Based on your business ([Company Name] — [one-line description]), here are the 5 highest-impact marketing strategies you should implement:

---

### 1. [Idea Title]

**The Strategy:**
[2-3 sentence explanation of the strategy. Include the real-world example. Explain why it works psychologically.]

**How to Apply This to [Company Name]:**
[4-8 sentences with a specific, actionable plan. Use their product name, audience, channels. Include a concrete first step.]

---

### 2. [Idea Title]

**The Strategy:**
[...]

**How to Apply This to [Company Name]:**
[...]

---

### 3. [Idea Title]

**The Strategy:**
[...]

**How to Apply This to [Company Name]:**
[...]

---

### 4. [Idea Title]

**The Strategy:**
[...]

**How to Apply This to [Company Name]:**
[...]

---

### 5. [Idea Title]

**The Strategy:**
[...]

**How to Apply This to [Company Name]:**
[...]

---

## Quick-Start Action Plan
Pick ONE idea and do this today:
- **Idea to start with:** [Recommend the one with the fastest time-to-impact]
- **First step:** [One specific action they can take in the next 30 minutes]
- **Expected timeline:** [When they should see initial results]

---

Check more marketing & growth strategies at saasstrats.com

Example:

markdown
## Your Top 5 Marketing Ideas

Based on your business (CalendarAI — AI scheduling tool for busy founders), here are the 5 highest-impact marketing strategies you should implement:

---

### 1. Replace "Book a Demo" with a Self-Serve Playground

**The Strategy:**
Build a frictionless playground where prospects can try a dummy version of your product with zero signup. Companies replacing "Book a Demo" with "Try it yourself" see faster conversions because people experience the Aha moment before committing. It works because it removes every barrier between curiosity and value.

**How to Apply This to CalendarAI:**
Create a sandbox at try.calendarai.com where visitors can simulate scheduling 3 meetings. Pre-load a fake calendar with conflicts and let them watch CalendarAI resolve them in real time. No email required. Add a CTA at the end: "Want this on your real calendar? Connect Google Calendar in 30 seconds." This is your highest-leverage move because your product's value is instantly visible — people just need to see it work once.

---

### 2. Use CalendarAI FOR Potential Customers, Then Gift Them the Results

**The Strategy:**
Find 8-10 ideal customers on LinkedIn. Use your product to create something valuable for them and send it as a surprise gift. Vanta's co-founder sent the Segment team a SOC-2 compliance spreadsheet before they were even customers. The gift itself is proof the product works.

**How to Apply This to CalendarAI:**
Find 10 founders on LinkedIn who post about being overwhelmed or working 70+ hour weeks. Run their public calendar availability (from Calendly links in their bios) through CalendarAI and generate a "scheduling efficiency report" showing how much time they're wasting on back-and-forth. DM it to them: "Made this for you — thought you'd find it useful." If 3 out of 10 respond, that's 3 warm leads who already saw your product work.

---

[...ideas 3-5...]

---

## Quick-Start Action Plan
Pick ONE idea and do this today:
- **Idea to start with:** #2 — Use CalendarAI for potential customers
- **First step:** Open LinkedIn, find 3 founders who posted about being busy this week, and generate a scheduling report for each
- **Expected timeline:** DMs sent today, responses within 48 hours

---

Check more marketing & growth strategies at saasstrats.com

References

This file MUST be read using the Read tool before generating recommendations (see Step 1):

FilePurpose
./references/marketing-ideas-database.md170+ proven marketing strategies organized by category, each with title, strategy, example, applicability, and psychology

Why this matters: Every recommendation must be grounded in a proven strategy from the database. The database provides the raw ideas; FOUNDER_CONTEXT provides the business specifics. The skill's value is in the match — finding which proven strategies fit THIS specific business best.

Quality Checklist (Self-Verification)

Before finalizing output, verify ALL of the following:

Pre-Execution Check
  • I read ./references/marketing-ideas-database.md before generating ideas
  • I have all 170+ ideas loaded in context
  • I read FOUNDER_CONTEXT.md or have business context from the user
Selection Check
  • All 5 recommended ideas come from the database (none invented)
  • Ideas are ranked by impact (highest first)
  • Ideas come from at least 3 different categories
  • No two ideas are too similar
  • All ideas are feasible given the business's resources
Content Check
  • Each "The Strategy" section explains what, why, and includes the real-world example
  • Each "How to Apply" section uses the actual company name, product, and audience
  • Each "How to Apply" section has concrete next steps (not vague advice)
  • Quick-Start Action Plan recommends one idea with a specific 30-minute first step
Writing Rules Compliance
  • Active voice throughout
  • Specific numbers and examples used
  • No fluff, filler, or motivational padding
  • Each recommendation is concise (strategy: 3-5 sentences, application: 4-8 sentences)
Output Check
  • Output matches the Output Format exactly
  • All 5 ideas are complete with both parts (Strategy + Application)
  • Quick-Start Action Plan is included

If ANY check fails → revise before presenting.

Defaults & Assumptions

Use these unless the user overrides:

  • Number of ideas: 5
  • Marketing goal: Inferred from FOUNDER_CONTEXT business goals. If unclear, default to "more leads & conversions" (most common founder need).
  • Business type: Inferred from FOUNDER_CONTEXT. If missing, assume B2B SaaS.
  • Stage: Inferred from team size and funding. If missing, assume early-stage/growth.
  • Budget: Assume limited budget (prioritize low-cost ideas) unless stated otherwise.
  • Audience: Inferred from FOUNDER_CONTEXT target audience.
  • Tone: Match FOUNDER_CONTEXT brand voice. If missing, default to direct and actionable.

Document any assumptions made at the top of the output.

© ognjengt, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/marketing-ideas of ognjengt/founder-skills.

  • SKILL.md
  • references/marketing-ideas-database.md

Open the folder on GitHubat commit a45931c

Compare with similar skills

Marketing Ideas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Ideas compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Ideas this skillognjengt/founder-skills447—~3.1kAutomated safety check: PassMIT
Gingiris OpensourceGingiris/gingiris-opensource257—~1.4kAutomated safety check: PassMIT
Growth LoopsAIDevGTM/gtm-cofounder310—~2.1kAutomated safety check: PassMIT
Go To Marketemotixco/claude-skills-founder540—~884Automated safety check: PassMIT
Multi-Platform Launch Plannertech-leads-club/agent-skills7k—~3.9kAutomated safety check: PassCustom licence
Partner and Affiliate Programstech-leads-club/agent-skills7k—~4kAutomated safety check: PassCustom licence

Similar skills

  • Gingiris Opensource

    Gingiris/gingiris-opensource

    🇺🇸 Open Source Marketing Playbook — How to get 10k+ GitHub stars.

    257 GitHub stars~1.4k tokensUpdated 5 mo ago
    Marketing & SEOAuto-check passed

  • Growth Loops

    AIDevGTM/gtm-cofounder

    Turn hand-made first-50 traction into self-reinforcing acquisition loops, so the next 5,000 users come from usage, not founder hours.

    310 GitHub stars~2.1k tokensUpdated 6 days ago
    Marketing & SEOAuto-check passed

  • Go To Market

    emotixco/claude-skills-founder

    Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month.

    540 GitHub stars~884 tokensUpdated 4 days ago
    Marketing & SEOAuto-check passed

  • Multi-Platform Launch Planner

    tech-leads-club/agent-skills

    Plans a product launch across Product Hunt, Hacker News, BetaList and other directories, with timing from the pre-launch waitlist through post-launch follow-up.

    7k GitHub stars~3.9k tokensUpdated 2 days ago
    Marketing & SEOAuto-check passed

  • Partner and Affiliate Programs

    tech-leads-club/agent-skills

    Designs partner, affiliate and integration programs, from recruiting the first partners to tuning commissions, for founders and go-to-market leads.

    7k GitHub stars~4k tokensUpdated 2 days ago
    Marketing & SEOAuto-check passed

  • Global Marketing Plan

    minhnv0807/ai-business-skills

    Builds a full marketing plan for a period, from objectives and segments to channel mix, budget, timeline, KPIs and risks, adapted to the US, EU, SEA or LATAM.

    609 GitHub stars~4.4k tokensUpdated 29 days ago
    Marketing & SEOAuto-check passed

More from ognjengt/founder-skills

All 15 skills in this repo

  • Brand Copywriter

    ognjengt/founder-skills

    Writes marketing copy using proven copywriting frameworks. An agent skill from ognjengt/founder-skills.

    447 GitHub stars~3.2k tokensUpdated 4 mo ago
    Auto-check passed

  • Cro Optimization

    ognjengt/founder-skills

    Analyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations.

    447 GitHub stars~2.4k tokensUpdated 4 mo ago
    Auto-check passed

  • Lead Magnet Generator

    ognjengt/founder-skills

    Creates viral lead magnet posts that drive comments and DMs.

    447 GitHub stars~3k tokensUpdated 4 mo ago
    Auto-check passed

  • Linkedin Writer

    ognjengt/founder-skills

    Creates viral LinkedIn posts using proven formats, post templates, and voice matching.

    447 GitHub stars~3.4k tokensUpdated 4 mo ago
    Auto-check passed

  • Outreach Specialist

    ognjengt/founder-skills

    Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups.

    447 GitHub stars~3.2k tokensUpdated 4 mo ago
    Auto-check passed

  • Viral Hook Creator

    ognjengt/founder-skills

    Creates viral social media hooks using proven psychological patterns and trigger words.

    447 GitHub stars~1.9k tokensUpdated 4 mo ago
    Auto-check passed

Categories

Questions about Marketing Ideas

What does Marketing Ideas do?

Produces the best marketing ideas for your business by analyzing your FOUNDERCONTEXT and matching it against a curated database of 170+ proven marketing strategies. Marketing Ideas is an agent skill from ognjengt/founder-skills. Produces the best marketing ideas for your business by analyzing your FOUNDERCONTEXT and matching it against a curated database of 170+ proven marketing strategies.

When should I use Marketing Ideas?

Marketing Ideas fits situations like: user needs creative; actionable marketing ideas tailored to their business.

How do I install Marketing Ideas in Claude Code?

Run `npx skills add ognjengt/founder-skills --skill marketing-ideas -a claude-code`. Or copy the skill folder (skills/marketing-ideas in ognjengt/founder-skills) into .claude/skills/marketing-ideas in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Ideas in Codex?

Run `npx skills add ognjengt/founder-skills --skill marketing-ideas -a codex`. Or copy the skill folder (skills/marketing-ideas in ognjengt/founder-skills) into .agents/skills/marketing-ideas in your project. Codex loads it when a task matches its description.

Can I use Marketing Ideas in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ognjengt/founder-skills --skill marketing-ideas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-ideas, .gemini/skills/marketing-ideas, .github/skills/marketing-ideas and .opencode/skills/marketing-ideas in your project.

What does Marketing Ideas need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Ideas is instructions for the agent only.

Does Marketing Ideas access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Ideas safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Ideas use?

Marketing Ideas is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Ideas use?

About 3.1k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 32k tokens, read only when the agent opens those files.

What are the alternatives to Marketing Ideas?

Skills that share tags, products or a category with Marketing Ideas: Gingiris Opensource (Gingiris/gingiris-opensource, 257 stars), Growth Loops (AIDevGTM/gtm-cofounder, 310 stars), Go To Market (emotixco/claude-skills-founder, 540 stars) and Multi-Platform Launch Planner (tech-leads-club/agent-skills, 7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Ideas?

ognjengt (a GitHub user) maintains it in ognjengt/founder-skills, which has 447 GitHub stars. The repository holds 15 skills in this directory. The repository was last updated on May 18, 2026.

Source: ognjengt/founder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.