Global Marketing Plan

What it does

When your agent uses it

• Writing a marketing plan for next quarter or next year
• Deciding which channels to start with when a business has no marketing plan yet
• Adapting a plan to a specific region and reporting currency

Example prompts

• “Create a marketing plan for Q3 for our B2B scheduling app, targeting the US and EU.”
• “We have no marketing plan and a small budget. Where should we spend next quarter?”
• “Draft a twelve-month marketing strategy for a LATAM e-commerce brand with a SWOT and KPI table.”

Requirements

• A product marketing context file in the project's .agents folder

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

1. 1Step 0 — Read .agents/product-marketing-context-global.md (set once per product)
2. 2Information gathering — Answer the 4 questions below
3. 3Run sub-skills — 08 (competitors), 09 (insights), 10 (reverse KPIs)
4. 4Assemble plan — Use the 7-section template
5. 5Cross-check — Run the quality checklist

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md.

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Global Marketing Plan loads about 4.4k tokens when it runs. Until then it costs about 200 tokens; SKILL.md has 1,767 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~200

When it runs · the whole SKILL.md, loaded when a task matches

~4.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,767 words, ~4,380 tokens.

name

00-marketing-plan-global

description

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

metadata.version

1.0.1

metadata.category

strategy

license

MIT

triggers

marketing plan, global marketing strategy, go-to-market plan, marketing roadmap, international marketing plan

related

product-marketing-context-global, 02-campaign-brief-global, 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global

Target revenue: [amount]
  / AOV: [amount]
  = Orders needed: [count]
  / Booking->Customer [region benchmark]: [count]
  = Bookings needed: [count]
  / Lead->Booking [region benchmark]: [count]
  = Leads needed: [count]
  / Mess->Lead [region benchmark]: [count]
  = Messages needed: [count]
  x CPMess [region benchmark]: [amount]
  = Required ad budget: [amount]

00-marketing-plan-global (MASTER)
  |
  |-- [1] 08-competitor-research-global  -> Competitor analysis, gap discovery
  |-- [2] 09-customer-insight-global     -> Customer insight, pain points
  |-- [3] 10-reverse-kpi-global          -> Budget + KPIs from target revenue
  |
  |-- [4] Produce this plan
  |
  |-- [5] 01-content-calendar-global     -> Detailed monthly content calendar
  |-- [6] 02-campaign-brief-global       -> First campaign brief

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/00-marketing-plan-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc