Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers.
$ npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder know-if-its-working --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/15-know-if-its-working .claude/skills/know-if-its-working && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "know-if-its-working" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/15-know-if-its-working into .claude/skills/know-if-its-working/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "know-if-its-working", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/15-know-if-its-workingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder know-if-its-working --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/15-know-if-its-working .agents/skills/know-if-its-working && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "know-if-its-working" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/15-know-if-its-working into .agents/skills/know-if-its-working/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "know-if-its-working", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder know-if-its-working --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/15-know-if-its-working .cursor/skills/know-if-its-working && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "know-if-its-working" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/15-know-if-its-working into .cursor/skills/know-if-its-working/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "know-if-its-working", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/15-know-if-its-working--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder know-if-its-working --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/15-know-if-its-working .gemini/skills/know-if-its-working && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "know-if-its-working" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/15-know-if-its-working into .gemini/skills/know-if-its-working/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "know-if-its-working", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder know-if-its-workingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/15-know-if-its-working .github/skills/know-if-its-working && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "know-if-its-working" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/15-know-if-its-working into .github/skills/know-if-its-working/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "know-if-its-working", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder know-if-its-working --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/15-know-if-its-working .opencode/skills/know-if-its-working && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "know-if-its-working" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/15-know-if-its-working into .opencode/skills/know-if-its-working/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "know-if-its-working", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
know-if-its-workingMeasure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers.
Know If Its Working is an agent skill from AIDevGTM/gtm-cofounder. Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers. Use when the user has dashboards full of stars and pageviews but can't tell if go-to-market is working, or is optimizing acquisition over a leaky bucket.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Links to these hosts (documentation or services it may open):
linkedin.comFrom URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Know If Its Working loads about 1.1k tokens when it runs. Until then it costs about 70 tokens; SKILL.md has 504 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 504 words, ~1,052 tokens.
.claude/skills/know-if-its-working/SKILL.md (or your agent's skills folder).The only early metric that matters is net developer retention. Without it, you're not running a funnel; you're running a colander.
Use this when: you're tracking GitHub stars and pageviews and still can't answer "is GTM working?", or you're pouring effort into acquisition while new users quietly churn.
Acquisition is worthless if users don't come back. Prove retention first; only then does spending on acquisition make sense. Most early founders optimize the top of the funnel while the bottom leaks. Fix that order.
Of all the developers who first used the product in Month 1, how many used it in Month 2? Month 3?
Measure one honest number per stage, not pageviews, not stars.
| Stage | The metric that counts |
|---|---|
| Discovery | unique human visitors / month |
| Research | newsletter subs + community joins + follows |
| Evaluation | free-tier signups / downloads / active free users |
| Activation | monthly active users · frequency · session depth |
| Membership | community members actively posting & answering |
The gate before all of it, the weekend test: can a new developer get to first value over a weekend from docs + Stack Overflow, no support call? Time-to-value target: < 1 hour ideal, 1 day max. If Evaluation/Activation fails here, no channel work will save you.
Developer marketing is hard to attribute and that's normal. A dev sees your HN post, reads a tutorial, lurks for two months, then signs up direct.
Is month-2 cohort retention healthy (users come back)?
├─ NO → STOP optimizing acquisition. Fix Evaluation/Activation (the weekend test, time-to-value).
└─ YES → is a channel reliably producing retained users?
├─ YES → pour more in (and only now consider paid to amplify).
└─ NO → go back to first-50-users; find the channel before scaling spend.Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). If your numbers are telling a story you can't read, get a human to look with you. Reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/15-know-if-its-working of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Know If Its Working next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Know If Its Working this skillAIDevGTM/gtm-cofounder | 310 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
vivy-yi/xiaohongshu-skills
A skill your agent uses when driving traffic to Xiaohongshu account from external sources, acquiring new followers beyond organic discovery, implementing multi-platform growth strategy, or scaling…
nexscope-ai/Amazon-Skills
Comprehensive product research and opportunity analysis for Amazon sellers.
AIDevGTM/gtm-cofounder
Get the first 50 real users through channels the user's ICP already uses.
AIDevGTM/gtm-cofounder
Build authority by teaching the problem space, not announcing features.
AIDevGTM/gtm-cofounder
Turn hand-made first-50 traction into self-reinforcing acquisition loops, so the next 5,000 users come from usage, not founder hours.
AIDevGTM/gtm-cofounder
Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.
AIDevGTM/gtm-cofounder
Turn developer love into revenue by enabling champions and choosing a GTM model.
AIDevGTM/gtm-cofounder
Build a positioning and narrative where the developer is the hero and a real trend is the villain.
Categories
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers. Know If Its Working is an agent skill from AIDevGTM/gtm-cofounder. Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers.
Know If Its Working fits situations like: the user has dashboards full of stars and pageviews but cant tell if go-to-market is working; is optimizing acquisition over a leaky bucket.
Run `npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a claude-code`. Or copy the skill folder (skills/15-know-if-its-working in AIDevGTM/gtm-cofounder) into .claude/skills/know-if-its-working in your project. Claude Code loads it when a task matches its description.
Run `npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a codex`. Or copy the skill folder (skills/15-know-if-its-working in AIDevGTM/gtm-cofounder) into .agents/skills/know-if-its-working in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill know-if-its-working -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/know-if-its-working, .gemini/skills/know-if-its-working, .github/skills/know-if-its-working and .opencode/skills/know-if-its-working in your project.
SKILL.md names no scripts, command-line tools or credentials: Know If Its Working is instructions for the agent only.
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Know If Its Working is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Know If Its Working: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.