Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Build a positioning and narrative where the developer is the hero and a real trend is the villain.
Install Positioning And Story
$ npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder positioning-and-story --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/04-positioning-and-story .claude/skills/positioning-and-story && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "positioning-and-story" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-story into .claude/skills/positioning-and-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-story", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-storyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder positioning-and-story --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/04-positioning-and-story .agents/skills/positioning-and-story && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "positioning-and-story" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-story into .agents/skills/positioning-and-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-story", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder positioning-and-story --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/04-positioning-and-story .cursor/skills/positioning-and-story && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "positioning-and-story" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-story into .cursor/skills/positioning-and-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-story", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/04-positioning-and-story--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder positioning-and-story --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/04-positioning-and-story .gemini/skills/positioning-and-story && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "positioning-and-story" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-story into .gemini/skills/positioning-and-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-story", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder positioning-and-storyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/04-positioning-and-story .github/skills/positioning-and-story && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "positioning-and-story" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-story into .github/skills/positioning-and-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-story", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder positioning-and-story --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/04-positioning-and-story .opencode/skills/positioning-and-story && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "positioning-and-story" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-story into .opencode/skills/positioning-and-story/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-story", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
positioning-and-story- GitHub stars
- 310
- Token cost
- ~1.1k tokens
- SKILL.md length
- 557 words
- Files
- 1
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build a positioning and narrative where the developer is the hero and a real trend is the villain.
- Works in 3 steps: Inciting event: introduce the hero and… → Obstacles: a series of specific… → Resolution: villain defeated (for now),…
- The messaging describes the product instead of the problem
- SKILL.md covers The core idea, Framework: the 3-part story…, Framework: the 4 levels of… and Decision tree, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Positioning And Story is an agent skill from AIDevGTM/gtm-cofounder. Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds like every competitor, or has no urgency because nothing is at stake.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
When your agent uses it
- The messaging describes the product instead of the problem
- Sounds like every competitor
- Has no urgency because nothing is at stake
Example prompts
- “/positioning-and-story”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Inciting event: introduce the hero and the villain; the world changed and the hero can't stay put.
- Obstacles: a series of specific challenges, each solved with your help, best told as mini before/afters: "Before X, we had [problem]. Now…
- Resolution: villain defeated (for now), specific results, hero shares the wisdom → that's your testimonial.
What it can do on your machine
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
linkedin.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Positioning And Story loads about 1.1k tokens when it runs. Until then it costs about 67 tokens; SKILL.md has 557 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 557 words, ~1,119 tokens.
Download SKILL.mdSave it as
.claude/skills/positioning-and-story/SKILL.md (or your agent's skills folder).- name
- positioning-and-story
- description
- Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds like every competitor, or has no urgency because nothing is at stake.
Positioning & story
Your story is boring without a villain. And you are not the hero of it. The developer is. You're the wise advisor who hands them a better weapon.
Use this when: your homepage explains what your product does before it names the problem, your positioning is interchangeable with three competitors, or nobody feels any urgency to act now.
The core idea
Developers don't buy features; they hire a tool to defeat something that's making their life worse. Get the roles right:
- Hero = the developer (never the vendor, never the product)
- Villain = the undeniable trend making the pain worse every day
- Wise Advisor = you, arriving with a gift (the product)
- Inciting event = the change in the world that forces the hero to act now
No villain → no urgency → no story → no conversion.
Framework: the 3-part story (Frankl)
- Inciting event: introduce the hero and the villain; the world changed and the hero can't stay put.
- Obstacles: a series of specific challenges, each solved with your help, best told as mini before/afters: "Before X, we had [problem]. Now [measured result]."
- Resolution: villain defeated (for now), specific results, hero shares the wisdom → that's your testimonial.
The benchmark (EngFlow):
"Slow builds waste your time. Standard build tools can't handle today's codebases. Speed up builds now to keep engineers in flow."
- Pain: slow builds waste your time
- Villain: standard tools can't handle modern complexity
- Hero: engineers, kept in flow
- Wise Advisor: the build experts
Good villains: cloud-cost sprawl · tool fragmentation · compounding tech debt · flaky pipelines · observability gaps · manual deploys · YAML sprawl · agents you can't trust in prod.
Framework: the 4 levels of differentiation (Frankl)
Compete as high up this ladder as you can. Feature wars are a race to the bottom.
| Level | Type | Sounds like | Grade |
|---|---|---|---|
| 1 | Feature | "we have X, they don't" | D |
| 2 | Benefit | "we save you time" | C |
| 3 | Customer segment | "for CTOs under release pressure with compliance" | B |
| 4 | Problem | "the only fix for [problem no one else has named]" | A |
Reaching Level 4 / category creation: talk to enough TAB members (see talk-to-users) to surface a problem competitors haven't named, then name it so precisely your product is the obvious answer. When rivals adopt your vocabulary, they've already lost the position. (JFrog: "artifact repository" → "Universal Artifact Repository" and leapfrogged Sonatype.)
Show full SKILL.md (174 more words)Show less
Decision tree
Can you state a problem only you solve, in the user's words?
├─ YES → Level 4. Lead with the problem; name the category.
└─ NO → Can you name a specific segment with a compelling reason?
├─ YES → Level 3. Lead with the ICP + their trigger.
└─ NO → you're stuck at feature/benefit → go run `talk-to-users`.Mistakes that look reasonable
- Product as hero: "ShipFast helps you…" Make the developer the subject of the sentence.
- No villain: all solution, no antagonist → zero urgency.
- "Platform": developers hear months of integration and risk. Name the specific thing it does.
- "Pleased to announce": nobody cares about your emotional state; a feature is not a story, a customer win is.
- Feature-matrix positioning: a checklist vs competitors keeps you at Level 1 forever.
Your next 30 minutes
- Write one sentence: hero + villain + inciting event (steal the EngFlow shape).
- Grade your current differentiation 1-4. If it's D/C, list what would move it to B/A.
- Find the villain in your
talk-to-users"environmental changes" bucket, it's already there. - Rewrite your headline so the developer is the subject and the problem comes before the product.
Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). Positioning is the one most worth a second opinion before you ship it everywhere. If you want yours pressure-tested, reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/04-positioning-and-story of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Compare with similar skills
Positioning And Story next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Positioning And Story this skillAIDevGTM/gtm-cofounder | 310 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Startup Positioning
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Related
Categories
Questions about Positioning And Story
What does Positioning And Story do?
Build a positioning and narrative where the developer is the hero and a real trend is the villain. Positioning And Story is an agent skill from AIDevGTM/gtm-cofounder. Build a positioning and narrative where the developer is the hero and a real trend is the villain.
When should I use Positioning And Story?
Positioning And Story fits situations like: the messaging describes the product instead of the problem; sounds like every competitor; has no urgency because nothing is at stake.
How do I install Positioning And Story in Claude Code?
Run `npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a claude-code`. Or copy the skill folder (skills/04-positioning-and-story in AIDevGTM/gtm-cofounder) into .claude/skills/positioning-and-story in your project. Claude Code loads it when a task matches its description.
How do I install Positioning And Story in Codex?
Run `npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a codex`. Or copy the skill folder (skills/04-positioning-and-story in AIDevGTM/gtm-cofounder) into .agents/skills/positioning-and-story in your project. Codex loads it when a task matches its description.
Can I use Positioning And Story in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill positioning-and-story -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-and-story, .gemini/skills/positioning-and-story, .github/skills/positioning-and-story and .opencode/skills/positioning-and-story in your project.
What does Positioning And Story need to run?
SKILL.md names no scripts, command-line tools or credentials: Positioning And Story is instructions for the agent only.
Does Positioning And Story access the network?
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Is Positioning And Story safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Positioning And Story use?
Positioning And Story is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Positioning And Story use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Positioning And Story?
Skills that share tags, products or a category with Positioning And Story: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Positioning And Story?
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.