Topic · Marketing & SEO

Best referral and retention marketing skills for Claude Code, Codex and other agents.

Skills that build referral, loyalty and churn-prevention programs.
skills
102
official
1

Referral and retention marketing skills, ranked

Ranked by score. Sort bymost stars,trending,newest,recently updated

Referral and retention marketing skills, ranked
#SkillRepositoryStarsUsed inTokensAuto-checkLicenceUpdated
1

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

coreyhaines31/marketingskills54k2 repos~2.4kAutomated safety check: PassMITtoday
2

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

freekmurze/dotfiles1k17 repos~1.8kAutomated safety check: PassNo licence3 days ago
3

Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.

rongxinzy/RongxinAI1543 repos~2.6kAutomated safety check: PassMITtoday
4

Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.

getagentseal/founder-playbook724—~2.3kAutomated safety check: PassMITyesterday
5

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

freekmurze/dotfiles1k13 repos~4.4kAutomated safety check: PassNo licence3 days ago
6
6.Sms

When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS.

coreyhaines31/marketingskills54k1 repo~4.6kAutomated safety check: PassMITtoday
7

A skill your agent uses when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound…

aaron-he-zhu/aaron-marketing-skills2.9k2 repos~4.2kAutomated safety check: PassApache-2.0today
8

Analyze user retention by cohort. An agent skill from guia-matthieu/clawfu-skills.

guia-matthieu/clawfu-skills150—~864Automated safety check: PassMIT7 days ago
9

When the user needs to identify at-risk accounts, understand why customers are leaving, reduce churn rate, build health scores, design save plays, or create win-back campaigns.

shawnpang/startup-founder-skills341—~2.3kAutomated safety check: PassMIT6 mo ago
10

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.

Nexus-JPF/note-companion8703 repos~2.5kAutomated safety check: PassMITyesterday
11

A skill your agent uses when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop…

aaron-he-zhu/aaron-marketing-skills2.9k2 repos~4.1kAutomated safety check: PassApache-2.0today
12

Designs partner, affiliate and integration programs, from recruiting the first partners to tuning commissions, for founders and go-to-market leads.

tech-leads-club/agent-skills7k—~4kAutomated safety check: PassUnknown18 days ago
13

Drafting campaigns and ads as staged drafts, from acquisition and seasonal pushes to lifecycle sends such as win-backs, pre-arrival messages, and presale or last-call notices, choosing audiences and…

anthropics/commerce-agents3.2k—~1kAutomated safety check: PassApache-2.06 days ago
14

Query AwardWallet for loyalty program balances, elite status, and transaction history.

borski/travel-hacking-toolkit688—~1.7kAutomated safety check: NotesMIT3 days ago
15

When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral…

appeeky/aso-skills2.2k—~2kAutomated safety check: PassMITyesterday
16

When the user wants to reduce churn, improve user engagement, or increase lifetime value.

appeeky/aso-skills2.2k—~1.5kAutomated safety check: PassMITyesterday
17

When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back.

appeeky/aso-skills2.2k—~1.9kAutomated safety check: PassMITyesterday
18

Motor de crescimento para produtos digitais -- growth hacking, SEO, ASO, viral loops, email marketing, CRM, referral programs e aquisicao organica.

sickn33/agentic-awesome-skills47k2 repos~2.2kAutomated safety check: PassMITyesterday
19

Estrategia e implementacao de monetizacao para produtos digitais - Stripe, subscriptions, pricing experiments, freemium, upgrade flows, churn prevention, revenue optimization e modelos de negocio…

sickn33/agentic-awesome-skills47k2 repos~3kAutomated safety check: PassMITyesterday
20

/cs:cco-review <plan — Retention-obsessed Chief Customer Officer interrogation of any plan that touches customer retention, segmentation, CS team sizing, or CS team hiring.

alirezarezvani/claude-skills28k1 repo~1.3kAutomated safety check: PassMIT1 mo ago
21

Send crypto payouts and manage referral programs with PayRam.

PayRam/payram-mcp158—~4.2kAutomated safety check: PassNo licenceyesterday
22

Implement, review, or improve in-app purchases and subscriptions using StoreKit 2.

dpearson2699/swift-ios-skills1.2k—~4.3kAutomated safety check: PassUnknown2 mo ago
23

Transforms a raw Growth Hacking experiment idea into a structured, actionable Experiment Card with market-backed description, detailed action plan with time estimates, and primary/secondary KPIs.

aiskilloftheweek/claude-ai-skill-of-the-week146—~945Automated safety check: PassNo licence4 mo ago
24

When the user wants to design, launch, or optimize a referral or affiliate program.

alirezarezvani/claude-skills28k—~3.4kAutomated safety check: PassMIT1 mo ago
25

When the user wants to understand, reduce, or recover from developer churn.

sickn33/agentic-awesome-skills47k1 repo~457Automated safety check: PassMITyesterday
26

A skill your agent uses whenever the user wants sales documents, content, or procedures for their managed IT services (MSP) business: cold outreach emails or sequences, call scripts or talk tracks…

RTFM-IT-Services-LLC/msp-claude-skills113—~7.8kAutomated safety check: PassUnknown6 days ago
27

Build multi-sequence email automation flows with branching logic.

Affitor/affiliate-skills699—~2.9kAutomated safety check: PassMIT23 days ago
28

Find the users who almost paid — saw the paywall, started checkout, ran out of free credits, let a trial lapse — size what they are worth, and turn them into a one-screen dashboard with a…

nestyme/awesome-prompts151—~3.9kAutomated safety check: PassNo licence8 days ago
29

Design referral programs and viral growth loops. An agent skill from OpenClaudia/openclaudia-skills.

OpenClaudia/openclaudia-skills711—~2.6kAutomated safety check: PassMIT20 days ago
30

Designing free-to-paid conversion flows for SaaS products. An agent skill from rampstackco/claude-skills.

rampstackco/claude-skills940—~4.6kAutomated safety check: PassMITyesterday
31

Help users build sustainable growth engines by transitioning from accidental word-of-mouth to structured referral programs and viral product loops.

RefoundAI/lenny-skills1.4k—~1.8kAutomated safety check: PassMIT2 mo ago
32

A skill your agent uses when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and…

minhnv0807/ai-business-skills608—~3.8kAutomated safety check: PassMIT26 days ago
33

A skill your agent uses when a PERSONAL brand needs its OWN community — Skool, Mighty Networks, Discord, Circle, or Slack: a three-layer public, member, and inner-circle blueprint, seven-day…

minhnv0807/ai-business-skills608—~3.6kAutomated safety check: PassMIT26 days ago
34

A skill your agent uses when warm audiences need a plan — retargeting tiers by intent and recency, a different message per tier, frequency caps, attribution windows, lookalike seeds, exclusion…

minhnv0807/ai-business-skills608—~2.8kAutomated safety check: PassMIT26 days ago
35

Maps hotel brand names (Westin, Sheraton, Holiday Inn, etc.) to chain families and loyalty programs.

borski/travel-hacking-toolkit688—~603Automated safety check: PassMIT3 days ago
36

Cents-per-point (cpp) valuations across major loyalty programs from four publications.

borski/travel-hacking-toolkit688—~2kAutomated safety check: PassMIT3 days ago
37

Credit card to loyalty program transfer ratios. An agent skill from borski/travel-hacking-toolkit.

borski/travel-hacking-toolkit688—~3kAutomated safety check: PassMIT3 days ago
38

DTC 品牌用户留存与 LTV 增长引擎——留存健康体检、RFM+LTV 分层、微诚度计划设计、订阅防流失、召回体系、群组分析。Use when user mentions: 留存, retention, 复购率, repurchase, LTV, 客户生命周期, customer lifetime value, 流失, churn, 微诚度, loyalty, 会员, membership…

afadtc/afa-dtc-skills168—~1.9kAutomated safety check: PassUnknown10 days ago
39

Suede-owned recovery discipline for recurring charges billed outside Amazon: App Store, Google Play, PayPal, direct-bill streaming, gyms, news, and SaaS.

JasonColapietro/suede-creator-skills127—~2.2kAutomated safety check: PassMITyesterday
40

A skill your agent uses when growing Xiaohongshu following through referrals and shares, creating viral content that spreads through networks, implementing share mechanisms, or turning followers…

vivy-yi/xiaohongshu-skills474—~3kAutomated safety check: PassNo licence8 mo ago
41

A skill your agent uses when needing to design viral content or referral programs that leverage social sharing and word-of-mouth to achieve exponential growth

vivy-yi/xiaohongshu-skills474—~1.8kAutomated safety check: PassNo licence8 mo ago
42

Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click.

minhnv0807/ai-business-skills608—~4.7kAutomated safety check: PassMIT26 days ago
43

For churned accounts, research what has changed since they left — new funding, team growth, competitor dissatisfaction, product updates that address their pain — then assess re-engagement potential…

gooseworks-ai/goose-skills1.2k1 repo~2.8kAutomated safety check: PassMITtoday
44

A skill your agent uses when rapidly growing Xiaohongshu following, implementing viral strategies, leveraging platform mechanics, or accelerating follower acquisition

vivy-yi/xiaohongshu-skills474—~6.2kAutomated safety check: PassNo licence8 mo ago
45

Dung khi muon khach cu keo khach moi — thiet ke chuong trinh gioi thieu, affiliate, ma moi ban: co che thuong mot chieu hay hai chieu, muc thuong, cach theo doi, chong gian lan va kich ban ra mat…

minhnv0807/ai-business-skills608—~1.9kAutomated safety check: PassMIT26 days ago
46

Airline alliance membership (Star Alliance, oneworld, SkyTeam) and cross-alliance booking relationships.

borski/travel-hacking-toolkit688—~605Automated safety check: PassMIT3 days ago
47

Loyalty program airline ticketing partnerships (alliance + bilateral).

borski/travel-hacking-toolkit688—~999Automated safety check: PassMIT3 days ago
48

Structured guidance for engineering growth systems — product-led growth motions, referral program design, viral loop mechanics, launch playbooks, retention loops, and affiliate programs — producing…

indranilbanerjee/digital-marketing-pro8551 repo~4.2kAutomated safety check: PassMIT4 days ago

Questions, answered from the data.

What is the best referral and retention marketing skill?

Referrals from coreyhaines31/marketingskills ranks first of the 102 referral and retention marketing skills listed here, with the highest score: its repository has 54k GitHub stars, 2 other GitHub owners carry a copy, its SKILL.md loads about 2.4k tokens and it passes the automated safety check with no findings. Next come Referral Program and Churn Prevention.

Which referral and retention marketing skills are official?

1 of the 102 referral and retention marketing skills are official, published by the vendor's own GitHub organization: Marketing Campaigns.

How are these skills ranked?

By Skill Navigator score, which combines the GitHub stars of the skill's repository (shared across that repo's skills and discounted for large collections), how many other GitHub owners carry a copy of the skill, and automated SKILL.md quality checks, minus penalties for safety-check warnings and for each further skill from the same repository. Skills that fail the safety check are not listed.