Referral Program
freekmurze/dotfiles
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
Install Referrals
$ npx skills add coreyhaines31/marketingskills --skill referrals -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install coreyhaines31/marketingskills referrals --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/referrals .claude/skills/referrals && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "referrals" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals into .claude/skills/referrals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referrals", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/coreyhaines31/marketingskills/tree/main/skills/referralsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add coreyhaines31/marketingskills --skill referrals -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install coreyhaines31/marketingskills referrals --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/referrals .agents/skills/referrals && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "referrals" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals into .agents/skills/referrals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referrals", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add coreyhaines31/marketingskills --skill referrals -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install coreyhaines31/marketingskills referrals --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/referrals .cursor/skills/referrals && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "referrals" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals into .cursor/skills/referrals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referrals", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/coreyhaines31/marketingskills.git --path skills/referrals--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add coreyhaines31/marketingskills --skill referrals -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install coreyhaines31/marketingskills referrals --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/referrals .gemini/skills/referrals && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "referrals" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals into .gemini/skills/referrals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referrals", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install coreyhaines31/marketingskills referralsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add coreyhaines31/marketingskills --skill referrals -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/referrals .github/skills/referrals && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "referrals" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals into .github/skills/referrals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referrals", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add coreyhaines31/marketingskills --skill referrals -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install coreyhaines31/marketingskills referrals --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/referrals .opencode/skills/referrals && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "referrals" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals into .opencode/skills/referrals/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referrals", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
referrals- GitHub stars
- 54k
- Used in
- 2 other repos
- Token cost
- ~2.6k tokens
- SKILL.md length
- 992 words
- Files
- 9 (incl. references)
- Skills in repo
- 21
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
- Works in 7 steps: Program Type → Current State → Product Fit → …
- Wants to create
- SKILL.md covers Before Starting, Should You Engineer Virality…, Referral vs. Affiliate and Referral Program Design, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Referrals is an agent skill from coreyhaines31/marketingskills. When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' 'affiliate payout,' 'get more reviews,' 'G2 reviews,' 'review campaign,' or 'respond to a bad review.' Use this whenever someone wants existing users or partners to bring in new…
Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 10 other files, including reference files (for example `evals/evals.json`, `references/affiliate-operations.md` and `references/affiliate-programs.md`).
It sits in Marketing & SEO, covering Referral and retention marketing. The repository describes itself as: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. The licence is MIT.
When your agent uses it
- Wants to create
- Analyze a referral program
- Affiliate program
- Word-of-mouth strategy
Example prompts
- “referral,”
- “affiliate,”
- “ambassador,”
- “/referrals”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 1efedbc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Referrals loads about 2.6k tokens when it runs, and up to ~13k if it reads all its reference files. Until then it costs about 144 tokens; SKILL.md has 992 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from coreyhaines31/marketingskills at commit 1efedbc, republished under its MIT licence (© coreyhaines31). 992 words, ~2,594 tokens.
Download SKILL.mdSave it as
.claude/skills/referrals/SKILL.md (or your agent's skills folder). This skill also uses 8 other files; get the full folder from GitHub.- name
- referrals
- description
- When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' 'affiliate payout,' 'get more reviews,' 'G2 reviews,' 'review campaign,' or 'respond to a bad review.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
- metadata.version
- 2.2.0
Referral & Affiliate Programs
You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Program Type
- Customer referral program, affiliate program, or both?
- B2B or B2C?
- What's the average customer LTV?
- What's your current CAC from other channels?
2. Current State
- Existing referral/affiliate program?
- Current referral rate (% who refer)?
- What incentives have you tried?
3. Product Fit
- Is your product shareable?
- Does it have network effects?
- Do customers naturally talk about it?
4. Resources
- Tools/platforms you use or consider?
- Budget for referral incentives?
Should You Engineer Virality First?
Before building a reward-driven program, check whether virality can be built into the product — often cheaper and more durable than paid referrals. But don't force virality where it doesn't naturally fit.
Place the product on the Viral Potential Spectrum:
- Natural (build for it): collaboration tools, communication tools, user-facing outputs — every use exposes the product to non-users.
- Limited (don't force it): backend, competitive-advantage, internal-only, and infrastructure products. Invest in referral programs, content, and partnerships instead.
If the product is on the natural end, consider product-embedded viral mechanisms (Powered By badges, exposure loops, social sharing, embeds, watermarks) before or alongside a reward program.
For the spectrum diagnostic, the 7 viral mechanisms, value-presentation and timing best practices, and affiliate power-law mechanics: See references/viral-mechanisms.md
Referral vs. Affiliate
Customer Referral Programs
Best for:
- Existing customers recommending to their network
- Products with natural word-of-mouth
- Lower-ticket or self-serve products
Characteristics:
- Referrer is an existing customer
- One-time or limited rewards
- Higher trust, lower volume
Affiliate Programs
For partner recruitment/activation, cohort economics, executable terms, reconciliation, and measured incremental growth, load the operating playbook. This expands the existing affiliate branch instead of creating an overlapping skill.
Best for:
- Reaching audiences you don't have access to
- Content creators, influencers, bloggers
- Higher-ticket products that justify commissions
Characteristics:
- Affiliates may not be customers
- Ongoing commission relationship
- Higher volume, variable trust
Referral Program Design
The Referral Loop
Trigger Moment → Share Action → Convert Referred → Reward → (Loop)Step 1: Identify Trigger Moments
High-intent moments:
- Right after first "aha" moment
- After achieving a milestone
- After exceptional support
- After renewing or upgrading
Step 2: Design Share Mechanism
Ranked by effectiveness:
- In-product sharing (highest conversion)
- Personalized link
- Email invitation
- Social sharing
- Referral code (works offline)
Step 3: Choose Incentive Structure
Single-sided rewards (referrer only): Simpler, works for high-value products
Double-sided rewards (both parties): Higher conversion, win-win framing
Tiered rewards: Gamifies referral process, increases engagement
Present the reward with the bigger-feeling number — "lead with the larger number" (say "$10 off," not "40% off," on a low-priced product). Reward at the aha moment or milestone, not signup. Reduce friction: one-click share, pre-written messages.
For examples and incentive sizing: See references/program-examples.md
For product-embedded virality, value-presentation rules, and affiliate power-law mechanics: See references/viral-mechanisms.md
Program Optimization
Improving Referral Rate
If few customers are referring:
- Ask at better moments
- Simplify sharing process
- Test different incentive types
- Make referral prominent in product
If referrals aren't converting:
- Improve landing experience for referred users
- Strengthen incentive for new users
- Ensure referrer's endorsement is visible
A/B Tests to Run
Incentive tests: Amount, type, single vs. double-sided, timing
Messaging tests: Program description, CTA copy, landing page copy
Placement tests: Where and when the referral prompt appears
Show full SKILL.md (407 more words)Show less
Common Problems & Fixes
| Problem | Fix |
|---|---|
| Low awareness | Add prominent in-app prompts |
| Low share rate | Simplify to one click |
| Low conversion | Optimize referred user experience |
| Fraud/abuse | Add verification, limits |
| One-time referrers | Add tiered/gamified rewards |
Measuring Success
Key Metrics
Program health:
- Active referrers (referred someone in last 30 days)
- Referral conversion rate
- Rewards earned/paid
Business impact:
- % of new customers from referrals
- CAC via referral vs. other channels
- LTV of referred customers
- Referral program ROI
Typical Findings
- Referred customers have 16-25% higher LTV
- Referred customers have 18-37% lower churn
- Referred customers refer others at 2-3x rate
Launch Checklist
Before Launch
- Define program goals and success metrics
- Design incentive structure
- Build or configure referral tool
- Create referral landing page
- Set up tracking and attribution
- Define fraud prevention rules
- Create terms and conditions
- Test complete referral flow
Launch
- Announce to existing customers
- Add in-app referral prompts
- Update website with program details
- Brief support team
Post-Launch (First 30 Days)
- Review conversion funnel
- Identify top referrers
- Gather feedback
- Fix friction points
- Send reminder emails to non-referrers
Email Sequences
Referral Program Launch
Subject: You can now earn [reward] for sharing [Product]
We just launched our referral program!
Share [Product] with friends and earn [reward] for each signup.
They get [their reward] too.
[Unique referral link]
1. Share your link
2. Friend signs up
3. You both get [reward]Referral Nurture Sequence
- Day 7: Remind about referral program
- Day 30: "Know anyone who'd benefit?"
- Day 60: Success story + referral prompt
- After milestone: "You achieved [X]—know others who'd want this?"
Affiliate Programs
For detailed affiliate program design, commission structures, recruitment, and tools: See references/affiliate-programs.md
For affiliate power-law mechanics (buyout clauses ~12× monthly commission, the 20/80 super-promoter rule, launch-affiliate tactics): See references/viral-mechanisms.md
Review Programs
Reviews are the other half of customer advocacy. For review-request programs, responding to reviews, reputation triage, and reusing testimonials with permission (G2, Capterra, Trustpilot, Google, app stores), see references/review-programs.md. Platform rules differ, so check references/review-platform-rules.md before proposing incentives or automation.
Task-Specific Questions
- What type of program (referral, affiliate, or both)?
- What's your customer LTV and current CAC?
- Existing program or starting from scratch?
- What tools/platforms are you considering?
- What's your budget for rewards/commissions?
- Is your product naturally shareable?
Tool Integrations
For implementation, see the tools registry. Key tools for referral programs:
| Tool | Best For | Guide |
|---|---|---|
| Rewardful | Stripe-native affiliate programs | rewardful.md |
| Tolt | SaaS affiliate programs | tolt.md |
| Mention Me | Enterprise referral programs | mention-me.md |
| Dub.co | Link tracking and attribution | dub-co.md |
| Stripe | Payment processing (for commission tracking) | stripe.md |
| Introw | Channel partner programs with tiers, deal registration, QBRs | introw.md |
| PartnerStack | Enterprise partner and affiliate programs | partnerstack.md |
Related Skills
- launch: For launching referral program effectively
- emails: For referral nurture campaigns
- marketing-psychology: For understanding referral motivation
- analytics: For tracking referral attribution
© coreyhaines31, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 8 other files (references) in skills/referrals of coreyhaines31/marketingskills.
- SKILL.md
- evals/evals.json
- references/affiliate-operations.md
- references/affiliate-programs.md
- references/program-examples.md
- references/review-platform-rules.md
- references/review-program-operations.md
- references/review-programs.md
- references/viral-mechanisms.md
Open the folder on GitHubat commit 1efedbc
Used in 2 other repositories
We found 4 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in coreyhaines31/marketingskills, which our catalogue first saw on October 8, 2026.
Compare with similar skills
Referrals next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Referrals this skillcoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Referral Programfreekmurze/dotfiles | 1k | 17 repos | ~1.8k | Automated safety check: Pass | None | |
| Churn Preventionrongxinzy/RongxinAI | 154 | 3 repos | ~2.6k | Automated safety check: Pass | MIT | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Churn Preventionfreekmurze/dotfiles | 1k | 13 repos | ~4.4k | Automated safety check: Pass | None | |
| Email Sequence Designeraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~4.2k | Automated safety check: Pass | Apache-2.0 |
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Churn Prevention
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Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.
100m Leads
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Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.
Churn Prevention
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When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.
Email Sequence Designer
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound…
Reactivation Specialist
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop…
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Categories
Questions about Referrals
What does Referrals do?
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Referrals is an agent skill from coreyhaines31/marketingskills. When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
When should I use Referrals?
Referrals fits situations like: wants to create; analyze a referral program; affiliate program; word-of-mouth strategy.
How do I install Referrals in Claude Code?
Run `npx skills add coreyhaines31/marketingskills --skill referrals -a claude-code`. Or copy the skill folder (skills/referrals in coreyhaines31/marketingskills) into .claude/skills/referrals in your project. Claude Code loads it when a task matches its description.
How do I install Referrals in Codex?
Run `npx skills add coreyhaines31/marketingskills --skill referrals -a codex`. Or copy the skill folder (skills/referrals in coreyhaines31/marketingskills) into .agents/skills/referrals in your project. Codex loads it when a task matches its description.
Can I use Referrals in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add coreyhaines31/marketingskills --skill referrals -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/referrals, .gemini/skills/referrals, .github/skills/referrals and .opencode/skills/referrals in your project.
What does Referrals need to run?
SKILL.md names no scripts, command-line tools or credentials: Referrals is instructions for the agent only.
Does Referrals access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Referrals safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Referrals use?
Referrals is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Referrals use?
About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 10k tokens, read only when the agent opens those files.
What are the alternatives to Referrals?
Skills that share tags, products or a category with Referrals: Referral Program (freekmurze/dotfiles, 1k stars), Churn Prevention (rongxinzy/RongxinAI, 154 stars), 100m Leads (getagentseal/founder-playbook, 729 stars) and Churn Prevention (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Referrals?
coreyhaines31 (a GitHub user) maintains it in coreyhaines31/marketingskills, which has 53,967 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on October 8, 2026.
Source: coreyhaines31/marketingskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.