Monetization
sickn33/agentic-awesome-skills
Estrategia e implementacao de monetizacao para produtos digitais - Stripe, subscriptions, pricing experiments, freemium, upgrade flows, churn prevention, revenue optimization e modelos de negocio…
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back.
Install Subscription Lifecycle
$ npx skills add appeeky/aso-skills --skill subscription-lifecycle -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills subscription-lifecycle --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/subscription-lifecycle .claude/skills/subscription-lifecycle && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "subscription-lifecycle" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/subscription-lifecycle into .claude/skills/subscription-lifecycle/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "subscription-lifecycle", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/subscription-lifecycleType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill subscription-lifecycle -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills subscription-lifecycle --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/subscription-lifecycle .agents/skills/subscription-lifecycle && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "subscription-lifecycle" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/subscription-lifecycle into .agents/skills/subscription-lifecycle/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "subscription-lifecycle", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill subscription-lifecycle -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills subscription-lifecycle --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/subscription-lifecycle .cursor/skills/subscription-lifecycle && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "subscription-lifecycle" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/subscription-lifecycle into .cursor/skills/subscription-lifecycle/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "subscription-lifecycle", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/subscription-lifecycle--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill subscription-lifecycle -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills subscription-lifecycle --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/subscription-lifecycle .gemini/skills/subscription-lifecycle && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "subscription-lifecycle" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/subscription-lifecycle into .gemini/skills/subscription-lifecycle/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "subscription-lifecycle", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills subscription-lifecycleInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill subscription-lifecycle -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/subscription-lifecycle .github/skills/subscription-lifecycle && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "subscription-lifecycle" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/subscription-lifecycle into .github/skills/subscription-lifecycle/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "subscription-lifecycle", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill subscription-lifecycle -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills subscription-lifecycle --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/subscription-lifecycle .opencode/skills/subscription-lifecycle && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "subscription-lifecycle" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/subscription-lifecycle into .opencode/skills/subscription-lifecycle/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "subscription-lifecycle", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
subscription-lifecycle- GitHub stars
- 2.1k
- Token cost
- ~1.9k tokens
- SKILL.md length
- 697 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back.
- Works in 4 steps: Trial Optimization → Reducing Voluntary Churn → Involuntary Churn (Failed Payments) → …
- Wants to optimize their subscription business end-to-end — from trial start through renewal
- SKILL.md covers The Subscription Lifecycle, Key Metrics at Each Stage, Stage 1 — Trial Optimization and Stage 2 — Reducing Voluntary…, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Subscription Lifecycle is an agent skill from appeeky/aso-skills. When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Referral and retention marketing and Pricing strategy. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
When your agent uses it
- Wants to optimize their subscription business end-to-end — from trial start through renewal
- The user mentions subscription lifecycle
- Trial conversion
- Lapsed subscribers
Example prompts
- “subscription lifecycle”
- “trial conversion”
- “cancellation”
- “/subscription-lifecycle”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Subscription Lifecycle loads about 1.9k tokens when it runs. Until then it costs about 128 tokens; SKILL.md has 697 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 697 words, ~1,924 tokens.
Download SKILL.mdSave it as
.claude/skills/subscription-lifecycle/SKILL.md (or your agent's skills folder).- name
- subscription-lifecycle
- description
- When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
- metadata.version
- 1.0.0
Subscription Lifecycle
You optimize every stage of the subscription journey: trial → paid → renewal → cancellation recovery → win-back.
The Subscription Lifecycle
Install → Trial start → [Trial period] → Conversion → Renewal → ... → Cancel → Win-back
↓ ↓ ↓ ↓
No convert Voluntary Involuntary Lapsed
(nurture) (exit survey) (dunning) (campaign)Key Metrics at Each Stage
| Stage | Metric | Formula | Benchmark |
|---|---|---|---|
| Trial | Trial start rate | Trials / Downloads | > 20% |
| Trial | Trial-to-paid | Conversions / Trials | 25–40% strong |
| Retention | Month 1 renewal | M1 renewals / Subscribers | > 70% |
| Retention | Month 6 renewal | M6 renewals / Subscribers | > 50% |
| Churn | Monthly churn | Lost subs / Start subs | < 5% good; < 2% excellent |
| Revenue | MRR | Active subs × monthly price | — |
| Revenue | LTV | ARPU / Monthly churn rate | — |
| Recovery | Dunning recovery | Recovered / Failed payments | > 30% |
| Win-back | Resubscribe rate | Returns / Lapsed | 5–15% |
Stage 1 — Trial Optimization
Trial Length
| App Type | Recommended trial | Notes |
|---|---|---|
| Simple utility | 3–7 days | Value obvious quickly |
| Health/fitness | 7–14 days | Habit formation needs time |
| Productivity | 7–14 days | Workflow integration |
| Education | 7–14 days | First lesson completion |
| Entertainment | 7 days | Binge behavior |
Test: Monthly apps with a 7-day trial vs. 14-day trial — conversion rate may drop slightly but LTV often increases.
Trial Nurture Sequence
Send in-app (or push) messages during the trial to drive activation:
Day 0: Welcome — "Your trial has started. Here's how to get the most from it."
Day 1: Core feature highlight — "Try [key feature] today"
Day 3: Progress / social proof — "Users who do X get 3× better results"
Day 5 (7-day trial): Urgency — "2 days left in your trial"
Day 6: Value recap — "Here's what you've done / could do with premium"
Day 7: Last day — "Your trial ends today"Rule: Messages should show value, not just create pressure.
Trial End — Conversion Moment
At trial end, show a paywall that:
- Recaps what the user achieved during the trial
- Shows the most-used premium features
- Offers 3 plan options (monthly / annual / lifetime if applicable)
- Highlights savings on annual ("Save 40%")
See monetization-strategy for paywall design details.
Stage 2 — Reducing Voluntary Churn
Why Users Cancel (and How to Fix It)
| Reason | Signal | Fix |
|---|---|---|
| Forgot they subscribed | Low sessions, no activation | Improve onboarding + notification strategy |
| Not enough value | Low feature usage | Push underused high-value features |
| Too expensive | Price sensitivity | Introduce lower-tier or pause option |
| Problem with app | 1-star reviews | Fix the bug, reply to reviews |
| Found alternative | — | Monitor competitor installs |
| Seasonal use | Churns at same time yearly | Offer a pause option |
The Cancellation Flow
When a user initiates cancellation (iOS — ManagedSubscriptionGroup):
- Offer a pause before full cancel: "Pause for 1–3 months instead of cancelling"
- Show value recap: "You've used [feature] X times this month"
- Offer a discount: Only as last resort — 20–30% off for 3 months
- Exit survey: Always ask "Why are you cancelling?" (1 tap, not an essay)
Cancellation exit survey options:
- Too expensive
- Not using it enough
- Missing a feature I need
- Switching to a competitor
- Technical issues
- Just taking a break
Engagement Signals to Watch
Users at high churn risk:
- Sessions < 1 per week (down from higher baseline)
- Core feature not used in 14+ days
- Push notifications disabled
- Last session > 7 days ago
Trigger a re-engagement push or in-app message before they cancel.
Show full SKILL.md (274 more words)Show less
Stage 3 — Involuntary Churn (Failed Payments)
Involuntary churn accounts for 20–40% of all subscription cancellations.
Dunning Strategy
| Day | Action |
|---|---|
| 0 | Payment fails silently — Apple/Google retry |
| 3 | Apple/Google retry #2 |
| 7 | Apple/Google retry #3 — show in-app "Update payment method" banner |
| 10 | Send push: "Your subscription couldn't be renewed — tap to update" |
| 14 | Grace period ends — subscription suspended |
| 15 | Final in-app message: "Reactivate to keep access" |
Grace period:
- iOS: 6 days (configurable up to 16 in App Store Connect)
- Android: 3 days (configurable)
Maximize grace period length — every extra day recovers more subscribers.
RevenueCat Integration
RevenueCat handles dunning automatically. Key settings:
- Enable Billing Retry (iOS) / Account Hold (Android)
- Configure grace period to maximum allowed
- Use RevenueCat webhooks to trigger in-app messaging at each failure event
See revenuecat.md integration guide.
Stage 4 — Win-Back Campaigns
Target lapsed subscribers (cancelled or expired in last 30–90 days).
Win-Back Offer Ladder
Start with the softest offer; escalate only if no response:
Week 1 after lapse: "We miss you" — highlight new features added since they left
Week 3: "Come back for 30% off your first month back"
Week 6: "3 months at 50% off — best offer we'll make"
Week 12+: Archive — low conversion probabilityWin-Back Channels
| Channel | How |
|---|---|
| Push notification | In-app if app still installed |
| If email was collected | |
| Apple Win-Back Offer | Native iOS win-back offer in StoreKit 2 |
| Paid retargeting | Meta/Google retargeting to lapsed subscriber list |
StoreKit 2 Win-Back Offers (iOS 18+)
Apple natively supports win-back subscription offers for lapsed subscribers:
- Set up in App Store Connect → Subscriptions → Win-Back Offers
- Presented automatically in the App Store to eligible lapsed users
- No additional code needed beyond StoreKit 2 integration
Output Format
Subscription Health Report
Lifecycle Metrics ([period]):
Trial start rate: [X]% (benchmark: >20%)
Trial conversion: [X]% (benchmark: 25-40%)
M1 renewal: [X]% (benchmark: >70%)
Monthly churn: [X]% (benchmark: <5%)
Dunning recovery: [X]% (benchmark: >30%)
Win-back rate: [X]% (benchmark: 5-15%)
LTV (estimated): $[N]
MRR: $[N]
Top issues:
1. [Stage] — [metric] is [X]% vs benchmark [Y]% — [recommended fix]
2. [Stage] — [metric] is [X]% vs benchmark [Y]% — [recommended fix]
Priority action:
[Single highest-leverage change to implement this week]Related Skills
monetization-strategy— Paywall design, pricing tiers, trial setupretention-optimization— Engagement strategy to reduce voluntary churnapp-analytics— Track the metrics above with Firebase + RevenueCatonboarding-optimization— Fix early-stage drop-off that prevents trial startsrating-prompt-strategy— Satisfied subscribers are your best raters
© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/subscription-lifecycle of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Compare with similar skills
Subscription Lifecycle next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Subscription Lifecycle this skillappeeky/aso-skills | 2.1k | — | ~1.9k | Automated safety check: Pass | MIT | |
| Monetizationsickn33/agentic-awesome-skills | 47k | 2 repos | ~3k | Automated safety check: Pass | MIT | |
| Offer Designminhnv0807/ai-business-skills | 608 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Partner and Affiliate Programstech-leads-club/agent-skills | 7k | — | ~4k | Automated safety check: Pass | Custom licence | |
| Gtm Technical Product Pricinggithub/awesome-copilot | 40k | 1 repos | ~3.2k | Automated safety check: Pass | MIT | |
| SaaS Pricing Strategistsickn33/agentic-awesome-skills | 47k | 1 repos | ~1.5k | Automated safety check: Pass | MIT |
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- Official
Gtm Technical Product Pricing
github/awesome-copilot
Pricing strategy for technical products. An agent skill from github/awesome-copilot.
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Categories
Questions about Subscription Lifecycle
What does Subscription Lifecycle do?
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Subscription Lifecycle is an agent skill from appeeky/aso-skills. When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back.
When should I use Subscription Lifecycle?
Subscription Lifecycle fits situations like: wants to optimize their subscription business end-to-end — from trial start through renewal; the user mentions subscription lifecycle; trial conversion; lapsed subscribers.
How do I install Subscription Lifecycle in Claude Code?
Run `npx skills add appeeky/aso-skills --skill subscription-lifecycle -a claude-code`. Or copy the skill folder (skills/subscription-lifecycle in appeeky/aso-skills) into .claude/skills/subscription-lifecycle in your project. Claude Code loads it when a task matches its description.
How do I install Subscription Lifecycle in Codex?
Run `npx skills add appeeky/aso-skills --skill subscription-lifecycle -a codex`. Or copy the skill folder (skills/subscription-lifecycle in appeeky/aso-skills) into .agents/skills/subscription-lifecycle in your project. Codex loads it when a task matches its description.
Can I use Subscription Lifecycle in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill subscription-lifecycle -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/subscription-lifecycle, .gemini/skills/subscription-lifecycle, .github/skills/subscription-lifecycle and .opencode/skills/subscription-lifecycle in your project.
What does Subscription Lifecycle need to run?
SKILL.md names no scripts, command-line tools or credentials: Subscription Lifecycle is instructions for the agent only.
Does Subscription Lifecycle access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Subscription Lifecycle safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Subscription Lifecycle use?
Subscription Lifecycle is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Subscription Lifecycle use?
About 1.9k tokens (SKILL.md is roughly 7.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Subscription Lifecycle?
Skills that share tags, products or a category with Subscription Lifecycle: Monetization (sickn33/agentic-awesome-skills, 47k stars), Offer Design (minhnv0807/ai-business-skills, 608 stars), Partner and Affiliate Programs (tech-leads-club/agent-skills, 7k stars) and Gtm Technical Product Pricing (github/awesome-copilot, 40k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Subscription Lifecycle?
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,149 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.