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Agent skill

100m Leads

by getagentseal in getagentseal/founder-playbook

Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.

MITAuto-check passedMarketing & SEO

Install 100m Leads

skills CLI
$ npx skills add getagentseal/founder-playbook --skill 100m-leads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install getagentseal/founder-playbook 100m-leads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/getagentseal/founder-playbook.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/100m-leads .claude/skills/100m-leads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
100m-leads
GitHub stars
729
Token cost
~2.3k tokens
SKILL.md length
1,142 words
Files
7
Skills in repo
16
Repo updated
First seen
Licence
MIT

At a glance

Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.

  • Works in 4 steps: Warm Outreach (Free, 1-to-1) → Post Free Content (Free, 1-to-Many) → Cold Outreach (Free/Cheap, 1-to-1) → …
  • Designing customer acquisition
  • SKILL.md covers The Core Four Framework, Decision Tree, Lead Definitions and Lead Magnets, plus 11 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

100m Leads is an agent skill from getagentseal/founder-playbook. Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue stage, building referral programs, or fixing low lead flow. Covers lead magnets, LTGP:CAC math, More Better New scaling, and Lead Getters (referrals, employees, agencies, affiliates).

Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files (for example `cases.md`, `examples.md` and `frameworks.md`).

It sits in Marketing & SEO, covering Content marketing, Paid advertising and Cold outreach. The repository describes itself as: 15 proven business books distilled into AI-native skills. Works with Claude Code, ChatGPT, Gemini, Cursor. The licence is MIT.

When your agent uses it

  • Designing customer acquisition
  • Scaling advertising
  • Choosing marketing channels for revenue stage
  • Building referral programs

Example prompts

  • “Use the 100m-leads skill to build lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid…”
  • “/100m-leads”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Warm Outreach (Free, 1-to-1)
  2. Post Free Content (Free, 1-to-Many)
  3. Cold Outreach (Free/Cheap, 1-to-1)
  4. Run Paid Ads (Paid, 1-to-Many)

What it can do on your machine

Read from SKILL.md and the folder at commit e811e63. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

100m Leads loads about 2.3k tokens when it runs. Until then it costs about 113 tokens; SKILL.md has 1,142 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~113
When it runs · the whole SKILL.md, loaded when a task matches
~2.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from getagentseal/founder-playbook at commit e811e63, republished under its MIT licence (© getagentseal). 1,142 words, ~2,292 tokens.

Download SKILL.mdSave it as .claude/skills/100m-leads/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.
name
100m-leads
description
Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue stage, building referral programs, or fixing low lead flow. Covers lead magnets, LTGP:CAC math, More Better New scaling, and Lead Getters (referrals, employees, agencies, affiliates).

Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.

$100M Leads

"How to get strangers to want to buy your stuff" - Alex Hormozi

The Core Four Framework

All advertising falls into 4 categories on two axes:

Warm Audience (knows you)Cold Audience (strangers)
1-to-1Warm OutreachCold Outreach
1-to-ManyPost Free ContentRun Paid Ads

Rule: Master ONE before adding another. Don't spread thin across all four.

Decision Tree

Do you have 10 paying customers?
├─ NO → Warm outreach until you do
└─ YES → Pick based on resources:
         ├─ Have time, no money → Cold outreach or Content
         ├─ Have money, no time → Paid ads
         └─ Have both → Cold outreach + Content
Already running channels?
├─ Spreading across 4 → Cut to 1, master it
├─ One channel profitable → More Better New
├─ Hit personal capacity → Hire someone to run it
└─ Multiple channels profitable → Add lead getters (referrals/affiliates)

Lead Definitions

TermDefinition
LeadA person you can contact
Engaged LeadA person who has shown interest
Qualified LeadA person who can afford and is likely to buy

Quality > volume. An engaged lead is worth many cold names.

Lead Magnets

A lead magnet is a complete solution to a narrow problem. Free or low-cost. Reveals a bigger problem your core offer solves.

7 Steps to Create
  1. Pick the problem - Narrow, meaningful, leads to your core offer
  2. Figure out the solution - One of three types below
  3. Choose delivery method - PDF, video, tool, trial
  4. Test the name - Name matters more than content
  5. Make it easy to consume - Under 10 minutes ideally
  6. Make it darn good - Good enough to charge for
  7. Make it easy to ask for more - Clear next step to your offer
3 Types of Lead Magnets
TypeHow It WorksExample
Reveal ProblemsDiagnosis showing problem they didn't know they hadWebsite speed test, posture analysis
Samples/TrialsLimited access to your core offerFree month, 3 free uses, demo
One Step of Multi-StepSolve step 1 of a 5-step processFree template, calculator, checklist

The lead magnet solves one problem, which reveals the NEXT problem your core offer solves.

The Core Four Channels (Summary)

Detailed playbooks in frameworks.md.

1. Warm Outreach (Free, 1-to-1)

Start here. Phone contacts, email, social media followers = your warm list. Personalize. Use ACA framework (Acknowledge, Compliment, Ask). Ask for referrals.

2. Post Free Content (Free, 1-to-Many)

Build an audience. Hook-Retain-Reward. Give-Give-Give-Ask pattern. Don't pitch until they reach out.

3. Cold Outreach (Free/Cheap, 1-to-1)

Reach strangers. Personalization + Big Fast Value. Volume + multi-channel follow-up. List of 1000+ to start.

4. Run Paid Ads (Paid, 1-to-Many)

Trade money for attention at scale. Three phases: Track Money → Lose Money → Print Money. Use lookalike + factor targeting. Detailed math in paid-ads.md.

The Money Math: LTGP:CAC

LTGP = Lifetime Gross Profit (total customer revenue minus delivery cost) CAC = Cost to Acquire Customer

RatioMeaning
<3:1Struggling to scale
3:1Minimum viable
>3:1Ready to scale

Note: Hormozi uses LTGP (Lifetime Gross Profit) specifically, not LTV. The distinction matters - LTGP excludes delivery cost.

If CAC is above 3x industry average, fix ads. If below, fix the business model (increase LTGP).

Client Financed Acquisition

Break even on acquisition cost in ~30 days = unlimited scaling. If a customer pays you back in 30 days, you can fund acquisition with a credit card and reinvest infinitely.

How: upsells, order bumps, higher upfront pricing - anything to collect more cash faster.

Rule of 100

Every day, do ONE of:

  • 100 cold outreach attempts (calls, emails, DMs)
  • 100 minutes creating content
  • 100 minutes of paid ad work
  • $100 spent on ads

Minimum viable daily advertising. Do this for 100 days before concluding "it doesn't work."

Open to Goal (Advanced)

Work until you hit a specific OUTCOME, not a number of inputs.

StageUse
StartingRule of 100 (effort-based)
ScalingOpen to Goal (outcome-based)

More Better New (Scaling)

Framework for scaling what works:

  1. MORE - Do 10x what you're currently doing. What's stopping you?
  2. BETTER - Find the constraint, fix it, do more again
  3. NEW - Only after exhausting more+better:
    • New placements on same platform
    • Same placements on new platform
    • New placements on new platform
    • Add another Core Four activity

"More" and "better" work together. Do more until it breaks, then make it better, then do more again.

Lead Getters (Others Get Leads For You)

Once YOU can get leads, get others to do it.

Show full SKILL.md (452 more words)Show less
4 Types
TypeWhoHow
CustomersExisting buyersReferral program
EmployeesYour teamTrain + incentivize
AgenciesMarketing firmsPay for results
AffiliatesPartners with audiencesCommission structure

Detailed playbook in lead-getters.md.

Warning Signs

Spreading Too Thin
  • Running ads + cold outreach + posting content simultaneously
  • None of the channels are profitable
  • Can't answer "what's your best lead source?"
  • "Testing" multiple channels for 6+ months
Outreach Is Broken
  • Response rate below ~1% (actual rates vary heavily by list quality, channel, market - this is a directional warning sign)
  • No replies to follow-ups
  • Frequent "unsubscribe" or "stop"
  • Can't get past the first reply
Content Isn't Working
  • 3+ months posting with no leads
  • Engagement but no DMs or comments
  • Followers but no buyers
  • Content gets no shares

Rules of Thumb

  1. Warm before cold. Your network is worth more than you think.
  2. One channel mastery beats four channel dabbling. Depth > breadth.
  3. Volume solves most problems. Not enough leads? Do more outreach.
  4. Follow up until they buy or tell you to stop. Most quit too early.
  5. Track everything. If you can't measure it, you can't improve it.
  6. Give first. Value before ask, always.
  7. Speed wins. Respond to leads in minutes, not hours.
  8. The best ad is a happy customer. Referrals typically convert better than cold traffic.

The Order

  1. Warm outreach (free, start here)
  2. Pick ONE: content OR cold OR paid
  3. Master it until profitable
  4. Hire someone to run it
  5. Add next channel
  6. Add lead getters (referrals, affiliates)

Test: If someone asks "how do you get customers?" and you can't give a clear, specific answer - you haven't mastered your channel yet.

When This Doesn't Apply

ContextWhy
Pre-productDon't generate leads until you have something to sell
Capacity constrainedDon't get more leads than you can handle
Retention problemsFix churn before adding more leads
Offer problemsA bad offer won't convert no matter how many leads (use 100m-offers)

The Mindset (Many-Sided Die)

You have a die with unknown sides - one green, the rest red. Roll green and a red turns green; roll red and nothing happens. The only way to lose is to stop rolling. More rolls, more greens; persistence is mathematically guaranteed to work. Full breakdown with the advertising application in cases.md → The Many-Sided Die.

Supporting Files

  • frameworks.md - Detailed Core Four channel playbooks (warm, content, cold)
  • paid-ads.md - Paid advertising deep dive (targeting, callouts, budgets, metrics, three phases)
  • lead-getters.md - Referral programs, hiring, agencies, affiliates, the 3Ds training framework
  • cases.md - Roadmap from $0 to $100M (7 levels), case-style examples, decade-in-a-page
  • examples.md - Email templates, ad scripts, content hooks, checklists
  • integration.md - How leads connects to mom-test, 100m-offers, influence; conflicts with crossing-the-chasm channel choice; money model sets the affordable CAC

© getagentseal, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 6 other files in skills/100m-leads of getagentseal/founder-playbook.

  • SKILL.md
  • cases.md
  • examples.md
  • frameworks.md
  • integration.md
  • lead-getters.md
  • paid-ads.md

Open the folder on GitHubat commit e811e63

Compare with similar skills

100m Leads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

100m Leads compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
100m Leads this skillgetagentseal/founder-playbook729—~2.3kAutomated safety check: PassMIT
List Growth Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.9kAutomated safety check: PassApache-2.0
Lead Magnetssickn33/agentic-awesome-skills47k2 repos~2.8kAutomated safety check: PassMIT
Lead Magnet Brainstormgrowthenginenowoslawski/coldoutboundskills751—~1.8kAutomated safety check: PassMIT
Lead Magnet Ideasindranilbanerjee/digital-marketing-pro8591 repos~1kAutomated safety check: PassMIT
Memstack Marketing Lead Magnetcwinvestments/memstack423—~2.8kAutomated safety check: PassProprietary

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Categories

Questions about 100m Leads

What does 100m Leads do?

Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. 100m Leads is an agent skill from getagentseal/founder-playbook. Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.

When should I use 100m Leads?

100m Leads fits situations like: designing customer acquisition; scaling advertising; choosing marketing channels for revenue stage; building referral programs.

How do I install 100m Leads in Claude Code?

Run `npx skills add getagentseal/founder-playbook --skill 100m-leads -a claude-code`. Or copy the skill folder (skills/100m-leads in getagentseal/founder-playbook) into .claude/skills/100m-leads in your project. Claude Code loads it when a task matches its description.

How do I install 100m Leads in Codex?

Run `npx skills add getagentseal/founder-playbook --skill 100m-leads -a codex`. Or copy the skill folder (skills/100m-leads in getagentseal/founder-playbook) into .agents/skills/100m-leads in your project. Codex loads it when a task matches its description.

Can I use 100m Leads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add getagentseal/founder-playbook --skill 100m-leads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/100m-leads, .gemini/skills/100m-leads, .github/skills/100m-leads and .opencode/skills/100m-leads in your project.

What does 100m Leads need to run?

SKILL.md names no scripts, command-line tools or credentials: 100m Leads is instructions for the agent only.

Does 100m Leads access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 100m Leads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 100m Leads use?

100m Leads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 100m Leads use?

About 2.3k tokens (SKILL.md is roughly 9.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 100m Leads?

Skills that share tags, products or a category with 100m Leads: List Growth Designer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Lead Magnets (sickn33/agentic-awesome-skills, 47k stars), Lead Magnet Brainstorm (growthenginenowoslawski/coldoutboundskills, 751 stars) and Lead Magnet Ideas (indranilbanerjee/digital-marketing-pro, 859 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 100m Leads?

getagentseal (a GitHub organization) maintains it in getagentseal/founder-playbook, which has 729 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on October 6, 2026.

Source: getagentseal/founder-playbook on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.