Email Marketing Bible
CoWork-OS/CoWork-OS
Comprehensive, data-backed email marketing consultant for audits, win-back/re-engagement flows, copy, deliverability, compliance, and campaign/platform strategy.
Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click.
Install 14 Email Marketing
$ npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 14-email-marketing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/14-email-marketing .claude/skills/14-email-marketing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "14-email-marketing" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/14-email-marketing into .claude/skills/14-email-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "14-email-marketing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/14-email-marketingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 14-email-marketing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/vi/14-email-marketing .agents/skills/14-email-marketing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "14-email-marketing" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/14-email-marketing into .agents/skills/14-email-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "14-email-marketing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 14-email-marketing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/vi/14-email-marketing .cursor/skills/14-email-marketing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "14-email-marketing" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/14-email-marketing into .cursor/skills/14-email-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "14-email-marketing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/vi/14-email-marketing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 14-email-marketing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/vi/14-email-marketing .gemini/skills/14-email-marketing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "14-email-marketing" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/14-email-marketing into .gemini/skills/14-email-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "14-email-marketing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 14-email-marketingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/vi/14-email-marketing .github/skills/14-email-marketing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "14-email-marketing" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/14-email-marketing into .github/skills/14-email-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "14-email-marketing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 14-email-marketing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/vi/14-email-marketing .opencode/skills/14-email-marketing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "14-email-marketing" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/14-email-marketing into .opencode/skills/14-email-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "14-email-marketing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
14-email-marketing- GitHub stars
- 609
- Token cost
- ~4.7k tokens
- SKILL.md length
- 2,652 words
- Files
- 3 (incl. references)
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click.
- Works in 4 steps: San pham/dich vu gi? Mo ta ngan + doi… → Muc tieu email? Thu lead moi, nurture… → Da co list email chua? Bao nhieu… → …
- Tasks that involve Email marketing
- SKILL.md covers Thu thap thong tin, Nguyen tac cot loi, Cau truc 1 email and Cong thuc Subject Line, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
14 Email Marketing is an agent skill from minhnv0807/ai-business-skills. Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click. Kich hoat khi user nhac 'email marketing', 'chuoi email tu dong', 'welcome email', 'email nurture', 'broadcast Zalo OA', 'co list ma khong biet gui gi', 'email khong ai mo', 'cham soc khach qua Zalo'. Khong dung cho — code file HTML email chay duoc tren moi client thi dung skill 49-html-email-template; xay he thong giu chan…
Its SKILL.md is about 4.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/deliverability-tool-va-kpi.md` and `references/template-ket-qua-email.md`).
It sits in Marketing & SEO, covering Email marketing, A/B testing and Content marketing. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
When your agent uses it
- Tasks that involve Email marketing
- Tasks that involve A/B testing
- Tasks that involve Content marketing
Example prompts
- “email marketing”
- “chuoi email tu dong”
- “welcome email”
- “/14-email-marketing”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- San pham/dich vu gi? Mo ta ngan + doi tuong khach hang.
- Muc tieu email? Thu lead moi, nurture lead cu, ban hang, hay re-engage khach cu?
- Da co list email chua? Bao nhieu subscriber? Da phan loai nhom chua?
- Dang dung tool nao? Brevo, Mailchimp, Kit, hay chua co? Da setup domain chua?
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
14 Email Marketing loads about 4.7k tokens when it runs, and up to ~6.3k if it reads all its reference files. Until then it costs about 165 tokens; SKILL.md has 2,652 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 2,652 words, ~4,699 tokens.
Download SKILL.mdSave it as
.claude/skills/14-email-marketing/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- 14-email-marketing
- description
- Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click. Kich hoat khi user nhac 'email marketing', 'chuoi email tu dong', 'welcome email', 'email nurture', 'broadcast Zalo OA', 'co list ma khong biet gui gi', 'email khong ai mo', 'cham soc khach qua Zalo'. Khong dung cho — code file HTML email chay duoc tren moi client thi dung skill 49-html-email-template; xay he thong giu chan khach da mua thi dung skill 69-giu-chan-khach-hang; thiet ke qua tang doi thong tin lien he thi dung skill 70-lead-magnet.
- argument-hint
- <audience + objective + sequence type>
- metadata.version
- 2.1.2
- metadata.category
- operations
- triggers
- email marketing, chuoi email, email tu dong, welcome email, email nurture, email sequence, Brevo, thiet lap email, Zalo OA broadcast, broadcast Zalo, tin Zalo…
- output
- File .md chua chien luoc email marketing day du — sequence template, automation flow, subject line, segmentation, A/B test, va KPI tracking
- related
- 01-lich-noi-dung, 05-copy-quang-cao, 09-insight-khach-hang, 12-brief-landing-page, 15-social-listening, 49-html-email-template, 13-phan-tich-du-lieu
Email Marketing
Email la kenh so huu — khong phu thuoc thuat toan, khong mat tien tiep can lai nguoi da dang ky.
Thu thap thong tin
Hoi user toi da 4 cau:
- San pham/dich vu gi? Mo ta ngan + doi tuong khach hang.
- Muc tieu email? Thu lead moi, nurture lead cu, ban hang, hay re-engage khach cu?
- Da co list email chua? Bao nhieu subscriber? Da phan loai nhom chua?
- Dang dung tool nao? Brevo, Mailchimp, Kit, hay chua co? Da setup domain chua?
Nguyen tac cot loi
| Nguyen tac | Giai thich |
|---|---|
| Gia tri truoc ban hang | 80% email cung cap gia tri, 20% email ban hang |
| Phan khuc truoc gui | Khong bao gio gui cung 1 email cho toan bo list |
| 1 email = 1 muc dich | Moi email chi co 1 CTA chinh |
| Mobile-first | 70%+ doc email tren dien thoai — thiet ke cho man hinh nho truoc |
| Test lien tuc | A/B test subject line va thoi gian gui moi tuan |
| Ton trong nguoi nhan | Co link unsubscribe ro rang, khong spam |
Cau truc 1 email
| Thanh phan | Gioi han | Vai tro |
|---|---|---|
| Subject line | 50 ky tu (30 ky tu hien thi tren mobile) | Quyet dinh open rate |
| Preview text | 90 ky tu | Bo sung cho subject line, tang open rate |
| Header | Logo + ten thuong hieu | Nhan dien nhanh |
| Body | 150–300 tu (nurture), 100–200 tu (promotion) | Noi dung chinh |
| CTA | 1 CTA chinh, toi da 1 CTA phu | Chuyen doi |
| Footer | Unsubscribe + dia chi + lien he | Tuan thu phap luat |
Cong thuc Subject Line
5 cong thuc hieu qua
| Cong thuc | Vi du | Khi dung |
|---|---|---|
| Curiosity (To mo) | "Dieu 90% nguoi lam sai khi [chủ de]" | TOFU, nurture |
| Benefit (Loi ich) | "[Ket qua] trong [thoi gian] — day la cach" | MOFU, nurture |
| Urgency (Khan cap) | "Con 24h — [uu dai] het han ngay mai" | BOFU, promotion |
| Personalization (Ca nhan) | "[Ten], minh co thu nay cho ban" | Re-engage, VIP |
| Number (So lieu) | "5 buoc de [dat ket qua] — buoc 3 quan trong nhat" | Giao duc, nurture |
Quy tac subject line
- Viet ngan, khong qua 50 ky tu
- Khong dung ALL CAPS
- Tranh spam trigger: "Mien phi", "100%", qua nhieu dau cham than
- Test 2 subject line moi lan gui (A/B test)
- Preview text phai bo sung, khong lap lai subject line
Phan khuc doi tuong (Segmentation)
Theo hanh vi
| Nhom | Tieu chi | Email phu hop |
|---|---|---|
| Active | Mo email trong 30 ngay gan nhat | Tat ca loai email |
| Warm | Mo email 31–60 ngay truoc | Nurture + offer nhe |
| Cold | Khong mo email 60+ ngay | Re-engage sequence |
| Engaged | Click link trong 14 ngay | Offer cu the, BOFU |
| New | Dang ky trong 7 ngay | Welcome sequence |
Theo lich su mua hang
| Nhom | Tieu chi | Email phu hop |
|---|---|---|
| Chua mua | Dang ky nhung chua mua | Nurture → Trial offer |
| Da mua 1 lan | Mua 1 lan, chua quay lai | Re-purchase offer + cross-sell |
| Khach trung thanh | Mua 3+ lan | VIP offer, loyalty, referral |
| Khach cu (Churned) | Mua truoc, khong hoat dong 90+ ngay | Win-back offer |
Theo muc do quan tam
| Nhom | Tieu chi | Email phu hop |
|---|---|---|
| Quan tam [A] | Click vao noi dung ve [chu de A] | Noi dung sau ve [A] |
| Quan tam [B] | Click vao noi dung ve [chu de B] | Noi dung sau ve [B] |
| Chua xac dinh | Chua click du de phan loai | Survey email hoac noi dung da dang |
Sequence Template
Welcome Series (3 email — gui khi dang ky moi)
| # | Thoi diem | Subject line | Noi dung chinh | CTA |
|---|---|---|---|---|
| 1 | Ngay lap tuc | "Chao mung [Ten] — day la mon qua cho ban" | Gioi thieu thuong hieu + giao gia tri ngay (ebook, checklist, voucher) | Download/Su dung ngay |
| 2 | +2 ngay | "[Ten], 3 dieu ban nen biet ve [thuong hieu]" | Cau chuyen thuong hieu + gia tri khac biet + social proof | Doc them tren blog/website |
| 3 | +4 ngay | "Cach [thuong hieu] giup [X nguoi] dat duoc [ket qua]" | Case study/Testimonial + CTA den buoc tiep theo | Dat lich / Xem san pham |
Nurture Sequence (5 email — gui sau Welcome)
| # | Thoi diem | Chu de | Loai noi dung |
|---|---|---|---|
| 1 | +7 ngay | Giai quyet pain point #1 | Giao duc — chia se kien thuc |
| 2 | +10 ngay | Giai quyet pain point #2 | Giao duc — huong dan cu the |
| 3 | +14 ngay | Social proof manh | Case study + so lieu ket qua |
| 4 | +17 ngay | Soft offer | Gioi thieu san pham/dich vu nhu giai phap |
| 5 | +21 ngay | Hard offer + khan cap | Uu dai co thoi han + CTA manh |
Re-engage Sequence (3 email — gui cho nhom Cold)
| # | Thoi diem | Subject line | Noi dung chinh | CTA |
|---|---|---|---|---|
| 1 | Ngay 1 | "Lau roi khong gap [Ten] — minh nho ban" | Nhac lai gia tri + hoi co con quan tam khong | Click de tiep tuc nhan email |
| 2 | +3 ngay | "[Ten], day la thu minh danh rieng cho ban" | Offer doc quyen cho nguoi quay lai | Su dung offer |
| 3 | +7 ngay | "Email cuoi cung — ban co muon tiep tuc?" | Thong bao se ngung gui neu khong phan hoi | Click de o lai / Tu dong xoa |
Promotional (1 email don le hoac chuoi 2–3 email)
| # | Thoi diem | Vai tro |
|---|---|---|
| 1 | 3 ngay truoc | Thong bao — "Sap co uu dai dac biet" |
| 2 | Ngay khai truong | Offer chinh — gia, loi ich, deadline, CTA |
| 3 | 24h truoc het han | Nhac nho — "Con 24h" + khan cap |
Transactional (tu dong theo hanh dong)
| Trigger | Noi dung | |
|---|---|---|
| Dat hang thanh cong | Xac nhan don hang | Chi tiet don + buoc tiep theo |
| Thanh toan thanh cong | Hoa don / Bien lai | So tien, ma don, lien he ho tro |
| Dat lich thanh cong | Xac nhan lich hen | Thoi gian, dia diem, chuan bi gi |
| Hoan thanh dich vu | Cam on + khao sat | Hoi trai nghiem + de nghi review |
Automation Flow
Flow co ban
Trigger: [Hanh dong cua user]
│
├── Gui email 1 (ngay lap tuc)
│
├── Doi 2 ngay
│
├── Dieu kien: Da mo email 1?
│ ├── Co → Gui email 2A (noi dung tiep theo)
│ └── Khong → Gui email 2B (subject line khac, noi dung giong)
│
├── Doi 3 ngay
│
├── Dieu kien: Da click link trong email 2?
│ ├── Co → Chuyen sang nhom "Engaged" → Gui offer
│ └── Khong → Gui email 3 (gia tri cao, thu hut lai)
│
└── Ket thuc sequence → Chuyen sang email dinh kyFlow Welcome → Nurture → Convert
Dang ky moi
│
├── Welcome Email 1 (ngay) — Chao mung + qua
├── Welcome Email 2 (+2 ngay) — Cau chuyen
├── Welcome Email 3 (+4 ngay) — Social proof
│
├── Dieu kien: Da click bat ky link nao?
│ ├── Co → Nhom "Warm" → Bat dau Nurture Sequence
│ └── Khong → Nhom "Cold" → Re-engage Sequence
│
├── Nurture 1–5 (+7 den +21 ngay)
│
├── Dieu kien: Da mua hang?
│ ├── Co → Chuyen sang Post-purchase flow
│ └── Khong → Offer cuoi + khan cap → Chuyen sang email dinh ky
│
└── Email dinh ky (1/tuan) — 80% gia tri, 20% offerA/B Test Plan
Thu tu test (uu tien cao truoc)
| Uu tien | Yeu to | Bien the A | Bien the B | Chi so do | Mau toi thieu |
|---|---|---|---|---|---|
| 1 | Subject line | Curiosity | Benefit | Open rate | 500 email/bien the |
| 2 | Thoi gian gui | 8:30 AM | 8:00 PM | Open rate | 500 email/bien the |
| 3 | CTA | Button mau cam | Button mau xanh | Click rate | 500 email/bien the |
| 4 | Do dai email | Ngan (150 tu) | Dai (300 tu) | Click rate | 500 email/bien the |
| 5 | Ten nguoi gui | Ten thuong hieu | Ten ca nhan | Open rate | 500 email/bien the |
Quy tac A/B test email
- Chi test 1 yeu to moi lan
- Chia deu random: 50/50 hoac 20/20/60 (test nho truoc, gui phan thang cho winner)
- Doi toi thieu 24h truoc khi ket luan
- Toi thieu 500 email moi bien the de co y nghia thong ke
- Luu ket qua test vao spreadsheet de tich luy kien thuc
Thoi gian gui toi uu — Viet Nam
| Khung gio | Hieu qua | Ly do | Loai email phu hop |
|---|---|---|---|
| 8:00–9:00 AM | Cao | Dau ngay lam viec, kiem tra email | Nurture, giao duc, B2B |
| 12:00–1:00 PM | Trung binh–Cao | Nghi trua, luot dien thoai | Promotion, uu dai |
| 8:00–9:00 PM | Cao | Toi, thu gian, doc email ca nhan | Promotion, re-engage, B2C |
| 6:00–7:00 AM | Trung binh | Nguoi day som, truoc khi di lam | Newsletter, digest |
Luu y:
- Ngay gui tot nhat: Thu 3, Thu 4, Thu 5 (tranh Thu 2 ban va cuoi tuan)
- Tranh gui: ngay le, Tet, 30–31 hang thang (nhieu email khac canh tranh)
- B2B: gui trong gio hanh chinh (8AM–5PM)
- B2C: gui ngoai gio hanh chinh (12PM trua, 8PM toi)
Nhanh Zalo OA — kenh so huu thu hai
O Viet Nam, Zalo OA doc cao hon email rat nhieu nhung giay phep hep hon: gui nhieu la mat follower, khong lay lai duoc. Coi Zalo la kenh "danh cho tin quan trong", email la kenh "danh cho noi dung dai".
Zalo OA vs Email — chon kenh cho tung loai tin
| Zalo OA | ||
|---|---|---|
| Read / Open rate tham chieu | 15-25% TB · 25-35% tot | 40-60% TB · 60-80% tot · >80% xuat sac |
| Do dai phu hop | Dai — ke chuyen, giao duc, nhieu link | Rat ngan — 3-6 dong, 1 y duy nhat |
| Tan suat an toan | 1-3 lan/tuan tuy sequence | Toi da 2-3 lan/tuan, an toan nhat <= 2 lan/tuan |
| Chi phi | Gan nhu mien phi theo goi tool | Tinh theo tin gui — ~500d/tin (TB), ~300d (tot), <200d (xuat sac) |
| Rui ro khi lam qua | Vao spam, unsubscribe | Follower bam bo quan tam — mat vinh vien |
| Loai tin phu hop | Nurture, giao duc, newsletter, chuoi dai | Nhac lich, xac nhan don, uu dai gioi han, tin khan |
Gioi han va ky luat gui Zalo
| Nguyen tac | Nguong | Ly do |
|---|---|---|
| Tan suat broadcast | <= 2 lan/tuan (tran 3) | Vuot nguong la ty le bo quan tam tang manh |
| Ty le bo quan tam moi broadcast | < 5% | Vuot 5% → dung broadcast, xem lai noi dung va tep |
| Read rate | >= 40% moi chap nhan duoc; muc tieu 60-80% | Duoi 40% = tep khong dung hoac tin khong lien quan |
| Ca nhan hoa | Bat buoc co ten nguoi nhan hoac phan khuc ro | Broadcast chung chung cho ca list = tin spam |
| Phan khuc | Phai chia tep theo hanh vi / lich su mua | Gui uu dai san pham A cho nguoi vua mua A la mat uy tin |
Ve han muc va chi phi tin: so tin va cach tinh phi thay doi theo goi OA va theo loai tin (broadcast vs tin cham soc vs ZNS). Kiem tra chinh sach hien hanh cua Zalo OA truoc khi lap ke hoach gui — dung gia dinh theo so cu.
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Ty le noi dung broadcast
| Loai noi dung | Ty trong | Vi du |
|---|---|---|
| Gia tri (huong dan, meo, kien thuc) | 40% | "3 dau hieu cho thay ban dang [van de]" |
| Cau chuyen / cap nhat | 30% | Hau truong, cau chuyen khach hang, tin moi cua brand |
| Bang chung xa hoi | 20% | Review, ket qua khach hang, con so |
| Offer / ban hang | 10% | Uu dai, deadline |
Dao nguoc ty le nay (gui toan offer) la cach nhanh nhat de mat list Zalo.
Cau truc 1 tin Zalo OA
[Dong 1 — hook ngan, <= 40 ky tu, noi thang van de hoac loi ich]
[2-4 dong noi dung — 1 y duy nhat, cau ngan, xuong dong ro rang]
[1 CTA duy nhat — dong tu + loi ich cu the]
[Link rut gon kem UTM]Quy tac viet tin Zalo:
- 1 tin = 1 y = 1 CTA. Khong nhoi 2 uu dai vao 1 tin.
- Khong copy nguyen email sang Zalo. Email 300 chu → tin Zalo 60-80 chu.
- Ca nhan hoa ten nguoi nhan ngay dong dau khi co the.
- Link phai co UTM (
utm_source=zalo&utm_medium=oa&utm_campaign=...) — neu khong se khong tach duoc dong gop cua Zalo khoi organic. - Khong gui ngoai khung gio — tin Zalo bat len man hinh khoa, gui sai gio la lam phien that su.
Khung gio gui Zalo tot (Viet Nam)
| Khung | Phu hop |
|---|---|
| 7:00 - 8:30 sang | Nhac lich, tin can hanh dong trong ngay |
| 11:30 - 12:30 trua | Offer, noi dung ngan de luot |
| 20:00 - 21:30 toi | Noi dung ca nhan, cau chuyen, uu dai B2C |
Sequence email + Zalo chay song song
Khong chay 2 kenh doc lap. Ghep vao 1 lich duy nhat de tranh cham nhau va tan dung the manh tung kenh.
Mau sequence 14 ngay (nurture → chot)
| Ngay | Zalo OA | Ghi chu phoi hop | |
|---|---|---|---|
| D+0 | E1 — Welcome, gui tai lieu, set ky vong | Tin xac nhan ngan: "Da gui [tai lieu] vao email cua ban" | Zalo dam bao nguoi dung biet co email — tang open rate E1 |
| D+2 | E2 — Cau chuyen / ly do lam nghe | — | Noi dung dai, chi hop email |
| D+4 | E3 — Kien thuc / meo huu ich | Tin gia tri ngan trich tu E3 + link doc day du | Zalo keo nguoi chua mo email quay lai |
| D+6 | E4 — Bang chung xa hoi (case study) | — | |
| D+8 | E5 — Xu ly objection lon nhat | — | |
| D+10 | E6 — Chao offer (soft pitch) | Tin thong bao offer, 1 CTA | Zalo lam nhiem vu "danh thuc" |
| D+12 | E7 — Push urgency + FAQ | — | |
| D+14 | E8 — Nhac lan cuoi / breakup | Tin nhac deadline (chi gui cho nguoi da click nhung chua mua) | Tin cuoi cua Zalo chi gui tep hep, khong broadcast ca list |
Luat phoi hop:
- Zalo khong gui trung ngay voi email quan trong — tru ngay D+0 (xac nhan) va ngay chot deadline.
- Tong tin Zalo trong 14 ngay: toi da 4 tin. Vuot la vi pham tran 2 tin/tuan.
- Tin Zalo o cuoi sequence chi gui cho tep da tuong tac (da mo email hoac da click), khong broadcast toan bo.
- Email lam viec nang (giai thich, thuyet phuc), Zalo lam viec nhac — dung bat Zalo lam nhiem vu cua email.
Do luong 2 kenh chung
| Chi so | Zalo OA | |
|---|---|---|
| Do mo | Open rate | Read rate |
| Do quan tam | CTR (>= 3%) | Ty le click / tin |
| Do phien toai | Unsubscribe (< 0.5%/email) | Bo quan tam (< 5%/broadcast) |
| Do dong gop | Lead / don gan UTM utm_medium=email | Lead / don gan UTM utm_medium=oa |
Doi chieu 2 cot nay hang thang trong 13-phan-tich-du-lieu. Kenh nao chi phi/lead thap hon thi tang ty trong o sequence sau — nhung khong pha tran tan suat Zalo.
Deliverability — Dam bao email vao Inbox
Checklist ky thuat bat buoc (SPF, DKIM, DMARC, domain rieng, warm-up, list hygiene) + lich warm-up domain moi theo tuan + quy tac tranh spam: doc
references/deliverability-tool-va-kpi.mdmuc "Deliverability — Dam bao email vao Inbox".
Tool khuyen dung — Viet Nam
Bang so sanh 3 tool (Brevo, Mailchimp, Kit) theo free tier, gia, diem manh, khi dung + 7 buoc setup Brevo co ban: doc
references/deliverability-tool-va-kpi.mdmuc "Tool khuyen dung — Viet Nam".
Tuan thu phap luat
Bang 5 yeu cau PDPA Viet Nam (Nghi dinh 13/2023/ND-CP) kem cach thuc hien + checklist compliance 6 diem: doc
references/deliverability-tool-va-kpi.mdmuc "Tuan thu phap luat".
KPI va Benchmark
Bang benchmark VN 6 KPI hang tuan (open rate, CTR, CTOR, unsubscribe, bounce, spam complaint) chia 4 muc Kem/TB/Tot/Xuat sac + 4 KPI hang thang kem cong thuc: doc
references/deliverability-tool-va-kpi.mdmuc "KPI va Benchmark".
Template ket qua
Khung markdown day du 8 muc (Muc tieu · Phan khuc doi tuong · Welcome Sequence · Nurture Sequence · Lich gui dinh ky · Automation Flow · A/B Test Plan · Checklist thiet lap): doc
references/template-ket-qua-email.mdva copy nguyen khung de dien noi dung.
Lien ket skill
09-insight-khach-hang— hieu pain point de viet email nurture dung noi dau05-copy-quang-cao— dung chung cong thuc copywriting cho subject line va body01-lich-noi-dung— dong bo email voi lich content tong the12-brief-landing-page— landing page la dich den cua CTA trong email13-phan-tich-du-lieu— phan tich hieu suat email marketing hang tuan/thang15-social-listening— bat xu huong de tao noi dung email kip thoi49-html-email-template— dung template HTML cho email (bo cuc, responsive, dark mode) sau khi chot noi dung53-tracking-setup— chuan hoa UTM cho ca email va Zalo OA de tach duoc dong gop tung kenh
Checklist chat luong
Truoc khi gui moi email
- Subject line < 50 ky tu, preview text < 90 ky tu
- Chi co 1 CTA chinh
- Link hoat dong (click test tung link)
- Hien thi tot tren mobile (test tren dien thoai that)
- Co link unsubscribe
- Khong co loi chinh ta hoac loi ten (merge tag test)
- Test spam score (Brevo co san)
Truoc khi bat automation
- Flow logic dung (ve so do ra giay)
- Dieu kien re nhanh hoat dong (test ca 2 nhanh)
- Thoi gian delay hop ly
- Exit condition ro rang (khi nao nguoi dung ra khoi flow)
- Khong trung lap voi email dinh ky khac
Hang thang
- Review open rate va click rate — so voi thang truoc
- Xoa email bounce khoi list
- Cap nhat phan khuc dua tren hanh vi moi
- Lam moi subject line dua tren ket qua A/B test
- Kiem tra list growth rate
Rieng nhanh Zalo OA
- Tan suat broadcast <= 2 lan/tuan (tran 3) — dem ca thang truoc khi len lich
- Ty le noi dung dung chuan 40 gia tri / 30 cau chuyen / 20 bang chung / 10 offer
- Moi tin <= 6 dong, 1 y, 1 CTA duy nhat — khong copy nguyen email sang Zalo
- Tin da duoc ca nhan hoa hoac gui theo phan khuc, khong broadcast chung chung
- Link co UTM
utm_medium=oade tach duoc dong gop - Gui trong khung gio (7:00-8:30 · 11:30-12:30 · 20:00-21:30)
- Read rate >= 40%, muc tieu 60-80%; ty le bo quan tam < 5%/broadcast
- Lich Zalo va lich email da ghep chung — khong cham nhau trong cung 1 ngay (tru D+0 va ngay chot)
© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/vi/14-email-marketing of minhnv0807/ai-business-skills.
- SKILL.md
- references/deliverability-tool-va-kpi.md
- references/template-ket-qua-email.md
Open the folder on GitHubat commit 0360adc
Compare with similar skills
14 Email Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
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| 14 Email Marketing this skillminhnv0807/ai-business-skills | 609 | — | ~4.7k | Automated safety check: Pass | MIT | |
| Email Marketing BibleCoWork-OS/CoWork-OS | 477 | — | ~601 | Automated safety check: Pass | MIT | |
| Email MarketingaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~3.3k | Automated safety check: Pass | MIT | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Smscoreyhaines31/marketingskills | 54k | 1 repos | ~4.6k | Automated safety check: Pass | MIT | |
| Autoresearchericosiu/ai-marketing-skills | 3.6k | 2 repos | ~2.2k | Automated safety check: Pass | MIT |
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Categories
Questions about 14 Email Marketing
What does 14 Email Marketing do?
Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click. 14 Email Marketing is an agent skill from minhnv0807/ai-business-skills. Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click.
When should I use 14 Email Marketing?
14 Email Marketing fits situations like: tasks that involve Email marketing; tasks that involve A/B testing; tasks that involve Content marketing.
How do I install 14 Email Marketing in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a claude-code`. Or copy the skill folder (skills/vi/14-email-marketing in minhnv0807/ai-business-skills) into .claude/skills/14-email-marketing in your project. Claude Code loads it when a task matches its description.
How do I install 14 Email Marketing in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a codex`. Or copy the skill folder (skills/vi/14-email-marketing in minhnv0807/ai-business-skills) into .agents/skills/14-email-marketing in your project. Codex loads it when a task matches its description.
Can I use 14 Email Marketing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 14-email-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/14-email-marketing, .gemini/skills/14-email-marketing, .github/skills/14-email-marketing and .opencode/skills/14-email-marketing in your project.
What does 14 Email Marketing need to run?
SKILL.md names no scripts, command-line tools or credentials: 14 Email Marketing is instructions for the agent only.
Does 14 Email Marketing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is 14 Email Marketing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does 14 Email Marketing use?
14 Email Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does 14 Email Marketing use?
About 4.7k tokens (SKILL.md is roughly 19k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.6k tokens, read only when the agent opens those files.
What are the alternatives to 14 Email Marketing?
Skills that share tags, products or a category with 14 Email Marketing: Email Marketing Bible (CoWork-OS/CoWork-OS, 477 stars), Email Marketing (aAAaqwq/AGI-Super-Team, 105 stars), 100m Leads (getagentseal/founder-playbook, 729 stars) and Sms (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains 14 Email Marketing?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.