Organic Growth Path Advisor
deanpeters/Product-Manager-Skills
Diagnoses where a growth constraint lives and recommends one organic growth path from the McKinsey Growth Pyramid to test first.
Create uncontested market space using value innovation instead of competing head-to-head.
$ npx skills add wondelai/skills --skill blue-ocean-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install wondelai/skills blue-ocean-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/wondelai/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/blue-ocean-strategy .claude/skills/blue-ocean-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "blue-ocean-strategy" agent skill from https://github.com/wondelai/skills/tree/main/blue-ocean-strategy into .claude/skills/blue-ocean-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blue-ocean-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/wondelai/skills/tree/main/blue-ocean-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add wondelai/skills --skill blue-ocean-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install wondelai/skills blue-ocean-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/wondelai/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/blue-ocean-strategy .agents/skills/blue-ocean-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "blue-ocean-strategy" agent skill from https://github.com/wondelai/skills/tree/main/blue-ocean-strategy into .agents/skills/blue-ocean-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blue-ocean-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add wondelai/skills --skill blue-ocean-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install wondelai/skills blue-ocean-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/wondelai/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/blue-ocean-strategy .cursor/skills/blue-ocean-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "blue-ocean-strategy" agent skill from https://github.com/wondelai/skills/tree/main/blue-ocean-strategy into .cursor/skills/blue-ocean-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blue-ocean-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/wondelai/skills.git --path blue-ocean-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add wondelai/skills --skill blue-ocean-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install wondelai/skills blue-ocean-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/wondelai/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/blue-ocean-strategy .gemini/skills/blue-ocean-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "blue-ocean-strategy" agent skill from https://github.com/wondelai/skills/tree/main/blue-ocean-strategy into .gemini/skills/blue-ocean-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blue-ocean-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install wondelai/skills blue-ocean-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add wondelai/skills --skill blue-ocean-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/wondelai/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/blue-ocean-strategy .github/skills/blue-ocean-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "blue-ocean-strategy" agent skill from https://github.com/wondelai/skills/tree/main/blue-ocean-strategy into .github/skills/blue-ocean-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blue-ocean-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add wondelai/skills --skill blue-ocean-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install wondelai/skills blue-ocean-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/wondelai/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/blue-ocean-strategy .opencode/skills/blue-ocean-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "blue-ocean-strategy" agent skill from https://github.com/wondelai/skills/tree/main/blue-ocean-strategy into .opencode/skills/blue-ocean-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blue-ocean-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
blue-ocean-strategyCreate uncontested market space using value innovation instead of competing head-to-head.
Blue Ocean Strategy is an agent skill from wondelai/skills. Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "the market is too crowded", "how do we stand out", or "escape the price war". Also trigger when exploring a new market category, or finding underserved or non-customers. Covers the Four Actions Framework, Six Paths, buyer utility map, and value-cost trade-offs. For real…
Its SKILL.md is about 3.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 9 other files, including reference files (for example `references/blue-ocean-examples.md`, `references/errc-grid.md` and `references/implementation.md`).
It sits in Product & Project Management, covering Product strategy. The repository describes itself as: Wondel.ai Agent Skills — Business, Marketing, UX & Coding Frameworks from Bestselling Books. 50 skills + 12 guided journeys for Claude Code, Codex, Cursor & other agentskills.io… The licence is MIT.
7 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit c172996. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Links to these hosts (documentation or services it may open):
amazon.comFrom URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Blue Ocean Strategy loads about 3.3k tokens when it runs, and up to ~41k if it reads all its reference files. Until then it costs about 178 tokens; SKILL.md has 1,599 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from wondelai/skills at commit c172996, republished under its MIT licence (© wondelai). 1,599 words, ~3,312 tokens.
.claude/skills/blue-ocean-strategy/SKILL.md (or your agent's skills folder). This skill also uses 8 other files; get the full folder from GitHub.Strategic framework for creating uncontested market space that makes the competition irrelevant, based on the simultaneous pursuit of differentiation and low cost.
Don't compete in bloody red oceans. Create blue oceans of uncontested market space. Most companies fight for share in existing industries; winners create new market space where competition is irrelevant by delivering a leap in value for both buyers and themselves. Competition-based strategy is zero-sum — value innovation creates new demand and breaks the value-cost trade-off.
Goal: 10/10. Score a strategy by how many of the five Quick Diagnostic rows it satisfies, mapped to the bands below:
Report the current score, which diagnostic rows fail, and the specific ERRC/Six-Paths moves needed to reach 10/10.
Core concept: Red oceans are existing market spaces where rivals fight over shrinking profits; blue oceans are new market spaces where the competition is irrelevant.
| Red Ocean Strategy | Blue Ocean Strategy |
|---|---|
| Compete in existing market space | Create uncontested market space |
| Beat the competition | Make competition irrelevant |
| Exploit existing demand | Create and capture new demand |
| Make the value-cost trade-off | Break the value-cost trade-off |
| Align with differentiation OR low cost | Pursue differentiation AND low cost |
Examples: Airlines competing on routes, amenities, and price are red ocean; Cirque du Soleil inventing a new entertainment form, Netflix replacing rental with streaming, and Nintendo Wii trading graphics power for accessible motion gaming are blue.
See references/blue-ocean-examples.md when you want a full worked case to model a move on — Cirque du Soleil, Netflix, Yellow Tail, and Nintendo Wii broken down factor by factor.
Core concept: The cornerstone of blue ocean strategy — pursue differentiation and low cost simultaneously, creating a leap in value for buyers and the company. Eliminating and reducing over-served factors cuts cost at the same time raising and creating factors lifts buyer value, so value rises faster than cost and the trade-off competitors assume is fixed breaks.
| Traditional View | Value Innovation View |
|---|---|
| High value = high cost | High value CAN = low cost |
| Differentiate OR cut costs | Differentiate AND cut costs |
| Better performance on established factors | New factors; eliminate old factors |
Example — Cirque du Soleil: eliminated animal shows, star performers, multiple arenas (cost down); reduced thrill and humor; raised venue quality, artistic music and dance; created theme, refined environment, multiple productions. Outcome: priced above circus, costs below theater, a new market.
See references/value-innovation.md when testing whether an idea is genuine value innovation — the Utility x Price x Cost formula with all three terms and the test questions for each.
Core concept: The diagnostic tool — plot the factors an industry competes on against the offering level for you and competitors. Red oceans show everyone's curve looking the same; a divergent curve signals a blue ocean.
How to use:
Example — Yellow Tail wine:
| Factor | Industry Average | Yellow Tail |
|---|---|---|
| Price, prestige, aging quality | Medium-High | LOW |
| Vineyard legacy, complexity, range | High | LOW |
| Easy drinking | Low | HIGH |
| Fun/adventure, accessibility | Low | HIGH |
Result: A different curve = blue ocean.
See references/strategy-canvas.md when plotting your own canvas — a blank template and step-by-step build instructions.
Core concept: Four questions that reconstruct buyer value — Eliminate and Reduce cut costs; Raise and Create lift value.
| Action | Question | Examples | Effect |
|---|---|---|---|
| Eliminate | Which taken-for-granted factors add no buyer value? | Cirque: animals, stars; Southwest: meals, seat assignments; IKEA: sales staff, assembly | Cost down; friction removed |
| Reduce | What can go well below industry standard? | Yellow Tail: prestige, complexity; Salesforce v1: customization | Cost down; over-serving stops |
| Raise | What should go well above industry standard? | Cirque: artistic value; Dyson: suction, design; Apple: UX | Value up; hard to match |
| Create | What has the industry never offered? | Netflix: unlimited streaming, no late fees; Uber: live tracking, cashless payment | New demand; attracts non-customers |
Ethical boundary: Don't eliminate factors buyers truly value (especially safety or accessibility) — test assumptions before cutting.
See references/errc-grid.md when running the exercise with a team — a 3.5-hour workshop format, validation checklists, and fresh ERRC matrices for Zoom, IKEA, MinuteClinic, and Khan Academy.
Core concept: Six systematic ways to look beyond existing industry boundaries and spot blue ocean opportunities.
| Path | Look across | Example | How to apply |
|---|---|---|---|
| 1. Alternative industries | Different forms solving the same need | NetJets: alternative to both airlines and jet ownership | Map alternatives → find unmet needs across them |
| 2. Strategic groups | Clusters pursuing similar strategies | Lexus: luxury at accessible price | Find over/under-served needs → position between groups |
| 3. Chain of buyers | Purchasers vs. users vs. influencers | Novo Nordisk insulin pens: shifted focus from doctors to patients; Bloomberg: traders, not IT purchasers | Identify every buyer in the chain → serve the overlooked one |
| 4. Complementary offerings | What happens before, during, after use | Babysitting complements movies → "date night" packages | Map the total experience → bundle away pain points |
| 5. Functional ↔ emotional appeal | Flip the industry's basis of appeal | Swatch: watches as fashion; The Body Shop: cosmetics as ethics | Identify current appeal → build the hybrid |
| 6. Time | Irreversible trends | iPod/iTunes anticipating digital music; Tesla on EVs | Project the trend's endpoint → build for it today |
See references/six-paths.md when hunting for opportunities path by path — the prompting questions and a worked example for each of the six.
Core concept: Blue oceans are created by converting non-customers, not by stealing competitors' customers — non-customers reveal the demand the industry is leaving on the table.
| Tier | Who they are | Opportunity | Example |
|---|---|---|---|
| 1. Soon-to-be | Edge of your market, minimally using, ready to jump ship | Small shifts win them over | Pret A Manger: professionals who wanted fast AND healthy |
| 2. Refusing | Considered the industry and consciously rejected it | Remove the barrier behind the refusal | JCDecaux: cities refused outdoor ads until bus shelters came free |
| 3. Unexplored | Distant markets that never considered you an option | Reframe the offering for their needs | Callaway Big Bertha: beginners and occasional golfers |
Process: map all three tiers → find commonalities across tiers → identify what would unlock massive demand → build the offering to convert them.
See references/non-customers.md when sizing latent demand — how to map each of the three tiers and find the commonalities that unlock them.
Core concept: Validate a blue ocean idea in strict order — exceptional buyer utility first, then accessible price, then profitable cost, then adoption hurdles. Failing any gate means rework before proceeding.
| Step | Question | How |
|---|---|---|
| 1. Buyer utility | Is there exceptional utility? | Check six levers (productivity, simplicity, convenience, risk reduction, fun/image, environmental friendliness) across the buyer experience cycle (purchase → delivery → use → supplements → maintenance → disposal); solve the biggest blocks |
| 2. Strategic price | Is it accessible to the mass of buyers? | Price against alternatives in other forms, not your costs or direct competitors — Cirque priced above circus, below theater |
| 3. Target cost | Can we profit at that price? | Strategic price − target margin = target cost; hit it via ERRC and partnering — never by sacrificing utility, never "later" |
| 4. Adoption | Who will resist — employees, partners, public, regulators? | Surface hurdles upfront: educate stakeholders, run pilots, engage partners early |
Ethical boundary: Win adoption by genuinely addressing stakeholder concerns, not by steamrolling the employees and partners who bear the costs of the shift.
See references/sequence.md when validating an idea gate by gate — the buyer-utility map, strategic-pricing corridor, and target-costing worksheet. See references/implementation.md when moving from idea to rollout — overcoming the four organizational hurdles and aligning the team behind the shift.
| Mistake | Why It Fails | Fix |
|---|---|---|
| Competing on the same factors | Stuck in the red ocean | Use ERRC to eliminate and create factors |
| Differentiation without cost focus | Not value innovation | Eliminate/reduce while raising/creating |
| Incrementalism | No leap in value | Aim for 10x improvement on key factors |
| Imitating competitors | Red ocean thinking | Look across the six paths for alternatives |
| Ignoring adoption | Great idea, no execution | Plan for adoption hurdles upfront |
| Question | If No | Action |
|---|---|---|
| Does the Strategy Canvas show a different curve? | Still in the red ocean | Apply the ERRC framework |
| Are we eliminating AND creating? | Not value innovation | Use all four actions |
| Are we breaking the value-cost trade-off? | Traditional competition | Identify over-served factors to cut |
| Are we converting non-customers? | Fighting for existing share | Map the three tiers of non-customers |
| Is there a leap in buyer utility? | Incremental improvement | Aim for 10x on key utility levers |
Based on Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne:
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Blue Ocean Strategy has sold over 4 million copies in 46 languages, making it one of the best-selling business books of all time.
© wondelai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 8 other files (references) in blue-ocean-strategy of wondelai/skills.
Open the folder on GitHubat commit c172996
Blue Ocean Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Blue Ocean Strategy this skillwondelai/skills | 2.4k | — | ~3.3k | Automated safety check: Pass | MIT | |
| Organic Growth Path Advisordeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~5.2k | Automated safety check: Pass | Custom licence | |
| Product Competitive AnalysisFokkyp/claude-skills | 226 | — | ~1.2k | Automated safety check: Pass | None | |
| Competitor Gapsacogood/diffmode_free | 163 | — | ~2.9k | Automated safety check: Pass | Apache-2.0 | |
| Hehe Business Modelhexiaofeier/hehe-industry-research-skill-pack | 306 | — | ~695 | Automated safety check: Pass | MIT | |
| Chief Product Officercbrock84/headcount | 2k | — | ~1.5k | Automated safety check: Pass | MIT |
deanpeters/Product-Manager-Skills
Diagnoses where a growth constraint lives and recommends one organic growth path from the McKinsey Growth Pyramid to test first.
Fokkyp/claude-skills
Produces product-manager competitive analysis reports in Chinese, with a confirm-first scoping gate, three-phase evidence collection and single or multi-product modes.
acogood/diffmode_free
Competitive gap analysis for a founder's product — a Diffmode growth-tactics think-tank research stage (prompt TT-DG-002).
hexiaofeier/hehe-industry-research-skill-pack
盒子原创行业研究 Skill 组合中的商业模式分析专项。研究一个行业常见的商业模式、组合方式、演变趋势与护城河;或研究一家企业的业务与盈利模式,并与主要竞争企业比较。用于“这个行业有哪些商业模式”“分析某公司的商业模式”“这家公司和同行怎么赚钱”“模式怎样组合、扩张和演变”等问题,也支持收入成本、单位经济、现金转换等局部分析,交付对应的商业模式分析报告。
cbrock84/headcount
Owns what gets built and why: product strategy, roadmap, discovery, user experience, and the definition of success for each release.
nicepkg/ai-workflow
Master product strategy, market analysis, competitive positioning, and long-term product vision.
wondelai/skills
Navigate the technology adoption lifecycle from early adopters to mainstream market.
wondelai/skills
Apply foundational design principles: affordances, signifiers, constraints, feedback, and conceptual models.
wondelai/skills
Run a structured 5-day process to prototype, test, and validate product ideas with real users.
wondelai/skills
Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment).
wondelai/skills
Diagnose and fix retention problems using behavior design (B=MAP).
wondelai/skills
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation".
Create uncontested market space using value innovation instead of competing head-to-head. Blue Ocean Strategy is an agent skill from wondelai/skills. Create uncontested market space using value innovation instead of competing head-to-head.
Blue Ocean Strategy fits situations like: the user mentions blue ocean; strategy canvas; value innovation; buyer utility map.
Run `npx skills add wondelai/skills --skill blue-ocean-strategy -a claude-code`. Or copy the skill folder (blue-ocean-strategy in wondelai/skills) into .claude/skills/blue-ocean-strategy in your project. Claude Code loads it when a task matches its description.
Run `npx skills add wondelai/skills --skill blue-ocean-strategy -a codex`. Or copy the skill folder (blue-ocean-strategy in wondelai/skills) into .agents/skills/blue-ocean-strategy in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add wondelai/skills --skill blue-ocean-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/blue-ocean-strategy, .gemini/skills/blue-ocean-strategy, .github/skills/blue-ocean-strategy and .opencode/skills/blue-ocean-strategy in your project.
SKILL.md names no scripts, command-line tools or credentials: Blue Ocean Strategy is instructions for the agent only.
SKILL.md names 1 domain. As links in the text: amazon.com. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Blue Ocean Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
About 3.3k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 37k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Blue Ocean Strategy: Organic Growth Path Advisor (deanpeters/Product-Manager-Skills, 7.2k stars), Product Competitive Analysis (Fokkyp/claude-skills, 226 stars), Competitor Gaps (acogood/diffmode_free, 163 stars) and Hehe Business Model (hexiaofeier/hehe-industry-research-skill-pack, 306 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
wondelai (a GitHub organization) maintains it in wondelai/skills, which has 2,371 GitHub stars. The repository holds 62 skills in this directory. The repository was last updated on September 10, 2026.
Source: wondelai/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.