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Agent skill

Personal Branding

by harperreed in harperreed/dotfiles

A skill your agent uses when someone wants to build, refine, or audit their personal brand positioning across professional platforms.

No licenceAuto-check passedWriting & Content

Install Personal Branding

skills CLI
$ npx skills add harperreed/dotfiles --skill personal-branding -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install harperreed/dotfiles personal-branding --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/harperreed/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills-archive/personal-branding .claude/skills/personal-branding && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
personal-branding
GitHub stars
334
Token cost
~2.2k tokens
SKILL.md length
904 words
Files
1
Skills in repo
32
Repo updated
First seen
Licence
None found

At a glance

A skill your agent uses when someone wants to build, refine, or audit their personal brand positioning across professional platforms.

  • Works in 7 steps: Brand Foundation → Competitive Differentiation → Brand Voice → …
  • Someone wants to build
  • SKILL.md covers When to Use, When NOT to Use, Process Flow and Entry Point, plus 9 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Personal Branding is an agent skill from harperreed/dotfiles. Use when someone wants to build, refine, or audit their personal brand positioning across professional platforms. Triggers on "personal brand", "brand positioning", "brand voice", "how should I position myself", "professional identity", "LinkedIn presence", "build my brand".

Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Positioning and messaging and Brand voice and tone. It works with LinkedIn. The repository describes itself as: Dotfiles. Managed by YADM.

When your agent uses it

  • Someone wants to build
  • Audit their personal brand positioning across professional platforms
  • Brand positioning
  • How should I position myself

Example prompts

  • “personal brand”
  • “brand positioning”
  • “brand voice”
  • “/personal-branding”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Brand Foundation
  2. Competitive Differentiation
  3. Brand Voice
  4. Audience Clarity
  5. Signature Story
  6. Content Alignment Audit
  7. Messaging Hierarchy

What it can do on your machine

Read from SKILL.md and the folder at commit b78c10e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are dot and markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Personal Branding loads about 2.2k tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 904 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~73
When it runs · the whole SKILL.md, loaded when a task matches
~2.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 904 words (~2,153 tokens).

“Build a distinctive personal brand through 7 sequential phases. Each phase gathers input conversationally, produces a deliverable, and feeds into the next.”

— opening of SKILL.md by harperreed
name
personal-branding

Read the full SKILL.md on GitHub

Files

Just SKILL.md in .claude/skills-archive/personal-branding of harperreed/dotfiles.

Open the folder on GitHubat commit b78c10e

Compare with similar skills

Personal Branding next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Personal Branding compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Personal Branding this skillharperreed/dotfiles334—~2.2kAutomated safety check: PassNone
Blog BrandAgriciDaniel/claude-blog2.3k1 repos~2.3kAutomated safety check: PassMIT
Afa Brandafadtc/afa-dtc-skills168—~4.3kAutomated safety check: PassCustom licence
Producthunt Launch KitVarnan-Tech/opendirectory674—~3.7kAutomated safety check: PassMIT
Brand Voice Guidelinesthatrebeccarae/claude-marketing161—~1.5kAutomated safety check: PassMIT
Ads Creative Developmentrampstackco/claude-skills945—~5.3kAutomated safety check: PassMIT

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  • Brand Voice Guidelines

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Works with

Categories

Questions about Personal Branding

What does Personal Branding do?

A skill your agent uses when someone wants to build, refine, or audit their personal brand positioning across professional platforms. Personal Branding is an agent skill from harperreed/dotfiles. Use when someone wants to build, refine, or audit their personal brand positioning across professional platforms.

When should I use Personal Branding?

Personal Branding fits situations like: someone wants to build; audit their personal brand positioning across professional platforms; brand positioning; how should I position myself.

How do I install Personal Branding in Claude Code?

Run `npx skills add harperreed/dotfiles --skill personal-branding -a claude-code`. Or copy the skill folder (.claude/skills-archive/personal-branding in harperreed/dotfiles) into .claude/skills/personal-branding in your project. Claude Code loads it when a task matches its description.

How do I install Personal Branding in Codex?

Run `npx skills add harperreed/dotfiles --skill personal-branding -a codex`. Or copy the skill folder (.claude/skills-archive/personal-branding in harperreed/dotfiles) into .agents/skills/personal-branding in your project. Codex loads it when a task matches its description.

Can I use Personal Branding in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add harperreed/dotfiles --skill personal-branding -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/personal-branding, .gemini/skills/personal-branding, .github/skills/personal-branding and .opencode/skills/personal-branding in your project.

What does Personal Branding need to run?

SKILL.md names no scripts, command-line tools or credentials: Personal Branding is instructions for the agent only.

Does Personal Branding access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Personal Branding safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Personal Branding use?

No licence was found for Personal Branding or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Personal Branding use?

About 2.2k tokens (SKILL.md is roughly 8.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Personal Branding?

Skills that share tags, products or a category with Personal Branding: Blog Brand (AgriciDaniel/claude-blog, 2.3k stars), Afa Brand (afadtc/afa-dtc-skills, 168 stars), Producthunt Launch Kit (Varnan-Tech/opendirectory, 674 stars) and Brand Voice Guidelines (thatrebeccarae/claude-marketing, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Personal Branding?

harperreed (a GitHub user) maintains it in harperreed/dotfiles, which has 334 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 3, 2026.

Source: harperreed/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.