Shopify e-commerce platform marketing expertise. An agent skill from thatrebeccarae/claude-marketing.

MITAuto-check: notesMarketing & SEO

Install Shopify

skills CLI
$ npx skills add thatrebeccarae/claude-marketing --skill shopify -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install thatrebeccarae/claude-marketing shopify --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/shopify .claude/skills/shopify && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
shopify
GitHub stars
162
Token cost
~2.4k tokens
SKILL.md length
971 words
Files
8 (incl. scripts)
Skills in repo
55
Repo updated
First seen
Licence
MIT

At a glance

Shopify e-commerce platform marketing expertise. An agent skill from thatrebeccarae/claude-marketing.

  • Works in 5 steps: Klaviyo — Email + SMS marketing, flows,… → Meta Pixel + CAPI — Facebook/Instagram… → Google & YouTube channel — Google Ads,… → …
  • The user asks about Shopify
  • SKILL.md covers Install, Core Capabilities, Key Benchmarks and Essential Shopify Marketing…, plus 7 more sections
  • Runs Python scripts from its folder; calls python, git and pip; needs SHOPIFY_ACCESS_TOKEN

What it does

Shopify is an agent skill from thatrebeccarae/claude-marketing. Shopify e-commerce platform marketing expertise. Audit store performance, optimize conversion funnels, configure tracking, and integrate marketing tools. Use when the user asks about Shopify, e-commerce optimization, Shopify analytics, store conversion, product feeds, or Shopify app integrations.

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including scripts (for example `EXAMPLES.md`, `REFERENCE.md` and `scripts/analyze.py`).

It sits in Marketing & SEO, covering E-commerce operations, Conversion rate optimization and Paid advertising. It works with Shopify. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.

When your agent uses it

  • The user asks about Shopify
  • E-commerce optimization
  • Shopify analytics
  • Store conversion

Example prompts

  • “/shopify”

Requirements

  • Python 3
  • A credential in SHOPIFY_ACCESS_TOKEN

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Klaviyo — Email + SMS marketing, flows, segmentation
  2. Meta Pixel + CAPI — Facebook/Instagram ad tracking
  3. Google & YouTube channel — Google Ads, Shopping, free listings
  4. Judge.me or Yotpo — Product reviews and social proof
  5. GA4 — Web analytics (via GTM or Shopify Pixel API)

What it can do on your machine

Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 2 files in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python
    • git
    • pip

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use git and pip, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names these keys or tokens, usually read from environment variables:

    • SHOPIFY_ACCESS_TOKEN

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Shopify loads about 2.4k tokens when it runs. Until then it costs about 76 tokens; SKILL.md has 971 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~76
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NoteMentions a .env fileSKILL.md:219
    ardcode** API credentials in code — use `.env` files
  • NoteMentions a .env fileSKILL.md:221
    - Add `.env` and credential files to `.gitignore`

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 971 words, ~2,394 tokens.

Download SKILL.mdSave it as .claude/skills/shopify/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
shopify
description
Shopify e-commerce platform marketing expertise. Audit store performance, optimize conversion funnels, configure tracking, and integrate marketing tools. Use when the user asks about Shopify, e-commerce optimization, Shopify analytics, store conversion, product feeds, or Shopify app integrations.
license
MIT
origin
custom
author
Rebecca Rae Barton
author_url
https://github.com/thatrebeccarae
metadata.version
1.0.0
metadata.category
analytics
metadata.domain
shopify
metadata.updated
2026-02-23
metadata.tested
2026-03-17
metadata.tested_with
Claude Code v2.1

Shopify Marketing & E-commerce

Expert-level guidance for Shopify — optimizing store conversion, marketing integrations, analytics, product feeds, and the full e-commerce marketing stack.

Install

bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/shopify ~/.claude/skills/

Core Capabilities

Store Performance Auditing
  • Conversion funnel analysis (visit → add to cart → checkout → purchase)
  • Site speed and Core Web Vitals assessment
  • Mobile experience review (60-70%+ of DTC traffic is mobile)
  • Checkout optimization (Shopify Checkout extensibility, one-page checkout)
  • Product page optimization (layout, copy, social proof, urgency)
Marketing Integrations
  • Email/SMS: Klaviyo (recommended), Omnisend, Postscript, Attentive
  • Ads: Meta Pixel + CAPI, Google Ads + Enhanced Conversions, TikTok Pixel, Pinterest Tag
  • Attribution: Triple Whale, Northbeam, Polar Analytics, Lifetimely
  • Reviews: Judge.me, Yotpo, Stamped, Loox (photo reviews)
  • Loyalty: Smile.io, LoyaltyLion, Yotpo Loyalty
  • Subscriptions: Recharge, Loop, Bold, Skio
  • SEO: JSON-LD structured data, sitemap optimization, page speed
Analytics & Reporting
  • Shopify Analytics (built-in) — sessions, conversion rate, AOV, returning customer rate
  • GA4 integration via Google & YouTube channel or GTM
  • Server-side tracking setup (Shopify Pixel API + CAPI)
  • Customer cohort analysis (LTV, retention, purchase frequency)
  • Product analytics (sell-through rate, margin analysis)
Product Feed Management
  • Google Merchant Center feed optimization
  • Facebook/Instagram Catalog (via Meta Commerce Manager)
  • Feed attribute optimization: title, description, product type, custom labels
  • Variant handling and inventory sync
  • Disapproval diagnosis and feed error resolution
Conversion Rate Optimization (CRO)
  • A/B testing (using Shopify's built-in or tools like Shoplift, Visually)
  • Collection page optimization (filters, sorting, layout)
  • Cart and checkout optimization (cart drawer vs page, upsells, trust badges)
  • Post-purchase upsell flows (Zipify OCU, ReConvert, AfterSell)
  • Pop-up and lead capture strategy (Privy, Justuno, Wisepops)

Key Benchmarks

MetricGoodGreatWarning
Overall Conversion Rate2-3%4%+<1.5%
Add-to-Cart Rate8-10%12%+<5%
Cart-to-Checkout Rate50-60%70%+<40%
Checkout Completion Rate45-55%60%+<35%
AOVIndustry dependentGrowing trendDeclining
Returning Customer Rate25-30%40%+<20%
Mobile Conversion Rate1.5-2.5%3%+<1%
Email Revenue %25-35%40%+<15%
LTV:CAC Ratio3:14:1+<2:1
Page Load (LCP)<2.5s<1.5s>4s

Essential Shopify Marketing Stack

Tier 1 — Must-Have
  1. Klaviyo — Email + SMS marketing, flows, segmentation
  2. Meta Pixel + CAPI — Facebook/Instagram ad tracking
  3. Google & YouTube channel — Google Ads, Shopping, free listings
  4. Judge.me or Yotpo — Product reviews and social proof
  5. GA4 — Web analytics (via GTM or Shopify Pixel API)
Tier 2 — Growth Stage
  1. Triple Whale or Polar Analytics — Attribution and analytics
  2. Smile.io — Loyalty and rewards program
  3. ReConvert or AfterSell — Post-purchase upsells
  4. Recharge — Subscriptions (if applicable)
  5. Privy or Wisepops — Pop-ups and lead capture
Tier 3 — Scale Stage
  1. Northbeam — Advanced multi-touch attribution
  2. Gorgias or Zendesk — Customer support (impacts repeat rate)
  3. TikTok Pixel — TikTok ad tracking
  4. Loop Returns — Returns management
  5. Rebuy — Personalized product recommendations

Workflow: Full Shopify Audit

When asked to audit a Shopify store's marketing:

  1. Tracking & Analytics — Pixel/CAPI setup, GA4 integration, UTM consistency, attribution tool
  2. Conversion Funnel — Session → ATC → Checkout → Purchase rates, identify largest drop-off
  3. Site Speed — Core Web Vitals, theme performance, app bloat, image optimization
  4. Product Pages — Layout, imagery, copy, reviews, trust signals, urgency elements
  5. Collection Pages — Navigation, filters, sorting, merchandising rules
  6. Cart & Checkout — Cart experience, checkout completion rate, payment options, trust badges
  7. Email/SMS — Platform integration, flow coverage, campaign frequency, revenue attribution
  8. Paid Media Integration — Pixel health, CAPI event match quality, product feed quality
  9. SEO — Title tags, meta descriptions, structured data, site architecture, blog content
  10. Customer Retention — Loyalty program, subscription offering, post-purchase experience
  11. App Stack — Review installed apps for redundancy, performance impact, cost
  12. Recommendations — Prioritized by expected revenue impact and implementation effort

Shopify-Specific Tracking Setup

Show full SKILL.md (404 more words)Show less
Meta Pixel + CAPI
  • Use Shopify's Customer Events (Pixel API) — not the old theme-based pixel
  • Enable CAPI through Facebook & Instagram channel app
  • Verify Event Match Quality score in Meta Events Manager (target 8+)
  • Track: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase
Google Ads + Enhanced Conversions
  • Install Google & YouTube channel for Shopping + Performance Max
  • Set up Enhanced Conversions in Google Ads
  • Verify conversion tracking in Google Tag Assistant
  • Feed optimization: product titles, descriptions, GTINs, custom labels
GA4
  • Recommended: Google Tag Manager via Shopify Pixel API (Custom Pixel)
  • Alternative: Google & YouTube channel (simpler but less control)
  • Key events: page_view, view_item, add_to_cart, begin_checkout, purchase
  • Enhanced measurement: site search, scroll depth, outbound clicks

How to Use This Skill

Ask me questions like:

  • "Audit my Shopify store's conversion funnel"
  • "What apps should I add to my Shopify marketing stack?"
  • "Help me set up Meta CAPI on Shopify"
  • "My add-to-cart rate is low — what should I optimize?"
  • "Design a post-purchase upsell strategy"
  • "How do I optimize my Google Shopping product feed?"
  • "Review my Shopify checkout for conversion improvements"
  • "Plan a loyalty program for my DTC brand"

For detailed Shopify API reference, Liquid theme customization, and advanced configurations, see REFERENCE.md.

Analysis Examples

For complete analysis patterns, sample outputs, and use cases, see EXAMPLES.md.

Scripts

The skill includes utility scripts for API interaction and automated analysis:

Fetch Store Data
bash
# Get store info (API health check)
python scripts/shopify_client.py --resource shop

# List recent orders
python scripts/shopify_client.py --resource orders --days 30

# Export products as CSV
python scripts/shopify_client.py --resource products --status active --format csv --output products.csv

# Quick order count
python scripts/shopify_client.py --resource order-count --status any
Run Analysis
bash
# Full store audit (all analyses combined)
python scripts/analyze.py --analysis-type full-audit

# Conversion funnel (last 30 days)
python scripts/analyze.py --analysis-type conversion-funnel --days 30

# Product performance
python scripts/analyze.py --analysis-type product-performance --days 30

# Customer cohorts (last 90 days)
python scripts/analyze.py --analysis-type customer-cohorts --days 90

# Revenue analysis with output file
python scripts/analyze.py --analysis-type revenue-analysis --days 30 --output revenue.json

The scripts handle API authentication, rate limiting, pagination, and basic analysis. I'll interpret the results and provide actionable recommendations.

Troubleshooting

Authentication Error: Verify that:

  • SHOPIFY_STORE_URL is your .myshopify.com URL (not your custom domain)
  • SHOPIFY_ACCESS_TOKEN starts with shpat_ and is from a Custom App
  • The app has the required API scopes (read_orders, read_products, read_customers)

Rate Limiting: The scripts handle Shopify's 2 requests/second limit automatically. If you see 429 errors, the retry logic will wait and continue. For large stores, consider using --limit to reduce data volume.

No Orders Returned: Check that:

  • The date range (--days) covers a period with orders
  • The --status filter matches your orders (use any to see all)
  • The Admin API access token hasn't expired

Import Errors: Install required packages:

bash
pip install -r requirements.txt

Security & Privacy

  • Never hardcode API credentials in code — use .env files
  • Store access tokens outside version control
  • Add .env and credential files to .gitignore
  • The scripts are read-only — they do not create, modify, or delete any Shopify data
  • Use Admin API scopes with minimum required access (read-only)
  • Customer PII (emails, names) is processed locally and never stored persistently
  • Rotate access tokens periodically

© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (scripts) in skills/shopify of thatrebeccarae/claude-marketing.

  • SKILL.md
  • .env.example
  • EXAMPLES.md
  • LICENSE
  • REFERENCE.md
  • requirements.txt
  • scripts/analyze.py
  • scripts/shopify_client.py

Open the folder on GitHubat commit a8a63ec

Compare with similar skills

Shopify next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Shopify compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Shopify this skillthatrebeccarae/claude-marketing162—~2.4kAutomated safety check: NotesMIT
Shopify Marketingnexscope-ai/eCommerce-Skills1.1k—~3.8kAutomated safety check: PassMIT
Ecommerce Marketing Strategy BuilderLeoYeAI/openclaw-master-skills2.2k1 repos~4.6kAutomated safety check: PassMIT
Ecommerce Ppc Strategy PlannerLeoYeAI/openclaw-master-skills2.2k1 repos~5.5kAutomated safety check: PassMIT
XurlLeoYeAI/openclaw-master-skills2.2k—~766Automated safety check: PassMIT
E-commerce Visual Copywritingfeichanggege/ecommerce-visual-copywriting-skill858—~1.3kAutomated safety check: PassMIT

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Works with

Questions about Shopify

What does Shopify do?

Shopify e-commerce platform marketing expertise. An agent skill from thatrebeccarae/claude-marketing. Shopify is an agent skill from thatrebeccarae/claude-marketing. Shopify e-commerce platform marketing expertise.

When should I use Shopify?

Shopify fits situations like: the user asks about Shopify; E-commerce optimization; shopify analytics; store conversion.

How do I install Shopify in Claude Code?

Run `npx skills add thatrebeccarae/claude-marketing --skill shopify -a claude-code`. Or copy the skill folder (skills/shopify in thatrebeccarae/claude-marketing) into .claude/skills/shopify in your project. Claude Code loads it when a task matches its description.

How do I install Shopify in Codex?

Run `npx skills add thatrebeccarae/claude-marketing --skill shopify -a codex`. Or copy the skill folder (skills/shopify in thatrebeccarae/claude-marketing) into .agents/skills/shopify in your project. Codex loads it when a task matches its description.

Can I use Shopify in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill shopify -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/shopify, .gemini/skills/shopify, .github/skills/shopify and .opencode/skills/shopify in your project.

What does Shopify need to run?

Going by SKILL.md and its folder, Shopify needs Python for the scripts in its folder, the command-line tools its instructions call (python, git and pip) and credentials named SHOPIFY_ACCESS_TOKEN. Our summary lists: Python 3; A credential in SHOPIFY_ACCESS_TOKEN.

Does Shopify access the network?

SKILL.md contains no URLs. Its commands use git and pip, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Shopify safe to install?

Our automated static check of SKILL.md found notes only (mentions a .env file), nothing it rates as a warning. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Shopify use?

Shopify is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Shopify use?

About 2.4k tokens (SKILL.md is roughly 9.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Shopify?

Skills that share tags, products or a category with Shopify: Shopify Marketing (nexscope-ai/eCommerce-Skills, 1.1k stars), Ecommerce Marketing Strategy Builder (LeoYeAI/openclaw-master-skills, 2.2k stars), Ecommerce Ppc Strategy Planner (LeoYeAI/openclaw-master-skills, 2.2k stars) and Xurl (LeoYeAI/openclaw-master-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Shopify?

thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 162 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.

Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.