Agent skill

Product Launch

by kostja94 in kostja94/marketing-skills

When the user wants to plan a product launch, execute launch channels, or create a launch checklist.

Install Product Launch

skills CLI

$ npx skills add kostja94/marketing-skills --skill product-launch -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills product-launch --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/launch/product-launch .claude/skills/product-launch && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "product-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/product-launch into .claude/skills/product-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-launch", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/product-launch

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add kostja94/marketing-skills --skill product-launch -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills product-launch --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/launch/product-launch .agents/skills/product-launch && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "product-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/product-launch into .agents/skills/product-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-launch", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add kostja94/marketing-skills --skill product-launch -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills product-launch --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/launch/product-launch .cursor/skills/product-launch && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "product-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/product-launch into .cursor/skills/product-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-launch", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/launch/product-launch

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add kostja94/marketing-skills --skill product-launch -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills product-launch --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/launch/product-launch .gemini/skills/product-launch && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "product-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/product-launch into .gemini/skills/product-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-launch", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install kostja94/marketing-skills product-launch

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add kostja94/marketing-skills --skill product-launch -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/launch/product-launch .github/skills/product-launch && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "product-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/product-launch into .github/skills/product-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-launch", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add kostja94/marketing-skills --skill product-launch -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills product-launch --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/launch/product-launch .opencode/skills/product-launch && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "product-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/product-launch into .opencode/skills/product-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-launch", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: product-launch
GitHub stars: 1k
Token cost: ~849 tokens
SKILL.md length: 343 words
Files: 1
Skills in repo: 102
Repo updated: Oct 6, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

When the user wants to plan a product launch, execute launch channels, or create a launch checklist.

Works in 3 steps: Launch type: New product, major feature,… → GTM mode: Sales-led, product-led,… → Channels: PR, paid, organic, email, events
Wants to plan a product launch
SKILL.md covers Initial Assessment, Launch Checklist, Channel Mix and Critical Success Factors, plus 2 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Product Launch is an agent skill from kostja94/marketing-skills. When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.

Its SKILL.md is about 850 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Product launch strategy and Go-to-market strategy. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

Wants to plan a product launch
Execute launch channels
Create a launch checklist
The user mentions product launch

Example prompts

“product launch,”
“launch strategy,”
“product announcement,”
“/product-launch”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

Launch type: New product, major feature, market expansion
GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
Channels: PR, paid, organic, email, events

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Launch loads about 849 tokens when it runs. Until then it costs about 101 tokens; SKILL.md has 343 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~101
When it runs · the whole SKILL.md, loaded when a task matches: ~849

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 343 words, ~849 tokens.

Download SKILL.mdSave it as .claude/skills/product-launch/SKILL.md (or your agent's skills folder).

name: product-launch
description: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
metadata.version: 1.2.0

Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Launch type: New product, major feature, market expansion
GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
Channels: PR, paid, organic, email, events

Launch Checklist

GTM strategy defined (see gtm-strategy)
PMF validated (see pmf-strategy)
Target market and ICP clear
Messaging consistent across teams
Channel mix chosen (PR, paid, organic, email)
Timeline and milestones set
Cross-functional owners assigned (RACI)

Channel Mix

Channel	Use	Skills
PR	Press release, media relations	public-relations
Paid ads	Scale acquisition post-PMF	paid-ads-strategy
Organic	SEO, content, community	seo-strategy, content-marketing
Email	Announcement to existing users	email-marketing
Product Hunt / Directories	Launch-day buzz; early adopters	cold-start-strategy, directory-submission

Critical Success Factors

Factor	Guideline
PMF first	Validate product-market fit before scaling; see pmf-strategy
GTM alignment	One clear story; all teams use same messaging; see gtm-strategy
Avoid rush	Most failures = scale before PMF

Output Format

Launch plan (timeline, channels, owners)
Channel actions (PR, paid, organic, email)
Checklist (pre-launch, launch, post-launch)
Cross-ref to gtm-strategy for framework

gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
pmf-strategy: Validate PMF before scaling
cold-start-strategy: First users; Product Hunt; differs from full GTM launch
indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
public-relations: Press release; media relations for launch
paid-ads-strategy: Paid channel for launch
website-structure: Pages needed for launch

Files

Just SKILL.md in skills/strategies/launch/product-launch of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Product Launch next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Product Launch compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Product Launch this skillkostja94/marketing-skills	1k	—	~849	Automated safety check: Pass	MIT	3 days ago
Launch Strategyfreekmurze/dotfiles	1k	22 repos	~3.1k	Automated safety check: Pass	None	yesterday
Marketing StrategistCoWork-OS/CoWork-OS	474	—	~893	Automated safety check: Pass	MIT	today
Go To Marketemotixco/claude-skills-founder	535	—	~884	Automated safety check: Pass	MIT	2 days ago
Multi-Platform Launch Plannertech-leads-club/agent-skills	7k	—	~3.9k	Automated safety check: Pass	Custom licence	yesterday
Gingiris Go GlobalGingiris-1031/Competitor-analysis-tool	110	—	~868	Automated safety check: Pass	None	yesterday

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Questions about Product Launch

What does Product Launch do?

When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Product Launch is an agent skill from kostja94/marketing-skills. When the user wants to plan a product launch, execute launch channels, or create a launch checklist.

When should I use Product Launch?

Product Launch fits situations like: wants to plan a product launch; execute launch channels; create a launch checklist; the user mentions product launch.

How do I install Product Launch in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill product-launch -a claude-code`. Or copy the skill folder (skills/strategies/launch/product-launch in kostja94/marketing-skills) into .claude/skills/product-launch in your project. Claude Code loads it when a task matches its description.

How do I install Product Launch in Codex?

Run `npx skills add kostja94/marketing-skills --skill product-launch -a codex`. Or copy the skill folder (skills/strategies/launch/product-launch in kostja94/marketing-skills) into .agents/skills/product-launch in your project. Codex loads it when a task matches its description.

Can I use Product Launch in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill product-launch -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-launch, .gemini/skills/product-launch, .github/skills/product-launch and .opencode/skills/product-launch in your project.

What does Product Launch need to run?

SKILL.md names no scripts, command-line tools or credentials: Product Launch is instructions for the agent only.

Does Product Launch access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Product Launch safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Product Launch use?

Product Launch is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Product Launch use?

About 849 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Product Launch?

Skills that share tags, products or a category with Product Launch: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 474 stars), Go To Market (emotixco/claude-skills-founder, 535 stars) and Multi-Platform Launch Planner (tech-leads-club/agent-skills, 7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Product Launch?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Product Launch

Install Product Launch

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Strategies: Product Launch

Initial Assessment

Launch Checklist

Channel Mix

Critical Success Factors

Output Format

Files

Compare with similar skills

Similar skills

Launch Strategy

Marketing Strategist

Go To Market

Multi-Platform Launch Planner

Gingiris Go Global

Launch

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Questions about Product Launch

Install Product Launch

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Strategies: Product Launch

Initial Assessment

Launch Checklist

Channel Mix

Critical Success Factors

Output Format

Related Skills

Files

Compare with similar skills

Similar skills

More from kostja94/marketing-skills

Related

Questions about Product Launch