Case Study Builder
BrianRWagner/ai-marketing-claude-code-skills
Turns a client win into case studies, proposal blurbs, social proof quotes and sales stories, after collecting the details and at least one concrete number.
A skill your agent uses to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
Install Value Messaging
$ npx skills add gtmagents/gtm-agents --skill value-messaging -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents value-messaging --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/pricing-strategy/skills/value-messaging .claude/skills/value-messaging && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "value-messaging" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pricing-strategy/skills/value-messaging into .claude/skills/value-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-messaging", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/pricing-strategy/skills/value-messagingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill value-messaging -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents value-messaging --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/pricing-strategy/skills/value-messaging .agents/skills/value-messaging && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "value-messaging" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pricing-strategy/skills/value-messaging into .agents/skills/value-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-messaging", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill value-messaging -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents value-messaging --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/pricing-strategy/skills/value-messaging .cursor/skills/value-messaging && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "value-messaging" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pricing-strategy/skills/value-messaging into .cursor/skills/value-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-messaging", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/pricing-strategy/skills/value-messaging--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill value-messaging -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents value-messaging --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/pricing-strategy/skills/value-messaging .gemini/skills/value-messaging && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "value-messaging" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pricing-strategy/skills/value-messaging into .gemini/skills/value-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-messaging", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents value-messagingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill value-messaging -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/pricing-strategy/skills/value-messaging .github/skills/value-messaging && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "value-messaging" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pricing-strategy/skills/value-messaging into .github/skills/value-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-messaging", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill value-messaging -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents value-messaging --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/pricing-strategy/skills/value-messaging .opencode/skills/value-messaging && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "value-messaging" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pricing-strategy/skills/value-messaging into .opencode/skills/value-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-messaging", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
value-messaging- GitHub stars
- 413
- Used in
- 1 other repo
- Token cost
- ~278 tokens
- SKILL.md length
- 120 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
- Works in 5 steps: Tier Overview – summarize who each… → Value Pillars – list 3-4 benefits per… → Proof Layer – attach customer stories,… → …
- Map pricing/packaging tiers to tailored value pillars
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Value Messaging is an agent skill from gtmagents/gtm-agents. Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
Its SKILL.md is about 280 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Sales enablement. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Map pricing/packaging tiers to tailored value pillars
- Objection handling
Example prompts
- “/value-messaging”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Tier Overview – summarize who each package is for and core outcomes.
- Value Pillars – list 3-4 benefits per tier with quantified proof.
- Proof Layer – attach customer stories, metrics, analyst quotes per pillar.
- Objections & Responses – map common pricing objections with rebuttals + trade-up logic.
- Upgrade Path – outline triggers for upsell/cross-sell conversations.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Value Messaging loads about 278 tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 120 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 120 words, ~278 tokens.
Download SKILL.mdSave it as
.claude/skills/value-messaging/SKILL.md (or your agent's skills folder).- name
- value-messaging
- description
- Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
Value Messaging Matrix Skill
When to Use
- Preparing sales/CS enablement for new pricing launches.
- Crafting website/product copy that explains packaging differences.
- Equipping deal desk with talk tracks for defending price/value.
Framework
- Tier Overview – summarize who each package is for and core outcomes.
- Value Pillars – list 3-4 benefits per tier with quantified proof.
- Proof Layer – attach customer stories, metrics, analyst quotes per pillar.
- Objections & Responses – map common pricing objections with rebuttals + trade-up logic.
- Upgrade Path – outline triggers for upsell/cross-sell conversations.
Templates
- Tier one-pager (audience, benefits, proof, CTA).
- Objection-response table.
- Upsell trigger checklist.
Tips
- Align language with brand/PMM messaging to avoid drift.
- Include TCO comparisons vs status quo/competitors.
- Pair with
packaging-frameworkto keep messaging tied to fences.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/pricing-strategy/skills/value-messaging of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Value Messaging next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Value Messaging this skillgtmagents/gtm-agents | 413 | 1 repos | ~278 | Automated safety check: Pass | Apache-2.0 | |
| Case Study BuilderBrianRWagner/ai-marketing-claude-code-skills | 440 | — | ~1.8k | Automated safety check: Pass | None | |
| B2B Lead Generationminhnv0807/ai-business-skills | 610 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Sales Enablementcoreyhaines31/marketingskills | 54k | — | ~5.2k | Automated safety check: Pass | MIT | |
| Eol Internal Enablementdeanpeters/Product-Manager-Skills | 7.2k | — | ~3.1k | Automated safety check: Pass | Custom licence | |
| Msp SalesRTFM-IT-Services-LLC/msp-claude-skills | 115 | — | ~7.8k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Value Messaging
What does Value Messaging do?
A skill your agent uses to map pricing/packaging tiers to tailored value pillars, proof, and objection handling. Value Messaging is an agent skill from gtmagents/gtm-agents. Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
When should I use Value Messaging?
Value Messaging fits situations like: map pricing/packaging tiers to tailored value pillars; objection handling.
How do I install Value Messaging in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill value-messaging -a claude-code`. Or copy the skill folder (plugins/pricing-strategy/skills/value-messaging in gtmagents/gtm-agents) into .claude/skills/value-messaging in your project. Claude Code loads it when a task matches its description.
How do I install Value Messaging in Codex?
Run `npx skills add gtmagents/gtm-agents --skill value-messaging -a codex`. Or copy the skill folder (plugins/pricing-strategy/skills/value-messaging in gtmagents/gtm-agents) into .agents/skills/value-messaging in your project. Codex loads it when a task matches its description.
Can I use Value Messaging in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill value-messaging -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/value-messaging, .gemini/skills/value-messaging, .github/skills/value-messaging and .opencode/skills/value-messaging in your project.
What does Value Messaging need to run?
SKILL.md names no scripts, command-line tools or credentials: Value Messaging is instructions for the agent only.
Does Value Messaging access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Value Messaging safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Value Messaging use?
Value Messaging is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Value Messaging use?
About 278 tokens (SKILL.md is roughly 1.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Value Messaging?
Skills that share tags, products or a category with Value Messaging: Case Study Builder (BrianRWagner/ai-marketing-claude-code-skills, 440 stars), B2B Lead Generation (minhnv0807/ai-business-skills, 610 stars), Sales Enablement (coreyhaines31/marketingskills, 54k stars) and Eol Internal Enablement (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Value Messaging?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.