Cold Outreach
ericrisco/rsc-harness
A skill your agent uses when writing a cold email or LinkedIn DM to a stranger and its cadence: first-touch copy under a word ceiling, 4-7 step bump sequences, per-inbox volume and warm-up limits…
Plans B2B pipeline work from ICP definition and prospecting through lead scoring, outbound sequences, sales assets and MQL to SQL handoff, aiming at qualified pipeline.
Install B2B Lead Generation
$ npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 33-b2b-lead-gen-global --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/33-b2b-lead-gen-global .claude/skills/33-b2b-lead-gen-global && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "33-b2b-lead-gen-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/33-b2b-lead-gen-global into .claude/skills/33-b2b-lead-gen-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "33-b2b-lead-gen-global", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/33-b2b-lead-gen-globalType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 33-b2b-lead-gen-global --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/en/33-b2b-lead-gen-global .agents/skills/33-b2b-lead-gen-global && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "33-b2b-lead-gen-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/33-b2b-lead-gen-global into .agents/skills/33-b2b-lead-gen-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "33-b2b-lead-gen-global", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 33-b2b-lead-gen-global --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/en/33-b2b-lead-gen-global .cursor/skills/33-b2b-lead-gen-global && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "33-b2b-lead-gen-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/33-b2b-lead-gen-global into .cursor/skills/33-b2b-lead-gen-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "33-b2b-lead-gen-global", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/en/33-b2b-lead-gen-global--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 33-b2b-lead-gen-global --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/en/33-b2b-lead-gen-global .gemini/skills/33-b2b-lead-gen-global && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "33-b2b-lead-gen-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/33-b2b-lead-gen-global into .gemini/skills/33-b2b-lead-gen-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "33-b2b-lead-gen-global", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 33-b2b-lead-gen-globalInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/en/33-b2b-lead-gen-global .github/skills/33-b2b-lead-gen-global && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "33-b2b-lead-gen-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/33-b2b-lead-gen-global into .github/skills/33-b2b-lead-gen-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "33-b2b-lead-gen-global", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 33-b2b-lead-gen-global --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/en/33-b2b-lead-gen-global .opencode/skills/33-b2b-lead-gen-global && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "33-b2b-lead-gen-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/33-b2b-lead-gen-global into .opencode/skills/33-b2b-lead-gen-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "33-b2b-lead-gen-global", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
33-b2b-lead-gen-global- GitHub stars
- 609
- Token cost
- ~1.2k tokens
- SKILL.md length
- 352 words
- Files
- 2 (incl. references)
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
Plans B2B pipeline work from ICP definition and prospecting through lead scoring, outbound sequences, sales assets and MQL to SQL handoff, aiming at qualified pipeline.
- Works in 6 steps: Define ICP → Map lead sources → Score and prioritize → …
- Building a prospect list and ICP for an outbound campaign
- SKILL.md covers Information gathering, Pick the mode, Workflow and Output template, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
The skill links marketing to sales: it defines the ICP, finds accounts and contacts, scores leads, drafts outreach, creates sales assets and sets the handoff. It reads a product marketing context file when one exists and asks up to four questions about ICP, deal size, target region and current outbound channels, using CRM exports or existing lists as a baseline. It then picks a mode: prospecting, cold outreach, lead scoring, RevOps handoff or sales enablement.
Scoring uses 100 points split across ICP fit, intent trigger, pain and proof, contact quality and timing, and a lead goes to outreach only at 60 or above. The default sequence is four touches, ending with a permission-to-close breakup email, and it warns against spam, exaggerated claims and fake personalization. Sales assets include a persona one-pager, objection sheet, demo talk track, simple ROI calculator and proposal outline. Every handed-off lead carries source, score, trigger, pain, opener, owner, next step and status.
When your agent uses it
- Building a prospect list and ICP for an outbound campaign
- Writing a cold email and LinkedIn sequence for enterprise buyers
- Creating a lead scoring model or an MQL to SQL handoff
- Preparing objection handling and a demo script for target accounts
Example prompts
- “Define an ICP and build a prospect list for our devtool aimed at mid-size SaaS companies.”
- “Write a four-touch cold email sequence for CFOs at logistics firms.”
- “Create a lead scoring model and a sales handoff template for our CRM.”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
B2B Lead Generation loads about 1.2k tokens when it runs, and up to ~1.6k if it reads all its reference files. Until then it costs about 189 tokens; SKILL.md has 352 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 352 words, ~1,157 tokens.
Download SKILL.mdSave it as
.claude/skills/33-b2b-lead-gen-global/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- 33-b2b-lead-gen-global
- description
- Use when the user needs B2B pipeline work — ICP and account lists, prospecting, cold email and LinkedIn outbound sequences, lead scoring, MQL to SQL handoff, sales decks, objection handling, demo scripts, CRM pipeline hygiene, and RevOps reporting. Trigger on 'find leads', 'prospect list', 'cold email sequence', 'outbound campaign', 'lead scoring model', 'our pipeline is empty', 'sales deck for enterprise buyers'. Also use when the user has a strong product and no route to the companies that need it. Not for — consumer lifecycle email, see `14-email-marketing-global`; the offer being sold, see `31-offer-design-global`; positioning against rivals, see `58-positioning-global`; inbound content, see `36-content-brief-global`.
- metadata.version
- 1.0.1
- metadata.category
- operations
- license
- MIT
- triggers
- prospecting, lead gen, cold email, outbound, sales enablement, lead scoring, MQL, SQL
- related
- product-marketing-context-global, 08-competitor-research-global, 09-customer-insight-global, 14-email-marketing-global, 31-offer-design-global
B2B Lead Gen (Global)
This skill connects marketing to sales: define ICP, find accounts and contacts, score leads, write outreach, create sales assets, and set MQL/SQL handoff. The goal is qualified pipeline, not a large email list.
Information gathering
Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: ICP, deal size/ACV, target market/region, and current outbound channels. Use CRM exports or existing lists as baseline when available. For deeper guidance, read references/b2b-lead-gen-playbook.md.
Pick the mode
| User needs | Mode |
|---|---|
| "Find prospects" | Prospecting |
| "Write outreach emails" | Cold outreach |
| "Score leads" | Lead scoring |
| "Handoff to sales" | RevOps handoff |
| "Build a sales deck / objections" | Sales enablement |
Workflow
1. Define ICP
Clarify:
- Firmographic: industry, size, revenue, region.
- Trigger: funding, hiring, expansion, tool usage, regulation, churn signal.
- Pain: problem with budget behind it.
- Exclusion: who should not be targeted.
2. Map lead sources
| Source | Best for |
|---|---|
| LinkedIn/Sales Nav | B2B role/title targeting |
| Apollo/Clay/ZoomInfo | Account and contact data |
| Google Maps/local directories | Local SMB |
| GitHub/job posts | Devtool/SaaS intent |
| G2/Capterra/review sites | Competitor/category demand |
| Website visitors/forms | Warm intent |
3. Score and prioritize
Use 100 points:
| Group | Points |
|---|---|
| ICP fit | 35 |
| Intent trigger | 25 |
| Pain/proof | 15 |
| Contact quality | 15 |
| Timing | 10 |
Only push to outreach when score is at least 60/100.
Show full SKILL.md (153 more words)Show less
4. Write outbound sequence
Default 4-touch sequence:
- Email 1: pain + relevance + soft CTA.
- Email 2: proof/case + short question.
- Email 3: value asset or mini-audit.
- Breakup: permission to close the loop.
Avoid spam, exaggerated claims, and fake personalization.
5. Create sales enablement
For high-potential accounts, create:
- Persona-specific one-pager.
- Objection handling sheet.
- Demo talk track.
- Simple ROI calculator.
- Proposal outline.
6. Handoff to sales/CRM
Every lead should have:
- Source, score, trigger, pain, suggested opener.
- Owner, next step, follow-up SLA.
- Status: New, Working, Meeting Booked, SQL, Opportunity, Closed.
Output template
# B2B Lead Gen Plan — [Brand]
## 1. ICP
| Segment | Fit criteria | Pain | Exclusion |
## 2. Lead sources
| Source | Query/filter | Data needed | Owner |
## 3. Scoring model
| Signal | Points | Why it matters |
## 4. Prospect table
| Account | Contact | Trigger | Score | Suggested opener | Next step |
## 5. Outreach sequence
### Email 1
Subject:
Body:
### Follow-ups
## 6. Sales enablement assets
| Asset | Persona | Purpose | Draft notes |
## 7. CRM handoff
| Stage | Entry criteria | Owner | SLA |Related skills
09-customer-insight-global: persona, pain, JTBD.31-offer-design-global: B2B/high-ticket offer.14-email-marketing-global: nurture after capture.08-competitor-research-global: competitor triggers and alternative positioning.
Quality checklist
- Lead list includes reasons to buy, not just emails.
- Exclusion criteria are explicit.
- Outreach has real relevance, not fake merge-field personalization.
- Compliance: opt-out, no unlawful scraping or spam.
- Sales handoff has owner and SLA.
- Output has a clear 48-hour next action.
© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in skills/en/33-b2b-lead-gen-global of minhnv0807/ai-business-skills.
- SKILL.md
- references/b2b-lead-gen-playbook.md
Open the folder on GitHubat commit 0360adc
Compare with similar skills
B2B Lead Generation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| B2B Lead Generation this skillminhnv0807/ai-business-skills | 609 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Cold Outreachericrisco/rsc-harness | 180 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Lead Gen Tool Builderexplorium-ai/gtm-skills | 185 | — | ~1.8k | Automated safety check: Notes | MIT | |
| Cold Outreach Sequence BuilderBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.9k | Automated safety check: Pass | None | |
| Personalize Emailexplorium-ai/gtm-skills | 185 | — | ~2k | Automated safety check: Pass | MIT | |
| Lead Genericrisco/rsc-harness | 180 | — | ~2.6k | Automated safety check: Pass | MIT |
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Related
Works with
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Questions about B2B Lead Generation
What does B2B Lead Generation do?
Plans B2B pipeline work from ICP definition and prospecting through lead scoring, outbound sequences, sales assets and MQL to SQL handoff, aiming at qualified pipeline. The skill links marketing to sales: it defines the ICP, finds accounts and contacts, scores leads, drafts outreach, creates sales assets and sets the handoff. It reads a product marketing context file when one exists and asks up to four questions about ICP, deal size, target region and current outbound channels, using CRM exports or existing lists as a baseline.
When should I use B2B Lead Generation?
B2B Lead Generation fits situations like: building a prospect list and ICP for an outbound campaign; writing a cold email and LinkedIn sequence for enterprise buyers; creating a lead scoring model or an MQL to SQL handoff; preparing objection handling and a demo script for target accounts.
How do I install B2B Lead Generation in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a claude-code`. Or copy the skill folder (skills/en/33-b2b-lead-gen-global in minhnv0807/ai-business-skills) into .claude/skills/33-b2b-lead-gen-global in your project. Claude Code loads it when a task matches its description.
How do I install B2B Lead Generation in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a codex`. Or copy the skill folder (skills/en/33-b2b-lead-gen-global in minhnv0807/ai-business-skills) into .agents/skills/33-b2b-lead-gen-global in your project. Codex loads it when a task matches its description.
Can I use B2B Lead Generation in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/33-b2b-lead-gen-global, .gemini/skills/33-b2b-lead-gen-global, .github/skills/33-b2b-lead-gen-global and .opencode/skills/33-b2b-lead-gen-global in your project.
What does B2B Lead Generation need to run?
SKILL.md names no scripts, command-line tools or credentials: B2B Lead Generation is instructions for the agent only.
Does B2B Lead Generation access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is B2B Lead Generation safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does B2B Lead Generation use?
B2B Lead Generation is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does B2B Lead Generation use?
About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 403 tokens, read only when the agent opens those files.
What are the alternatives to B2B Lead Generation?
Skills that share tags, products or a category with B2B Lead Generation: Cold Outreach (ericrisco/rsc-harness, 180 stars), Lead Gen Tool Builder (explorium-ai/gtm-skills, 185 stars), Cold Outreach Sequence Builder (BrianRWagner/ai-marketing-claude-code-skills, 441 stars) and Personalize Email (explorium-ai/gtm-skills, 185 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains B2B Lead Generation?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.