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A skill your agent uses when identifying cultural moments, audio trends, memes, or creator collaborations to inform social content.
Install Trend Research
$ npx skills add gtmagents/gtm-agents --skill trend-research -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents trend-research --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/social-media/skills/trend-research .claude/skills/trend-research && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "trend-research" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/social-media/skills/trend-research into .claude/skills/trend-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "trend-research", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/social-media/skills/trend-researchType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill trend-research -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents trend-research --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/social-media/skills/trend-research .agents/skills/trend-research && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "trend-research" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/social-media/skills/trend-research into .agents/skills/trend-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "trend-research", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill trend-research -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents trend-research --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/social-media/skills/trend-research .cursor/skills/trend-research && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "trend-research" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/social-media/skills/trend-research into .cursor/skills/trend-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "trend-research", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/social-media/skills/trend-research--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill trend-research -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents trend-research --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/social-media/skills/trend-research .gemini/skills/trend-research && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "trend-research" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/social-media/skills/trend-research into .gemini/skills/trend-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "trend-research", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents trend-researchInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill trend-research -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/social-media/skills/trend-research .github/skills/trend-research && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "trend-research" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/social-media/skills/trend-research into .github/skills/trend-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "trend-research", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill trend-research -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents trend-research --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/social-media/skills/trend-research .opencode/skills/trend-research && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "trend-research" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/social-media/skills/trend-research into .opencode/skills/trend-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "trend-research", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
trend-research- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~414 tokens
- SKILL.md length
- 183 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when identifying cultural moments, audio trends, memes, or creator collaborations to inform social content.
- Works in 4 steps: Platform Signals – TikTok Creative… → Industry Signals – Gartner/Forrester… → Audience Signals – social listening… → …
- Identifying cultural moments
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Trend Research is an agent skill from gtmagents/gtm-agents. Use when identifying cultural moments, audio trends, memes, or creator collaborations to inform social content.
Its SKILL.md is about 410 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Influencer and creator marketing and Social media posts. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Identifying cultural moments
- Creator collaborations to inform social content
Example prompts
- “/trend-research”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Platform Signals – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
- Industry Signals – Gartner/Forrester briefings, customer communities, competitor feeds.
- Audience Signals – social listening alerts, community polls, support tickets.
- Creator Ecosystem – emerging creators, UGC submissions, partner pitches.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Trend Research loads about 414 tokens when it runs. Until then it costs about 32 tokens; SKILL.md has 183 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 183 words, ~414 tokens.
Download SKILL.mdSave it as
.claude/skills/trend-research/SKILL.md (or your agent's skills folder).- name
- trend-research
- description
- Use when identifying cultural moments, audio trends, memes, or creator collaborations to inform social content.
Trend Research & Culture Listening Skill
When to Use
- Planning reactive or moment-based content.
- Refreshing creative direction for campaigns that feel stale.
- Arming leadership/content teams with timely POVs.
Framework
Inputs to Monitor
- Platform Signals – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
- Industry Signals – Gartner/Forrester briefings, customer communities, competitor feeds.
- Audience Signals – social listening alerts, community polls, support tickets.
- Creator Ecosystem – emerging creators, UGC submissions, partner pitches.
Research Process
- Daily 15-minute scan per priority platform.
- Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
- Score trends by relevance (brand fit, persona interest, risk level).
- Recommend activation concept + guardrails (tone, compliance, required approvals).
- Pair with content team to storyboard adaptations and distribution timing.
Templates
- Trend bulletin (description, platform, example links, recommended angle).
- Approval checklist (brand, legal, partner).
- Creator shortlist with outreach status.
- “Trend viability” scoring sheet with fit/risk/shelf-life sliders.
Tips
- Always capture source links/media for archival.
- Flag trends that conflict with brand safety or regulated messaging before adoption.
- Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/social-media/skills/trend-research of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Trend Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Trend Research this skillgtmagents/gtm-agents | 414 | 1 repos | ~414 | Automated safety check: Pass | Apache-2.0 | |
| Reddit Post WriterAffitor/affiliate-skills | 701 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Campaign And Launch Planningsocial-media-skills/skills | 134 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Twitter Intelligencesandbaseai/sandbase-skills | 203 | — | ~943 | Automated safety check: Pass | Apache-2.0 | |
| Social Proof And Testimonialssocial-media-skills/skills | 134 | — | ~1.9k | Automated safety check: Pass | MIT | |
| AI Social Media ContentNeverSight/learn-skills.dev | 217 | 1 repos | ~1.8k | Automated safety check: Pass | None |
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Related
Categories
Questions about Trend Research
What does Trend Research do?
A skill your agent uses when identifying cultural moments, audio trends, memes, or creator collaborations to inform social content. Trend Research is an agent skill from gtmagents/gtm-agents. Use when identifying cultural moments, audio trends, memes, or creator collaborations to inform social content.
When should I use Trend Research?
Trend Research fits situations like: identifying cultural moments; creator collaborations to inform social content.
How do I install Trend Research in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill trend-research -a claude-code`. Or copy the skill folder (plugins/social-media/skills/trend-research in gtmagents/gtm-agents) into .claude/skills/trend-research in your project. Claude Code loads it when a task matches its description.
How do I install Trend Research in Codex?
Run `npx skills add gtmagents/gtm-agents --skill trend-research -a codex`. Or copy the skill folder (plugins/social-media/skills/trend-research in gtmagents/gtm-agents) into .agents/skills/trend-research in your project. Codex loads it when a task matches its description.
Can I use Trend Research in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill trend-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/trend-research, .gemini/skills/trend-research, .github/skills/trend-research and .opencode/skills/trend-research in your project.
What does Trend Research need to run?
SKILL.md names no scripts, command-line tools or credentials: Trend Research is instructions for the agent only.
Does Trend Research access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Trend Research safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Trend Research use?
Trend Research is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Trend Research use?
About 414 tokens (SKILL.md is roughly 1.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Trend Research?
Skills that share tags, products or a category with Trend Research: Reddit Post Writer (Affitor/affiliate-skills, 701 stars), Campaign And Launch Planning (social-media-skills/skills, 134 stars), Twitter Intelligence (sandbaseai/sandbase-skills, 203 stars) and Social Proof And Testimonials (social-media-skills/skills, 134 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Trend Research?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.