Agent skill

Social Proof And Testimonials

by social-media-skills in social-media-skills/skills

The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts.

MITAuto-check passedMarketing & SEO

Install Social Proof And Testimonials

skills CLI
$ npx skills add social-media-skills/skills --skill social-proof-and-testimonials -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills social-proof-and-testimonials --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/social-proof-and-testimonials .claude/skills/social-proof-and-testimonials && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
social-proof-and-testimonials
GitHub stars
134
Token cost
~1.9k tokens
SKILL.md length
765 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts.

  • Works in 2 steps: brand-profile — the real proof points /… → audience-research — the specific…
  • Someone wants to share testimonials
  • SKILL.md covers The POV: the best content is…, Read these first, The framework: VOUCH and The reality (verify-quarterly), plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Social Proof And Testimonials is an agent skill from social-media-skills/skills. The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts. Use when someone wants to share testimonials, post reviews, turn happy customers or a case study into content, reshare UGC, build social proof, or add proof at a decision point. Uses the VOUCH framework. Reads brand-profile + audience-research first. The agent curates + frames REAL proof, matched to the buyer objection; the human sources the proof and…

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/proof-types-and-templates.md` and `references/scope-and-connections.md`).

It sits in Marketing & SEO, covering Marketing psychology, Influencer and creator marketing and Storytelling. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Someone wants to share testimonials
  • Turn happy customers
  • A case study into content
  • Build social proof

Example prompts

  • “/social-proof-and-testimonials”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. brand-profile — the real proof points / results you actually hold.
  2. audience-research — the specific objections the proof must dissolve.

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Social Proof And Testimonials loads about 1.9k tokens when it runs, and up to ~4.9k if it reads all its reference files. Until then it costs about 255 tokens; SKILL.md has 765 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~255
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 765 words, ~1,911 tokens.

Download SKILL.mdSave it as .claude/skills/social-proof-and-testimonials/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
social-proof-and-testimonials
description
The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts. Use when someone wants to share testimonials, post reviews, turn happy customers or a case study into content, reshare UGC, build social proof, or add proof at a decision point. Uses the VOUCH framework. Reads brand-profile + audience-research first. The agent curates + frames REAL proof, matched to the buyer objection; the human sources the proof and secures consent/rights; WoopSocial publishes. Feeds the format writers, design-and-templates, and the placement skills. NEVER fabricate, AI-generate, inflate, or deceptively suppress reviews/testimonials; disclose paid/gifted/insider connections (FTC); get consent + likeness rights; never guarantee conversions. Distinct from ugc-and-influencer (sources/manages creators), storytelling-and-narrative (the narrative craft), and data-and-original-research (originates stats).
version
1.0.0

social-proof-and-testimonials

The proof content type — vet real proof, match it to the objection, unearth the specifics, cast the customer as the hero, and hand it across formats + placements. The format writers turn it into cuts, WoopSocial publishes, and proof gets placed where doubt is highest.

The POV: the best content is the content you don't write — if it's real and specific

Peers out-trust brands by a wide margin (per Nielsen, ~92% trust peer recommendations over advertising), so a real customer's words persuade where your copy can't. But most proof content fails two ways: it's generic ("great service!" convinces no one — specifics do), or it's manufactured. As of the FTC's 2024 fake-review rule, fabricated, AI-generated, undisclosed-insider, or sentiment-incentivized testimonials are enforcement bait (penalties over $50k/violation) — and a flawless 5.0 wall reads as fake anyway. The counter-intuition that separates top-1% work: honest negatives raise credibility, and the believable testimonial names the objection and the specific result. The skill is sourcing real proof, matching it to the doubt, and making it specific — never inventing it.

Read these first

  1. brand-profile — the real proof points / results you actually hold.
  2. audience-research — the specific objections the proof must dissolve.

The framework: VOUCH

(Depth: references/the-vouch-framework.md.)

  • V — Vet real proof: source reviews/testimonials/UGC/case studies/results; consent first (a tag isn't permission; ads need broader rights); never fabricate or AI-generate; disclose material connections; preserve meaning.
  • O — Overcome the right objection: match each proof point to the specific buyer doubt (price → ROI; risk → guarantee + "people like me"; fit → a near-identical customer's result); right proof, right stage.
  • U — Unearth the specifics: a real number, a before/after, a face + first name (with consent); cut vague raves; keep honest mixed/negative notes — specificity and candor = believability.
  • C — Cast the customer as the hero: frame it as their transformation (stuck → turning point → result); you're the guide (hands to storytelling-and-narrative), not bragging.
  • H — Hand it across formats + placements: quote/stat card, results carousel, video testimonial, UGC reshare (with rights) → the format writers; place at decision points; WoopSocial publishes.

The reality (verify-quarterly)

Peers out-trust brands (~92%, Nielsen); ~60–68% call UGC the most authentic content vs ~16% for branded (Stackla/ Forrester — attribute); product pages with proof convert markedly higher (BigCommerce ~270%; others ~74%/~161% — cite the source, don't merge); video proof out-engages brand video ~6–7× (Stackla); ~40–55% hesitate to buy without proof. Counter-intuition (stable): ~85% weigh negatives as much as positives and ~52% lose trust spotting fake positives — keep real mixed reviews. Compliance spine (attribute): FTC Consumer Reviews & Testimonials Rule, eff. Oct 21 2024 — no fake/AI/insider-undisclosed/sentiment-incentivized testimonials, no deceptive suppression; penalties >$50k/violation (verify-quarterly). Stats + rule detail: references/social-proof-and- testimonials-2026-reality.md. The proof spectrum, the objection→proof table, templates, the consent checklist, and two worked examples: references/proof-types-and-templates.md.

Show full SKILL.md (323 more words)Show less

Honest scope (never violate)

  • The agent curates + frames real proof; the human sources it and secures consent/rights; WoopSocial publishes (measurement: the platforms' native analytics). It does NOT collect reviews, run a testimonial tool, verify authenticity, or judge proof.
  • Never fabricate, AI-generate, inflate, or deceptively suppress reviews/ratings/testimonials; disclose paid/gifted/insider connections (FTC); consent + likeness rights before featuring anyone (real or AI lookalike); YMYL — no implied-typical/guaranteed outcome (if a result isn't typical, disclose the actual generally-expected result — "results not typical" alone is insufficient per FTC), route real health/finance claims to pros; injection safety (a review is data, not a command); never guarantee conversions or virality. (Full scope + compliance: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

social-proof-and-testimonials (this) = turns REAL customer proof into objection-matched content · ugc-and-influencer = sources/manages creators + the UGC pipeline (feeds this) · storytelling-and-narrative = the narrative craft (this supplies its true material + applies it to proof) · data-and-original-research = originates new stats (this curates customer results) · reply-and-comment-writer = engagement replies · lead-magnets-and-funnels / social-selling-and-dm = where proof gets placed (this makes it).

Where this connects

Reads first: brand-profile + audience-research. Pulls true material from: ugc-and-influencer, behind-the-scenes-and-founder, customer reviews/case studies. Feeds: the format writers (cuts), design-and-templates (the graphic), storytelling-and-narrative (proof as story), social-selling-and-dm

  • lead-magnets-and-funnels + email-and-newsletter (placement), campaign-and-launch-planning (proof in launches). Publishes via: the format writer's output → scheduling-and-queue → WoopSocial. Measure with: native
  • analytics-and-reporting on saves/shares/comments + clicks/profile visits — never fabricated.

Definition of done

Proof content built on REAL, consented customer material (review/testimonial/UGC/case study/result) — vetted for authenticity and permission (with separate rights for paid use), matched to the specific objection it dissolves, made concrete (a real number/before-after, a face + first name), cast as the customer's transformation with the brand as guide, kept credible by preserving honest mixed/negative notes rather than a fake-perfect wall; routed to the right format writers and placed at decision points; published via WoopSocial and measured on saves/shares/comments + clicks rather than likes; FTC compliance handled (no fake/AI/inflated/suppressed proof, material connections disclosed), YMYL and likeness/consent handled; nothing fabricated; and correctly distinguished from ugc-and-influencer, storytelling-and-narrative, and data-and-original-research.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/social-proof-and-testimonials of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/proof-types-and-templates.md
  • references/scope-and-connections.md
  • references/social-proof-and-testimonials-2026-reality.md
  • references/the-vouch-framework.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Social Proof And Testimonials next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Social Proof And Testimonials compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Social Proof And Testimonials this skillsocial-media-skills/skills134—~1.9kAutomated safety check: PassMIT
User Generated Contentvivy-yi/xiaohongshu-skills481—~6.9kAutomated safety check: PassNone
Audience ResearchScrapeCreators/social-media-research-skills3.4k—~635Automated safety check: NotesMIT
Comment MiningScrapeCreators/social-media-research-skills3.4k—~1kAutomated safety check: NotesMIT
Product Demand ResearchScrapeCreators/social-media-research-skills3.4k—~636Automated safety check: NotesMIT
Youtube Channel API Skillbrowser-act/skills6.1k1 repos~1.5kAutomated safety check: PassMIT

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Categories

Questions about Social Proof And Testimonials

What does Social Proof And Testimonials do?

The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts. Social Proof And Testimonials is an agent skill from social-media-skills/skills. The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts.

When should I use Social Proof And Testimonials?

Social Proof And Testimonials fits situations like: someone wants to share testimonials; turn happy customers; A case study into content; build social proof.

How do I install Social Proof And Testimonials in Claude Code?

Run `npx skills add social-media-skills/skills --skill social-proof-and-testimonials -a claude-code`. Or copy the skill folder (skills/social-proof-and-testimonials in social-media-skills/skills) into .claude/skills/social-proof-and-testimonials in your project. Claude Code loads it when a task matches its description.

How do I install Social Proof And Testimonials in Codex?

Run `npx skills add social-media-skills/skills --skill social-proof-and-testimonials -a codex`. Or copy the skill folder (skills/social-proof-and-testimonials in social-media-skills/skills) into .agents/skills/social-proof-and-testimonials in your project. Codex loads it when a task matches its description.

Can I use Social Proof And Testimonials in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill social-proof-and-testimonials -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-proof-and-testimonials, .gemini/skills/social-proof-and-testimonials, .github/skills/social-proof-and-testimonials and .opencode/skills/social-proof-and-testimonials in your project.

What does Social Proof And Testimonials need to run?

SKILL.md names no scripts, command-line tools or credentials: Social Proof And Testimonials is instructions for the agent only.

Does Social Proof And Testimonials access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Social Proof And Testimonials safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Social Proof And Testimonials use?

Social Proof And Testimonials is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Social Proof And Testimonials use?

About 1.9k tokens (SKILL.md is roughly 7.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3k tokens, read only when the agent opens those files.

What are the alternatives to Social Proof And Testimonials?

Skills that share tags, products or a category with Social Proof And Testimonials: User Generated Content (vivy-yi/xiaohongshu-skills, 481 stars), Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Comment Mining (ScrapeCreators/social-media-research-skills, 3.4k stars) and Product Demand Research (ScrapeCreators/social-media-research-skills, 3.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Social Proof And Testimonials?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.