Agent skill

Campaign And Launch Planning

by social-media-skills in social-media-skills/skills

Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel.

MITAuto-check passedMarketing & SEO

Install Campaign And Launch Planning

skills CLI
$ npx skills add social-media-skills/skills --skill campaign-and-launch-planning -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills campaign-and-launch-planning --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/campaign-and-launch-planning .claude/skills/campaign-and-launch-planning && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
campaign-and-launch-planning
GitHub stars
134
Token cost
~1.7k tokens
SKILL.md length
641 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel.

  • Works in 2 steps: brand-profile — audience/voice. → goals-and-kpis — the one primary goal +…
  • Someone wants to plan a launch
  • SKILL.md covers The POV: the spotlight event,…, Read these first, The framework: STORY and The reality (verify-quarterly), plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Campaign And Launch Planning is an agent skill from social-media-skills/skills. Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease - launch - sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial…

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/launch-2026-reality.md` and `references/launch-plan-and-recipes.md`).

It sits in Marketing & SEO, covering Social media posts, OKRs and executive reporting and Influencer and creator marketing. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Someone wants to plan a launch
  • Big announcement
  • Waitlist/pre-launch push
  • Coordinated multi-platform moment

Example prompts

  • “/campaign-and-launch-planning”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. brand-profile — audience/voice.
  2. goals-and-kpis — the one primary goal + success metric.

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Campaign And Launch Planning loads about 1.7k tokens when it runs, and up to ~4.9k if it reads all its reference files. Until then it costs about 241 tokens; SKILL.md has 641 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~241
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 641 words, ~1,727 tokens.

Download SKILL.mdSave it as .claude/skills/campaign-and-launch-planning/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
campaign-and-launch-planning
description
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease -> launch -> sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial schedules + publishes the social posts on the timeline; the waitlist/hub, email sequence, checkout, paid ads, press/creator outreach, and livestream are external/native, and conversion/ROI come from native analytics + the store (never fabricated). Urgency must be credible (no fake countdowns/scarcity). Distinct from content-calendar (the ongoing always-on cadence) and goals-and-kpis (the targets a campaign serves).
version
1.0.0

campaign-and-launch-planning

A strategy/orchestration skill — plan the time-boxed campaign (goal, phases, week-by-week map, the brief, the posts) and let WoopSocial schedule + publish the coordinated social posts on the timeline. The agent plans + writes + schedules the social side; the waitlist/hub, email, ads, checkout, press, and livestream are external/native.

The POV: the spotlight event, told as one story

Your content calendar keeps the lights on; a campaign is the spotlight event — time-boxed, toward one goal, across three phases (tease → launch → sustain) told as ONE story, not three disconnected campaigns. Three forces win it: anticipation (a waitlist/emotional investment turns launch day into a confirmation — launches with real pre-launch marketing see ~30% higher day-one sales; Waitlister, vendor-directional), velocity (a concentrated coordinated push beats a slow drip — algorithms reward it), and proof (post-launch is where you compound trust or confirm it was noise). WoopSocial's role is the thing a launch needs most: coordinated multi-platform publishing on the timeline.

Read these first

  1. brand-profile — audience/voice.
  2. goals-and-kpis — the one primary goal + success metric.

The framework: STORY

(Depth: references/the-story-framework.md.)

  • S — Set one goal + the brief: one goal/metric; launch type (soft/hard/phased); 1–3 platforms; the one-page launch brief; discipline over speed.
  • T — Tease to build demand: waitlist (specific promise; pre-launch ≈ +30% day-one, vendor) + referral; one campaign hub; BTS/teasers/proof drops; beta group; personalized press/creator outreach (not a mass release).
  • O — One coordinated launch: concentrated cross-platform push (velocity rewarded); one CTA + remove friction; credible urgency (real scarcity/bonus/deadline — never fake/resetting timers); drop/ countdown/live.
  • R — Reinforce with proof: testimonials/UGC/demos/objection-answers; sustain (don't go quiet); close the signed-up → used gap.
  • Y — Yield: measure + debrief: numbers vs targets per channel; debrief; feed the next campaign; never fabricate.

The reality (verify-quarterly)

Campaign-as-spotlight + the three-phase funnel as one story; pre-launch (anticipation/emotional investment, waitlist + referral (pre-launch ≈ +30% day-one, vendor), one hub, BTS/proof drops, beta, personalized press/creator outreach); launch (velocity rewarded, one CTA, credible urgency — no fake timers, drop/countdown/live); post-launch (proof, sustain, signed-up→used gap); launch types (soft/hard/phased); orchestration (1–3 platforms, repurpose-not-copy, hero posts/phase, parallel email sequence); planning discipline (one-page brief, readiness, week-by-week map): references/launch-2026-reality.md. The brief + week-by-week map + phase× platform grid + urgency mechanics + worked examples: references/launch-plan-and-recipes.md.

Show full SKILL.md (296 more words)Show less

Honest scope (never violate)

  • The agent plans the campaign + writes the brief, the week-by-week map, and the posts, and designs the phases/urgency/hero moments.
  • WoopSocial schedules + publishes the coordinated social posts on the timeline (SCHEDULE_FOR_LATER + per-platform fields; validate via platform-specs-and-validation). It does not host the waitlist/ landing-page/hub, send the email sequence (an ESP does), process checkout/the sale, run paid ads, do press/creator outreach (human/DM), run the livestream (native), or measure conversions/ ROI (native analytics + the store).
  • Credible urgency only (no fake/resetting countdowns or invented scarcity/signup counts); never fabricate anticipation or results; coordinate, don't spam. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

campaign-and-launch-planning (this) = the time-boxed spotlight campaign (phases toward one goal) · content-calendar = the ongoing always-on cadence · goals-and-kpis = the targets a campaign serves · collabs-and-cross-promotion / lead-magnets-and-funnels / email-and-newsletter / link-in-bio-and-traffic / livestream-and-realtime / ugc-and-influencer = the pieces a launch orchestrates.

Where this connects

Reads first: brand-profile, goals-and-kpis, competitor-analysis. Orchestrates: lead-magnets-and-funnels/link-in-bio-and-traffic (the hub/waitlist), email-and-newsletter (the parallel sequence), collabs-and-cross-promotion/ugc-and-influencer (press/creator/partner moments), livestream-and-realtime (the live), the format skills + thumbnail-design (assets), cross-platform-repurposing (one asset → many cuts). Publishes via: scheduling-and-queue → WoopSocial (the coordinated timeline) + platform-specs-and-validation; content-calendar reserves the slots. Measures with: analytics-and-reporting + the store. Hub, email, ads, checkout, press, live + conversion measurement stay external/native.

Definition of done

One primary goal + metric set and a one-page launch brief written; a launch type chosen and 1–3 platforms picked; the three-phase arc designed as one story with a week-by-week map and 1–2 hero moments per phase; a waitlist/hub + referral and BTS/proof/press in pre-launch; a coordinated launch-day push behind one CTA with credible urgency; a post-launch proof + sustain plan that closes the signed-up→used gap; per-channel numbers read against targets; the social posts scheduled/published via WoopSocial while the hub, email, ads, checkout, press, live, and conversion measurement stay external/native; nothing fabricated and no fake urgency; correctly distinguished from content-calendar and goals-and-kpis.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/campaign-and-launch-planning of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/launch-2026-reality.md
  • references/launch-plan-and-recipes.md
  • references/scope-and-connections.md
  • references/the-story-framework.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Campaign And Launch Planning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Campaign And Launch Planning compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Campaign And Launch Planning this skillsocial-media-skills/skills134—~1.7kAutomated safety check: PassMIT
Getxapi ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~715Automated safety check: PassCustom licence
X Twitter ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~1.6kAutomated safety check: PassCustom licence
Running MarketingGTM-Strategist/gtm-strategist-skills264—~7.8kAutomated safety check: PassMIT
Marketing Campaignaffaan-m/ECC277k1 repos~1.3kAutomated safety check: PassMIT
Email PlanAgriciDaniel/claude-email130—~4.3kAutomated safety check: PassMIT

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Questions about Campaign And Launch Planning

What does Campaign And Launch Planning do?

Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Campaign And Launch Planning is an agent skill from social-media-skills/skills. Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel.

When should I use Campaign And Launch Planning?

Campaign And Launch Planning fits situations like: someone wants to plan a launch; big announcement; waitlist/pre-launch push; coordinated multi-platform moment.

How do I install Campaign And Launch Planning in Claude Code?

Run `npx skills add social-media-skills/skills --skill campaign-and-launch-planning -a claude-code`. Or copy the skill folder (skills/campaign-and-launch-planning in social-media-skills/skills) into .claude/skills/campaign-and-launch-planning in your project. Claude Code loads it when a task matches its description.

How do I install Campaign And Launch Planning in Codex?

Run `npx skills add social-media-skills/skills --skill campaign-and-launch-planning -a codex`. Or copy the skill folder (skills/campaign-and-launch-planning in social-media-skills/skills) into .agents/skills/campaign-and-launch-planning in your project. Codex loads it when a task matches its description.

Can I use Campaign And Launch Planning in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill campaign-and-launch-planning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/campaign-and-launch-planning, .gemini/skills/campaign-and-launch-planning, .github/skills/campaign-and-launch-planning and .opencode/skills/campaign-and-launch-planning in your project.

What does Campaign And Launch Planning need to run?

SKILL.md names no scripts, command-line tools or credentials: Campaign And Launch Planning is instructions for the agent only.

Does Campaign And Launch Planning access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Campaign And Launch Planning safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Campaign And Launch Planning use?

Campaign And Launch Planning is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Campaign And Launch Planning use?

About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.2k tokens, read only when the agent opens those files.

What are the alternatives to Campaign And Launch Planning?

Skills that share tags, products or a category with Campaign And Launch Planning: Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), X Twitter Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Running Marketing (GTM-Strategist/gtm-strategist-skills, 264 stars) and Marketing Campaign (affaan-m/ECC, 277k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Campaign And Launch Planning?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.