Agent skill

Persona Intel

by gtmagents in gtmagents/gtm-agents

A skill your agent uses to summarize persona goals, pains, proof points, and questions for call prep.

Apache-2.0Auto-check passedSales & Support

Install Persona Intel

skills CLI
$ npx skills add gtmagents/gtm-agents --skill persona-intel -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents persona-intel --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/sales-calls/skills/persona-intel .claude/skills/persona-intel && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
persona-intel
GitHub stars
414
Used in
1 other repo
Token cost
~303 tokens
SKILL.md length
126 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses to summarize persona goals, pains, proof points, and questions for call prep.

  • Works in 5 steps: Persona Snapshot – role, priorities,… → Pain/Gain Map – common challenges,… → Questions & Triggers – discovery… → …
  • Summarize persona goals
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Persona Intel is an agent skill from gtmagents/gtm-agents. Use to summarize persona goals, pains, proof points, and questions for call prep.

Its SKILL.md is about 300 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Sales & Support, covering User research and Sales call preparation. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Summarize persona goals
  • Questions for call prep

Example prompts

  • “/persona-intel”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Persona Snapshot – role, priorities, KPIs, success metrics.
  2. Pain/Gain Map – common challenges, desired outcomes, current initiatives.
  3. Questions & Triggers – discovery prompts, red flags, buying signals.
  4. Proof & Stories – tailored case studies, metrics, references.
  5. Objection Handling – typical concerns and recommended responses.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Persona Intel loads about 303 tokens when it runs. Until then it costs about 24 tokens; SKILL.md has 126 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~24
When it runs · the whole SKILL.md, loaded when a task matches
~303

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 126 words, ~303 tokens.

Download SKILL.mdSave it as .claude/skills/persona-intel/SKILL.md (or your agent's skills folder).
name
persona-intel
description
Use to summarize persona goals, pains, proof points, and questions for call prep.

Persona Intelligence Cards Skill

When to Use

  • Preparing discovery/interview style calls with multiple personas.
  • Equipping teams with quick reference for executive, technical, or procurement stakeholders.
  • Updating messaging blocks ahead of launches or new industries.

Framework

  1. Persona Snapshot – role, priorities, KPIs, success metrics.
  2. Pain/Gain Map – common challenges, desired outcomes, current initiatives.
  3. Questions & Triggers – discovery prompts, red flags, buying signals.
  4. Proof & Stories – tailored case studies, metrics, references.
  5. Objection Handling – typical concerns and recommended responses.

Templates

  • Persona one-pager (snapshot, pains, questions, proof, objections).
  • Discovery cheat sheet for multi-threaded calls.
  • Exec briefing note (headline, outcome, ask).

Tips

  • Keep snapshots updated quarterly with new customer evidence.
  • Highlight deal-specific context (competitor, product, region) for better adoption.
  • Pair with call-brief-framework to slot persona notes directly into call briefs.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/sales-calls/skills/persona-intel of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Persona Intel next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Persona Intel compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Persona Intel this skillgtmagents/gtm-agents4141 repos~303Automated safety check: PassApache-2.0
Sk Validatemohamedameen-io/StartupKit163—~11kAutomated safety check: PassMIT
Luopan Company Researchzhangxiaoqiang1991/luopan389—~998Automated safety check: PassMIT
Company Researchstophobia/deerflow2.0-enhanced822—~845Automated safety check: PassMIT
Meeting Prep BriefBrianRWagner/ai-marketing-claude-code-skills441—~922Automated safety check: PassNone
SdtStopDisTrain/sdt-skills309—~535Automated safety check: PassMIT

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Categories

Questions about Persona Intel

What does Persona Intel do?

A skill your agent uses to summarize persona goals, pains, proof points, and questions for call prep. Persona Intel is an agent skill from gtmagents/gtm-agents. Use to summarize persona goals, pains, proof points, and questions for call prep.

When should I use Persona Intel?

Persona Intel fits situations like: summarize persona goals; questions for call prep.

How do I install Persona Intel in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill persona-intel -a claude-code`. Or copy the skill folder (plugins/sales-calls/skills/persona-intel in gtmagents/gtm-agents) into .claude/skills/persona-intel in your project. Claude Code loads it when a task matches its description.

How do I install Persona Intel in Codex?

Run `npx skills add gtmagents/gtm-agents --skill persona-intel -a codex`. Or copy the skill folder (plugins/sales-calls/skills/persona-intel in gtmagents/gtm-agents) into .agents/skills/persona-intel in your project. Codex loads it when a task matches its description.

Can I use Persona Intel in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill persona-intel -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/persona-intel, .gemini/skills/persona-intel, .github/skills/persona-intel and .opencode/skills/persona-intel in your project.

What does Persona Intel need to run?

SKILL.md names no scripts, command-line tools or credentials: Persona Intel is instructions for the agent only.

Does Persona Intel access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Persona Intel safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Persona Intel use?

Persona Intel is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Persona Intel use?

About 303 tokens (SKILL.md is roughly 1.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Persona Intel?

Skills that share tags, products or a category with Persona Intel: Sk Validate (mohamedameen-io/StartupKit, 163 stars), Luopan Company Research (zhangxiaoqiang1991/luopan, 389 stars), Company Research (stophobia/deerflow2.0-enhanced, 822 stars) and Meeting Prep Brief (BrianRWagner/ai-marketing-claude-code-skills, 441 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Persona Intel?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.