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Agent skill

On Page

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.

Apache-2.0Auto-check passedMarketing & SEO

Install On Page

skills CLI
$ npx skills add gtmagents/gtm-agents --skill on-page -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents on-page --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/seo/skills/on-page .claude/skills/on-page && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
on-page
GitHub stars
414
Used in
1 other repo
Token cost
~338 tokens
SKILL.md length
155 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.

  • Works in 8 steps: Search Intent Match – confirm headline +… → Metadata – title <60 chars with primary… → Structure – H1 exact match, H2/H3… → …
  • Refreshing pages to align copy
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

On Page is an agent skill from gtmagents/gtm-agents. Use when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.

Its SKILL.md is about 340 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Refreshing pages to align copy
  • Conversion goals with target keywords

Example prompts

  • “/on-page”

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Search Intent Match – confirm headline + intro address intent quickly.
  2. Metadata – title <60 chars with primary keyword, compelling meta description, og tags.
  3. Structure – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
  4. Copy Enhancements – add stats, quotes, proof points, multimedia blocks.
  5. Internal/External Links – link to pillar + related clusters; cite credible sources.
  6. Conversion Hooks – contextual CTAs, sticky bars, lead magnets.
  7. Accessibility – descriptive alt text, ARIA labels, high contrast.
  8. Structured Data – FAQ, HowTo, Article schema as relevant.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

On Page loads about 338 tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 155 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~27
When it runs · the whole SKILL.md, loaded when a task matches
~338

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 155 words, ~338 tokens.

Download SKILL.mdSave it as .claude/skills/on-page/SKILL.md (or your agent's skills folder).
name
on-page
description
Use when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.

On-Page Optimization Checklist

When to Use

  • Writing a new page or blog post targeting a specific keyword cluster.
  • Refreshing an existing asset to regain rankings.
  • QA before publishing to ensure metadata/structure compliance.

Framework

  1. Search Intent Match – confirm headline + intro address intent quickly.
  2. Metadata – title <60 chars with primary keyword, compelling meta description, og tags.
  3. Structure – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
  4. Copy Enhancements – add stats, quotes, proof points, multimedia blocks.
  5. Internal/External Links – link to pillar + related clusters; cite credible sources.
  6. Conversion Hooks – contextual CTAs, sticky bars, lead magnets.
  7. Accessibility – descriptive alt text, ARIA labels, high contrast.
  8. Structured Data – FAQ, HowTo, Article schema as relevant.

Templates

  • Optimization diff table (Element, Current, Recommended, Rationale).
  • CTA matrix aligning funnel stage with offers.
  • Internal link planner.

Tips

  • Keep paragraph length 2–3 sentences for readability.
  • Embed video/audio transcripts for multimedia.
  • Track refresh date + metrics to measure impact.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/seo/skills/on-page of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

On Page next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

On Page compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
On Page this skillgtmagents/gtm-agents4141 repos~338Automated safety check: PassApache-2.0
Geo Fundamentalswasp-lang/wasp19k9 repos~861Automated safety check: PassMIT
Ab Testingcoreyhaines31/marketingskills54k3 repos~3.1kAutomated safety check: PassMIT
Hreflang and International SEOAgriciDaniel/claude-seo19k5 repos~3.4kAutomated safety check: PassMIT
Referralscoreyhaines31/marketingskills54k2 repos~2.6kAutomated safety check: PassMIT
SEO GeoReScienceLab/opc-skills1.8k4 repos~2.1kAutomated safety check: PassApache-2.0

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Categories

Questions about On Page

What does On Page do?

A skill your agent uses when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords. On Page is an agent skill from gtmagents/gtm-agents. Use when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.

When should I use On Page?

On Page fits situations like: refreshing pages to align copy; conversion goals with target keywords.

How do I install On Page in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill on-page -a claude-code`. Or copy the skill folder (plugins/seo/skills/on-page in gtmagents/gtm-agents) into .claude/skills/on-page in your project. Claude Code loads it when a task matches its description.

How do I install On Page in Codex?

Run `npx skills add gtmagents/gtm-agents --skill on-page -a codex`. Or copy the skill folder (plugins/seo/skills/on-page in gtmagents/gtm-agents) into .agents/skills/on-page in your project. Codex loads it when a task matches its description.

Can I use On Page in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill on-page -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/on-page, .gemini/skills/on-page, .github/skills/on-page and .opencode/skills/on-page in your project.

What does On Page need to run?

SKILL.md names no scripts, command-line tools or credentials: On Page is instructions for the agent only.

Does On Page access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is On Page safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does On Page use?

On Page is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does On Page use?

About 338 tokens (SKILL.md is roughly 1.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to On Page?

Skills that share tags, products or a category with On Page: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains On Page?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.