Case Study Builder
BrianRWagner/ai-marketing-claude-code-skills
Turns a client win into case studies, proposal blurbs, social proof quotes and sales stories, after collecting the details and at least one concrete number.
A skill your agent uses when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
Install Objection Handling
$ npx skills add gtmagents/gtm-agents --skill objection-handling -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents objection-handling --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/sales-prospecting/skills/objection-handling .claude/skills/objection-handling && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "objection-handling" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/sales-prospecting/skills/objection-handling into .claude/skills/objection-handling/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "objection-handling", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/sales-prospecting/skills/objection-handlingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill objection-handling -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents objection-handling --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/sales-prospecting/skills/objection-handling .agents/skills/objection-handling && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "objection-handling" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/sales-prospecting/skills/objection-handling into .agents/skills/objection-handling/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "objection-handling", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill objection-handling -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents objection-handling --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/sales-prospecting/skills/objection-handling .cursor/skills/objection-handling && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "objection-handling" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/sales-prospecting/skills/objection-handling into .cursor/skills/objection-handling/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "objection-handling", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/sales-prospecting/skills/objection-handling--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill objection-handling -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents objection-handling --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/sales-prospecting/skills/objection-handling .gemini/skills/objection-handling && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "objection-handling" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/sales-prospecting/skills/objection-handling into .gemini/skills/objection-handling/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "objection-handling", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents objection-handlingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill objection-handling -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/sales-prospecting/skills/objection-handling .github/skills/objection-handling && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "objection-handling" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/sales-prospecting/skills/objection-handling into .github/skills/objection-handling/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "objection-handling", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill objection-handling -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents objection-handling --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/sales-prospecting/skills/objection-handling .opencode/skills/objection-handling && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "objection-handling" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/sales-prospecting/skills/objection-handling into .opencode/skills/objection-handling/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "objection-handling", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
objection-handling- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~399 tokens
- SKILL.md length
- 163 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
- Works in 5 steps: LACE – Listen, Acknowledge, Clarify,… → Diagnosis – identify category (budget,… → Response Construction – combine empathy… → …
- Preparing responses to prospect objections during outbound
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Objection Handling is an agent skill from gtmagents/gtm-agents. Use when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
Its SKILL.md is about 400 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Sales enablement. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Preparing responses to prospect objections during outbound
- Follow-up conversations
Example prompts
- “/objection-handling”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- LACE – Listen, Acknowledge, Clarify, Educate for every objection.
- Diagnosis – identify category (budget, timing, competition, info) and root cause.
- Response Construction – combine empathy statement + proof + CTA for next step.
- Channel Adaptation – adapt scripts for email, call, social with same backbone.
- Feedback Loop – log outcomes in objection tracker to refine messaging.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Objection Handling loads about 399 tokens when it runs. Until then it costs about 32 tokens; SKILL.md has 163 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 163 words, ~399 tokens.
Download SKILL.mdSave it as
.claude/skills/objection-handling/SKILL.md (or your agent's skills folder).- name
- objection-handling
- description
- Use when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
Objection Handling Skill
When to Use
- Prospects push back on timing, budget, priority, or vendor choice.
- SDRs/AEs need concise, value-first rebuttals for email, phone, or social.
- Enablement teams are building battlecards and talk tracks.
Framework
- LACE – Listen, Acknowledge, Clarify, Educate for every objection.
- Diagnosis – identify category (budget, timing, competition, info) and root cause.
- Response Construction – combine empathy statement + proof + CTA for next step.
- Channel Adaptation – adapt scripts for email, call, social with same backbone.
- Feedback Loop – log outcomes in objection tracker to refine messaging.
Templates
- Common objection table with diagnosis + recommended responses.
- Email snippet:
Hi {name}, totally hear you on {objection}. Many {persona}s said the same until they saw {proof point}.
How about we {next step} so you can evaluate without interrupting your week?- Call script snippets (“If {metric} improved by 15%, would it merit a closer look?”).
- Battlecard snippets and micro case studies linked per objection.
Tips
- Mirror the exact language the prospect used before responding.
- Ask one clarifying question before presenting proof—often the real objection surfaces.
- Tailor proof to persona (finance → ROI, ops → efficiency, IT → security).
- Track objection frequency weekly to inform marketing content and enablement.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/sales-prospecting/skills/objection-handling of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Objection Handling next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Objection Handling this skillgtmagents/gtm-agents | 414 | 1 repos | ~399 | Automated safety check: Pass | Apache-2.0 | |
| Case Study BuilderBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.8k | Automated safety check: Pass | None | |
| B2B Lead Generationminhnv0807/ai-business-skills | 609 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Sales Enablementcoreyhaines31/marketingskills | 54k | — | ~5.2k | Automated safety check: Pass | MIT | |
| Eol Internal Enablementdeanpeters/Product-Manager-Skills | 7.2k | — | ~3.1k | Automated safety check: Pass | Custom licence | |
| Msp SalesRTFM-IT-Services-LLC/msp-claude-skills | 115 | — | ~7.8k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Objection Handling
What does Objection Handling do?
A skill your agent uses when preparing responses to prospect objections during outbound, discovery, or follow-up conversations. Objection Handling is an agent skill from gtmagents/gtm-agents. Use when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
When should I use Objection Handling?
Objection Handling fits situations like: preparing responses to prospect objections during outbound; follow-up conversations.
How do I install Objection Handling in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill objection-handling -a claude-code`. Or copy the skill folder (plugins/sales-prospecting/skills/objection-handling in gtmagents/gtm-agents) into .claude/skills/objection-handling in your project. Claude Code loads it when a task matches its description.
How do I install Objection Handling in Codex?
Run `npx skills add gtmagents/gtm-agents --skill objection-handling -a codex`. Or copy the skill folder (plugins/sales-prospecting/skills/objection-handling in gtmagents/gtm-agents) into .agents/skills/objection-handling in your project. Codex loads it when a task matches its description.
Can I use Objection Handling in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill objection-handling -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/objection-handling, .gemini/skills/objection-handling, .github/skills/objection-handling and .opencode/skills/objection-handling in your project.
What does Objection Handling need to run?
SKILL.md names no scripts, command-line tools or credentials: Objection Handling is instructions for the agent only.
Does Objection Handling access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Objection Handling safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Objection Handling use?
Objection Handling is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Objection Handling use?
About 399 tokens (SKILL.md is roughly 1.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Objection Handling?
Skills that share tags, products or a category with Objection Handling: Case Study Builder (BrianRWagner/ai-marketing-claude-code-skills, 441 stars), B2B Lead Generation (minhnv0807/ai-business-skills, 609 stars), Sales Enablement (coreyhaines31/marketingskills, 54k stars) and Eol Internal Enablement (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Objection Handling?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.