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Agent skill

Exec Dashboard Blueprint

by gtmagents in gtmagents/gtm-agents

Layout and storytelling guide for marketing analytics executive dashboards.

Apache-2.0Auto-check passedBusiness, Finance & HR

Install Exec Dashboard Blueprint

skills CLI
$ npx skills add gtmagents/gtm-agents --skill exec-dashboard-blueprint -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents exec-dashboard-blueprint --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing-analytics/skills/exec-dashboard-blueprint .claude/skills/exec-dashboard-blueprint && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
exec-dashboard-blueprint
GitHub stars
413
Used in
1 other repo
Token cost
~880 tokens
SKILL.md length
390 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

Layout and storytelling guide for marketing analytics executive dashboards.

  • Works in 5 steps: Story Arc – headline → KPI spine →… → KPI Tiles – awareness, demand, pipeline,… → Drill Cards – channel, campaign, and… → …
  • Tasks that involve OKRs and executive reporting
  • SKILL.md covers When to Use, Framework, Templates and Tips, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Exec Dashboard Blueprint is an agent skill from gtmagents/gtm-agents. Layout and storytelling guide for marketing analytics executive dashboards.

Its SKILL.md is about 880 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Business, Finance & HR, covering OKRs and executive reporting, Marketing analytics and Storytelling. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve OKRs and executive reporting
  • Tasks that involve Marketing analytics
  • Tasks that involve Storytelling

Example prompts

  • “/exec-dashboard-blueprint”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Story Arc – headline → KPI spine → risks/opps → actions.
  2. KPI Tiles – awareness, demand, pipeline, revenue, efficiency metrics with traffic lights.
  3. Drill Cards – channel, campaign, and audience breakouts linking to deeper views.
  4. Insight Callouts – annotate anomalies, root causes, and required decisions.
  5. Action Register – owners, due dates, and follow-ups surfaced alongside metrics.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Exec Dashboard Blueprint loads about 880 tokens when it runs. Until then it costs about 25 tokens; SKILL.md has 390 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~25
When it runs · the whole SKILL.md, loaded when a task matches
~880

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 390 words, ~880 tokens.

Download SKILL.mdSave it as .claude/skills/exec-dashboard-blueprint/SKILL.md (or your agent's skills folder).
name
exec-dashboard-blueprint
description
Layout and storytelling guide for marketing analytics executive dashboards.

Executive Dashboard Blueprint Skill

When to Use

  • Preparing ELT/board-ready snapshots of marketing performance.
  • Standardizing dashboard layout across BI, RevOps, and marketing teams.
  • Packaging insights from /marketing-analytics commands into clear narratives.

Framework

  1. Story Arc – headline → KPI spine → risks/opps → actions.
  2. KPI Tiles – awareness, demand, pipeline, revenue, efficiency metrics with traffic lights.
  3. Drill Cards – channel, campaign, and audience breakouts linking to deeper views.
  4. Insight Callouts – annotate anomalies, root causes, and required decisions.
  5. Action Register – owners, due dates, and follow-ups surfaced alongside metrics.

Templates

  • 3-slide deck structure (headline, KPIs, actions).
  • Dashboard wireframe with recommended chart types + layout.
  • Annotation checklist ensuring context + next steps accompany data.
  • GTM Agents KPI Guardrail Sheet – baseline vs target vs alert ranges for reach, pipeline, win rate, CAC payback @puerto/README.md#214-241.
  • Measurement Spec – metric definitions, filters, refresh cadence, owner column.
  • Weekly Exec Packet – combines dashboard screenshots, narrative summary, decision log (mirrors GTM Agents Data Analyst deliverable).

Tips

  • Limit each dashboard view to one primary objective to avoid overload.
  • Embed links back to commands (produce-campaign-report, monitor-channel-pacing) for drilldowns.
  • Archive monthly snapshots for trend storytelling.
  • Adopt GTM Agents cadence: Monday data QA, Tuesday ELT preview, Thursday exec meeting, Friday retro + action register updates.
  • Highlight which KPIs are within guardrail, trending to alert, or breaching (RAG) so leadership can react quickly.
  • Pair with docs/gtm-essentials.md tools: Context7 for latest GA4 docs, Serena for patching data models, Sequential Thinking for retro facilitation.
Show full SKILL.md (159 more words)Show less

GTM Agents Dashboard Governance Overlay

  1. Data QA Loop – run freshness + anomaly checks before distributing (log results in audit trail).
  2. Narrative Structure – use Story Arc to link KPI shifts to drivers and required decisions.
  3. Action Register – every dashboard delivery must include owner, due date, and status for prescribed actions.
  4. Escalation – if guardrail breach persists >2 weeks, escalate to Chief Product Officer / Sales Director per GTM Agents governance.

KPI Guardrails (GTM Agents Reference)

  • Awareness (reach/impressions) ±8% window before alerting; >12% triggers campaign review.
  • Pipeline add ≥3x quota per quarter; warn at 2.5x.
  • Win rate ≥25% for in-quarter commit; escalate if <20%.
  • CAC payback ≤14 months; escalate if >16 months.

Weekly Exec Packet Outline

1. Headline + KPI spine (traffic lights per guardrail)
2. Insights & Drivers – 3 bullets tying KPI movement to channels/programs
3. Required Decisions – what leadership must approve/block
4. Action Register – owner, due date, status
5. Appendix – detailed drill cards + methodology

Tool Hooks

  • Context7 – fetch current platform docs (GA4, Salesforce) referenced in measurement specs.
  • Serena – update BI repo SQL notebooks or dbt models safely.
  • Sequential Thinking – facilitate monthly retros and architecture of dashboard iterations.
  • Playwright – capture dashboard screenshots or verify embedded web components before distribution.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/marketing-analytics/skills/exec-dashboard-blueprint of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Exec Dashboard Blueprint next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Exec Dashboard Blueprint this skillgtmagents/gtm-agents4131 repos~880Automated safety check: PassApache-2.0
Analytics Strategyrampstackco/claude-skills941—~2.4kAutomated safety check: PassMIT
Marketingzeuikli/claude-code-workspace156—~461Automated safety check: PassNone
10 Reverse Kpi Globalminhnv0807/ai-business-skills610—~2.6kAutomated safety check: PassMIT
00 Ke Hoach Mktminhnv0807/ai-business-skills610—~3.6kAutomated safety check: PassMIT
Acquisition Channel Advisordeanpeters/Product-Manager-Skills7.2k1 repos~5.5kAutomated safety check: PassCustom licence

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Categories

Questions about Exec Dashboard Blueprint

What does Exec Dashboard Blueprint do?

Layout and storytelling guide for marketing analytics executive dashboards. Exec Dashboard Blueprint is an agent skill from gtmagents/gtm-agents. Layout and storytelling guide for marketing analytics executive dashboards.

When should I use Exec Dashboard Blueprint?

Exec Dashboard Blueprint fits situations like: tasks that involve OKRs and executive reporting; tasks that involve Marketing analytics; tasks that involve Storytelling.

How do I install Exec Dashboard Blueprint in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill exec-dashboard-blueprint -a claude-code`. Or copy the skill folder (plugins/marketing-analytics/skills/exec-dashboard-blueprint in gtmagents/gtm-agents) into .claude/skills/exec-dashboard-blueprint in your project. Claude Code loads it when a task matches its description.

How do I install Exec Dashboard Blueprint in Codex?

Run `npx skills add gtmagents/gtm-agents --skill exec-dashboard-blueprint -a codex`. Or copy the skill folder (plugins/marketing-analytics/skills/exec-dashboard-blueprint in gtmagents/gtm-agents) into .agents/skills/exec-dashboard-blueprint in your project. Codex loads it when a task matches its description.

Can I use Exec Dashboard Blueprint in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill exec-dashboard-blueprint -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/exec-dashboard-blueprint, .gemini/skills/exec-dashboard-blueprint, .github/skills/exec-dashboard-blueprint and .opencode/skills/exec-dashboard-blueprint in your project.

What does Exec Dashboard Blueprint need to run?

SKILL.md names no scripts, command-line tools or credentials: Exec Dashboard Blueprint is instructions for the agent only.

Does Exec Dashboard Blueprint access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Exec Dashboard Blueprint safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Exec Dashboard Blueprint use?

Exec Dashboard Blueprint is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Exec Dashboard Blueprint use?

About 880 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Exec Dashboard Blueprint?

Skills that share tags, products or a category with Exec Dashboard Blueprint: Analytics Strategy (rampstackco/claude-skills, 941 stars), Marketing (zeuikli/claude-code-workspace, 156 stars), 10 Reverse Kpi Global (minhnv0807/ai-business-skills, 610 stars) and 00 Ke Hoach Mkt (minhnv0807/ai-business-skills, 610 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Exec Dashboard Blueprint?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.