10 Reverse Kpi Global

What it does

When your agent uses it

• The user needs to work backward from a revenue goal to the numbers that produce it — required leads
• Max CPA and CPL
• Funnel conversion thresholds
• The budget that has to be spent

Example prompts

• “reverse KPI”
• “how much budget do I need”
• “what CPA can I afford”
• “/10-reverse-kpi-global”

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

1. 1Reverse KPI = working backward from a goal. Instead of "I'll spend $5K and see what happens," you say "I want $50K in revenue, so I need X…
2. 2It works in two directions
3. 3You always run 3 scenarios. Pessimistic (worst case), Realistic (base case), Optimistic (best case). One number is dangerous — three…
4. 4Conversion rates are the leverage. Small changes in conversion (e.g., 50% → 55%) cascade up the funnel and change your budget significantly.
5. 5Currency matters. A 5% margin in USD is different in EUR, BRL, or VND. Always pick the right region variant for your benchmarks.
6. 6Don't trust round numbers. "100 leads" is suspicious — real funnels produce odd numbers like 87 or 213.
7. 7Time horizon affects budget. A $50K monthly target needs different planning than a $50K annual target. Always specify the period.

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md.

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

10 Reverse Kpi Global loads about 2.6k tokens when it runs. Until then it costs about 182 tokens; SKILL.md has 1,017 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~182

When it runs · the whole SKILL.md, loaded when a task matches

~2.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,017 words, ~2,607 tokens.

name

10-reverse-kpi-global

description

Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.

metadata.version

1.0.1

metadata.category

strategy

license

MIT

triggers

reverse KPI, budget calculation, KPI breakdown, marketing budget plan, campaign budget

related

product-marketing-context-global, 00-marketing-plan-global, 03-performance-eval-global, 07-marketing-report-global

Revenue target
  / AOV (average order value)
  = ORDERS NEEDED
  / Booking → Customer rate
  = BOOKINGS NEEDED
  / Lead → Booking rate
  = LEADS NEEDED
  / Click → Lead rate
  = CLICKS NEEDED
  / CTR
  = IMPRESSIONS NEEDED
  × CPM / 1000
  = TOTAL AD BUDGET

Revenue target
  / AOV
  = ORDERS NEEDED
  / Conversion rate
  = SESSIONS NEEDED (clicks)
  / CTR
  = IMPRESSIONS NEEDED
  × CPM / 1000
  = TOTAL AD BUDGET

Revenue target
  / ACV (annual contract value)
  = CUSTOMERS NEEDED
  / Win rate
  = OPPORTUNITIES NEEDED
  / SQL → Opportunity rate
  = SQL NEEDED
  / MQL → SQL rate
  = MQL NEEDED
  / Lead → MQL rate
  = LEADS NEEDED
  → continue with CPL × LEADS NEEDED = SPEND

Budget
  / CPM × 1000
  = IMPRESSIONS
  × CTR
  = CLICKS
  × Click → Lead rate
  = LEADS
  × Lead → Booking rate
  = BOOKINGS
  × Booking → Customer rate
  = ORDERS
  × AOV
  = REVENUE

Break-even orders = Fixed costs / (AOV − Variable cost per order)
Break-even days = Break-even orders / (Avg orders per day)

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files in skills/en/10-reverse-kpi-global of minhnv0807/ai-business-skills.

• SKILL.md
• variants/01-us.md
• variants/02-eu.md
• variants/03-sea.md
• variants/04-latam.md

Open the folder on GitHubat commit 0360adc