Agent skill

Acquisition Channel Advisor

by deanpeters in deanpeters/Product-Manager-Skills

Guides a scale, test or kill decision for a growth channel using unit economics, customer quality, scalability and strategic fit.

Custom licenceAuto-check passedBusiness, Finance & HR

Install Acquisition Channel Advisor

skills CLI
$ npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install deanpeters/Product-Manager-Skills acquisition-channel-advisor --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/acquisition-channel-advisor .claude/skills/acquisition-channel-advisor && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
acquisition-channel-advisor
GitHub stars
7.2k
Used in
1 other repo
Token cost
~5.5k tokens
SKILL.md length
2,669 words
Files
2
Skills in repo
75
Repo updated
First seen
Licence
Custom licence

At a glance

Guides a scale, test or kill decision for a growth channel using unit economics, customer quality, scalability and strategic fit.

  • Works in 6 steps: Gather Context → Evaluate Unit Economics → Assess Customer Quality → …
  • Deciding whether to scale, test or kill a paid or outbound channel
  • SKILL.md covers Purpose, Input, Key Concepts and Application, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

This is a financial lens for channel evaluation rather than a channel strategy framework. You name the channel, such as paid search, outbound SDR or partner referrals, and share any metrics you have: CAC, LTV, payback period, retention or NRR by channel, company stage and the decision on the table. Anything supplied with the invocation counts as already answered, and starting empty-handed works because the advisor begins by asking which channel and what data you have.

The evaluation has four parts: unit economics (CAC, LTV, LTV:CAC and payback), customer quality (cohort retention, churn, NRR and expansion by channel), scalability (magic number, addressable volume, saturation risk and CAC trend) and strategic fit (segment match, sales motion and brand). A decision matrix combines the results into a scale, test or kill call, with the aim of avoiding scaling unprofitable channels or killing ones with fixable problems. An example conversation flow is included.

When your agent uses it

  • Deciding whether to scale, test or kill a paid or outbound channel
  • Checking whether a channel's CAC payback and retention justify more budget
  • Allocating marketing budget across acquisition channels

Example prompts

  • “Evaluate our paid LinkedIn channel: CAC $2,400, LTV $9,000, 14-month payback, flat retention vs. organic.”
  • “Should we kill our outbound SDR channel? I'll paste the cohort numbers.”
  • “Compare partner referrals against paid search on CAC trend and saturation risk.”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Gather Context
  2. Evaluate Unit Economics
  3. Assess Customer Quality
  4. Evaluate Scalability
  5. Deliver Recommendations
  6. Compare Across Channels (Optional)

What it can do on your machine

Read from SKILL.md and the folder at commit 1b5a524. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Acquisition Channel Advisor loads about 5.5k tokens when it runs. Until then it costs about 46 tokens; SKILL.md has 2,669 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~46
When it runs · the whole SKILL.md, loaded when a task matches
~5.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 2,669 words (~5,520 tokens).

“Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume potential). Use this to make data-driven go-to-market decisions and optimize…”

— opening of SKILL.md by deanpeters, Custom licence
name
acquisition-channel-advisor
argument-hint
[channel to evaluate]
intent
Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality…
type
interactive
best_for
Deciding whether a paid or outbound channel deserves more budget, Comparing channel quality, payback, and scalability side by side, Making scale, test, or…
scenarios
Should we keep investing in paid LinkedIn ads for enterprise leads?, Compare content marketing, outbound email, and partner referrals as acquisition channels…
theme
finance-metrics
estimated_time
15-25 min

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file in skills/acquisition-channel-advisor of deanpeters/Product-Manager-Skills.

  • SKILL.md
  • examples/conversation-flow.md

Open the folder on GitHubat commit 1b5a524

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in deanpeters/Product-Manager-Skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Acquisition Channel Advisor next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Acquisition Channel Advisor compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Acquisition Channel Advisor this skilldeanpeters/Product-Manager-Skills7.2k1 repos~5.5kAutomated safety check: PassCustom licence
Exec Dashboard Blueprintgtmagents/gtm-agents4141 repos~880Automated safety check: PassApache-2.0
Analytics Strategyrampstackco/claude-skills945—~2.4kAutomated safety check: PassMIT
Revops Revenue Planningswan-gtm/gtm-skills172—~7.2kAutomated safety check: PassMIT
Global Marketing Planminhnv0807/ai-business-skills609—~4.4kAutomated safety check: PassMIT
Macro Regime Detectortradermonty/claude-trading-skills3k1 repos~1.2kAutomated safety check: PassMIT

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Questions about Acquisition Channel Advisor

What does Acquisition Channel Advisor do?

Guides a scale, test or kill decision for a growth channel using unit economics, customer quality, scalability and strategic fit. This is a financial lens for channel evaluation rather than a channel strategy framework. You name the channel, such as paid search, outbound SDR or partner referrals, and share any metrics you have: CAC, LTV, payback period, retention or NRR by channel, company stage and the decision on the table.

When should I use Acquisition Channel Advisor?

Acquisition Channel Advisor fits situations like: deciding whether to scale, test or kill a paid or outbound channel; checking whether a channel's CAC payback and retention justify more budget; allocating marketing budget across acquisition channels.

How do I install Acquisition Channel Advisor in Claude Code?

Run `npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a claude-code`. Or copy the skill folder (skills/acquisition-channel-advisor in deanpeters/Product-Manager-Skills) into .claude/skills/acquisition-channel-advisor in your project. Claude Code loads it when a task matches its description.

How do I install Acquisition Channel Advisor in Codex?

Run `npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a codex`. Or copy the skill folder (skills/acquisition-channel-advisor in deanpeters/Product-Manager-Skills) into .agents/skills/acquisition-channel-advisor in your project. Codex loads it when a task matches its description.

Can I use Acquisition Channel Advisor in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/acquisition-channel-advisor, .gemini/skills/acquisition-channel-advisor, .github/skills/acquisition-channel-advisor and .opencode/skills/acquisition-channel-advisor in your project.

What does Acquisition Channel Advisor need to run?

SKILL.md names no scripts, command-line tools or credentials: Acquisition Channel Advisor is instructions for the agent only.

Does Acquisition Channel Advisor access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Acquisition Channel Advisor safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Acquisition Channel Advisor use?

Acquisition Channel Advisor has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Acquisition Channel Advisor use?

About 5.5k tokens (SKILL.md is roughly 22k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Acquisition Channel Advisor?

Skills that share tags, products or a category with Acquisition Channel Advisor: Exec Dashboard Blueprint (gtmagents/gtm-agents, 414 stars), Analytics Strategy (rampstackco/claude-skills, 945 stars), Revops Revenue Planning (swan-gtm/gtm-skills, 172 stars) and Global Marketing Plan (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Acquisition Channel Advisor?

deanpeters (a GitHub user) maintains it in deanpeters/Product-Manager-Skills, which has 7,224 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on September 1, 2026.

Source: deanpeters/Product-Manager-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.