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A skill your agent uses when developing hooks, visuals, and copy variations for paid campaigns across channels.
Apache-2.0Auto-check passed
Install Creative Variants
$ npx skills add gtmagents/gtm-agents --skill creative-variants -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents creative-variants --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/paid-media/skills/creative-variants .claude/skills/creative-variants && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "creative-variants" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/paid-media/skills/creative-variants into .claude/skills/creative-variants/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-variants", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/paid-media/skills/creative-variantsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill creative-variants -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents creative-variants --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/paid-media/skills/creative-variants .agents/skills/creative-variants && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "creative-variants" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/paid-media/skills/creative-variants into .agents/skills/creative-variants/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-variants", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill creative-variants -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents creative-variants --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/paid-media/skills/creative-variants .cursor/skills/creative-variants && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "creative-variants" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/paid-media/skills/creative-variants into .cursor/skills/creative-variants/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-variants", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/paid-media/skills/creative-variants--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill creative-variants -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents creative-variants --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/paid-media/skills/creative-variants .gemini/skills/creative-variants && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "creative-variants" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/paid-media/skills/creative-variants into .gemini/skills/creative-variants/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-variants", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents creative-variantsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill creative-variants -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/paid-media/skills/creative-variants .github/skills/creative-variants && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "creative-variants" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/paid-media/skills/creative-variants into .github/skills/creative-variants/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-variants", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill creative-variants -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents creative-variants --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/paid-media/skills/creative-variants .opencode/skills/creative-variants && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "creative-variants" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/paid-media/skills/creative-variants into .opencode/skills/creative-variants/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-variants", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
creative-variants- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~329 tokens
- SKILL.md length
- 146 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when developing hooks, visuals, and copy variations for paid campaigns across channels.
- Works in 4 steps: Hook Library – benefit, problem, proof,… → Format Matrix – channel x format (video,… → Story Formula – Hook → Value Proof →… → …
- Developing hooks
- SKILL.md covers When to Use, Framework, Checklist and Templates, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Creative Variants is an agent skill from gtmagents/gtm-agents. Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
Its SKILL.md is about 330 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Developing hooks
- Copy variations for paid campaigns across channels
Example prompts
- “/creative-variants”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Hook Library – benefit, problem, proof, story, contrarian, curiosity.
- Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
- Story Formula – Hook → Value Proof → CTA; adapt for each channel.
- Voice & Tone – align with persona (executive vs practitioner) and funnel stage.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Creative Variants loads about 329 tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 146 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 146 words, ~329 tokens.
Download SKILL.mdSave it as
.claude/skills/creative-variants/SKILL.md (or your agent's skills folder).- name
- creative-variants
- description
- Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
Creative Variant Playbooks Skill
When to Use
- Kicking off new campaigns needing multiple creative angles.
- Refreshing fatigued ads to regain performance.
- Running systematic creative testing programs.
Framework
- Hook Library – benefit, problem, proof, story, contrarian, curiosity.
- Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
- Story Formula – Hook → Value Proof → CTA; adapt for each channel.
- Voice & Tone – align with persona (executive vs practitioner) and funnel stage.
Checklist
- ✅ Unique headline + body copy per variant.
- ✅ Visuals sized and optimized per channel.
- ✅ CTA and offer match landing page.
- ✅ Accessibility: subtitles, alt text, high contrast.
- ✅ Compliance/legal disclaimers added.
Templates
- Variant tracker (concept, hook, asset link, status, performance snapshot).
- Caption/copy bank with placeholders and emoji/hashtag guidance.
- Video storyboard sheet.
Tips
- Pair evergreen and timely hooks to keep pipelines fresh.
- Recycle top-performing organic content into paid variations.
- Archive learnings in a centralized asset library.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/paid-media/skills/creative-variants of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Creative Variants next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Creative Variants this skillgtmagents/gtm-agents | 414 | 1 repos | ~329 | Automated safety check: Pass | Apache-2.0 | |
| Visualizeopenclaw/openclaw | 392k | — | ~2.4k | Automated safety check: Pass | MIT | |
| Bio Copy Number Cnv VisualizationFreedomIntelligence/OpenClaw-Medical-Skills | 3.1k | — | ~2.6k | Automated safety check: Pass | None | |
| Ad Copy Variant Generatoririnabuht12-oss/marketing-skills | 4.1k | — | ~701 | Automated safety check: Pass | None | |
| Visual Stylecalesthio/OpenMontage | 66k | — | ~1.5k | Automated safety check: Pass | AGPL-3.0 | |
| D3 Visualizationnexu-io/open-design | 100k | — | ~523 | Automated safety check: Pass | Apache-2.0 |
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Ad Copy Variant Generator
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D3 Visualization
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Frontend Development
OpenHands/OpenHands
This skill should be used when the user asks to "add UI copy", "add a translation", "optimize the frontend bundle", "change onboarding", "change conversation UI", "add a query key", "change MSW…
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Questions about Creative Variants
What does Creative Variants do?
A skill your agent uses when developing hooks, visuals, and copy variations for paid campaigns across channels. Creative Variants is an agent skill from gtmagents/gtm-agents. Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
When should I use Creative Variants?
Creative Variants fits situations like: developing hooks; copy variations for paid campaigns across channels.
How do I install Creative Variants in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill creative-variants -a claude-code`. Or copy the skill folder (plugins/paid-media/skills/creative-variants in gtmagents/gtm-agents) into .claude/skills/creative-variants in your project. Claude Code loads it when a task matches its description.
How do I install Creative Variants in Codex?
Run `npx skills add gtmagents/gtm-agents --skill creative-variants -a codex`. Or copy the skill folder (plugins/paid-media/skills/creative-variants in gtmagents/gtm-agents) into .agents/skills/creative-variants in your project. Codex loads it when a task matches its description.
Can I use Creative Variants in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill creative-variants -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/creative-variants, .gemini/skills/creative-variants, .github/skills/creative-variants and .opencode/skills/creative-variants in your project.
What does Creative Variants need to run?
SKILL.md names no scripts, command-line tools or credentials: Creative Variants is instructions for the agent only.
Does Creative Variants access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Creative Variants safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Creative Variants use?
Creative Variants is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Creative Variants use?
About 329 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Creative Variants?
Skills that share tags, products or a category with Creative Variants: Visualize (openclaw/openclaw, 392k stars), Bio Copy Number Cnv Visualization (FreedomIntelligence/OpenClaw-Medical-Skills, 3.1k stars), Ad Copy Variant Generator (irinabuht12-oss/marketing-skills, 4.1k stars) and Visual Style (calesthio/OpenMontage, 66k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Creative Variants?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.