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Agent skill

Cold Outreach

by gtmagents in gtmagents/gtm-agents

Master cold email, LinkedIn, and first-touch prospect outreach.

Apache-2.0Auto-check passedSales & Support

Install Cold Outreach

skills CLI
$ npx skills add gtmagents/gtm-agents --skill cold-outreach -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents cold-outreach --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/sales-prospecting/skills/cold-outreach .claude/skills/cold-outreach && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
cold-outreach
GitHub stars
414
Used in
1 other repo
Token cost
~493 tokens
SKILL.md length
219 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

Master cold email, LinkedIn, and first-touch prospect outreach.

  • Works in 5 steps: Core Principles – pattern interruption,… → SPARK Flow – Subject hook → Personalized… → Channel Mix – email templates + LinkedIn… → …
  • Crafting outbound sequences
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Cold Outreach is an agent skill from gtmagents/gtm-agents. Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.

Its SKILL.md is about 490 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Sales & Support, covering Cold outreach. It works with LinkedIn. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Crafting outbound sequences
  • Follow-ups that must earn fast responses

Example prompts

  • “/cold-outreach”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
  2. SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
  3. Channel Mix – email templates + LinkedIn touches + call follow-ups working together.
  4. Cadence Design – 3-touch follow-up over 14 days with new insights each step.
  5. Experimentation – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Cold Outreach loads about 493 tokens when it runs. Until then it costs about 44 tokens; SKILL.md has 219 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~44
When it runs · the whole SKILL.md, loaded when a task matches
~493

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 219 words, ~493 tokens.

Download SKILL.mdSave it as .claude/skills/cold-outreach/SKILL.md (or your agent's skills folder).
name
cold-outreach
description
Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.

Cold Outreach Mastery

When to Use

  • Building outbound sequences for new personas or segments
  • Personalizing cold email / LinkedIn outreach at scale
  • Diagnosing low open or reply rates in existing sequences
  • Designing follow-up cadences for SDR/XDR or founder-led sales

Framework

  1. Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
  2. SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
  3. Channel Mix – email templates + LinkedIn touches + call follow-ups working together.
  4. Cadence Design – 3-touch follow-up over 14 days with new insights each step.
  5. Experimentation – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.

Templates

  • Subject line bank ("Quick question about [initiative]", "Noticed you're hiring [role]", etc.)
  • Email templates (Observation & Insight, Problem/Solution, Referral) plus LinkedIn connection + post-accept scripts.
  • Personalization trigger sheet (company + individual signals) and follow-up schedule checklist.
  • Power phrase/reference list and industry-specific angle cheatsheets (SaaS, e-comm, financial services, healthcare).

Tips

  • Anchor every opener on a real trigger (funding, hiring, post) and keep lines <60 chars for mobile readability.
  • Offer a resource or benchmark before requesting time; it increases reply rate.
  • Log A/B test results weekly to evolve templates, and share top-performing subject lines with the team.
  • Keep all templates in a shared library with progressive disclosure to avoid template fatigue.

Progressive disclosure: load full templates/examples only when actively generating outreach copy.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/sales-prospecting/skills/cold-outreach of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Cold Outreach next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Cold Outreach compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Cold Outreach this skillgtmagents/gtm-agents4141 repos~493Automated safety check: PassApache-2.0
Prospectingcoreyhaines31/marketingskills54k—~5kAutomated safety check: PassMIT
Sales OsromangojiberryAI/gojiberryai-sales-os139—~2kAutomated safety check: PassMIT
Cold Outreach Personalizeraiskilloftheweek/claude-ai-skill-of-the-week149—~2.6kAutomated safety check: PassNone
B2B Lead Generationminhnv0807/ai-business-skills609—~1.2kAutomated safety check: PassMIT
Cold Emailcoreyhaines31/marketingskills54k—~3.1kAutomated safety check: PassMIT

Similar skills

  • Prospecting

    coreyhaines31/marketingskills

    When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses.

    54k GitHub stars~5k tokensUpdated 2 days ago
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  • Sales Os

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  • Social Selling

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    A skill your agent uses when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.

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Works with

Categories

Questions about Cold Outreach

What does Cold Outreach do?

Master cold email, LinkedIn, and first-touch prospect outreach. Cold Outreach is an agent skill from gtmagents/gtm-agents. Master cold email, LinkedIn, and first-touch prospect outreach.

When should I use Cold Outreach?

Cold Outreach fits situations like: crafting outbound sequences; follow-ups that must earn fast responses.

How do I install Cold Outreach in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill cold-outreach -a claude-code`. Or copy the skill folder (plugins/sales-prospecting/skills/cold-outreach in gtmagents/gtm-agents) into .claude/skills/cold-outreach in your project. Claude Code loads it when a task matches its description.

How do I install Cold Outreach in Codex?

Run `npx skills add gtmagents/gtm-agents --skill cold-outreach -a codex`. Or copy the skill folder (plugins/sales-prospecting/skills/cold-outreach in gtmagents/gtm-agents) into .agents/skills/cold-outreach in your project. Codex loads it when a task matches its description.

Can I use Cold Outreach in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill cold-outreach -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cold-outreach, .gemini/skills/cold-outreach, .github/skills/cold-outreach and .opencode/skills/cold-outreach in your project.

What does Cold Outreach need to run?

SKILL.md names no scripts, command-line tools or credentials: Cold Outreach is instructions for the agent only.

Does Cold Outreach access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Cold Outreach safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Cold Outreach use?

Cold Outreach is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Cold Outreach use?

About 493 tokens (SKILL.md is roughly 2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Cold Outreach?

Skills that share tags, products or a category with Cold Outreach: Prospecting (coreyhaines31/marketingskills, 54k stars), Sales Os (romangojiberryAI/gojiberryai-sales-os, 139 stars), Cold Outreach Personalizer (aiskilloftheweek/claude-ai-skill-of-the-week, 149 stars) and B2B Lead Generation (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Cold Outreach?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.