Geo Fundamentals
wasp-lang/wasp
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
Research and qualify business leads against your ICP. An agent skill from cognyai/claude-code-marketing-skills.
Install Lead Qualification
$ npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills lead-qualification --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lead-qualification .claude/skills/lead-qualification && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "lead-qualification" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/lead-qualification into .claude/skills/lead-qualification/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-qualification", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/lead-qualificationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills lead-qualification --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/lead-qualification .agents/skills/lead-qualification && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "lead-qualification" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/lead-qualification into .agents/skills/lead-qualification/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-qualification", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills lead-qualification --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/lead-qualification .cursor/skills/lead-qualification && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "lead-qualification" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/lead-qualification into .cursor/skills/lead-qualification/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-qualification", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/lead-qualification--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills lead-qualification --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/lead-qualification .gemini/skills/lead-qualification && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "lead-qualification" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/lead-qualification into .gemini/skills/lead-qualification/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-qualification", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills lead-qualificationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/lead-qualification .github/skills/lead-qualification && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "lead-qualification" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/lead-qualification into .github/skills/lead-qualification/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-qualification", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills lead-qualification --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/lead-qualification .opencode/skills/lead-qualification && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "lead-qualification" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/lead-qualification into .opencode/skills/lead-qualification/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-qualification", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
lead-qualification- GitHub stars
- 104
- Token cost
- ~507 tokens
- SKILL.md length
- 144 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Research and qualify business leads against your ICP. An agent skill from cognyai/claude-code-marketing-skills.
- Works in 5 steps: Parse the lead(s) → Research each lead → Assess company fit → …
- Marketing & SEO work in your project
- SKILL.md covers Usage and Steps
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Lead Qualification is an agent skill from cognyai/claude-code-marketing-skills. Research and qualify business leads against your ICP
Its SKILL.md is about 510 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Marketing & SEO work in your project
Example prompts
- “/lead-qualification”
Requirements
- Pre-approved tools (allowed-tools): WebFetch, WebSearch, Bash, Read, Write
Workflow steps
5 steps, taken from the step headings in SKILL.md.
- Parse the lead(s)
- Research each lead
- Assess company fit
- Score each lead
- Summary table for multiple leads
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
WebFetchWebSearchBashReadWrite
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Lead Qualification loads about 507 tokens when it runs. Until then it costs about 18 tokens; SKILL.md has 144 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: WebFetch, WebSearch, Bash, Read, Write
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 144 words (~507 tokens).
“Research a lead or list of leads to determine ICP fit, company details, and deal potential.”
- name
- lead-qualification
- allowed-tools
- WebFetch, WebSearch, Bash, Read, Write
- version
- 1.0.0
- author
- Cogny AI
- user-invocable
- true
- argument-hint
- <name> <email or company>
Files
Just SKILL.md in skills/lead-qualification of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Lead Qualification next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Lead Qualification this skillcognyai/claude-code-marketing-skills | 104 | — | ~507 | Automated safety check: Notes | None | |
| Geo Fundamentalswasp-lang/wasp | 19k | 9 repos | ~861 | Automated safety check: Pass | MIT | |
| Ab Testingcoreyhaines31/marketingskills | 54k | 3 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Hreflang and International SEOAgriciDaniel/claude-seo | 19k | 5 repos | ~3.4k | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| SEO GeoReScienceLab/opc-skills | 1.8k | 4 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 |
Similar skills
Ab Testing
coreyhaines31/marketingskills
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.
Hreflang and International SEO
AgriciDaniel/claude-seo
Audits, validates and generates hreflang tags for multi-language and multi-region sites in HTML, HTTP headers or XML sitemaps, flagging common code and return-tag mistakes.
Referrals
coreyhaines31/marketingskills
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
SEO Geo
ReScienceLab/opc-skills
SEO & GEO (Generative Engine Optimization) for websites. An agent skill from ReScienceLab/opc-skills.
Ad Creative
LeoYeAI/openclaw-marketing-skills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.
More from cognyai/claude-code-marketing-skills
All 47 skills in this repoGtm Audit
cognyai/claude-code-marketing-skills
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
Gtm Setup
cognyai/claude-code-marketing-skills
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Gtm Tracking Plan
cognyai/claude-code-marketing-skills
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
Pre Send QA
cognyai/claude-code-marketing-skills
Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send
Brand Kit
cognyai/claude-code-marketing-skills
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
Linkedin Launch Video
cognyai/claude-code-marketing-skills
Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames.
Related
Categories
Questions about Lead Qualification
What does Lead Qualification do?
Research and qualify business leads against your ICP. An agent skill from cognyai/claude-code-marketing-skills. Lead Qualification is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Lead Qualification?
Lead Qualification fits situations like: marketing & SEO work in your project.
How do I install Lead Qualification in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a claude-code`. Or copy the skill folder (skills/lead-qualification in cognyai/claude-code-marketing-skills) into .claude/skills/lead-qualification in your project. Claude Code loads it when a task matches its description.
How do I install Lead Qualification in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a codex`. Or copy the skill folder (skills/lead-qualification in cognyai/claude-code-marketing-skills) into .agents/skills/lead-qualification in your project. Codex loads it when a task matches its description.
Can I use Lead Qualification in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill lead-qualification -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lead-qualification, .gemini/skills/lead-qualification, .github/skills/lead-qualification and .opencode/skills/lead-qualification in your project.
What does Lead Qualification need to run?
SKILL.md names no scripts, command-line tools or credentials: Lead Qualification is instructions for the agent only. Its frontmatter pre-approves these tools: WebFetch, WebSearch, Bash, Read, Write.
Does Lead Qualification access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Lead Qualification safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Lead Qualification use?
No licence was found for Lead Qualification or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Lead Qualification use?
About 507 tokens (SKILL.md is roughly 2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Lead Qualification?
Skills that share tags, products or a category with Lead Qualification: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Lead Qualification?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.