Agent skill

Ad Copy Writer

by cognyai in cognyai/claude-code-marketing-skills

Generate ad copy variations for Google, Meta, and LinkedIn Ads

No licenceAuto-check: notesMarketing & SEO

Install Ad Copy Writer

skills CLI
$ npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cognyai/claude-code-marketing-skills ad-copy-writer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ad-copy-writer .claude/skills/ad-copy-writer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ad-copy-writer
GitHub stars
104
Token cost
~595 tokens
SKILL.md length
229 words
Files
1
Skills in repo
47
Repo updated
First seen
Licence
None found

At a glance

Generate ad copy variations for Google, Meta, and LinkedIn Ads

  • Works in 4 steps: Research the product → Research the competition → Generate copy by platform → …
  • Tasks that involve Copywriting
  • SKILL.md covers Usage and Steps
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ad Copy Writer is an agent skill from cognyai/claude-code-marketing-skills. Generate ad copy variations for Google, Meta, and LinkedIn Ads

Its SKILL.md is about 600 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Copywriting and Paid advertising. It works with Google Ads and Meta Ads. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

When your agent uses it

  • Tasks that involve Copywriting
  • Tasks that involve Paid advertising

Example prompts

  • “/ad-copy-writer”

Requirements

  • Pre-approved tools (allowed-tools): WebFetch, WebSearch, Bash, Read, Write

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Research the product
  2. Research the competition
  3. Generate copy by platform
  4. Output format

What it can do on your machine

Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • WebFetch
    • WebSearch
    • Bash
    • Read
    • Write

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ad Copy Writer loads about 595 tokens when it runs. Until then it costs about 19 tokens; SKILL.md has 229 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~19
When it runs · the whole SKILL.md, loaded when a task matches
~595

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: WebFetch, WebSearch, Bash, Read, Write

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 229 words (~595 tokens).

“Generate high-converting ad copy for Google Ads, Meta Ads, or LinkedIn Ads.”

— opening of SKILL.md by cognyai
name
ad-copy-writer
allowed-tools
WebFetch, WebSearch, Bash, Read, Write
version
1.0.0
author
Cogny AI
user-invocable
true
argument-hint
<platform> <product or URL>

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/ad-copy-writer of cognyai/claude-code-marketing-skills.

Open the folder on GitHubat commit a062fb4

Compare with similar skills

Ad Copy Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ad Copy Writer compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ad Copy Writer this skillcognyai/claude-code-marketing-skills104—~595Automated safety check: NotesNone
Meta Ad Builderkrusemediallc/arcads-claude-code1.6k—~1.7kAutomated safety check: NotesMIT
Hook MethodologyDV0x/creative-ad-agent120—~3.1kAutomated safety check: PassMIT
Ads Copywriterclaude-office-skills/skills505—~2.1kAutomated safety check: PassMIT
Memstack Marketing Facebook Adcwinvestments/memstack423—~2.6kAutomated safety check: PassProprietary
Paid Ad Copy WriterAffitor/affiliate-skills701—~3kAutomated safety check: PassMIT

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  • Meta Ad Builder

    krusemediallc/arcads-claude-code

    Publish finished creatives as live Meta (Facebook/Instagram) ads via the Meta Marketing API, plus research and ad-copy support.

    1.6k GitHub stars~1.7k tokensUpdated 18 days ago
    Marketing & SEOAuto-check: notes
  • Hook Methodology

    DV0x/creative-ad-agent

    Generates conversion-focused ad copy through research-first extraction.

    120 GitHub stars~3.1k tokensUpdated 1 mo ago
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  • Ads Copywriter

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    Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants

    505 GitHub stars~2.1k tokensUpdated 8 mo ago
    Marketing & SEOAuto-check passed
  • Memstack Marketing Facebook Ad

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    A skill your agent uses when the user says 'facebook ad', 'FB ad', 'Meta ad', 'Instagram ad', or needs social media ad copy with targeting, creative direction, and A/B test plans for Meta Ads Manager.

    423 GitHub stars~2.6k tokensUpdated 14 days ago
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  • Paid Ad Copy Writer

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    Write paid ad copy for affiliate offers across ad platforms.

    701 GitHub stars~3k tokensUpdated 26 days ago
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  • Google Ads

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    Write Google Ads copy and build campaign structures. An agent skill from OpenClaudia/openclaudia-skills.

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Questions about Ad Copy Writer

What does Ad Copy Writer do?

Generate ad copy variations for Google, Meta, and LinkedIn Ads. Ad Copy Writer is an agent skill from cognyai/claude-code-marketing-skills.

When should I use Ad Copy Writer?

Ad Copy Writer fits situations like: tasks that involve Copywriting; tasks that involve Paid advertising.

How do I install Ad Copy Writer in Claude Code?

Run `npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a claude-code`. Or copy the skill folder (skills/ad-copy-writer in cognyai/claude-code-marketing-skills) into .claude/skills/ad-copy-writer in your project. Claude Code loads it when a task matches its description.

How do I install Ad Copy Writer in Codex?

Run `npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a codex`. Or copy the skill folder (skills/ad-copy-writer in cognyai/claude-code-marketing-skills) into .agents/skills/ad-copy-writer in your project. Codex loads it when a task matches its description.

Can I use Ad Copy Writer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-copy-writer, .gemini/skills/ad-copy-writer, .github/skills/ad-copy-writer and .opencode/skills/ad-copy-writer in your project.

What does Ad Copy Writer need to run?

SKILL.md names no scripts, command-line tools or credentials: Ad Copy Writer is instructions for the agent only. Its frontmatter pre-approves these tools: WebFetch, WebSearch, Bash, Read, Write.

Does Ad Copy Writer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ad Copy Writer safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Ad Copy Writer use?

No licence was found for Ad Copy Writer or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Ad Copy Writer use?

About 595 tokens (SKILL.md is roughly 2.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ad Copy Writer?

Skills that share tags, products or a category with Ad Copy Writer: Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars), Hook Methodology (DV0x/creative-ad-agent, 120 stars), Ads Copywriter (claude-office-skills/skills, 505 stars) and Memstack Marketing Facebook Ad (cwinvestments/memstack, 423 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ad Copy Writer?

cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.

Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.