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Agent skill

Hook Methodology

by DV0x in DV0x/creative-ad-agent

Generates conversion-focused ad copy through research-first extraction.

MITAuto-check passedMarketing & SEO

Install Hook Methodology

skills CLI
$ npx skills add DV0x/creative-ad-agent --skill hook-methodology -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install DV0x/creative-ad-agent hook-methodology --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/DV0x/creative-ad-agent.git skills-src && mkdir -p .claude/skills && cp -r skills-src/agent/.claude/skills/hook-methodology .claude/skills/hook-methodology && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
hook-methodology
GitHub stars
119
Token cost
~3.1k tokens
SKILL.md length
970 words
Files
3
Skills in repo
2
Repo updated
First seen
Licence
MIT

At a glance

Generates conversion-focused ad copy through research-first extraction.

  • Works in 5 steps: EXTRACT (Read EVERY Section) → MATCH (Research Element → Hook Type) → CONSTRUCT (Build Hooks) → …
  • Creating Meta ads
  • SKILL.md covers Core Philosophy, The 10 Hook Types, Step 1: EXTRACT (Read EVERY… and Extraction Checklist, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Hook Methodology is an agent skill from DV0x/creative-ad-agent. Generates conversion-focused ad copy through research-first extraction. Creates unique hook concepts by mining EVERY section of the research document. Use when creating Meta ads, conversion campaigns, or scroll-stopping copy.

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `formulas.md`).

It sits in Marketing & SEO, covering Paid advertising and Copywriting. It works with Meta Ads. The repository describes itself as: Multi-agent system for generating Meta/Instagram ad creatives using Claude SDK and Nano Banana MCP. The licence is MIT.

When your agent uses it

  • Creating Meta ads
  • Conversion campaigns
  • Scroll-stopping copy

Example prompts

  • “Use the hook-methodology skill to generate conversion-focused ad copy through research-first extraction”
  • “/hook-methodology”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. EXTRACT (Read EVERY Section)
  2. MATCH (Research Element → Hook Type)
  3. CONSTRUCT (Build Hooks)
  4. BODY + CTA
  5. VARIETY CHECK

What it can do on your machine

Read from SKILL.md and the folder at commit 751b9e5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Hook Methodology loads about 3.1k tokens when it runs. Until then it costs about 61 tokens; SKILL.md has 970 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~61
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from DV0x/creative-ad-agent at commit 751b9e5, republished under its MIT licence (© DV0x). 970 words, ~3,058 tokens.

Download SKILL.mdSave it as .claude/skills/hook-methodology/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
hook-methodology
description
Generates conversion-focused ad copy through research-first extraction. Creates unique hook concepts by mining EVERY section of the research document. Use when creating Meta ads, conversion campaigns, or scroll-stopping copy.

Research-First Hook Methodology

Every hook must be traceable to a specific research element. No invention—only discovery.

Core Philosophy

Research first. Every hook has a SOURCE.

The best hooks aren't constructed from templates.
They're extracted from what the brand has already proven, said, or delivered.

If you can't point to where it came from in the research,
it's invention. Invention is weak. Discovery is strong.

The 10 Hook Types

Before extracting, know what you're looking for:

Attention Hooks (Stop the Scroll)
TypePurposeExample Pattern
QuestionChallenge assumption"What's the biggest mistake you're making?"
Surprising StatUnexpected number"90% of banks reject self-employed applicants"
Pattern InterruptBreak expectationsUnexpected statement that contradicts normal
ControversialChallenge beliefQuestion something everyone accepts
Direct AddressCall out situation"Self-employed? Bank said no?"
Desire Hooks (Drive Clicks)
TypePurposeExample Pattern
Social ProofCredibility through numbers"16,000+ Canadians switched and saved"
Problem-SolutionName pain, offer reliefPain statement → Solution hint
ContrastShow gap"[Bad thing] vs. [Better thing]"
FOMO/UrgencyScarcity, pressureLimited time, competitive pressure
CuriosityTease hidden info"What your bank isn't telling you"

Step 1: EXTRACT (Read EVERY Section)

Read agent/files/research/{brand}_research.md

You MUST extract from EVERY section. No exceptions.

FROM: The Offer

Extract:

  • Core promise (what they sell)
  • Key numbers (rates, coverage, speed, capacity)
Example:
"AI-powered mortgage brokerage, 350+ lenders, rates from 4.19%, 24-48 hour approvals"
FROM: Key Value Props

Extract:

  • Each differentiator as a potential hook angle
  • What makes them different from competitors
Example:
- AI-Powered Intelligence
- Rapid Approval (24-48 hours)
- 350+ institutional + 150+ private lenders
- 24+ specialized loan products
FROM: Proof Points

Extract:

  • Specific stats (ratings, reviews, credentials)
  • Real deal examples with numbers
  • Certifications, licenses, awards
Example:
- 4.8/5 rating, 856 reviews
- FSRA Licensed #M20003023
- $547.5K purchase closed in 24 hours (Oshawa)
- $2M construction deal (Vaughan)
FROM: Products/Services ← CRITICAL

Every product is a potential hook for a specific audience.

Extract:

  • Every product category
  • Unique or surprising offerings
  • Niche products that solve specific problems
Example:
RESIDENTIAL:
- Bank Decline Financing → hook for rejected borrowers
- 120% LTV Owner-Occupied → surprising high leverage
- Non-Resident Mortgages → new Canadians hook
- Rush Closing 24-48 hours → urgency hook

SPECIALIZED:
- BRRR Strategy Loans (72-hour funding) → investor hook
- Fix & Flip Financing → investor hook
- Power-of-Sale Financing → rescue/urgent hook
- Bridge Loans → timing gap hook

COMMERCIAL:
- No Personal Guarantee (up to $1M) → risk-reduction hook
- CMHC Multi-Family (95% LTV) → leverage hook
FROM: Pain Points Addressed

Extract:

  • Each pain point + the brand's solution
  • Verbatim language when available
Example:
- "Slow bank approvals" → 24-48 hour turnaround
- "Bank rejection" → Bank-decline rescue financing
- "Self-employed income" → No-income verification options
FROM: Testimonials

Extract:

  • Exact customer quotes (social proof)
  • Specific results mentioned
  • Emotional language used
Example:
- "Got approved in just 2 days with a great rate" — Sarah M.
- "AI search helped me understand all my options" — John D.
FROM: Brand Voice

Extract:

  • Tone to match in hook writing
  • Words/phrases to use or avoid
Example:
"Confident yet accessible, professional but approachable, results-oriented"
FROM: Their Messaging

Extract:

  • Headlines, taglines they already use (starting points)
  • CTAs they use
  • Key phrases they repeat
Example:
- Headline: "Canada's First Lending Hub"
- Tagline: "Not Just Rates. Real Loans for Every Property Type."
- CTAs: "Apply Now", "Start My Deal", "Get started →"
FROM: ICP Segments (EACH segment separately)

For EACH segment extract:

  • WHO they are
  • PAIN POINTS (verbatim language)
  • MOTIVATIONS (immediate + deeper)
  • LANGUAGE they use
Example - Segment 1 (Complex Residential Borrowers):
WHO: Self-employed, business owners, rejected by banks
PAIN: "bank doesn't understand my income", "rejected multiple times"
MOTIVATION: Feel validated, access same opportunities as W-2 employees
LANGUAGE: "self-employed", "bank said no", "complicated income"

Example - Segment 2 (Real Estate Investors):
WHO: BRRR, fix-and-flip, portfolio builders
PAIN: Banks too slow, need creative financing
MOTIVATION: Build wealth, financial freedom
LANGUAGE: "BRRR", "fix and flip", "bridge loan", "LTV"

Example - Segment 3 (Underserved Homebuyers):
WHO: New Canadians, first-time buyers, urgent situations
PAIN: Don't qualify, feeling excluded
MOTIVATION: Canadian dream, stability, prove they belong
LANGUAGE: "new to Canada", "first home", "credit issues"

Extraction Checklist

STOP. Before writing ANY hooks, verify you have extracted from:

  • The Offer — Core promise, key numbers
  • Key Value Props — ALL differentiators listed
  • Proof Points — ALL stats, ratings, real deals
  • Products/Services — EVERY product category, unique offerings noted
  • Pain Points Addressed — ALL pain + solution pairs
  • Testimonials — ALL customer quotes
  • Brand Voice — Tone noted for calibration
  • Their Messaging — Headlines, taglines, CTAs captured
  • ICP Segment 1 — WHO, PAIN, MOTIVATION, LANGUAGE
  • ICP Segment 2 — WHO, PAIN, MOTIVATION, LANGUAGE (if exists)
  • ICP Segment 3 — WHO, PAIN, MOTIVATION, LANGUAGE (if exists)

If any checkbox is unchecked, go back and extract from that section.

Step 2: MATCH (Research Element → Hook Type)

For each extracted element, identify which hook type it best serves:

Research ElementBest Hook TypeWhy
"4.8/5, 856 reviews"Social ProofCredibility through numbers
"24-48 hours vs. 3-6 weeks"ContrastClear before/after
"bank said no"Direct AddressCustomer's exact words
"$547.5K closed in 24 hours"Surprising StatSpecific, unexpected
"350+ lenders"FOMO/AccessMore options than competitors
"AI-powered"CuriosityTechnology intrigue
"Self-employed rejection"Problem-SolutionPain + relief
"Bank Decline Financing" productDirect AddressNames the situation
"BRRR Strategy Loans" productDirect AddressInvestor terminology

Match at least 3-5 research elements to hook types before constructing.

Step 3: CONSTRUCT (Build Hooks)

For each hook, use this structure:

HOOK TYPE: [Which type from the 10]
SOURCE: [Which research section + specific element]
TARGET: [Which ICP segment, or "General"]
HOOK: [The actual headline — under 10 words ideal]
WHY IT WORKS: [Psychology — pattern interrupt? self-reference? open loop?]
Construction Principles

Benefits over features:

  • "Get approved in 48 hours" not "Fast processing"

Direct address ("You"):

  • Make it personal, use identity markers

Specificity:

  • "350+ lenders" not "many options"
  • Exact numbers from Proof Points

Empathy first:

  • Acknowledge struggle before offering solution

Their language:

  • Use verbatim phrases from ICP sections

Example Construction:

HOOK TYPE: Contrast
SOURCE: Value Props ("24-48 hour approval") + Pain Points ("banks take 3-6 weeks")
TARGET: Complex Residential Borrowers
HOOK: "Banks take weeks. We close in 48 hours."
WHY IT WORKS: Pattern interrupt (unexpected speed) + Tension (bad vs. good)

Step 4: BODY + CTA

Show full SKILL.md (394 more words)Show less
Body Formula
  1. Expand the hook's promise (don't repeat it)
  2. Add ONE proof element not in the hook
  3. Bridge to CTA

Keep to 1-2 sentences.

CTA Formula

Action Verb + Implied Outcome

Weak CTAStrong CTA
"Learn more""See your options"
"Apply now""Get your answer"
"Contact us""Talk to someone who gets it"
"Get started""Find your lender"

The CTA should feel like the natural next step, not a demand.

Step 5: VARIETY CHECK

Before finalizing, verify diversity:

Hook Types Used
  • At least 3 different hook types represented
  • Not all questions, not all stats
Research Sections Used
  • Not all hooks from Pain Points
  • Proof Points used in at least 1 hook
  • Products/Services referenced in at least 1 hook
  • Value Props featured in at least 1 hook
ICP Segments Covered
  • If multiple segments exist, hooks address different ones
  • Not all hooks targeting same persona
Emotions Triggered

Cover at least 3 of these territories:

  • Fear / Protection (what they might lose)
  • Hope / Aspiration (what becomes possible)
  • Frustration / Anger (what's unfair)
  • Relief / Comfort (burden lifted)
  • Pride / Identity (being seen)
  • Curiosity / Intrigue (hidden information)

If variety is lacking, return to Step 2 and find different research elements to match.

Output Format

Write to: agent/.claude/skills/hook-methodology/hook-bank/{brand}-{YYYY-MM-DD}.md

markdown
# [Brand Name] - Hook Bank
**Date:** YYYY-MM-DD
**Hooks Generated:** [number]

## Brand Colors
- Primary: #hex
- Secondary: #hex
- Accent: #hex

## Research Elements Used
[List which sections were mined for each hook]

---

## Hook 1
**Type:** [Hook type from the 10]
**Source:** [Research section + specific element]
**Target:** [ICP segment or "General"]
**Hook:** "[The headline]"
**Body:** [1-2 sentences]
**CTA:** [Action + outcome]
**Psychology:** [Why it stops scroll + drives click]

## Hook 2
[Same structure]

## Hook 3
[Same structure]

[Continue for each hook — default 3, or as specified by user]

---

## Variety Verification
- Hook Types Used: [list]
- Research Sections Used: [list]
- ICP Segments Covered: [list]
- Emotions Triggered: [list]

Hook Volume

  • Default: Generate 3 hooks
  • User-specified: Generate the number requested

Quality over quantity. Each hook must pass all validation checks.

Validation Checklist (Final Pass)

Before each hook is complete, verify:

  1. Is it TRACEABLE? — Can you point to the exact research element?
  2. Is it OWNED? — Could a competitor use this by changing the logo?
  3. Is it FELT? — Does it name an emotion, not just a fact?
  4. Is it CLEAR? — 3 seconds or less to understand?
  5. Is it THEIRS? — Uses their words, their world?

If any answer is no, revise or replace the hook.

Common Failure Modes

The Skip Trap

Skipping Products/Services or Proof Points because they seem "obvious." Every section has hook potential.

The Generic Trap

Writing hooks that could work for any competitor. Use specific proof points to make it OWNED.

The Template Trap

Starting with a formula and filling in blanks. Start with research elements, then match to types.

The Pain-Only Trap

Only using Pain Points section. Testimonials, Products, and Value Props often contain stronger hooks.

The Invention Trap

Creating claims that aren't in the research. If you can't cite the source, don't use it.

Remember

Mine the research. Every hook must be traceable.

The goal is not to be clever.
The goal is to find what the brand has already proven
and frame it in a way that stops the scroll.

If you can't point to where it came from, start over.

© DV0x, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files in agent/.claude/skills/hook-methodology of DV0x/creative-ad-agent.

  • SKILL.md
  • formulas.md
  • hook-bank/.gitkeep

Open the folder on GitHubat commit 751b9e5

Compare with similar skills

Hook Methodology next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Hook Methodology compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Hook Methodology this skillDV0x/creative-ad-agent119—~3.1kAutomated safety check: PassMIT
Meta Ad Builderkrusemediallc/arcads-claude-code1.6k—~1.7kAutomated safety check: NotesMIT
Memstack Marketing Facebook Adcwinvestments/memstack423—~2.6kAutomated safety check: PassProprietary
Ad Copy Writercognyai/claude-code-marketing-skills104—~595Automated safety check: NotesNone
Meta Ad Policy Checkergooseworks-ai/goose-skills1.2k1 repos~3.1kAutomated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence

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Works with

Categories

Questions about Hook Methodology

What does Hook Methodology do?

Generates conversion-focused ad copy through research-first extraction. Hook Methodology is an agent skill from DV0x/creative-ad-agent. Generates conversion-focused ad copy through research-first extraction.

When should I use Hook Methodology?

Hook Methodology fits situations like: creating Meta ads; conversion campaigns; scroll-stopping copy.

How do I install Hook Methodology in Claude Code?

Run `npx skills add DV0x/creative-ad-agent --skill hook-methodology -a claude-code`. Or copy the skill folder (agent/.claude/skills/hook-methodology in DV0x/creative-ad-agent) into .claude/skills/hook-methodology in your project. Claude Code loads it when a task matches its description.

How do I install Hook Methodology in Codex?

Run `npx skills add DV0x/creative-ad-agent --skill hook-methodology -a codex`. Or copy the skill folder (agent/.claude/skills/hook-methodology in DV0x/creative-ad-agent) into .agents/skills/hook-methodology in your project. Codex loads it when a task matches its description.

Can I use Hook Methodology in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add DV0x/creative-ad-agent --skill hook-methodology -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/hook-methodology, .gemini/skills/hook-methodology, .github/skills/hook-methodology and .opencode/skills/hook-methodology in your project.

What does Hook Methodology need to run?

SKILL.md names no scripts, command-line tools or credentials: Hook Methodology is instructions for the agent only.

Does Hook Methodology access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Hook Methodology safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Hook Methodology use?

Hook Methodology is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Hook Methodology use?

About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Hook Methodology?

Skills that share tags, products or a category with Hook Methodology: Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars), Memstack Marketing Facebook Ad (cwinvestments/memstack, 423 stars), Ad Copy Writer (cognyai/claude-code-marketing-skills, 104 stars) and Meta Ad Policy Checker (gooseworks-ai/goose-skills, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Hook Methodology?

DV0x (a GitHub user) maintains it in DV0x/creative-ad-agent, which has 119 GitHub stars. The repository holds 2 skills in this directory. The repository was last updated on September 6, 2026.

Source: DV0x/creative-ad-agent on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.